Embracing AI while Keeping Your Creativity & Authenticity [Episode 103]

Molly: Okay, y'all are going to love this episode that I just recorded with my friend Sarah Cook. She's a naturopathic doctor turned wellness copywriter turned AI guru. And we're talking about all of the things with like chat GPT and Claude and other AIs that you like, maybe you've tried it before and you've like gotten this really generic output and you're like, Oh, this thing sucks.

And you've abandoned it. Or maybe you've gotten this really generic output and copied and pasted it just as is and ran with it. And then your content looks just like everyone else's. So we're talking about all those kind of common pitfalls and then ways you can leverage it properly. We talk a lot about messaging in here, which is like shocker.

You know, I'm always talking about how important your messaging is. Sarah actually has 10 years of experience writing for health and wellness community. She's written for top supplement brands and wellness influencers that you probably know and love, but her real passion is in supporting everyday practitioners to show up with energetically aligned to content.

2025 is the year that Sarah is leaning into helping wellness practitioners leverage AI in their content creation. Without sacrificing their creative brilliance or intuitive edge, ooh, so this, yeah, that's the part, the creative brilliance or intuitive edge. We talk a lot about how AI can actually make you more creative rather than stifling your creativity and how it can actually still, like your own unique experience, your own unique authoritative voice can come through.

And it not just be generic. So I think you're going to really love this episode.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang out while we chat all things easy in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a, I get to more dream patients and clients. Yes, please.

Dr. Carly: Hi, I'm Dr. Carly and I'm a mentor for other chiropractors from Cedar Rapids, Iowa, and I listen to holistic marketing, simplified podcasts.

Molly: All right, Sarah, I am so excited to have you on the show today. Thanks for being here. Molly, thanks for having me. I'm so excited too. It's funny how I found you. We were actually looking for someone like a copywriter to help us with our Instagram management agency client content and for our holistic marketing hub captions, because historically I've done the majority of it.

I've hired people here and there. Um, and sometimes they've been great. And then other times it's like, Oh, like, I have to go change more and then it's like, oh, that's not where, you know. So anyway, I was like, let me just find an actual copywriter. And I was searching on Instagram and that's how I initially found you.

So, Um, I know that's not, you're pivoting in your business now, but give us just like the quick backstory because you're actually a naturopathic doctor. Are you, you started that way or anyway, I'll let you tell your, tell your story.

Sarah: You're, so originally, yes, I trained to be a naturopathic doctor. I was in clinical practice for a few years.

I just didn't love it. I mean, it just wasn't for me. It stressed me out in a big way. And so I just looked for other ways. Well, how can I not throw away this education and all of this experience? And how can I use it in a different way to also just help the naturopathic community? Because of course, I love naturopathic medicine.

And so, That's really just what got me then into, I started blogging for my friends, my colleagues, my other naturopathic doctors who I knew, uh, was really kind of my toe in the door to writing and I mean now that's been like probably 12 or more years ago that I started it Doing that, um, and it's just morphed so much over the years.

I mean, at that point, blogging was the thing. It was just like, the blog is what's going to get your, uh, website to perform and, and online marketing just has. It's shifted and changed so much over the last decade. And I shifted more into the sales type of copywriting and went into story brand certification.

And so doing more of, you know, sales pages and email promotions and all that type of stuff. I guess when I look back over this time period of writing for the naturopathic functional medicine community. I've done it in a lot of different ways over the years, kind of as marketing has changed and the newest thing coming on is AI and I'm leaning into it.

As the next thing. So. Yeah, that's why I was just really excited to come and chat with you about

Molly: that today. Well, but now, okay, now I'm intrigued, though, because I want to go back. Do you not think that like, and this is not me chat, I literally don't know. But I still think about blogging being so powerful for SEO and like domain authority and all of that.

Sarah: Oh, yeah, yeah, yeah. Yeah, I didn't mean to come across that. It's not absolutely. Oh, blogging is fantastic for all of those things, right? No, it's not that blogging is dead by any means, I guess. Just to say that there's so much more now, like, I mean, at that point, nobody was doing Instagram. And so, it's not, right, it's not that, I think the basics, well, you talk about this a lot, Molly, right?

Like, the marketing basics we have to not get rid of, right? We gotta always, like, ground in the basic things, and so, but then bringing in, like, just bringing in more as we have. More tools available. Yes. Yes.

Molly: That is funny. You talk about the basics. I'm glad. I'm glad that that comes across in my marketing because.

I think so many with all of the social media tools and AI and everything that we have now, people want to kind of bypass the basic human connection, having conversations piece. And I'm like, Ooh, yeah, can't do that. So I'm glad you said that. So okay, talking about leaning into AI. So you did the copywriting services for a long time.

What made you want to pivot into AI?

Sarah: Marketing basics, right? For me, any marketing strategy is only successful if you have good messaging and good copy. And so, I mean, that's always, I've always said that, right? I've always said, like, I'm a copywriter. That, I've always believed to be true, is that no matter if you want to go heavy into Instagram, if you want to run Facebook ads, if you want to do in person, you know, networking presentations, whatever marketing strategy you want to deploy, It's predicated on good messaging, good copy.

That's what's going to make it successful, right? A thousand percent. And so as that being like a foundational understanding, I guess really, you know, the question being, well, why am I getting excited about AI? And I know everybody likes to have like that one aha moment, like the moment I suddenly loved AI.

I would not say I had one aha moment like that. I would say I, it's been a series of like, Holy shit moments more how I say it in two areas, really good and bad. So the one type of holy shit moment is more on seeing a business owners. I mean, including some health and wellness practitioners just using AI more in their content creation, but seeing it.

really obvious. Right? And you know, yeah, that's it. I'm like, I can ship and like, what

Molly: is it with the damn rocket ship? Okay. I'm glad I'm not the only one that's there. It's the rocket ship. And it's the, um, like four bullet points with stars. Let, let this supplement be the superhero, superhero,

Sarah: rocket ship

Molly: or something.

Sarah: Yeah. The word skyrocket skyrocket.

Molly: Yeah.

Sarah: The thing about that is You know, I, I see it. I mean, the thing is, it's all over the place. You see it on Instagram, you see it in your emails. And every time I see that, like, my soul just hurts. And I'm like, honey, don't do that. I can help you, right? On the one hand, I, I, you know, seeing that as a trend more and more.

And then on the other hand, it's really opposite. Holy shit type of moments where I am actually using the AI tools. And seeing them get better and better. I mean, chat GPT has been like freely available for more than two years. So it's not like I'm a brand new early adopter here, but over time and especially more recently, these AI tools are getting better and better.

And I'm starting to figure out how to use them in newer, in different ways. And I'll have those moments where I like, see what it outputs. And I've like picked up my computer. Run into the kitchen, whoever happens to be there to have to listen to me. I'm like, you got to hear this. Like this was written by AI.

Can you believe that? And so I think it's been this contrast of more and more seeing business owners use it, but in a way that's. that it's almost like, do they not notice that, you know, think that nobody's going to notice. And so there's the, on the one hand, kind of seeing AI make the messaging and make the copy almost worse versus on the other hand, me like experiencing that AI can actually make The messaging more clear and better and so I think that's really what's driving me to be like, I want to help my people like my health and wellness practitioner people, I want to help them bridge that gap in using AI from it making their copy worse to it making their copy better because I feel like I can do that for them.

Molly: I have so many follow up questions and places I want to take this conversation, so I'm going to try to focus my brain right now because I want to go back for the, like, Very beginners listening to this episode who are like, what are you talking about with the rocket ship and the thing when you're just starting to dabble and using like chat GPT, I use Claude a lot just because that's the one I've gotten comfortable with.

That's when I pay for now, you'll see that if you just say, I am a functional medicine practitioner who focuses on like women's hormones. I would like to write a post about seed cycling. It's going to be like, literally it'll most likely put out a rocket ship emoji that says something like, let me super, let me skyrocket your hormone bouncing into the, you know, and then it'll give you like four really generic bullet points.

It likes to be redundant. Sometimes it'll just say the same thing in like two or three different sentences. And then I think a lot of people see that and then go, Oh, AI sucks. This doesn't work. And then they move on. Or. They are like, oh, this is great. They just copy and paste it as is without changing anything.

Yep, and use it that way. Would you agree? That's kind of

Sarah: Absolutely, and I think yeah, I'm sure like I for a long time was the one saying this is terrible. I am so much better than this, right? I'm a copywriter. I'm so much better than a bot. And it was like, I didn't have time to deal with that. But like I said, I would say for one, this was getting better.

And then I think too, is it is somewhat of developing the skill of how to interact with it in a thoughtful way. To where you end up actually getting a good result.

Molly: Yeah. And before we get into that and how to prompt better and make it work for you, because I don't, I'm personally not using it a hundred percent to the way that I should be.

So I'm going to, I'm going to use this opportunity to pick your brain and I'm very excited about it, but I do just want to point out the importance of not just copy and pasting it because I think there are still, we'll just use Instagram as an example. There's so many Instagram users now that. When you're just pumping out generic content just for the sake of pumping out content, that's the kind of stuff that just gets lost in the sea.

You've got to be able to Sure, I mean, I don't know where I got on the seed cycling thing. It was just like fresh in my brain for some reason. That's not like a unique concept. Let's say Sarah, you're helping a client go through that. And you're like, okay, this isn't a unique concept, but here's like Sarah's spin on it from working with patients, like, or from doing this 20 years, working with patients.

Here's my experience. You know what I mean? So I think that's where you just don't become like this sea of. Generic. I always say, like, if someone could just Google it, that's not what you're looking for. And then I had somebody once say, well, what do you mean? Isn't that what you want to post about, is what people are Googling?

I'm like, okay, yes, obviously you want to answer the question of what lots of people are wanting to know, but they want to know your unique point of view.

Sarah: And I think there is this, um, you can call it a pitfall, or like, Just a risk, I guess, of using an AI tool in your content creation, because it can kind of trick you initially to think that it's actually really good what it's written because it works so fast, right?

It'll pump something out really fast. And you might read that at first glance and you might think like, Oh, that's really good, I'm just going to copy and paste and go as you use it more, you start to see that that initial, just like almost that automatic response usually is very recognizable as AI. It has a lot of those same kinds of patterns like you were describing.

And so. It's more of like, well, yeah, I mean, we can get into kind of some of the ways to essentially, like, interact with it and make sure that you're not just kind of like, asking it something generic, getting something generic. But yeah, I think there's like, there, it just runs this risk of if you're not using it thoughtfully to almost like, not intentionally, like, It posts something obvious, but that's just what happens.

Molly: No, it makes sense. I so, well, let's just get into it then because, well, first off, the question is, do you think the paid version you chat GPT is your favorite, right?

Sarah: That's the one that I generally use and I just think it's easiest kind of to get practitioners into using because it's. Just so, you know, it's easy, it's available and it can be free and yeah, I have the paid version.

Molly: I didn't prep you for this, but what do you think is the, do you feel like it's necessary to have the paid version? I feel like you get better outcomes with the paid version.

Sarah: Yeah, there's a, there's several, there's a lot of features in the paid version that you don't have access to in the free. I've had the paid version now, so I'm not sure, like.

I know the free version has a limitation on number of times you can use it in a day. I don't know if that is limiting for many people. But there are things like, you can't create your own custom GPT, which is something I really like to do, and I teach how to do, and, and I think is a helpful way to use the tools to create some custom GPTs in there.

You can't do that on free. Um, you can't like, Organized like projects and things. So there's some features that just make it more fun to use in the paid version. And I think the updates, like, I mean, at least when I transitioned from free to paid, I definitely noticed a difference in the quality of the output.

Molly: And the way I look at tools like that and the people who are like, oh, I don't want to pay for it. I'm like, well, people pay you for your services. I don't know. I just, it's 20

Sarah: a month. So yeah. Yeah.

Molly: I mean, I get it if you're just kind of wanting to toy around with it, but then you're, you're not going to get the best representation of what it can do for you.

I don't know. That's my opinion. Yeah, and can you store your brain voice

Sarah: stuff and all that when you do it the free? Yeah, I mean, there's a couple ways to do it. You can, um, you can just kind of go into the settings and adjust some things. But what I, I actually teach how to set up. Your entire brand messaging, brand voice on the backend in what's called a custom GPT.

It's just a special tool inside your chat GPT account. And that one is set up essentially like your mini copywriter in your voice. And that way, like anytime that you use it for your business. marketing type of writing, you use that tool specifically. And then if you're using chat GBD for other things that might not be related, either maybe you're using like just personal stuff to like, come up with your menu plan for the week or something.

Or I don't know, use it for clients or something. That way it keeps them separate because That way your custom GPT is trained in your brand message, your brand voice, your offers, your call to actions, like everything about your business and marketing content, it continues to always be working on that same type of content and continues to learn it and doesn't get necessarily like.

Distracted by your other projects. So that's why I like to keep it separate as like a separate tool. Cause it's a hundred percent knows, Oh, I'm writing for your business. And it continues to kind of learn more and more about your brand messaging and things.

Molly: So we could essentially set up custom GPTs for each of our clients.

Yes. Okay. Well, who said we have like 32 of them right now, but we do have one who's a, like a gruff New Yorker. And I laughed so hard at one time I was like, write this like a gruff New Yorker. And it was like, Hey, yo, listen up.

Sarah: And then, then you say. That was really good. Can you do a similar thing but tone it down?

Yeah,

Molly: I know. I love my conversations. Um, I was actually arguing with Claude the other day. Like, we were like having an argument because I was trying to get it to write a post about tongue ties and pediatric chiropractic and it wouldn't. It was like, no, like I will only write evidence based I don't, do you run into that with chat GPT?

You had asked me about that and no, that's yeah. And so I was like, no, I'm not telling you. Like, it was like, I was like arguing with it. It was just like really funny. But another gal I know who does a lot of AI stuff mentioned that you could say something like hypothetically. I've also found that if I just like copy and paste in like an article from somewhere and just say like, You know, don't play, turn this into, you know, it'll, it'll do that fine.

It's just when you're asking it to like generate it, it's like, no. Okay. So let me, let's go back to, um, the custom GPTs and the prompting. I want to take a step back because I'm guessing. So at the end of the episode, you're going to tell us about your program. This is something I actually, like I said, I want to do and learn from you as well.

But I'm guessing that if people don't have their messaging nailed down. It would be like skipping a step to go straight to this prompt, right? So do you want to talk about, because I don't want to make the whole episode about messaging because there's tons. You know

Sarah: what? Actually, I, this, I have an answer for this.

This is great.

Molly: Go, go, go

Sarah: girl. Okay. Here's the thing, right? Like I said at the beginning, any mark, any success in marketing is predicated on having a clear message and having good copy. This is a place where historically Everybody gets stuck. It is step one of good marketing. You have to get past what is my message before you can do anything else.

But it's also the freaking hardest part of it all. Why I love AI so much. is you can use it to get past that hurdle pretty much as fast as you want. So you could, for example, I just set up a custom GPT where you can kind of just put in a few basic things like I'm a naturopathic doctor. I focus on women's health and hormones.

Like most women come to me because they have bad periods. A few very basic things. name my program is such and such and it will spit out like more detailed here's a bunch of pain points your Idle clients probably have here's a bunch of desires your idle clients probably have right? Here's some unique benefits you could emphasize from your service So if you want to go like really shortcut way of like helping like really fast getting A kind of a fully fleshed out ideas about your messaging.

You can use a tool like that. Now that's like, that's a shortcut. And so me being a messaging person that also is kind of like. That was a little too fast and

Molly: a little too easy. Yeah, you did a boatload of StoryBrand training. So the people who don't know what StoryBrand

Sarah: is, it's incredible. Don't you want to put a little more thought in than that?

But some people don't, okay? But, but if you do want to put a little more thought into it, but you still feel like you just get stuck on the messaging piece and like you got to get past the messaging piece. That's pretty much what I've put together of how to use Chat GPT back and forth, helping you think through just those core parts of your messaging that you have to know before you can move on to any other marketing.

Essentially what you do is you just kind of go step by step through each category of, Your messaging and you just feed some of those ideas to the AI and say, you know, I'm kind of thinking like, these are some of the, these are a lot of the things that people come to me concerned about, but like, I want to narrow it down and you can just kind of like have a conversation with it, like brainstorm out with it.

And ultimately then like, Hey, get your list of here's the pain points and just go like section by section using the tool to like get past that I don't know. Place. And so, yeah, ultimately, like, I feel like with AI, we can get people past that hurdle of messaging so much easier, so much more fun. Because you just don't get stuck the way you used to.

You just, it gets you unstuck. So that then, yes, then we can have that, like, nicely written up, single document. All my main, like, signature phrases, my main messaging pillars, like, get it all in one document. And then, you have that to guide all of your, whatever, you have that to guide your content creation.

If you're gonna use AI to help you, or if you're gonna outsource and have another person help you, right? Like, you have that one document that you didn't have to, like, slave over for a whole weekend. You can get out in say, even if you go the slow way, like two hours.

Molly: Yeah. I mean, I, some ways I've used AI recently, like I was supposed to be going to do a presentation in Dallas this weekend.

It got canceled because of weather, but I already knew I had an existing webinar that I needed to, uh, I was like, Ooh, I have two more like pillars I want to add, and it needed to be cut down in half. I literally almost just used AI not to write any of it, but to make it, it was like my assistant. I was like, I need to reorder these slides.

Like here's what I currently have, ask me questions to get to these four pillars and I only have 30 minutes. And it would just be like, okay, what do you want, you know, it would like answer and some of the things that even organized in a way I was like, oh, I wouldn't have thought to put those two thoughts together.

That actually makes more sense than the way I had it. Yeah. And then I've got this outline of my slides and then my virtual assistant just went into my clod. Saw the outline and was able to make the slides for me. It was all my original. And I think that's what people are like, Oh, I don't, I want it to be my original idea.

I'm like, it was all my original. Yes. I just used it to help me organize it

Sarah: into an

Molly: outline.

Sarah: This is exactly what point I want to get across Molly. Like it's exactly it. Like that is the exact difference between saying, I want you to write me. Presentation about such and such. No, it's like, I'm doing a presentation on such and such.

I'm covering this, this, that, and the other here's my, here's what I really want to get across about 0. 1 and your ideas go there, but the thing is, so here's what I think really. You can be even more creative and more intuitive in creating your content. If you don't have to be worrying about. How to organize it, how the sentences should flow, where the commas are going to go.

Like if you're just able to know like, okay, AI can take care of cleaning this up and organizing it and putting it into bullet points. I want to really focus on what I message I care about sharing. Your mind actually becomes more free and more open and more creative. And I think in that way, like that's why AI can really help us to create better content.

Molly: Yeah. My, um, Black Friday sales sequence. I fed it three to five emails that have historically had like the best open rates and best like click through rates. And I was like, here's, I'm going to give you three examples of my writing. Here you go. And it's like, okay, now what would you like me to do? I'm like, I would like you to write a, you know, and so it literally just, when you give it examples of your existing writing.

And then I was able to get, like you said, it wasn't no work, right? Like, I still had to go in. I just said, Hey, can you write, I think it was like a six email flash sale sequence, something like that. Anyway, so it still probably took me, I would say over an hour to like, judge it. Like, okay, it's not something I would say, or like, this isn't accurate or whatever.

I mean, how much time did that save me? And then I've also used it recently. Like a client needed a short bio written and the only one she had on her website was like three paragraphs long. So I was like, take this bio and make it three sentences.

Sarah: It's so fantastic for bios. I think that just like the messaging piece is another place where practitioners get really hung up on their bio.

I need help writing my bio. Like how many times have I heard that? Chad, GPT is fantastic at shortening up a bio because it's exactly like what you said. You provide it with all of the content and it just has to tidy it up for you. Yeah, I love it. And it's really good at that.

Molly: Okay, so let's go back. I just wanted to get over the messaging part first, just to make sure, because I knew people couldn't bypass that because you talked about prompt engineering or like mega prompts.

I don't talk about that stuff. Yeah, but I

Sarah: would like. To talk about it real fast. Go for it. Yes. That, okay, side note, I don't know when this is going to air, but we're recording it on the same week that you aired your 100th episode, which I just listened to, and you talked about shiny objects, and that is what all this stuff about The mega prompt and the prompt engineering is it's all shiny objects and you'll see facebook ads and they're like Oh, well, the only way this works is because you have to know my exact prompts and that is shiny object It's like fear of missing out and it's complete bs because the way that these tools really work is There is not one right and one wrong prompt.

It's nothing about that. It's, yes, it's a bit of a skill of learning, like, how to go back and forth with it, but it's much more just having a conversation, and it's much more feeding it you. Yeah, just feeding it you, essentially. So, anyway. I am really, really, really not on board with all of those claims of like, you need to buy my program because I am the only one who has the perfect prompts that will completely change your business.

Molly: Actually, I just saw an ad about that this morning. It was like, Instagram ads are like meta ads. 97 percent of meta ads fail, but with my prompts, you'll know exactly what. No. I didn't even know what it meant, to be honest, I was like, what is she talking about?

Sarah: I mean, this really gets, this actually gets back to like, totally fundamental thing that I just believe about business is that there is not one right way or wrong way.

Really to do any of these things really to do your marketing to run your business to it's your way like your way is the right way and you have to find that and I feel like that's actually the same with using AI that there's not like you have to follow my exact string of prompts in order to get the correct output no like You have to learn some strategies, yes.

You have to gain a little bit of skill, yes. But ultimately, you have to find the style that works for you.

Molly: What do you think are some specific things that practitioners can do to get better outputs from AI without the rocket ship and the?

Sarah: So, number one is what does AI need from you. Number one, it needs your brand message information.

It does need that. That's why I'm glad we touched on that already. So like, if you've gone through that, if you have a story brand, brand script, you know, if you're in that camp, you have that ready to go. Like, you're going to want to feed that to the AI tool to, before asking it to do any project for you.

You know, if you have done any messaging work and kind of have a document like that, great. If you don't, right, go back and listen to whatever I said 10 minutes ago, but you can use AI to help you put one of those things together pretty quickly. And so you'll want to have like a single document that just summarizes everything about your marketing message.

And that is something you can just upload into for chat GPT. There's like a little paper clip and you can upload it into any chat where you're working in order to, and just say, please refer to my brand information for everything we're going to do here. Right.

Molly: Can I interrupt you and ask a quick question about that?

So one of the things we ask our clients. That we do, our Instagram management clients, and I also have this as one of my messaging exercises for people who get stuck. We have like this monthly content form we have clients fill out and in that form we'll usually say something like, go to your electronic medical records or whatever, pull your last five new patients, what was their chief complaint?

And we use that information to inform some of the posts that we're going to write. For example, one of our clients was like pregnancy, hip pain. And I was like, Oh my gosh, how have we never written about pregnancy, hip pain? We've written about, you know, back pain or this, but we've never like, so then. Like, is that something that you could put on a document like that?

That's like, here is a, here's an example of like 10 patients we would typically see in our office.

Sarah: Absolutely.

Molly: Oh yeah, totally. My gosh, I'm going to my team and I'm like, yo, we got to take Sarah's course. And we got to get,

Sarah: yeah. So that, I mean, I call it the custom GPT starter pack, but essentially what it does is it guides you through this process to create that one document.

that has all those important messaging points for you. You can use that to create your custom GPT then, or you can use that, like I said, even just in any chat and just attach it. And that's providing the tool with that background information. So like, that's one piece of background information that just has to be there.

The other is, are some things that we've already touched on where it's like, whatever you're having it help you with, You do, you just really need to provide as much of what you're thinking as possible. So for one thing, I mean like, it depends what do we want to talk about. If we're talking about say just like an Instagram post.

You might even want to give it an example of how you've written some other post just for the style, right, so that it knows kind of like, I want it to be really short, or I want it to be really long, or I want it to have a lot of emojis or not, like, because otherwise, yeah, it's kind of going to go the generic route.

I think this comes into play a lot because like, with sales pages or something. What I like to do is you don't, you're not just going to say, write me a sales page that you're not going to get a good result. But if you have say like a sales page template, you're following on the side. And then you go step by step and you say, first, let's work on the headline together.

And here's some formulas to follow for headline and you give all that to the tool. Now it's got like all your brand information about your offer and everything. Now it's got some, you know, formulas you want the headline to look like. And you're gonna get a lot better and more unique and specific output.

So I really like to use like templates. Thanks. In combination with the AI tool as well. Yeah.

Molly: Any other specific things you can think of that they can do to get better outputs?

Sarah: Yeah. This goes back to what I was saying about just, like, free your mind to be creative. If you think about it like that, just open it up and just brain dump.

Just, like, write something real messy. So you can just be like, I'm thinking about writing this Instagram post about, uh, I want to write about the pregnancy hip pain. And I was thinking, I really want to emphasize that, you know, how important it is, like, to sleep in this position. I don't even know the answer.

But you just provide. You just kind of train a stream of consciousness. writing and you're not thinking about, Oh, this is going to have to be a post. And it's going to have to make sense to people. It's going to have to look good. You're not worried about that. You're just worried about getting your thoughts out.

And so you just like stream of consciousness. This is what I want this post to be about. Take these ideas and make it into an Instagram post. And like, boom, you get a beautiful output. because it has taken all of your ideas and it's just made them look pretty.

Molly: Yeah, I've had clients even when I can't find, because you know how it is, the topics that we cover.

So I'm like, I'm not a doctor of any sort, right? So like, if I'm writing something from scratch, I'm relying on Google. I'm relying on I mean, a lot of this now, like after six years, I just know there are some things I don't know. I'm not a doctor. I always joke. I stayed in Holiday Inn Express last night.

And so, but you know, with the more quote alternative, which I think is hilarious, um, topics, some of us cover, sometimes you can't find it on Google, right? So sometimes I'll ask my clients, I'm like, Hey, will you just voice memo me just riff on X, Y, Z, infant, like reflux and they'll like, I'll get a voice memo and then I'll transcribe it.

And then put that in and be like, write a post based on this transcription.

Sarah: Yeah. But that's exactly like the difference of saying, write me a post about hip pain and pregnancy versus that riffing on it. You get a totally different result. And when you riff on it, you get the stuff that doesn't just automatically come up on Google.

Molly: What, so I think I was going to ask you some unique ways that we could leverage AI that you might not think about, but I think we covered a couple of them, but any others that we didn't cover?

Sarah: Yeah. I mean, I think people do just, they automatically jump to thinking, I just wanted to create my content. But I, I would say, especially if you're kind of new to AI, play with it on some other things first, kind of bigger picture, maybe strategy things.

Like maybe you have an offer where your main offer is like a group program, but you want to improve your funnel to it. So like use that to be like, you give it the information, say, okay, here's my program. Here's what it's all about. I really want to attract more of my perfect people into my ecosystem who are going to be interested in this program.

Like, What could be some free offers I could create to funnel them in, right? Those types of just like brainstorming even out funnel strategies, like free lead magnets, webinar topics, like I love it for that type of brainstorming because it gets you past being just like, I don't know. Yeah. Yeah. So I love it for that.

You know, another thing I don't think we really touched on this, like the content repurposing, I think is also really powerful

Molly: in

Sarah: so many ways. Like I think in your hub, they automatically have access to a huge bank of like high quality captions, right? So, they could probably even use an AI tool to take some of those captions and just to repurpose them into emails or something, like.

Molly: I had a student who, she's just like, she's great with AI, and she took a caption that was for like a functional medicine doctor, but then like repurposed it for like a pregnancy chiropractor through using AI, and it was so great. Yeah. Wow. I wouldn't have even thought to do that. I'm like, you just taught me something.

That's amazing. That's also wasn't so we've also used it to like for carousel posts on Instagram. We're like, I want this to be a 10 slide carousel.

Sarah: It's really good at making carousel posts.

Molly: Yep. Okay. So tell us about your program. After this chat now, because you'd sent me, I think like a beta testing link before the holidays, but everything was so crazy.

But now after our conversation, I'm like, I've got to go back. Cause

Sarah: I mean, I wouldn't call it a program that makes it sound like a big, huge thing. Yeah. Yeah. Tell me about your, how can we

Molly: learn? How do we learn from Sarah?

Sarah: Well, I think a really great way, like foot in the door to start doing this is. What I, this is just a mini training, essentially, it's called the custom GPT starter pack for wellness practitioners.

It helps you really train chat GPT in your brand message, voice, your vibe. And the process is kind of what I started to explain, but the process is essentially guiding you through creating this single document that really captures Both what your actual, like, messaging pillars are, kind of what you believe in, what you're all about, but also how you say it, like, you're told in your style, all bundled up into this one document.

And then I also teach, if you want to turn that into your own custom GPT, how to, how to actually create that tool inside of ChatGPT. Which is just really, really valuable. I think for both, like some practitioners are more like DIY, like they really want to keep things streamlined and not higher out. Right.

And like, so it's really helpful if you're creating your content yourself, but I think it's also really helpful. If you have an assistant or if you're hiring out or you have an agency working for you, like if you have that either the custom GPT set up and they can share that tool or even just having that one document that you can, you know, share with your marketing agency and say, this is really to guide.

Yeah. You know, how our content. Yeah.

Molly: I want

Sarah: our content to show

Molly: up. One of our biggest success stories with our agency was actually a client who came to us who had done a story brand. She had worked with a story brand guide. And so this was a couple of years ago, so it wasn't as big with like, I didn't have a custom GPT to work with, but I did have this big Google sheet with all of her brand messaging.

Yes. Yes. And I think a lot of people, I don't want to like, I don't want to zag too far down this rabbit hole. But as us being a social media management agency, there's a lot of scope creep because people think they like, Oh, now they're going to fix my messaging and they're going to do all my strategy.

I'm like, I mean, I could do all that, but I'd be charging you like at least quadruple what I'm doing. You know what I mean? It's like, we're not, obviously we, we go above and beyond for all of our clients because that's just the only, my brain doesn't let me do otherwise. But. Yeah, there's a lot more to it than just like what ends up getting created and posted.

There's so much other stuff behind the scenes that we need a collaborative effort from the client for it to actually work.

Sarah: Yes. And I think that's true. Like that's true for you as a social media. agency. And it's true for really any marketing agency, hire someone to do your Facebook ads. They need that foundational stuff too, right?

You're going to hire somebody to help you with your blog. They need that foundational stuff. So yeah, this piece it's, and like I said, like so many people get stuck on the messaging. Well, now we don't have to get stuck. It's just like with those tools, it can be so much easier and so much more fun.

Molly: So how else can we work with you or do you think that's kind of like the best way is that what did you call it the custom

Sarah: GPT starter pack I would say for AI get into that I'm putting together a bigger program that is going to be launching in the spring.

So I would say just stay tuned for that. So excited. Okay. Where do we

Molly: find

Sarah: you? You find me on Instagram at Sarah cook dot wellness writer, or my website is wellness writer. com. Bye.

Molly: Oh, man, what a great domain that you snagged there. I paid

Sarah: a lot of money for that.

Molly: That's funny. How'd you get that domain?

It's funny, um, Molly Cahill is actually a very, uh, highly decorated water polo player. Oh. Yeah, so, like, everything's ta I'm like, uh, I mean, I got MollyKHale. com, but everything else was like Okay, so, custom GPT starter pack, I'm sure they can find it on your website, right? They can. Can you put a link in the show notes?

Yes. Yeah. Oh yeah. We'll definitely link it in the show notes too. I, I'm just the type of person who, whenever I listen to a podcast, I'm usually just like going to Google something.

Sarah: It's all over my website. It's any, any page they land on my website, it's going to probably be there.

Molly: Yep. Yep. We'll definitely link it in the show notes too.

It'll be linked on the corresponding blog post that'll go, that goes with this. And like I said, or you can find Sarah on Instagram. So thank you so much. I've learned so much today and I really appreciate your time. Thanks Molly. Thank you for listening to Holistic Marketing Simplified. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast.

Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill.

C A H I L L. I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.