5 Evergreen Instagram Reel Ideas Every Practice Should Keep on Repeat [Episode 178]

Molly: Hello, my loves. Um, I feel like I haven't done a solo episode in a long time. I said this in the intro of the last one, but if you didn't hear it, I'll say it again. I did, um, bump down to doing podcasts only every other week instead of weekly for the foreseeable future. I just have so many irons in the fire right now.

I was like, "Okay, what's one easy thing that can just kind of like take a pause?" And so this was, this was it. But I will very likely be back to weekly at some point. Um, I just have a... You know, right now the ducks, the ducks, there's no row, right? Like, there's no semblance of a row. The duck is like one duck is in China, one duck is on Mars.

So when I get my ducks back in a neat little line, I will come back to weekly podcasting. So today's episode is going to be very actionable, short and sweet, and I'm just giving you five reels that we always keep on heavy rotation for our clients that you can always have in your back pocket. You can also download this.

It'll have like, um, a blank version and then an example version, and then you can put it in your version. And you can just download that by going to mollycahill.com/reels, or you can DM me the word reels1, but it has to has that, have that one on it. I know that's annoying, like the number one. The reason we do that is because ManyChat, like if somebody says the word reels, it'll like trigger it, so I try to make it something that like wouldn't normally trigger.

So yeah, so you can download this easily, mollycahill.com/reels, DM me reels1 altogether, or the link will be in the show notes. So let's get into it

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang out while we chat all things easing your marketing, and my goal is that you shift your mindset around your marketing from a, quote, "should" to a, "I get to." More dream patients and clients? Yes, please.

Dr. Tara Carlson: Hi, I'm Dr. Tara Carlson and I'm from Wayzata, Minnesota, and I listen to the Holistic Marketing Simplified podcast.

Molly: Okay, these are the types of reels, these five reels that I'm gonna give you. Um, like I said, I would go ahead and grab that freebie that I said in the intro if you didn't hear it. It's in the show notes, or you can go to mollykahill.com/reels, or DM me just reels and the number one all together and you can get these and look through it.

These I would have on heavy rotation, and the reason I love these so much is because they're evergreen, these reels ideas or reels hooks. They're evergreen, meaning they always work. And if you message them in a way like I teach of being, like, uber specific in your messaging, then you could literally reuse these same, even the same hook over and over and just add in, like, a different problem, symptom, ideal client, whatever.

Like I said, these, like... Y'all gotta stop reinventing the wheel. It's, like, probably the biggest thing that I beat my head against a wall of, like... People are like, "Oh, my God, I can reuse that? You swear?" I'm like, "I swear. Go study my Instagram. You'll see how much I res- use stuff all the time." So version, uh, reel number one, um, let me give you the example version first versus the blank.

The example version is, "Think the only way to heal your chronic shoulder pain is with meds or surgery? Then check out these four alternatives before going under the knife." So the blank version would be, "Think blank," whatever the desired outcome, "is blank," too expensive, hard, whatever. "Then check out these," and you wanna have a specific number of, and it can be, like, products, hacks, or exercises.

So again, the example version, "Think the only way to heal..." And you could change this. "Think the only way to heal your toddler's chronic constipation was with MiraLAX? Check out these four alternatives instead," or something like that. Like, you can kind of modify it however you need. So hopefully you see how that reel...

I mean, this could just be used over and over and over. And you wanna be mega, mega specific, okay? Well, y'all know this. If you're new here, hello. I preach that you need to be so specific

Dr. Tara Carlson: to cut through the noise.

Molly: Reel number two, the example version. "After 15 years in practice, I'm the type of doctor who doesn't believe you have to accept an inability to conceive with, quote, 'normal' labs as, quote, 'unexplained infertility.'

Here's where conventional fertility guidance gets this wrong." That's a little wordy, I know, saying it, but once you see it on screen it's not bad. So the blank version for you is, "After blank years in practice, I'm the type of..." And you could do doctor, acupuncturist, chiropractor, massage therapist, whatever,

who doesn't believe you have to blank-" Like, so what's some common advice that they get that you just disagree with in order to blank, like have their desired outcome? Here's why most... And I, I don't really love a us versus them mentality, so you know, I, I'm not real huge fan of being like, "Here's where most OBs get this wrong," or something like that.

But you totally can if that's more of your personality, but you could do, you know, here's why, this is... That's why I wrote conventional fertility guidance or here's where conventional, um, you know, back pain guidance gets this wrong or, you know, whatever. Traditional YouTube stretching videos gets this wrong, like any of that stuff.

So that's number two. Number three, so easy. This one's so, so, so easy to repurpose a million different ways. I would have this one on rotation at least once a month, and the example version is, "Calling all toddler parents. If you're noticing your little one," and then there's like a colon and then there's four bullet points, but instead of bullet points we used emojis, "isn't pooping regularly, has trouble sleeping, is not meeting milestones, or is getting sick more frequently, then come see us in Raleigh, North Carolina."

So the blank version, calling all blank. So you just want to be like really, really, you know, specific of who your ideal client's... Women over 40 trying to conceive or, you know, whatever, um, you know, CrossFit athletes or calling all CrossFit athletes or calling all what- uh, you know, whatever. If you're noticing XYZ.

Now this, my example version has four bullet points, but depending on how long your bullet points are, you don't want to have like so much text on the screen that it's overwhelming, so you might just want to do three. Then come see us for a blank. So like, you know, whatever. In the example version, I just have, "Come see us in Raleigh, North Carolina."

But if you, like maybe you used to, you could say like, "Then come see us for a cupping treatment by our specialized acupuncturists in city, state," or something like that Reel number four, and again, go download this freebie so you can see them, mollycahill.com/reels or DM me Reels1. Here's the example version.

"If you're a mom in Raleigh looking for a MiraLAX-free solution for your child's constipation, you're in the right place." For some reason, I decided to put two examples on this. Here's the other one. "If you're a marathoner in Cincinnati looking for surgery-free knee pain relief, you're in the right place." So notice how I didn't just say pain relief, right?

I said surgery-free knee pain relief. Very different. Um, so the blank version is, "If you're a blank," so, like, you wanna look at, like... You know, I always like to use keywords of where you're located, "in blank." So if your ideal patient in whatever your city and, um, who wants desired outcome, you're in the right place.

And here is the last one. Here's the example version. "Instead of ibuprofen for headaches, may I suggest cupping, electrolytes, and magnesium?" Very simple. So what you're doing is you're putting, like, a really common recommendation first, and then you're giving, like, what your recommendations would be instead.

So instead of blank, like, common recommendation for blank, which is the undesired outcome, may we suggest blank, blank, or blank? Like I said, and you might not have three recommendations. You might only have one, or two, or you might have five. All of these also lend themselves to carousels if you wanna, like, remake them into carousels as well, but I just have them all as reels.

So, okay, I hope this was really helpful, and you enjoyed this super actionable episode. And I wanted to remind you, if you're not yet in Holistic Marketing Hub, the... You can just go to mollycahill.com and join under the Work With Me tab. You can DM me if you have questions. But every single Sunday, I give four really specific post recommendations, and I will say that the feedback I get on those is phenomenal, and it is probably, I would go out on a limb and say, like, the most, like, fan favorite part of, of the Hub.

Like, 'cause they're like, "Oh, I don't have to, like..." Literally, you will know what to post every single week. Like, you don't ever have to try to think up content. But you still have to do it, but you don't have to, like, think of any ideas ever again. I, like, literally spoon-feed it to you every single Sunday. So I'd love to have you inside the Hub.

All right. I hope you all have an excellent rest of your day. Bye. Thank you for listening to Holistic Marketing Simplified. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast? Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information.

So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could, please just take, like, two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag @mollyacahill. That's C-A-H-I-L-L. I would greatly, greatly appreciate your support.

I know your time is valuable, and I can't wait to see you in the next episode.