Taking Your In-Person Practice Online – A REALISTIC Chat with Michelle Rogers [Episode 158]

[00:00:00] Molly: Hello, my friends. My guest today is Michelle Rogers and I cannot wait for y'all to get into the episode and hear the story of how we met. You're just, I hope you find it as hilarious as I do. Let me, let me just give you a little taste. I may have accidentally video called her. While I, after I had just gotten out of the shower and still had no clothes on, it's a whole very long and didn't even know her yet.

[00:00:28] I hear the whole story when we get into the episode. But Michelle is a just lovely human. She's a clinical mentor, a business strategist. She's a creator of the wealthy woman movement and wealthiest spelled WELL. She is actually a naturopathic doctor, a traditional Chinese medicine practitioner, and a functional diagnostic nutrition practitioner.

[00:00:47] But now she has turned. Into a business strategist because she kind of took her practice completely online before. That was cool. Y'all know that I do not enjoy teaching online business anymore. Um, I've really stopped. So I, but I know a lot of you are still craving that information, so I try to bring on people that I trust and know, have really good information to kind of fill that for you because I, I, I just love teaching the local marketing.

[00:01:16] You know, this so. I think you're absolutely gonna love this conversation. I have already learned so much from her. I'm like, honestly, just like after meeting her, I'm like, okay, I, I need to have a peer mastermind because there's just all these brilliant people who just have so many amazing ideas and she really walk, like, walks the walk and practice what she preaches.

[00:01:36] Yeah. I hope you enjoyed this episode. I think you're gonna learn a lot.

[00:01:46] Speaker 2: Hey,

[00:01:46] Molly: welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a. Full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

[00:02:05] So let's come hanging out while we chat. All thanks. Easy in your marketing and my goal is that you shift your mindset around your marketing from a quote, should to a I get to more dream patients and clients. Yes, please.

[00:02:19] Dr. Tara: Hi, I am Dr. Tara Carlson, and I am from Wiseta, Minnesota, and I listen to the Holistic Marketing Simplified podcast.

[00:02:29] Molly: All right, Michelle, welcome to the, uh, I can't even talk, I can't even say Welcome to the show. Welcome to the, so. It's just like a peek into my brain. This morning I was like 10 minutes late for my call with my business coach. She's like, are you coming? I was like, oh my God. Like

[00:02:43] Michelle: if something's not on my calendar though, seriously, like wasn't

[00:02:46] Molly: on my calendar.

[00:02:47] Oh, it's on my calendar. Yeah. I just, we're going to Disney World tomorrow and so that might just give you an idea, like I'm just, my brain right now is like, you know, the day before vacation, you're just kind of in this. Get me. I wanna leave right now and there's still 5,000 things I need to do before we go.

[00:03:04] Speaker 5: Yeah, you're like half there. Half here.

[00:03:07] Molly: Yeah. Like, oh, I need to water my plant. I gotta make sure someone's gonna get my packages, gotta pack. All that kind of stuff. And I don't know if you're like me, like have a million supplements, you're like, I don't really take that many supple, but I'm just still like.

[00:03:19] What, just in case like I might get dengue fever, like I might need like they don't have stores in Orlando. Like Yeah. Like, you know what I mean? I dunno why I do that. I dunno if you

[00:03:29] used

[00:03:30] Michelle: to, when I moved to Mexico, I brought three months worth of like all, like everything I needed. 'cause I had no idea what I was gonna have access to.

[00:03:37] And I'm like, it's fine. Like they have everything they have.

[00:03:41] Molly: Okay. I was about to say, you seem a lot more chill than me, but

[00:03:44] Michelle: maybe not.

[00:03:46] Molly: Maybe well, welcome to the show. Tell us a little bit about, I'm gonna pretend I'm just meeting you for the first time. Tell us a little bit about you and. Who you primarily help and what you do and kind of how you got here.

[00:04:00] And then I can't wait to tell the story of how we connected on Instagram.

[00:04:05] Michelle: Oh my gosh. Okay. Uh, where to begin? So my background is in naturopathic medicine, traditional Chinese medicine, functional diagnostic nutrition. Went to Baer University, graduated back in the old 2012 era. Yeah, I did the whole primary care thing, insurance paradigm.

[00:04:24] And it sucked the life out of me. So I knew something had to like shift and change because I knew that I couldn't do it for another two years, let alone 20 years. Right. And you like graduate and you're like, this is my dream, this is my career. This is like, and like putting all this pressure on yourself to be like, this is what I signed up for.

[00:04:43] I'm 300 K in debt. Like, I have no choice but to like do this thing and I'm hating it. Where were, were you located

[00:04:50] Molly: then?

[00:04:51] Michelle: I was located, my first practice was in Portland, Oregon. Okay. So I was there for like my first four years and then I transitioned to private practice in Vancouver, Washington, which is just right over the, the river.

[00:05:05] Yeah. From, from Portland. Super close. I'm a

[00:05:08] Molly: student in Vancouver, Washington right now.

[00:05:10] Michelle: Oh yeah? Yeah. Beautiful, beautiful area. Yeah. Love it. So yeah, I did private practice there for a couple years. It was okay, but it still just wasn't what I knew that I wanted and there was something missing. I couldn't quite pinpoint it.

[00:05:26] And then in 20, I think it was 2017, we had a massive snowpocalypse there. And, you know, the Pacific Northwest is not prepared for snow. Like, it's not like the Pacific, like, it's not like the Northeast or like, like Colorado, like, you know, it'll snow and like within minutes it's cleared, it's fine. People are driving like it's everybody functions.

[00:05:47] But in the Pacific Northwest, you get like an inch and everything shuts down. They're like, I

[00:05:51] Molly: mean, I'm from Alabama, so,

[00:05:53] Michelle: so maybe. Yeah, yeah, right. So it's like everything shuts down and this is like so

[00:05:58] Molly: flury.

[00:06:00] Michelle: Oh my God, my God. Yeah. Like everybody freaks out. Everything shuts down. That winter we had had several inches, and so I had patients that I wanted to see, wanted to check in with, wanted to talk to whatever.

[00:06:12] And so thank goodness for Zoom. Wish I had bought that stock back then, but I didn't. Oh,

[00:06:18] Molly: right.

[00:06:19] Michelle: Yeah, definitely didn't. But Zoom was like, I started having these Zoom calls and I, I had this aha moment where I realized like, wow, I can actually work with these people online. Like I'm at my house. Like I can review labs, I can make recommendations, we can check in.

[00:06:38] And I was like, I think this is it. Like I wanna be able to work from home or from wherever and I'm just gonna do this thing. And so a few months later, I just dove off the deep end and completely went online and I, I don't at all recommend doing it the way that I did it. I definitely recommend a transition period if that's what you're wanting to do.

[00:06:57] But yeah, job off the deep end, made zero money for about seven months and like basically was working for rover.com. Are you familiar? Uh,

[00:07:06] Molly: is it a dog walking site?

[00:07:07] Michelle: Yes. So I was like watching dogs and like house sitting, no joke to make ends meet, to like pay my bills because I had made this insane decision Anyways, went through a couple mentors, finally found my dream mentor.

[00:07:24] Um, she was perfect for me at the time. A ridiculous amount of time, like six weeks. I had made like 50 K and I, like, I made my first two back-to-back high ticket sales in the backyard of the rover house that I was, you know, dog sitting at it like, insane. And it was just like this moment, oh yeah, completely.

[00:07:45] I was like, I, I was like sitting here. This is a Cinderella story. What just happened, right? Like I had just made more money in like an hour than I had made in months, even in my. Of my private practice. Like I was just like, whoa. Like what? What on earth just happened? And it completely shifted what I thought was possible and, and now, you know.

[00:08:08] Like my goal is to like blast open that realm of what's possible for other health and wellness practitioners. So basically was totally online 2018. 2019 is when I started teaching and mentoring and coaching other online or other health and wellness practitioners that wanted to pivot or transition or start in the online space because I just had so many people coming to me being like, what are you doing?

[00:08:31] How are you doing this? Are you even allowed to be doing this? And so. That birthed? Yeah. This, this mentorship program that I have, the Wealth Academy.

[00:08:41] Molly: I have 1000 questions. So, okay. My first question is, remind me. Are you teaching them to just take their practice online or are you teaching them to create like a course or like both?

[00:08:55] Michelle: I, that's a great question. So my core program, the Wealth Academy, is really helping them take their skillset and bring it into the online space, whatever that might look like. So the majority of the practitioners that I work with, we work on creating a high ticket comprehensive offer or program because that tends to be the quickest way for them to get clients.

[00:09:15] Sometimes they bring in clients that were past patients. And then that kind of gets the ball rolling. But I do also teach them how to create a scalable model once they're in that space. Yeah. Because a lot of practitioners are starting out with zero audience or they're not really doing social media, and so they just don't have the engagement really to be able to start with like a group program or a membership or like.

[00:09:40] A bunch of digital product sales, and of course that's where they wanna go. And I love that for them and that, that vision, but it's honestly, in the beginning, it's just like not the most practical thing to do. I see. Are you, are you

[00:09:54] Molly: understanding this? I'm like, you see my eye roll moment. Thank you. Like, I was like, oh my God, I'm gonna have to edit this episode if that's not what she says because, no, I'm just kidding.

[00:10:04] So I get on my soapbox about this all the time. I, I do these like one-off one hour pick my brain calls. And a lot of times it's like clinics who are wanting me to audit their Instagram. Right? And so this, this has slowed down, but for a while I was getting this onslaught of these brilliant practitioners who were like, I was told I could create this ebook in Canva and like, or I recorded my course in Loom and like I'm just not making any sales.

[00:10:31] And then I'll be like, okay, well how are you marketing it? Well, it's on my website. Like, cool. And it's not like me even making fun of them. Like, I don't mean to say that as a like whole silly them. That was what they were sold. They, yes, they were bought into a program that's like, you create this passive income, you step away from patient care

[00:10:51] Michelle: 30 k months, or

[00:10:52] Molly: you

[00:10:52] Michelle: can get it like, it's like

[00:10:54] Molly: stop trading time for dollars.

[00:10:57] And so I, I feel like I'm like constantly this wet blanket who comes in and I'm like, listen, I'm not saying it's not possible, but like. You can't continue to like c create to see all of these clients or patients every week. Not, and most of them never have any type of support of like a virtual assistant or like any tech.

[00:11:14] Like this is a whole new language, like funnels and tagging and emails. Oh my. You know what I mean? It's, it's landing pa Like, I remember when I first started and someone said something about a funnel, my degree is in marketing. And I was like, what the hell's a funnel? You know what I mean? I'm like, whatcha talking about?

[00:11:29] And so. Every single person that would get on the call would just be so down on themselves because they thought that something was wrong with them, that they couldn't somehow crack this code of passive income. And so, yeah, I'd love to talk more about that and your approach to that, because it's like hard to watch.

[00:11:46] So it's actually one of the reasons I stepped out of teaching online business at all. And I just work with, uh, like brick and mortar. Like, I'll help you drive clinic, uh, drive traffic locally to your clinic, but I don't wanna get into the online. Space.

[00:11:59] Michelle: Yeah.

[00:12:00] Molly: Anymore, like I'm, I tapped out.

[00:12:01] Michelle: I, I totally see what you see as well.

[00:12:05] Like, there's a lot of practitioners who come in and they're like, I'm just gonna make this digital product, or this PDF or this ebook, or this online course, or whatever, and they put all this time and effort and energy into this thing. And then they're, they're totally confused as to why they're not making sales.

[00:12:22] And it's like we start diving into things. They haven't clarified their niche, like who they actually serve. They haven't done any market research to actually figure out if what they created is what their person actually wants. Like they haven't like there, there's so many things that have not been done.

[00:12:39] They haven't been nurturing an audience or creating anybody who actually knows them or likes them or trusts them or anything. And so they drop this product and it's just crickets. And so. That's like the main reason why I teach them how to really like knock their high ticket comprehensive program out of the park because it's so much easier.

[00:13:01] To get, you know, two to five to 10 people to say yes to something like that. Especially when you've got your messaging dialed in, your positioning, you know, you've done your market research, you know that what you have is what they want. Like all of those things are in place. It's so much easier to get a handful of people to say yes to that.

[00:13:20] Then hundreds of people to say yes to something else because it takes the same amount of trust for someone, anybody to take out their credit card and give it to you, and it's just like. You, you have to, from my experience, and I've been doing this for a long time now, you have to do this in a sequence or it's just not gonna work.

[00:13:39] I mean, the only time I've seen group programs, memberships, digital products work right off the bat is if you, if if someone comes to me and they've already, they already have a massive audience that is super engaged, whether it's an email list, whether it's Instagram, Facebook. YouTube, whatever the platform is.

[00:13:57] But if they don't have that, then I, I can't stress enough that it's so important to start with that comprehensive program to just get those cash injections, get the ball rolling, get the momentum, start honing your skills, refining all of that kind of stuff.

[00:14:11] Molly: Because when I first started my, um, well, it's holistic marketing hub now.

[00:14:14] It was called something different in 2020 because it was called Master Graham, and I got a ceased and desist letter from Facebook's attorneys. Which I just thought was hilarious, but at the time I didn't think it was hilarious. But now I do. I'm like, are you really worried about me? I'm literally teaching people to use your platform.

[00:14:30] Like, get over.

[00:14:31] Michelle: I'm like, you should be paying me.

[00:14:32] Molly: I know, right? Okay.

[00:14:34] Michelle: But

[00:14:34] Molly: I, I delivered that curriculum live to a really small group and I found that that's what really for a pretty low price too, because to me that was what helped me, like sit down and actually get it done. I got real time feedback from real people.

[00:14:48] Before I just recorded a loom to nobody. Like, to me that felt really daunting of like, is this even what people, it was like a, a test run.

[00:14:56] Michelle: I love that. I mean, that's a great approach, right? And like doing something like that is so much better because you're simultaneously creating content and getting feedback.

[00:15:06] So you're getting market. You might not have hundreds and hundreds of people, but at least you have the ability to hone in your messaging to get better, explaining like what you're doing, what you're offering, how you're offering it, and then get questions, right? Like doing something live like that. The questions that you get back, those are gold, right?

[00:15:27] Yeah. You're like, oh, I can add that to my marketing. I can add that to my landing page. I can add that to wherever, so that other people don't have to ask those questions. Or you can integrate it into the whatever program offering, masterclass, workshop, whatever you create.

[00:15:40] Molly: I love it. Talk to me about people who already have an established, like you said, either private practice or like in-person practice.

[00:15:46] What does that transition look like to, because I usually encourage people to market to their existing. I know, and obviously I know it, there's like legalities to different licensing and whatever. So I'll just kinda let you ramble on that topic of you already have this warm base of people who've been seeing you like talk.

[00:16:07] Talk to me about leveraging that.

[00:16:09] Michelle: Yeah, so I would say my, my favorite way of doing that, and I would say the majority of people who come to me have a brick and mortar and they're wanting to pivot. But I love having them start to email or communicate with their current patient base and actually bring them along behind the scenes on this journey of this transition.

[00:16:31] Tell them the why. Bring them into your passion of like, what do you see happening? What is the reason behind this transition? How is it going to transform not just your life, but their care and how you show up and, and explaining to them, even educating them on the system and why, what, what you're currently doing isn't working and how it's affected you or their care, bringing them along so that they understand the why.

[00:17:04] Behind the transition because if you just show up and you're like, okay, so next month I'm going online, so if you wanna join me, great. If not, see you later, whatever. There's gonna be a lot of like, I would say, feelings of feeling like abandoned comes up a lot. Like, oh, well I've just invested all of this time with you.

[00:17:22] I'm your patient. I'm dah, dah, dah, and now you're just gonna ditch me for this like online business that seems like you know a shiny object when in fact if you share with them these. Actual heartfelt reasons of this transition. They're so much more likely to be invested in you and, and see that almost as a permission slip for them to be like, wow, like this person's following their alignment, their personal alignment, what?

[00:17:46] What's really meant for them? I can appreciate that. I see that. Maybe I joined them, maybe I don't, but there's a different energy behind that that I really love.

[00:17:55] Molly: So I work with a lot of like chiropractors, acupuncturists, like a lot of hands on, you know, myofascial release therapists. Do you have many students in your program who are kind of hybrid, like they're still seeing people and Yeah.

[00:18:06] Okay.

[00:18:06] Michelle: Yeah, I do. Definitely lots of chiropractors, acupuncturists, some like osteopathic doctors, they'll, they'll end up creating like a hybrid model. Before they end up fully online or they do the hybrid model and they love it and like that's one of the, A

[00:18:23] Speaker 2: variety.

[00:18:23] Michelle: Yeah. Yeah. It's a variety. But it's also like my goal when I'm teaching practitioners, I, my goal is not to be like, this is how you have to do it.

[00:18:30] This is the blueprint. You have to do it this way. I want them, like one of my core tenets, I guess, is really creating a practice that is uniquely aligned to who they are, how they operate, the modalities that they integrate, like what lights them up. Part of that blasting open the realm of what's possible is tapping really into how they wanna show up and serve and who they wanna serve.

[00:18:55] Right. So it's not just like, what, what's your schedule? What's your like, like all of those details of like how you map out your week. What are, what's your capacity? What are your boundaries? What are your like, like all of those nuances, and it's different for everybody. Some people are like, I know for sure I wanna be online a hundred percent, and that's what I'm doing and that's what I'm working for.

[00:19:15] Some people are like, I'm working towards just digital products. I'm ready to transition out of doing any personal, like one-on-one care or group care. And some people are like, I still wanna do both. I love touching like people and getting my hands on them and like really being present in that way. And so it's, it's whatever's most fulfilling to the practitioner, you know, and everybody's so different.

[00:19:37] Molly: Do you feel like, okay, I'm going way far back to where you talked about your mentor you had in like 20, was it like 2019 or 20?

[00:19:45] Michelle: 2018. Yeah,

[00:19:45] Molly: 2018. Do you feel like some of the advice that that mentor gave you then still applies now? Or do you feel like the game is like totally different?

[00:19:53] Michelle: I would say a hundred percent because I really, so the thing is, is that what I, and what I also try and teach are like really core foundational pieces that are like pillars to business no matter what.

[00:20:09] And I'm talking like certain marketing strategies, certain mindset approaches, identity shifts that are core to your success. And they're like from like decades ago, like certain like, like buying psychology and like really cool things like that, that are 100% still applicable. And coming back to those and knowing those, like being in the online space now for over seven years or something like that, eight years, and seeing the consistency of those core pillars.

[00:20:46] Excites me because I'm like, I don't have to get distracted by all of these things. The trends, the new platforms, the new like, like the things that really. I don't know, overwhelm newer practitioners who are entering the online space, they're like, oh my God. I, I'm like, no, no, no. Let's just simplify. Like let's simplify, come back to the core.

[00:21:07] Like this is what we're doing. Like it doesn't have to be over complicated.

[00:21:12] Molly: I love that. And I couldn't agree more. 'cause that's, I think it's was one of my older master classes I had, and it was just exactly what you said. It's just about the foundations like messaging, networking, consistency, like. It doesn't matter where you're doing it.

[00:21:27] It doesn't matter what platform you're using. It doesn't matter how you're doing it. Those are the marketing principles like. Because my, I told you my degree's in marketing and pr, so I took a ton of journalism classes and it's, it was so cute to me when Instagram, everybody's like, oh, like this B-roll thing.

[00:21:41] I'm like, we, Instagram didn't invent B-roll. Like this is a journalism. Like this is all been around forever. Like, you know, a hook. What's a hook? I'm like literally a newspaper headline. Yeah.

[00:21:54] Michelle: Like, have you read a headline?

[00:21:57] Molly: You know what I mean? So I'm like, none of this is new. None of this is newfangled.

[00:22:01] Stuff. So I love to hear that about like the timeless foundations and it's really about, this is actually one of the things that drew me to you, so I, I forgot to tell. This is hilarious. I got served up one of your ads and I was like, oh my gosh, this woman we're so in alignment with like how she teaches.

[00:22:15] 'cause I have a lot of content also around like a lot of my students or clients just wanna hide behind the educational content. Like let me just educate the crap out of you of everything you know, and then surely. You'll see the value in me and you'll become a patient or client. And that's just not how it works, unfortunately.

[00:22:34] I'm not saying you don't educate at all, but like to me it's just part of your ecosystem of Yes. Of your marketing messaging. And I saw your ad and I was like, oh my God. And so then I, so I had seen the ad right as I was turning on the shower. Okay, go with me on this journey here. This, so then, and just reminding everyone that I have a DH, ADHD and I think a normal, this happens to a normal person, right?

[00:22:55] So imagine how it happens to my brain. So I've turned on the shower. I see your ad, and I'm like, oh, this, who is this woman I've never seen? Because you know, I love, I've grown my business in large part through collaborations. And so then I went to your feed and I just started binging your content. And I'm like, oh my gosh, yes, yes, yes, yes.

[00:23:12] Like everything you were saying, I was like, yes, yes, yes, yes. So then I send you this DM and I'm like, Hey, I swear I'm not a robot. Or a weird per like, I just really resonate with your content. Would love to connect, whatever. So then I put my phone down. I get in the shower. I get out of the shower and I open my phone.

[00:23:30] I look to my phone again, which again, this is like horrible cell phone hygiene. Like none of nobody should have their phone in their hand this much, like how bad they were that trained. That was like the first thing I did and I went to like, I was like, oh, I'm still open to this DM thread with this Michelle Chick.

[00:23:45] I go to swipe it away and I video call her. I am naked just outta the video calling this woman who I've just dmd to say, I swear I.

[00:24:02] I was telling when

[00:24:03] Michelle: thankfully I did not answer.

[00:24:05] Molly: Yeah. Oh my. Well, I was like, see, as soon as I saw it I was like, stop, stop. I was like, hit end, end, end. Like, but then, then I had to send you another message like I didn't make video call you like, oh my God, thank God you still took this call with me. And you weren't like, this this's crazy.

[00:24:22] I mean, I am crazy, but like not a harmful kind of crazy. So thank you for still, um, speaking with me. I would

[00:24:32] Michelle: say maybe this is like a mini masterclass of how people can start collaborations. Yeah. Just do something real, real weird.

[00:24:41] Molly: I was just like, these girls gonna think that I'm psycho. But yeah, so thank you.

[00:24:46] So we did end up, she was very gracious and very nice and we got up, we got on a virtual coffee and chatted and you know, saw how much we aligned and I'm like, Hey, cool. I don't like teaching online business anymore. I need someone to refer to, like, here we go. So, yeah, so that, like I said, but this also is a beautiful transition into something else I wanted to talk about.

[00:25:06] So first I wanna talk about the educational content thing, and then I wanna talk about, 'cause to me, this is kind of the same thing, honoring you put in your thing, honoring humanity and not just their credentials, which I just think, because I don't know if you hear this, it's like, oh, there's already all these other X, Y, Z out there, like health coaches or indies or whatever you are.

[00:25:26] Why me? Why would I add to the noise? And the answer is the humanity piece. So I'd love to hear your take on that.

[00:25:32] Michelle: Oof. Yes. So when I think about like that humanity piece, and I think about the fact that so many practitioners entering the online space have this idea that, oh, it's too saturated now. Yeah, like it's, there's so many other practitioners out there, so many people who don't know what they're doing.

[00:25:50] So many people who are, you know, like, I don't know, do you guys remember like the medical medium and stuff like that? Yeah. Like just like people who are, like these gurus who have hundreds of thousands, millions of followers or whatever. So these educated practitioners, these practitioners with like deep wisdom and, and, and knowing and intuition and skills and tools and all these things, they come in and they're like, I don't know how to compete with this.

[00:26:13] I don't know how to like, get out there and like be seen. The thing that I am even more so now than previously, I, I'm like convicted around, is that. There is no competition, especially when you can tap into your own humanity. And when I say that, I mean, it's like, what is your own unique edge? Like what, what is it about you that is different?

[00:26:43] And, and when you tap into that. It's so obvious and we try to think like, oh, it's gotta be some like magical thing, or some like really like, I don't know, poignant, like, I don't know, something that's like bright pink and neon or something and it doesn't need to be. It's like the more that you can allow your true, authentic, like raw self to come through, like your weirdness, your idiosyncrasies, your hobbies, your like who you are as a human.

[00:27:13] The more that you allow people to see that, and I'm not talking like, you know, you don't have to get on there and like cry and like tell 'em about your private like things or thi like people think like that's a vulnerability, but it's not. Vulnerability is like, I went to a pottery class and like, here's like something I made, you know, I like, it's just like, because I can't tell you, like when I, I was doing pottery, I, I stopped.

[00:27:36] For right now, but I'm gonna start again next month. But I would like post about this pottery. I can't tell you how many people I had reaching out, being like, oh my God, I love pottery too. It's so much fun. It's so grounding. It's so relaxing. It's like meditation, like just sharing something like that, that maybe I wouldn't have shared creates this instant resonance and connection.

[00:27:55] And it's like there can be literally 10 different nds or health coaches or. Acupuncturist or fill in the blank practitioner lined up side by side by side, and there could be one person, one potential client looking, and you all offer the same thing. You all have the same exact program, like I'm talking like the exact offer, and they are going to choose one out of those 10.

[00:28:22] And they might not necessarily consciously know why. But there's uh, I would say an energetic piece, an energetic alignment that can be felt on more of like this innate body level, like gut

[00:28:38] Molly: feeling. Yeah. You're

[00:28:39] Michelle: like, it's a gut feeling, like that's my person. Like there's a resonance there. There's an, there's a knowing, there's a recognition.

[00:28:46] Maybe. I think that's the word. I just got chills. There's a recognition of like, oh, like you're my person. Like we get each other. You're picking up what I'm putting down. Right? Like there's a communication, right? And, and you feel this with people like, because I felt that with you, Molly, right? Like there was a part of me that was like, oh, this chick's rad.

[00:29:04] Like I know that her and I could have a conversation easily. Whereas there's other people maybe that have come into my life, whether it be potential friends or. Or whatever, where it's like, it instantly feels weird. Like it's just like, yeah, it doesn't fit. Uh, it doesn't fit. And there's just like this dissonance like,

[00:29:22] Speaker 5: yeah,

[00:29:23] Michelle: this, this feels awkward.

[00:29:24] And like, I'm trying, or like, it, it just, you know, I think everybody's experienced that your potential client is feeling that same thing. So the more real you can be, the better that situation's gonna be. Right? Because you, why would you pretend to be someone else or hide parts of yourself or try to sound professional?

[00:29:42] Or try to sound X, Y, Z or whatever because that's gonna attract the wrong person. And we don't want that. Right. Like we wanna repel those people.

[00:29:52] Molly: Yes. Oh my gosh. I have so many things to add here. I always say the same exact thing though. I'm like, you can have the same exact schooling credentials. You could have the same mentor, but you don't have the same lived experience.

[00:30:02] Michelle: Yes.

[00:30:02] Molly: And not even just the things that you mentioned. 'cause I teach that as well. You know, like you said, your little hobbies and idiosyncrasies and sequence. I can never say that word, but you know what I'm trying to say all that stuff. But also just like you haven't seen the same patient or client cases, so like you're like, wow, I saw this woman that had this, and like it really transformed how I treat people now versus the other person who's like, oh, I saw this man who had this thing, and it really transformed how, so you all have your own unique lived experience as a human in your own body, and then as a practitioner.

[00:30:35] Treating these, all these different people. Yeah. And it informs how you show up

[00:30:40] Michelle: and how you, what you say, the words you use. Yes. Like the real, the, the stories that you share. Yes. All of that.

[00:30:47] Molly: I was teaching at a chiropractic mastermind in, uh, Boston back in July, and this, this guy had the best personality, like he was one of those.

[00:30:56] You're just like, drawn to you are like, I can tell you're really funny and I would love to sit with you and just have lunch. Like you're a hilarious guy. And I had just given my talk about showing your personality exactly what you just said, right? Like, this is how you stand out, you show. And he goes, okay, I have a question about your presentation.

[00:31:13] So how do I take this? And he like points to himself and translate that to my Instagram page. And I'm like, I don't understand your question. What are you translating?

[00:31:23] Michelle: You're like, you literally just like turn on record and, and just, he's like, record yourself.

[00:31:27] Molly: But I can't, like I, I need the Instagram version of me, basically.

[00:31:30] I'm like. Let me just hold your hand right now and be like, like he was just like, he had, he was the funniest guy. Like, so cool. And so I just thought, wow, if you're asking me this like. This is, um, do you follow Laura Belgrade? She posted something. Oh, I

[00:31:44] Michelle: have in the past. Yes. I've heard her name before. Yes.

[00:31:47] Molly: Yes. I, I hop on and off her email list. She sends a lot of emails, but they're very, very good. So like, I'll hop on sometimes when I need, you know, inspiration or whatever, but she's, years ago she posted something that said, screw making a personal brand. Make your brand the personality. No, no, it said screw making a brand personality.

[00:32:05] Make your personality the brand.

[00:32:07] Michelle: The brand, yes.

[00:32:08] Molly: And I was like, yes. Because it's like, oh, what's my persona? I'm like, what do you mean? What's your persona like?

[00:32:13] Michelle: Yeah. Like what's my alter ego and stuff, or some very like, it's just like you're just, you just be you. Like it's, it couldn't be more easy. But it's terrifying for so many people.

[00:32:26] Molly: I think for me, I have a hard, well, I'll be honest, I have a hard time coaching around this because for me to not be authentic feels like so much friction. It feels like so much work and such a heavy lift.

[00:32:36] Speaker 2: Mm-hmm.

[00:32:36] Molly: That I'm like, God, why would I, the thought of trying to filter this to something else is like exhausting to me.

[00:32:45] Speaker 5: Yes.

[00:32:45] Molly: So maybe that's it. Maybe that's why everybody thinks this is so hard. I mean, maybe we've just cracked the whole code, but, and then,

[00:32:51] Speaker 5: alright. Episode done. We did it.

[00:32:53] Molly: Yeah. Done. That's it. Alright, we'll unpack this in therapy. Uh, we're not, no, I also have a group coaching program and I have a brilliant chiropractor in there, and if she's listening, she'll know I'm talking about her.

[00:33:05] She and I just love, I just love to watch her. She's just, anyway, very wise. So she asked a, a beautiful question in the group where she said we were plugging into ai, like their ideal. Patient like, okay, you know, mom with, you know, chronic migraines, blah, blah, blah, blah, blah. And she goes, well, what if my favorite types of patients to see aren't the ones that necessarily make me the most money?

[00:33:28] Mm-hmm. And I was like, oh. I said, Hey, Dr. V, could you go five years, 10 years seeing these patients you don't wanna see because they quote are the ones that make you more money. I think that's a, and I had limiting belief is so overused in such a cliche, and I feel like it's just like a. Coaching crutch that people use when they don't know what else to say.

[00:33:48] But it is, I think, truly it's like those two things. Like you can have the people you love and they can be the ones who end up making you the most money. Both. That can be true together. She kind of sighed. She was like, huh. Okay. I'm like, I mean, really, do you wanna spend the next 5, 10, 20 years of your life seeing people who you don't align with?

[00:34:07] Like, oof, sign me up for none of that.

[00:34:10] Michelle: Yeah, no thanks. Yeah, not at all. I love that you bring AI into this too, because I think that's an important conversation to have, especially if we're talking about humanity. Yeah. Let's

[00:34:20] Molly: go there.

[00:34:21] Michelle: And I think that from my experience for practitioners in the online space, they absolutely.

[00:34:30] Hate social media. And there's this like, like the imme immediately they're like, do I have to do this? How long do I have to do this? And they go into it with this attitude that is not conducive to their growth in the online space. Instead of shifting the perspective and the idea around social media as a an amazing platform to actually reach their ideal clients.

[00:34:58] How cool is that? Like we have a way to reach these people in a really easy, like, relatively easy way. And so I see a lot of practitioners wanting to use AI to take over completely their content creation. I'm just gonna like, do the thing. They're gonna come up with my topic. They, they, I call it Chad Petite Chad, right?

[00:35:20] Like, but like, I'm just gonna like have Chad come up with the topics, come up with the posts and like do all that stuff. And what, like I get it, like I get the desire to want to do that, but what ends up happening is that you remove all of that humanity and like what we're just talking about, it completely removes you like the essence of who you are.

[00:35:44] How do I like how you express yourself and so your dream client can't actually feel you and like resonate with you because they're just seeing the same. Stuff over and over and over again, which just makes you unremarkable. Right?

[00:36:03] Molly: Sea of sameness they call

[00:36:04] Michelle: it. Yep. The sea of sameness. And so I'm a huge fan of ai.

[00:36:09] I use AI every single day.

[00:36:11] Molly: Mm-hmm.

[00:36:12] Michelle: But I will not have AI just like spit out a post and me copy and paste that into. Like a, a caption at all, ever. I just won't. And so there's a real art, I think, in utilizing it to maybe help you brainstorm or get the wheels turning or like maybe come up with like stories or analogies or things like that can be really, really helpful.

[00:36:38] Or lessons that you can extract from certain things. But when it comes to the actual content creation, I can't emphasize more that the importance of like really infusing your essence and who you are into that because that's how you stand out in the online space.

[00:36:56] Molly: Yes. I was just, I just did a post on this and every post it like three times since, 'cause it's done well every time.

[00:37:01] If you need an example, instead of saying like five tips for better sleep, it's like what I wish I knew when I struggled with insomnia and now what I tell my patients. Like it's just like, mm-hmm. Nothing you have to make up if you had insomnia, like, but one cool way thing you can do is like, if you have the chat GPT app or whatever you wanna use on your phone, you can just brain dump.

[00:37:22] I'll, I'll often tell it like, I have this idea for a carousel. Don't change any of my words. That's the key thing is like say, don't change any of my words, but help me clean it up. And I'll be like,

[00:37:31] Michelle: yeah,

[00:37:31] Molly: okay. And then you could literally, like you're charting, like you're doing like dictation. You could be like, okay, I just saw this patient.

[00:37:37] They've had unexplained fertility for 10 years, but then really we just figured out that it was this thing and blah, blah, blah, blah. And like it'll synthesize that it's your voice and it'll help you make sense of it. Yes. So fast.

[00:37:48] Michelle: Yes. I love like that's a great use of it also. Yeah.

[00:37:52] Molly: I think we've talked about so much today, but go, I could go on talking to you forever.

[00:37:56] Um, tell us a little bit about the different ways people can work with you.

[00:38:00] Michelle: Yeah, so I have a practitioner only community called the Wealth Elective, which is an that just like amazing. There's over 111 practitioners in there already. We are running a challenge right now. Very supportive, encouraging. You can get free coaching from me inside of that community, um, along with discounts, masterclasses, guest speakers.

[00:38:26] Molly's coming in. It's next. Or this month, this soon. And then I also have the Wealth Academy, which is basically my high touch six month mentorship program, um, for health and wellness practitioners to help you start, grow, or scale your online practice. But you can find me on instagram@wealthywoman.co.

[00:38:49] That's W-E-L-L-T-H-Y-W-O-M-A-N Co. Or my website is the same wealthy woman do co

[00:38:57] Molly: spelled with like being well WELL, which I think is so clever. So cute.

[00:39:02] Michelle: Oh, thanks.

[00:39:03] Molly: Yeah, I love it. All right. Well, I appreciate all of your wisdom. It was so nice chatting with you again, and I can't wait to come love on your community.

[00:39:12] Michelle: I'm so excited. Cannot wait. Thank you so much.

[00:39:17] Molly: Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast? Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information.

[00:39:33] So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram Stories and tag at Molly a Cahill, that's C-A-H-I-L-L. I would greatly, greatly appreciate your support.

[00:39:52] I know your time is valuable and I can't wait to see you in the next episode.