How Mom Entrepreneurs Can Get Back 5 Hours a Week [Episode 127]

Molly: Hi, welcome back. So before we dive into this week's episode with my amazing coach, Shannon Logan, I wanted to tell you about a brand new offer that I have. I haven't offered something new in the years, so I'm very, very, very, very excited about this, and this isn't something that I just pulled out of thin air.

This is something that I know for a fact after speaking with so many of you is. Quite literally the answer to your, I can't seem to find, to find the time to post on Instagram consistently, or, I don't know what to post, or we're posting and nothing's happening, or if you're just kind of feeling overwhelmed, I've, I've got your, your answer for you.

This brand new offer is called Grow and Delegate Your Clinic Instagram. I know it's not cutesy, but it's exactly what it is and it's where I will train. A staff member, team member, assistant, whether they're virtual or in person, to do your Instagram for you so that they become your own in-house content creator that brings inpatients like clockwork, taking out all the guesswork.

It's going to be a live cohort, high touch, no prerecorded videos, just delivered live over eight weeks. At the end of the eight weeks, this person will know how to create, uh, batch, create two weeks worth of really strategic content for your office. And part of this program is that I will personally be reviewing the content that you create.

So I keep saying, you know, a, a team member, assistant or whatever, doesn't have to be a team member or assistant or someone like that. I just think that most of you tend to try to do a little too much on your own. And so typically outsourcing is almost always the answer to your problems. And so if you do want to take this yourself, you absolutely can.

It doesn't have to be, like I said, outsourced to a team member. Um, because you will get access to the recordings, like always. You'll have these for always. And we will go over everything from like crafting your messaging that like stops the scroll and actually, you know, makes people feel like, oh my gosh, they're talking to me.

We're going to dive into my patented content ecosystem. Which I guarantee you, you know, like I preach this, the majority of you're just posting educational content and wondering why nobody's booking. So we're gonna cover how to combat that and how to post more than just educational content and what you need to actually, you know, make your Instagram reach more people.

We're gonna spend a whole week just on reels. Everything from like the tech and the editing to, like I said, you know what to film, what to say on the reels. We're gonna talk about carousels and. Creating, really engaging carousels that kind of make people like, oh, okay, I want more from them. We're going to talk about growing a local community, a local engaged community of followers.

Then we'll tie it all together with using AI and your metrics to batch, create two weeks worth of content. And then, like I said, I will be reviewing that content. What is extra special about this is as a beta, because this is going to be my beta cohort. I'm only opening it to eight people and I feel a hundred percent confident it will sell out.

I'm not giving you this as like a false scarcity thing. I just based on the amount of people who have asked for an offer like this and, um, at the time this airs, I will be on my way to Boston to speak at a, uh, chiropractic mastermind with some high level clinic owners. Like I said, I feel confident that this is going to fill.

And so if you want to make sure you secure your live spot, we're gonna start the Wednesday after Labor Day, right in, uh, beginning of September. And, um, like I said, there will be recordings available if you can't get on live and the private community included. So, like I said, you're not doing this alone.

Access to holistic marketing hub is included. So if you've wondered, like if you've kind of been on the fence about the hub, but you're like, Hey, I know I'm not somebody who's gonna sit down and watch videos, like this is definitely what you wanna do instead, like I said, access to the hub is included, so you get all of.

Copy, paste, captions, chiropractic, acupuncture, functional medicine, health, exercise, yoga, supplements, women's health, you name it, it is there. So, like I said, this first cohort, I'm only taking eight people. So we will put a link to this in the show notes. You can also visit molly cahill.com/sprint because this is an eight week sprint.

I said at the end of this eight weeks, you will quite literally know exactly what to do on Instagram to bring in new patients. And here is the best part, in my opinion. So I know everybody has like a different average patient value. But typically, if you were to get one to two new patients or clients from Instagram, from this program, then you'll have paid for your investment in full.

The normal price is gonna be 4,999, but this beta cohort is going to be 3 9 9, 9. If you're a current holistic marketing hub student listening to this, you're gonna get additional $500 off. But like I said, access to the hub is included. And so I am super stoked about this. We also have a payment plan. We can break it up into three payments and yeah, I'm super stoked.

If you visit that page, molly cahill.com/sprint, you will see all of the details like FAQs. You can also just DM me on Instagram, the word sprint, and uh, it'll give you this page and that way if you wanna chat with me about it, we can chat about it live. So, like I said, y'all are the first people to hear about it fully, so take advantage.

Yeah, I cannot wait to have you on the inside. There's just something magical about being in a small group and learning things live. Um, I obviously love prerecorded videos as well 'cause you can watch 'em on your own time. I just love teaching live. It's just my favorite thing to do and it's where, you know, you can actually ask questions and you know, I just love to kind of see like the light bulb moments goes go off.

And then you're gonna see that real time feedback, not just from me, but realtime feedback of like, oh my gosh, my stats are growing. Like this is super exciting. So anyway, check it out, molly kay hill.com/sprint or dm me the word sprint, or it will be in the show notes. I can't wait to have you. So today's episode is with my coach Shannon Logan, and we're gonna talk about how she helps entrepreneurial women get back five hours a week.

So I think you are going to love it. It had, it got me thinking. I'm like, oh my gosh, I need to implement some of these things. Like, we talk about a ton, but yeah, it, it actually got my wheels turning as well, so. I hope you have a fantastic day from wherever you're listening and chat soon.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be a. Full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things easy in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a I get to board Dream patients and clients. Yes, please.

Melissa: Hi, I'm Melissa Birdsell and I'm a chiropractor in Moline, Illinois, and I listen to the Holistic Marketing Simplified podcast.

Shannon: Hello, Shannon. I'm so happy you're here. Hey, Molly. Excited to be here. Thanks so much for having me. I really appreciate it. Yeah,

Molly: so I've been working with Shannon as my coach since what March?

Shannon: Just about. Yeah.

Molly: Yeah. March of 2025. And she was introduced to me by a mutual friend, Claire Cohen, who was on the podcast a couple weeks ago.

Well, I guess it's probably been a, I'm in a space time continuum of summer. Oh, that goes in the blooper reel. For those of you who are listening, um, I, you know, obviously don't see the video. I am recording this on my back porch, and my daughter and her friend and her cousin are here, and a giant pink ball just hit the, uh, screen right behind me.

So. This is, this is real life recording in the summer, which is a perfect segue into what you do, Shannon, which is, it is, yeah, it's Molly. It really is. 'cause you work with mom entrepreneurs who you're like, look like this is real life. We're not trying to, we have pink balls flying in our Zoom calls. Okay.

Like,

Shannon: I could go so many places with that line, but, uh, yeah,

Molly: yeah, yeah. Well, it's pink, you know. So tell us a little bit about you and your background

Shannon: and what you

Molly: do and how you

Shannon: got into this. For sure. So for sure. So once again, thank you so much for having me, for everyone out there in viewing land, uh, my name is Shannon Logan.

Uh, I've been entrepreneur for over the last 10 years. Uh, I'm also a mom. I have a beau beautiful daughter who's four years old named Cora. I have a wonderful husband named John, and the last decade has been a whirlwind since I opened my own business. And if there are entrepreneurs out there, you know exactly what I mean by that.

So I come from, from from the health and and fitness field. I am a nerd and have a master's degree in exercise physiology from George Washington and DC And basically that means I really love understanding how the body works and why. Um, and I spent a lot of time kind of diving into that and exploring it.

I managed a gym for a while and then I decided to open my own studio about almost 11 years ago at this point. And we started out as a small group class model, ki ba basically CrossFit based. Um, and we grew. And we grew and we grew. And so from in the first two years, we, we outgrew our first. Lease in terms of, we had too many members for, for our square footage, which was a great problem to have, but really stressful.

Yeah. And in that process I bought out another gym. So I combined their staff and my staff. I combined our membership and we moved into their facility 'cause it was 8,000 square feet, which is what we needed as we grew. So I had some experience there with like personnel issues and personalities and all of that jazz.

And then we continued to grow and grow and I expanded to 11,000 square feet about a year before COVID hit, and then COVID hit. You know, COVID was an interesting time for everyone.

Molly: Audi, those are prescription sunglasses. Yeah. Yeah. Yeah. Sorry, my niece was trying to put on my sunglasses and I was like, that's okay.

You're not gonna be able to see in those. Okay. So, and they're

Shannon: probably not the cheapest ones to let your 12-year-old niece wear. You know what I was just

Molly: about to say, Hailey, cut that out. But like, editor, just leave it in. This is life. Okay. This is mama entrepreneur life. Yeah. Right. So, okay, so during COVID, sorry.

Yeah. So,

Shannon: um, COVID as a gym owner was particularly fun, and then it got pregnant. Oh gosh. On top of it. So, um, I was managing really bad morning sickness. That LA lasted till about 4:00 PM while trying to figure out how to keep my membership while trying to figure out how to abide by all, all the regulations that our county and our state had.

And that's a really

Molly: fun thing that were changing like on a daily basis too.

Shannon: And then my daughter was born and it was the best day of my life. Of course, all moms will will say that. Um, but what COVID really did was, was a blessing. Came after the fact was that it forced me to think about how I, I wanted to continue to grow my business while being a mom.

Uh, because it was really important to me that I stayed home and cared with, cared for my, my daughter, at least the first two years, her life, full-time. I wanted to be the primary caregiver for, for me that, that, that was really important. But I also didn't wanna give up my, my business or sell it or tap out.

Right? Yeah. Yeah. And I was like, how, how am I, I gonna do this? So what was a blessing about COVID is I was working from home all through COVID because the majority of it, we were closed or we had really strict personnel, you know, counts and mm-hmm. If, if you weren't in class, if you weren't a coach for that class, you should be home because you're taking up a spot.

So I got re really well versed in being able to lead my team and my members and not be on site. And I got really, really well versed in figuring out. The 80 20 principle in terms of where is 80% of my revenue coming from and what are those 20% tasks that are driving it? And so what ended up happening through COVID and post COVID and after my, my daughter was born, I shifted our model slightly and we did a lot more one-on-one work than just group.

And what that actually allowed us to do was we doubled our, our gross revenue and we tripled our profit. Whoa. Right. What happened? I also decreased my, my membership by about 40%, but I doubled my revenue.

Molly: Wow.

Shannon: Because I figured out what my 80 20 was. And because like we didn't have as many people now, I don't need 8,000 square feet.

I can downsize, therefore cut, cutting my rent in half, my utilities, my insurance, all of that stuff. So, although like my, my, uh, gross income. For the business doubled. That's why our profit tripled was because we could cut those things down too.

Molly: So, okay. I think this is gonna be, it might sound like a silly question, but I think a lot of people misunderstand the 80 20 rule.

They think it's like, oh, 80% of the time I'm doing this thing. 20% of the time, I can just, like, I think about it with like diets, for example. Not diets, but like food people are like, it's what you eat 80% of the time and 20% of the time I get to eat junk food. Like that's not really how the 80 20 rule works.

So do you wanna explain that a little more too?

Shannon: Ab Absolutely. So there, there's a proven principle, like it's fact that. 80% of our results come from 20% of what we do, and, and you can apply, apply this for good or bad. For example, 80% of the time I wear 20% of my wardrobe. Yeah. Like I have a lot of clothes, but I tend to wear the five, same pair, five pairs of shorts, you know, throughout the whole month.

If you look at our, our carpet, we tend to walk on eight 80% of the time, 20% of the carpet. That's why you get spots that wear out.

Molly: Oh my gosh, I never thought about that. Okay. Yeah. Right.

Shannon: So, so it's that same principle that like. A certain percent of your, your workout routines, like 20% of what you're doing is the, for lack of better word, the right way to give you the, the majority of your results.

So if we start pay paying attention to that and we, what I refer to, pull on those levers, what happens is if you spend more time in that 20% pocket, that's already giving you 80% of your results. Then you can work less, make more, or work out less, get more fit, whatever that goal, purpose, yeah. Whatever you're after is.

Yeah.

Molly: To me, when you explain it that way versus like I said, what a lot of people kind of have like the misconception of what it means, I'm like, no, it's actually easier. It's actually easier than what you're thinking it is.

Shannon: Absolutely. And the same thing about bad, bad objects in terms of 80% of our stress.

Is caused by 24% of what we think is stressing us out.

Molly: So, okay. I always have a hard time kind of like identifying what those things are. So I'd love to see like talk about how you, like I said, figure out what levers to pull. I would say one way, and tell me if this is like the correct interpretation of this.

One way I help my students and clients like walk through this even with their content. They're like, I don't know what to post. Like I don't know who my ideal client is. I don't know what to put in my Instagram bio. I'm always like. Go back to your electronic medical records or health records or whatever you call it.

Pull your last 10 new patients. Now obviously scrub the ones that like weren't the right fit or whatever. A, who referred them, and B, what did they list as their chief complaint? And like there's your answers, like there is all of your gold.

Shannon: Yep, a hundred percent. Now with that, like your last 10, 10 patients, you said for example.

I would even take it further, like of those LA last 10, which ones brought you the most money? And then like, pull back that la layer too. Where did they come from? What was their chief complaint? You can also do, do this to your feed, your, your, your engagement. Like, oh, I wanna grow my audience. I want to grow engagement.

The last 30 days, what were the best posts?

Molly: Yeah. You

Shannon: know, like, which ones got the best comments, engagements. Conversions. 'cause that's the end of the, the day. Everything. If you're on social media, the goal is to convert people, is to make money from it, typically somehow. Um, so it's that rule of like, you gotta take some time and go through the, the data, which is where people get stuck a little bit.

Like they don't wanna just sit and like look at reports. And it do, doesn't have to be that long. And if you frame it from a standpoint of what are the clients, I also really enjoyed work working with. Like that's what I help my clients do is say, yes, it's made me the most money. We're fun. Um, it's called elf easy, lucrative, and fun.

Molly: Oh, I love it. Okay. Yeah, I love that.

Shannon: And what are, and then you kind of just spend ti time with that model.

Molly: So what are some other things you would have people look at to know, like what levers to pull for that 20%?

Shannon: I love the, the stress part because if you go a lot of this. Comes from self-reflection, and it comes from stopping and taking intentional time of like reviewing your day or your week, which is why people don't do it, because in our society, everything is fast-paced, go instant, gr uh, gratification, next, dopamine hit, blah, blah, blah, blah, blah, blah.

We need to take a breath and we need to pause and like review what felt good, why it felt good, and then what didn't and why. And so what I kind of help my clients do is at least once a week, if not on a daily basis, they're just kind of checking in with themselves at the end of like, how did my day go?

Did I have a goal that I wanted to hit in terms of how I wanted it to feel? Is there a task for work I really wanted to make sure I did? Or a game for, for, for my kid that was important for, for, for me to show up at? Like, did I follow through on the stuff I I wanted to do? Yes or no? And if I didn't, what could make it easier to follow through on the next time?

One of the big things that you'll hear me say over and over again, kinda like Mylo, my slogan, especially for entrepreneur moms, because we are just juggling insane amount of decisions and mental clutter and all of that is sim. Simplicity equals sustainability, and sustainability equals success. So apply that to anything, your marriage, your business, parenting, your health.

The more simple you can make it, it'll become more, more sustainable, which means that you'll stick with it and there's where that the results for success will come from.

Molly: Yeah, absolutely. And one of the questions you always ask me that I love is you're like, what feels sticky? Yeah. Like what feels hard?

I'm like, Ugh, I'm just having a really hard time. Like for example, recently for me it's been, you know, rewriting my sales page. For those of you listing, I. Did a deep dive, like I said, into the data with, um, a coach and some of you know, our Lacey sites. And it's like we were looking at all of my data and it was like, oh, okay.

We found the problem. So many peop people are clicking on the holistic marketing hub sales page, but it's only converting at 1%. It's like once people get in it, they're like, oh my God, this is amazing. Like I get messages all the time of like, wow, I didn't know it was gonna be like this. Or I'll get like, mm-hmm.

Wow. I wish I had joined sooner. Mm-hmm. And it's like, well crap. Like how do I convey that? And so anyway, so this sales page redo has just been obviously like it's a big task and makes, it's a big project and I've just felt it like, oh my gosh. And you were just like. Why don't you just work on it for 30 minutes a day, like sit down and work on it for 30 minutes and then like see what happens.

Like you don't have to go finish it. You don't have to sit down and finish the whole thing. And that really helped me just kind of thinking about it that way because I found once I worked on it for 30 minutes, I wanted to keep working on it. But then there have been days where I've only been able to do 10 minutes worth.

Mm-hmm. But it's like at least I'm like doing something. And that's, that was really helpful.

Shannon: It's for that, it's moving that forward. You're actually making progress.

Molly: So one of the things you say is like, you help women get back five, at least five hours a week. So let's talk about, talk about that.

Shannon: Yeah. So again, if you are a mom out there and if, or you're a business owner and you're both, it's just like the amount of scores we have chasing around our heads is huge.

What, one of the reasons I love working with entrepreneurs is we have a lot more control over our lives than, than someone that does a nine to five. Um, in terms of when we work, who we work for, and even even what we make. And so one of the simplest ways that we can get back time is by get, like, delegating our tasks out to, to other people.

Often you hear people talk about to do this in, in your, your, your business in terms of like, Hey, hand over the tasks of working in the business instead of on, on the business. Great idea. But rarely people take that from business to home. For example, you said to me like when things feel or, or what the viewpoint is and how I get people to reflect and.

An example in, in, in my own life is my daughter was about a little bit more than two, close to two and a half, and I was working a full day. I was picking her up at three, three 3:00 PM She had just started like this Montessori preschool thing, and so I drop her at nine. I'd work as much as I could. I would work out, I would pick her up at three and then I would wanna be en engaged with her, right?

Mm-hmm. I wanna wanna be playing and, and you know, having fun and not figuring out what the hell was for dinner every single night. Yeah. You know, and not having to cook it. Because what happened is we were really smart and we also got a puppy when she was about two and a half, which

Molly: was.

Shannon: I don't know what we were thinking.

Molly: A puppy who eats things. By the way, tell everybody puppy eats everything. Wait, you gotta tell, tell everybody your about your puppy, your puppy's name. My puppy

Shannon: is super cute. He's now a year and a half, but um, his name is Gravy.

Molly: I just think that's so funny.

Shannon: And he's a puggle, so he's half pug and half beagle.

Hence the food issue 'cause they both love food. You can picture my, my kitchen at five 30 Uhhuh and I've been up since 5 45 or four since 4 45. My daughter is two and a half, you know, that like end of day is not great. And I'm like cooking with one arm and I'm like fending her off 'cause she's climbing on the counters and then he's got, you know, her shoe in his mouth or a sock and I'm just like.

I hate this every night. Yeah. Yeah. I hate this, you know, and it takes me time and I burn stuff. This is dumb. This is dumb. Like, why am I doing this right? And let's be real. My husband wasn't gonna take that over. There's no way in hell, like it wasn't gonna happen. So I said, you know what, I'm gonna, I'm gonna outsource this the same way I do in my business.

But I'm a picky eater and so like, like a lot of people can do like factor or those kind of meal, pre, pre-made meals.

Molly: I did not love Factor just for anybody considering that.

Shannon: Yeah. I'm just, I just can't, I'm just not a, I just, ingredients aren't great. I'm picky. So I had to get, get over the negative self-talk of like, who do you think you are to look for for, for, per a personal chef?

Like,

Molly: yeah,

Shannon: right? Like, do you think that you deserve this? You are a mom, you are a wife. It's your role to take care of care of your family. Like that was all the talk that was happening in my head. Oh, a hundred

Molly: percent. Yeah. Yeah, I know it, I know it well.

Shannon: And I could hear my mother-in-law.

Molly: Yeah. Who do, do you think you're, and if y'all can't see Shannon, she's doing a little talking hand like, like a little muppet.

Yeah. And because we do, who do you think you are? Right? Who do you think you are? Why can't you cook dinner, just meal prep on Sunday? Like, it's like I could hear all the things. Yes. Mm-hmm. Yes. Because

Shannon: I really wanna take three, three hours on Sunday meal prep. 'cause that's what I wanna do on, on, on my Sunday.

And I was like, you know what? This feels really sticky. I don't wanna do it. So I looked into things and we have a chef that comes every Monday. She makes three, three meals for us. So it's, it's three dinners, which also is, is enough for lunches. So we have, it ends up being four, like we have meals Monday through Thursday.

Mm-hmm. Lunch and dinner with groceries. With groceries, it costs about three 50 a week.

Molly: Oh my gosh. That's. Absurdly affordable for. Wow. And it's, and we not talked about this yet, I'm shocked we haven't. You know, I'm the outsourcing queen.

Shannon: Yeah. And it's based off of what we want. So it's not like a fixed menu.

It's like, what would you guys, like, what have we done in the past? Like if she can do Glu gluten free, she could, you know, it's about us and what works for our family. And so I brought the idea to my husband and of course he's like, do you think we really need that?

Molly: Uh huh Uhhuh. And I looked at him

Shannon: like, I go, are are you gonna cook dinner?

'cause I'm done for a while. Yeah. And he's like, oh no. And he loves food. My husband has a spiritual experience when he eats. He's that kind of a man. And we, we were about two weeks into it, and he looked at me one night and he was like, this is the best decision you have ever made.

Molly: Well, just think about too, like, even if you're gonna like DoorDash or Uber Eats or go out to eat, like you're gonna spend

Shannon: much more than that.

Molly: Way more than that. So my, my my point, how did you find the chef? I need to know.

Shannon: I just did Google. Yeah, I just did Google and then I started to call a c cook, couple people, and I started to ask what rates. And the thing is, if you're, you're a business owner, I want you to figure out what your earned hourly rate is.

Molly: Mm-hmm. Okay?

Shannon: So think about what you bring in through the entire year for all 12 months. You can do before or after tax. It's up to you, but stick with it so that when you do this again, it's the same. And then how much do you work per week? How many weeks per year? So if you take two weeks vacation, you work 50 weeks.

If you take off at Christmas, you work 49 weeks. Like make sure that you have that so it's real realistic, and then you figure out. Hourly rate. And so for me, if my hourly rate's one 50, which most, I'll say this too, the um, US labor, let me see the correct name. The US Department of Labor states that the average productivity of workers average and the majority of entrepreneurs are not average, but the average pro productivity of a given worker is $120 per hour.

That's higher than you think. But mine was like one 50 or, or 1 75. Yeah. So the point is like the brain space that I'm taking up, figuring out my menu shopping, checkout, cooking, frying my brain every day with my daughter, trying to get her off, off the counter, I could use those brain cells to make more money in my business because when I come home at three 30 with her, I can play, I can recharge.

I come back with more creativity, more productivity. And we eat better 'cause the chef cooks a hell of a lot better than I do.

Molly: Yeah. So what do, what do you do for Cora? She, y'all eat? Yeah,

Shannon: for the most part. She eats. She eats what we eat there. There's a tug of war sometimes. She loves yogurt. She eats a lot of yogurt.

She likes oatmeal. She eats a lot of oatmeal. Uhhuh, she loves eggs. She eats a lot of eggs. But we try to do the same thing that we do to the the best of our ability.

Molly: Yeah. Um, mjs eight and a half. She's still so picky. We're getting better. Like she's at least old enough now to understand why she needs like certain, like I'm teaching her about macros and stuff.

Yeah, yeah. I'm like, you have to have protein and here's why. And you have to have Yep. You know? Um, anyway, so it's just,

Shannon: we talk about that all the time because yeah, my daughter, just like everyone else on the planet, really likes carbohydrates.

Molly: Yeah. Yeah. She could be, she could sustain off like fruit and, you know.

Yeah. Yeah. I'm like, totally gonna look into that now. But, you know, I do, you know, I have somebody who comes and does my laundry.

Shannon: Yes, exactly. So, so, so that's my whole point, is I, you go through your list and you look at what feels sticky. So I, I've handed off laundry. I do an app called Pop Poplin. Poplin,

Molly: yeah.

Yep. Pop. Yeah, I've, I thought about that, but then I was like, well, then I'm, I was like gonna have to sort, you know? Anyway, it just worked out. I would've done that if I didn't find someone who, I literally just went in a local mom's Facebook group and searched the word laundry. And the lady I ended up finding, she, oh my gosh.

She's like, basically like you see people talking about house managers. It's basically what she is like she

Shannon: That's awesome.

Molly: Yeah. She has her master's degree in social work and she was working with children and she was just like, I can't do it anymore. Like after she became a mom, she's like, you can't exactly hear all these stories all day, as you know, she just couldn't do it.

She's like, okay, well what do I love? I love to organize. She loves to, she loves laundry. And so I'm like, I freaking hate laundry. You know what I mean? And like Right. Absolutely. Where I would be happy to just show up on video all day, every day. And so for some people, like that's like their biggest nightmare.

Right? So I have to remember, it's so hard, Shannon. I just wanna like, for everybody listening, I think it's so hard for us to. Put ourselves in someone else's shoes. Like, oh gosh, now someone's gotta cook for me. It's like, well, the, they're a chef on purpose because they followed their passion of cooking. So now yes, you're doing, and I also had, my bookkeeper is also like very spiritual and we do a lot of money mindset work, and I was having a lot of guilt around having, 'cause So Amy ends up, she also now she has like a crew who she, um, manages them and they like clean and she's like, Molly.

And I was like having a lot of guilt around it. She's like, Molly. You're providing a job for them that they've chosen to do, like by you not paying them. Like what do you think that does? Like do you, what do you think, not not paying them, but like for you not hiring them, I guess I should say? Mm-hmm. She's like, what?

What do you think that, like, how does that assuage your guilt of like being privileged and having the money to do that? Like, what do you think that's accomplishing? Like, oh yeah, right. You know, she's like, now you're providing income for someone else. And I'm like, yep. Oh yeah, but I, I did the same thing with the laundry and my husband did the same thing.

I was like, we only have one kid, like, why do I need help with laundry? Like, it's not like we have

Shannon: because you hate it and it's okay that you hate it.

Molly: Yeah. I just really hate it.

Shannon: And, but that's the thing is like, there's so much of that in our heads of I shouldn't, or I should want to, or I should 'cause it's my role.

And it's like, that's all societal bullshit. It just is. And so like it, when I, when I work with entrepreneurs, I take them through that exercise and then I'm like, now apply this to, to your home life because I, I guarantee you, we can, you can be making more money because you don't have to waste energy and brain power and decision making on this time suck at home.

So then when, like, as a mom too, if you free those tasks up, then you have time, God forbid, maybe by yourself, where you don't have to like. Fold laundry, but like, go, go to the store. Oh, I know. My husband always says, so it's really easy. It stacks up. Like if you think about like laundry, I do laundry. We do, uh, our, our lady, our chef is Sylvia.

She's amazing. And like you said, like it's her passion. She, she loves it. And so now we have like a bond with her and Cora talks about her cheesy pasta. And we like send Sylvia videos of Cora eating her ch cheesy pasta 'cause she's so grateful for it. But then also like if, if you guys do watch this, I've got plaques in my office where, where I'm standing and I wanted those to look good because I'm on camera a lot.

And again, I love my husband, but like it would've taken him five years to put 'em up. I would've had three holes in my wall. 'cause they're heavy and they need studs. I'm like, Hmm, who can do this Well and quickly. So I went on, on, on TaskRabbit, it cost me 50 bucks. Oh, that's amazing. So just stuff like that, like once you start thinking of it, of like, that would take me 90 minutes to do and I really hate, I really hate it.

I bet I could pay someone 20 bucks. Because what you start to see is if your earned hourly rate is like 50, let's say for example. And it's gonna cost you 20 to have the task done. You're not saving 20 by not doing it. You're wasting 30 by doing it yourself

Molly: because you I have never heard of task. I've heard of it.

I've never used it. That is, that's a great little pro tip right there too. Yeah. Yeah. It's so funny 'cause my husband did the same thing about the laundry as yours did with the chef. He was like, oh, this is not, do we really need this? And now he's like. She's the woman I never knew I needed in my life. Like, she's like become, like you said, we're like great friends.

We've hung out outside of like, we've gone to the amusement park together with her kids. Like she's even brought her daughter over before to play with mj. Like we've just become friends. And the other day she was like, Hey, did you know you're, because um, we have cozy earth sheets that my husband got me for my birthday, which is like a really nice brand of sheets.

And she was like. Got you a brand new set of sheets. I was like, oh my gosh. She's like, yeah, yours had a hole in it and you had a 10 year warranty. So I just submitted a claim and I was like. Amazing. That would've sat on my to-do list for a year, never gotten done, and I just would've had a holy, holy sheets.

Yep. You know? Yep. So, yeah, I love that. I love this conversation. I actually just created this free resource of a playlist of like outsourcing stuff, because the same thing happened with my email list. I'm like, all so many of, you're probably leaving money on the table by not emailing your patient database.

When I first started my business, I kept putting it off and I'm tech savvy. I know how to do it. I knew how to do it. I didn't know how, but I knew I could figure it out. And I ke I kept like putting it off, putting it off, putting it off. Finally, I hired a virtual assistant. $75 later I have an email list up and running, and I'm like, you idiot.

Why did you not do this six months ago? So, yeah, so I think this could be applied to many, many places.

Shannon: Yeah, for sure. For sure. But that's that, that, that's how time can stack up really quickly. And we haven't even gotten to the point of like you start paying attention to your own energy cycles. And when you have your best energy and you worst energy and you align things to go along with that.

Instead of like the nine to five or this or that or, and you work in those windows of task, both perf professional and personal where they line up. And what ends up happening is you get so much more done because you're working with your bo your body instead of against it. Yeah.

Molly: Yeah. So one thing I wanna go back to is you mentioned that 4 45 number.

I want to be clear that Shannon has never, once she knows that I'm not waking up at 4 45, I'm more of a, I'm more of a like 11. 1130 bedtime, like seven 30 wake up gal. Um, which is great. Yeah. And that's just me. Yeah. Naturally, like I don't have to fight that, you know? But for you, you enjoy like you. Like the morning thing.

So talk about how you kind of walk, like work with your clients with their unique schedules.

Shannon: Yeah, for sure. So again, like as a mom, things are constantly fluctuate, fluctuating. The month of May, we're recording this first part of July and the month of May. My, my, my daughter's in preschool and you would think it was like high school graduation.

She's not even ending preschool. She's got one more year and the end of the school year was like insane and she was sick two days in May. So I went back and I looked. And I missed eight work days in the month of May. Like that's a full work week and a half of work that I missed. So I say this because all my stuff still got done and I actually launched something in May too, and it all got done because I have figured out for me when those times are and I, I protect them.

So I wake up at five, at 4 45 because I get up, I like to have quiet before anyone else in the house is up. I just like to have alone time there. And I enjoy it there more than I enjoy it late at night. Late at night for me, like I'm fried for from the day. Mm-hmm. And so it's not as, as quality as it is if I get up first thing and have it, I'll do some prayer, some meditation, have my coffee, and then I get about a 90 minute work block in before my daughter gets up.

And what happens in that 90 minutes is the rest of the world is still quiet. My phone's not, not ringing my, my email's not blowing up. I'm the most productive, focused, and CR creative in that time. So like the amount of work I get done in those 90 minutes would take me almost. Two or three times longer after 12:00 PM

Molly: Yeah, no, I completely agree.

And I've, I've often thought about, I'm like, gosh, should I start shifting? 'cause you go to bed early, you, you're in bed.

Shannon: I'm lights out 8 45, 9 o'clock. Yeah. Like I'm out. So, and I

Molly: was telling Shannon, it's funny 'cause Shannon's on the east coast in the DC area. Mm-hmm. And I am, well, would you say DC area?

Shannon: Yeah. Yeah. Okay. Yeah. I'm not far from the DC but 20 miles.

Molly: And then I'm in Cincinnati, Ohio, so like pretty far west of you? Mm-hmm. And we're both on eastern time. Yeah. So it doesn't get dark here until like nine 30. And so it's hard for me to wanna go. I don't, MJ doesn't even go to bed until 10 in the summers because she sleeps till eight.

And her school last year didn't start for her kindergarten, first and second grade. She didn't start school till nine 20, which is like unheard of. So we were able to sleep until seven 30, like, and when she was younger she was up It. Easy six, if not before. Mm-hmm. Yeah. I mean, I'm just saying it's, it just kind of wor it's based on that time of like a year season you're in.

Yes. But you've, you've kind of motivated me to be like, God, do I wanna just like an hour earlier, like, can I just go to bed a little bit earlier and get up like an hour earlier and just like you said, have that quiet focus time. That time. Yeah.

Shannon: What, what I'll say to you and people that are, are tuning in too, is if you wanna make a shift like that.

Don't do it abruptly in terms of like one day you're waking up at, at seven 30 and the next day you are waking up at six 30, it will come back and bite you in the rear end. 'cause your body's not used to it. So take it in like 15 minute increments.

Molly: Mm-hmm. Like

Shannon: week by week. No more than a week, maybe 10 days at a time.

And all you start to do is you start to go to bed 15 minutes earlier. You set your alarm 15 minutes and then with that extra 15 minutes that you have, be intentional about it. Don't just start scrolling on your phone.

Molly: Yeah, because

Shannon: what you you wanna do is feel the benefits that happen by waking up a little bit ear earlier, so you start to want to do it.

But scrolling on Instagram two minutes after your eyes open is not, although it's gonna give you dopamine, it's not enough to actually like inspire you on Friday night. 'cause I do get up the same time, time on Saturday to like go to bed. But I enjoy that time because I create so much qual quality work for my business.

And what ends up happening is it's almost like if I get nothing else done that day, I've al Al already been successful.

Molly: Yeah. Yeah. I love that. Yeah. I never scroll first. That's a habit. I easily broke that. I can't imagine now I'll like never look back. Mm-hmm. Like I went in your phone first thing in the morning, like, no way.

Or at night, you and I are mm-hmm. Both readers at night, so. So what else? Is there anything else you feel like we didn't cover that you wanna make sure everybody knows? Like about kind of like how you work and like what it is that you do in your tips?

Shannon: It's very customized in terms of, there are co common threads that I have found through coaching hundreds of women, but at the same time, it's not cookie cut cutter.

Right. So, so you mentioned like. I'm not going to try to force you to wake up early. That's a hundred percent right. 'cause it's all about working with your body and your lifestyle style. Like, just 'cause I do something that works for me does not mean like you should do it. 'cause I'm not living your life. I, I don't have an 8-year-old, you know, I'm, I'm not in the Midwest.

Depending on how you classify Cincinnati,

Molly: um, it is considered Midwest. Yes. Okay. Which is also weird to me, but,

Shannon: so, so I can give. Give feedback on what I think will work. And, and we can test and we can try, but it's really the, the biggest thing we do right from the start is I come from a place of understanding your values.

Like what is your foundation of as a person? And if you own a business and if you're a parent, oftentimes these get lost or, or, or cloudy. 'cause we're taking care of other people all the time. And so all of this stems from like who you are at your core. And taking time to reveal that per person again, and then aligning your life, including business to work with that.

Because when those are in, in, um, in sync, then everything flows better because you're kind of pull pulling the cart as a team instead of saying, well. You know, I say I, I value FA family, but I work six days a week and I say I value health but I eat McDonald's 'cause I don't have time to cook. And then there's this like internal conflict constantly that you con, you consciously may not be aware of.

That's just sucking you dry, both financially, physically, emotionally, all of it.

Molly: And I would say, you know what's so, so funny? Like, I don't want to, like, we need to wrap up and I don't wanna go down a huge rabbit hole of this, but one thing that's been so much better this summer, and I attribute a lot of this to working with you, is like, I don't have the same guilt that I used to have.

Um, where it's usually like. Oh, if I'm working, I should be cleaning. Or if I'm working, I should be paying attention to mj. If I'm sitting down playing a board game with mj, oh, it's, I should be cleaning. There's a sink full of dishes, or I should be responding to my emails. It was like I was never satisfied with what task I was doing.

It didn't matter what task, whether I was cleaning quality time with MJ or working, I felt like I should be doing one of the other ones. Yeah. It was like no matter what. Yeah. It was like, I can't win here. Yeah, and I was having a lot of anxiety and. I was kind of able to pinpoint, wait, is this anxiety or is this guilt?

'cause it can feel a lot, like, it can feel similar. Absolutely. And I love, what was it, the day after the last day of school, and I'd surprised MJ and we did the like, hotel stay or whatever. I was the, the next day I was like, gosh, I just cannot get into work. I cannot work. And you were like, well then don't work.

Like, what's the worst that's gonna happen if you just wait one more day? And it's like, I think a lot of people think of coaches as someone who's gonna be like, sit down, power through, grind through where it's like. And yes, there are times for that, but like, it doesn't always make sense. And so I, I thank you a lot for that.

Shannon: Well, thank you. And I'm glad to hear that. And I think you're right. Like as business owners, as entrepreneurs in our culture, there's so much grind like language out there. Right? And, um, the thing is too, if, if you're a mom, you're grinding all the time. It's just kind of part of the role. And so if you can release some of that, if you can find Windows to like.

Just exist where you can like breathe and you don't have to grind for work and grind for home. Then you can actually get back to kind of what makes you, you and what fills your cup so you come back better because I guarantee you that day where you're like. Oh man, I should be working. I just don't feel like it.

I said, don't like go play with your kid. Go jump the pool. Go take some space like the next day or the day after. When you came back to work, your brain was fresh. Yeah. Your, your ideas were new. You, you were probably like ready to dive in and possibly even looking forward to it. So there's, there's no doubt you got more done and the quality of work was higher too, because.

You're not sitting there staring at a screen, forcing it, whatever it might be. Day.

Molly: Yeah. Oh, that fake productivity where you're just like clicking around on things. You're like, okay, I'm gonna click here. I'm gonna click on this thing. See I'm working. Look at me. I love it. So, Shannon, tell us how people can work with you.

Absolutely. Or.

Shannon: Yeah, I, I have all, all kinds of options, but my, my two most common are my group coaching. It starts, starts, starts a six week program, and then I, I do one, one-on-one coaching too. My program is called The Whole Woman Reset because I take a look at the whole person, the whole woman, how your life works.

In and out of business, um, because it has an impact. So, um, you can find me on Instagram, coach Shannon Logan. That's also my website, coach shannon logan.com. And then I have some, some free resources on my website as well. When it comes to stress, when it comes to sleep. I've got some nutrition stuff up there as well.

But I really love taking simple steps to make things sustainable for you. So you start having success that actually flows and is not all of that. I have to, I, I need to, I should be. And you just wake up actually looking forward to your day instead of the, oh man, here we go again. Mindset that so much of my clients start with at least.

Yeah.

Molly: I think that's one thing that drew me to you too, is like. It's like, oh, you could I get a health coach, a life coach, and a business coach all in one. I like that. Like, you know, like I feel like those things are so often separate. It's like, um, like it was important for me to know with you. You're like, Hey, how's it coming with your sales page?

I'm like, well, let me tell you this thing that's going on with my health. Or like, like today, I haven't gotten much focus work done, but that's because I've been literally filling out. Finally, I'm finally throwing in the towel and going to see an actual real doctor.

Shannon: Oh my goodness. West from medicine. I know.

I know, I know. Who am I?

Molly: Who am I? Who are you? Well, it took me interviewing him on Zoom. Like I was like, listen, you need to know my past medical trauma. You need to know everything that has happened. You need to know like all of this about me be, and it's a concierge model, but it's very affordable. Awesome.

So affordable. So I'm like, I've just got to get this done because it's been looming in my head. Mm-hmm. And I'm like, you can't get your best work done until you're feeling better. Yeah. So I'm like, okay, normally I would've felt guilty about that. I'm like, oh gosh, I didn't get any focus work done today.

But I'm like, but I'm doing something that's been that background noise in the back of my head, Molly, you need to book this appointment. You need to book this appointment. You need to book this appointment. And it's like, okay, it's finally done. The forms are filled out like. I love it. Amy's gonna be able to see MJ two, so we're gonna get her school forms filled out.

Like it's just like, you know what I mean? Like bring birds

Shannon: one stone.

Molly: I'm like, all right, we're moving now. Like, okay, this was a productive day because I got this other thing done on my to-do list.

Shannon: Absolutely. A absolutely. For sure. And ju, just so you guys know, I'm not perfect, I literally have been.

Meaning need to call my dentist in my eye to doctor for about two, two months. And so I finally scheduled it into my day the other day and I went out for a walk and I made three phone calls and booked three appointments on things that I've been waiting. And it's just like, listen.

Molly: If y'all don't have online scheduling, like I don't understand you.

Shannon: I a hundred percent agree. Yeah.

Molly: Online scheduling. Yes. Whatever excuses you have, work with Shannon. Figure it out.

Shannon: I would've booked it two months ago.

Molly: Exactly. I try to tell, I listen. I have one client who I love dearly. She gets so many inquiries, but she's like, they just need to call me and then we can talk about, I'm like, no, they're not gonna call.

They're not gonna call. Yeah. So anyway, Shannon, thank you so much. We will put all the links to work with you in the show notes. Thank you for having me. I just appreciate your time.

Shannon: I appreciate you and thank you to the all the viewers in Let and listeners out there. Have a great day everyone.

Molly: Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast.

Well that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill.

C-A-H-I-L-L-I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.