How To Show Up On Social Media When You Have Zero Time [Episode 145]

Molly: Hi, my loves. Welcome back to the show. As always, I appreciate you letting me be in your ears today. And today's episode is a replay and I purposely chose this one because it's about a bare minimum strategy and a thought with going into the holidays. What a perfect time to revisit what a bare minimum Instagram strategy looks like.

So just for context, this episode is not really designed with like the holidays in mind, per se. It's really just like anytime that you're like. I'm overwhelmed. We've got a lot of stuff going on, um, whether it's good or bad or unexpected or expected, but you still want to make sure that if someone lands on your Instagram profile, they instantly get a sense of who you are, because at the end of the day, all of this boils down to the fact that people come to your Instagram profile to get a sense of who you are and whether or not they want you to be their practitioner.

And even if you aren't posting consistently, like I said, because maybe you're in one of these seasons of life, whether it be, like I said, the holidays coming up or whatever, you still want it to be a solid representation of who you are. And this episode today is gonna just dive into how you can dial in your profile, in your bio, and also your pin posts.

This first three posts that live at the top of your feed, along with a couple other tips of, um, like I said, just like a bare minimum strategy. And while I'm on the topic, let me just, you know, throw this out there. My team and I completely unplug during, uh, the week between Christmas and New Year's. I recently bought a brick, if you've never heard of that, I heard about it from my friend Keely, B-R-I-C-K.

And it's just this little thing. We actually have ours on our refrigerator. And you can lock certain apps. So like Instagram, I have it bricked, so if I even wanted to open Instagram right now, I can't. And I can't really bypass it until I go physically get up and tap it on the device, on my refrigerator.

So it's just another tip that, uh, when we're talking about bare minimum and, and going into the holidays, I always take weekends off. So I've been breaking Instagram every weekend and yeah, it's just time to take a bunch of photos and videos, but you don't have to post 'em just. Let 'em live right there in a camera roll.

You can do a big recap when you come back, but I highly, highly recommend that adding, um, 'cause I don't have this as part of the episode 'cause it wasn't initially recorded. Like I said, for holiday purposes, highly recommend taking a digital detox in addition to implementing bare minimum strategies in your busy time.

So, um, let's get into the episode here. We.

Dr. Posner: Hey, welcome to Holistic Marketing Simplified.

Molly: This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be. Full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All thanks. Easy in your marketing and my goal is that you shift your mindset around your marketing from a quote, should to a I get to more dream patients and clients. Yes, please.

Dr. Posner: Hi, my name is Dr. Shara Posner, and I am a chiropractor as well as the owner and creator of the Mobile Mama Method.

I practice in Alexandria, Virginia, and I listen to the Holistic Marketing Simplified Podcast.

Molly: Okay, so here it is the most paired down bare bones. What I would do if I had zero time. You know, like I said, I gave you a bunch of different examples of why that might be, but like I said, I was presenting to this group of women chiropractors and after the presentation they were like, oh my gosh, I'm so overwhelmed.

Like one of 'em was like, I'm just now starting, I don't even have patients yet. Like, I don't have a website yet. I don't have blah, blah, blah, blah. I'm like, take a breath. There's no way on God's green, beautiful earth that you can do all of this at one time. Right. So here's what I would do. Like I said, even if that's not your situation and you're in one of the other situations you might find yourself, I talked about in the intro, here's what I would do.

First thing I would do is make sure that your Instagram bio is super dialed in so that when people land on your profile, it is updated and within literally split seconds of them landing on your profile. They have a crystal clear view of what it is that you do, who you serve, where you're located, your name, all of these really basic things I have done.

I cannot tell you how many episodes and reels and blog posts about Instagram bios, so I'm not gonna cover that in this episode. Uh, we will make sure to link some resources where I cover that in the show notes. Okay. Part of having that bio dialed in is making sure that you are searchable, and I also cover that in some other episodes, so we'll make sure we link that.

Um, the other part of having your bio dialed in is, that's really hard to say, bio dialed in. Bio dialed in is to make sure that your profile photo, if it's just you or maybe two at the max, three providers up close photo of your face, so not like a full body photo because that's not close enough to your face.

If you go to search something on Instagram, you'll see that if your face is really far away, you can't see it. 'cause the profile photo's so tiny. If there are like more than two to three people than your logo, and if you have your logo, just make sure that there, uh, it's a version of your logo that does not have text.

Okay? Because you'll, again, just do some playing around searching, and I cover this in those other bio episodes. You can't see small text on a logo, on an Instagram profile photo. The next thing is to make sure in your bio, that your link in your bio is up to date. And that in your bio, there's a very clear direction of the next steps of how to book an appointment with you, so make sure that is Crystal crystal clear.

Then here's the next thing after moving on from your bio, so I kind of would've talked about story highlights. If you dunno what story highlights, they're those little bubbles that go under your, your profile. And if you're like, what the heck are you talking about? It's the circles under your profile and it's where you can save stories.

Instagram keeps saying they're gonna take story highlights away. They still have it, and I just honestly don't think that anybody really clicks on them. So we're gonna skip story highlights, but here's what we're gonna do. And this is not a new, new feature of Instagram, but like, you know, maybe in the last, what, 18 months may, I don't even remember exactly when they came out with these, but it's to dial in.

So this is like, if you've tuned out, here's what you need to make sure you have done. Your pinned posts. If you don't know what a pinned post is, it is quite literally a post that you can pin, quote, I'm putting pin in quotes to the top of your profile that lives there forever. Okay, so you can choose to pin up to three posts so when someone lands on your profile, those three posts at the top are always there.

And it actually reminds me, I am like, Ooh, I need to go write on my to-do list, that I've gotta update one of my pinned posts. Yeah, that's my to-do list right now. And the cool thing about having these three pinned posts to the top of your profile is they need to serve, almost like if someone did not click on your website.

These three pinned posts are like your website. So again, when someone lands on your Instagram profile, their eyeballs need to immediately. See a photo of you somewhere in the pinned post. Maybe a photo of if you're brick and mortar of your office, the sign, something like that. I, I love doing like shots of the outside of your office if you're kind of in more like suburban area, because people can be like, oh my gosh, I've been driving by there and make that connection.

If you can't do that or you don't wanna do that, just like a photo of you in the office or something like that. Like I said, within the, the first few seconds of them landing, they like, oh, they get like the full picture of what it is that you do and who you are. Even better bonus points if you can incorporate some photos in those pinned posts of a specific client or patient populations that you like to work with.

Again, we can put the, we're gonna, I'm gonna talk about what to put like on the words part, but as we know, a picture's worth a thousand words. So, like I said, it's just something for, for someone to immediately. Be like, no, wait, what does this office do? Like they're not confused, like they land on it and they're like, oh, I see exactly what this person does.

Okay. So in those three pos, like I said, you get up to three pinned posts. We typically, we actually just got done updating almost all of our clients pinned posts. You can have a carousel for each one if you want. If you don't know what a carousel is, all that means is instead of a single image, you can swipe through.

Up to now Instagram allows you to have up to 20 images in a carousel and to make things even easier for you of what To go. In this pinned post, I have created a free resource. It's a template for the pinned post, and it will just open up right in your Canva. So even if you are like not strapped for time and you do have like a normal Instagram marketing strategy, then definitely grab these.

You wanna make sure your pinned posts are always updated. So grab this pinned post freebie. You can get that at molly cahill.com/pinned. Again, molly cahill.com. C-A-H-I-L-L slash slash whatever slash whatever one you would naturally type in pinned. P-I-N-N-E-D. I'll also link that in the show notes, and you don't have to follow it exactly like you can kind of plug and play and mess around with it some, but at the very least it gives you like a, a good little like outline for what to post.

So some of the things that we like to include, and you could in theory include all of these things in one pinned post, but I feel like it's more effective to have it across the three, the top of the top. Because not everyone is gonna click on the one and and scroll through every single slide of a car. I mean, they'll scroll through some slides of a carousel.

But I like to have ideally like the very first one, very first post on your feed. Like if you're looking at your Instagram, the top left corner, it's kind of like a start here, what to expect, like that type of thing. Or like working with us, how to work with us or maybe like your first visit or. Who we serve.

Like I said, I, I kind of like a start here 'cause it's kind of like all encompassing and that's where you can kind of walk people through like who you are, like what your office does. Like I said, if, if you wanna do like what to expect on their first visit, maybe something like that. Always, always include social proof.

I like to include social proof on all three of these pen posts that are gonna be going up. 'cause if you think about it, at one point in time, they're all gonna be a standalone piece of content, right? Like it's gonna be posted as a normal post on your feed. And so I like to include like a test, some testimonials on like almost every single post.

I didn't get into the nuts and bolts of how to actually pin them. It's not hard. Literally after you pin the post, after you post it as like a normal post, there's gonna be three dots and you can also pin reels as well. So we've done this where we have do like a little tour of the office, like what to expect and pin that as well.

So we've also done really cool reels that have a bunch of testimonials on them and have pinned that as a post. We've even done reels that have gone viral. Those are cool to pin because that gives you some social proof right away be like, oh wow, like this person's, you know, videos are interesting. We've also done reels where our client has talked about.

You know, here are the patients we saw in our practice this week and it like pops up like five different kind of like patient avatars that they saw. Like we saw a kid with ear infections, we saw a breach baby, we saw, you know, whatever we've posted, we've pinned Oh my gosh. Pinned reels like that before as well.

So like I said, it doesn't have to follow this template from my um, free download exactly. But just to kinda give you an idea. So like I said, once you've posted the post or the reel. You'll just tap the three dots on the post and then hit pinned the profile. Um, you might have to play around with the order sum, so whichever one you pin first is going to go, like, it'll post in the top left corner spot.

Then if you pin a second one, it's gonna move that one you've already pinned over to the middle top spot. Then if you pin a third post, it's gonna move the very first one you did to the top right corner. So you kind of have to do it in reverse order, like whichever one you want to show on the top left corner of your feed, that's the one you're gonna pin.

Third, does that make sense? If you mess it up, it's not stuck there forever. You literally just tap it again and hit unin. My students and clients who are the most successful are the ones who are not afraid to just push buttons. So if you hear this and you're like, I don't understand, I'm not good at technology, just push buttons.

You're not gonna break anything, nothing's gonna blow up in your hand, okay? It's not stuck there forever. Tap the three little buttons and there's a little pin thing and, and then unpin it. If you have to just play around with it. It's not hard, I promise. You can do it. I believe in you. So like I said, going back to some of the content we like to have on these carousels of pin posts, if you're not gonna do, like I said, I gave you some real ideas as well, is kinda like I said, like what to expect, testimonials and social proof.

Lately we've also been doing this big list for our clients that says like conditions we support, and it literally gives like. A huge list. Everything from like shoulder pain, torticollis, like whatever, like it's like this, I mean very big, all encompass encompassing list. You can see an example of that on the template.

If you're doing like more like health coaching type thing. Obviously you could do the same thing. Just be like. Hot flashes, afternoon energy, slump, headaches, um, sugar cravings, weight loss, like whatever. Like just try to, this is the place that it's okay to like brain dump like a whole bunch of different stuff so that when people land on your profile, they can see themselves reflected and be like, oh, okay, yes, this is the right person for me.

They can help me. Another idea is like, I meet the team. So if it's just you, it's just a meet you. Okay? If, but if you've got, like I said, uh, staff or multiple providers, like I meet the team is good. And then the scheduling process already talked about that. Like that's another good one. One if you've got like funky parking or funky, like maybe you're in like an office building and people have trouble finding your location, uh, that's another idea of kind of like the parking situation or like how to like get into the actual office.

Another idea, and this is like pretty self-explanatory, is like all the different services that you might offer. If, let's say you're a brick and mortar and you've got massage, you've got acupuncture, you've got chiropractic, you've got laser, you've got decompression. Put all of that, like maybe you sell supplements or even if you don't sell them in your office, maybe you have a full script.

Put all of that in one of your pinned posts. If you're, like I said, an online health coach, whatever, like, and you offer different labs, so if you're like, we offer Dutch testing and GI Map and HTMA and this like blah, blah, blah, blah, blah, like list all of that out. If you do like any type of x-rays or maybe you have like the scanner or any of that type of stuff, that's all great to have.

Like I said, think about it as kind of like you're all in one. It's almost, like I said, it's truly almost like a website. That is the no time. I have no time to do anything else strategy. Dial in your bio, get your three pin posts dialed in, and then maybe if you have time. Maybe post once a week just so that when someone lands on your profile, they can see like, oh, they're still actively posting, which can kind of give them like a little bit more confidence.

Like, oh, they're still open, like they're still like doing business. And even if that one post a week is just like showing appointment availability you have or reusing an older post, then that's totally fine. So a little tip for how we reuse or recycle posts is there's two different ways you can do it.

You can use, there's a app called Repost. You literally just go to like your app store or Google Play store or whatever, and download the repost app. Or you can use a website called Snap inst, and you would think it'd be Insta, but it's just inst. It's S-N-A-P-I-N-S-T Snap inst.com. Forewarning though the Snap inst is great because you can use it on desktop, like it's just a website.

You don't need the app. It's just full of popups and ads. So it can be really hard to actually download the video 'cause you were like, where's the actual video download button? Because there's a lot of tricky ad popups that'll say like, download, but that's like not your video. If you wanna use it, that's fine.

Just like proceed with caution and don't like, there's a lot of like spammy stuff you can click on. So yeah, so like I said, if, if you're in that strap for time, dial in your bio, get your three pin post dialed in, maybe post once a week. It doesn't have to be fresh content. It can be something reused. Then also just still make sure you're monitoring for comments and direct messages.

'cause you just don't want those to go, you know, left unanswered. So maybe you set a time like two or three times a week just to check in. Chances are if you're only posting that infrequently, like you're not gonna have a lot of comments or dms to respond to. But just making sure that you're at least like checking that they are there.

I hope this bare bones minimum strategy episode was helpful to you. I just would be remiss if I didn't end this episode by saying, I see so many of you lovely humans trying to do it all and wondering why you can't get it all done. And I will preach this till the cows come home. Outsource where you can.

I understand. I do not know everyone's financial situation. There are people who are literally just starting out and are using their resources towards other places, and that's fine. Again, that's where the bare bone strategy is totally great. But if you have a more established business, there is no reason that you should be doing all of your social media, all yourself.

I have recorded several episodes on how to outsource. So many of my recent holistic marketing hub students have been bigger, more established practices who are putting a front desk staff with their like, you know, 20-year-old son. We literally had like a 20-year-old son of the doctor coming there who's learning.

Cas. We have people hiring patients or clients to go through the hub and learn how to upskill. I just had actually someone join over the weekend who is, it's just like really cool 'cause

Dr. Posner: she

Molly: actually is like my exact same story. She's doing her chiropractor's social media. She's a patient. That's how I got my start six years ago, and she just bought my course to learn how to do a better job for her doc.

So yeah, like I said, or the doc bought it on her behalf, but I'm just saying. You don't have to do this all yourself. I'm literally like handing you the keys to your social media strategy. You don't have to train this person, right? Like I mean there, yeah, there's some stuff you'll have to train them in, like just like your own unique business stuff.

But when it comes to the Instagram part, I've taken care of all of that. There's even a editable like word doc inside, uh, not word. What is this? What is this? Molly 2006 editable Google doc that's got like sample daily, weekly, and monthly deliverables of this person. The estimated hours you can expect them to work, like they can check off as they've watched classrooms of the hub.

It's very, very thorough. So come join us in the hub, it's just go to molly cahill.com and you'll see holistic marketing hub at the top. If you use the Code podcast, it gets you a hundred dollars off. If you have any questions, my dms are always open. Very happy to help you. Alright, let me know if this bare bones strategy was helpful.

I hope you have a fantastic rest of your whatever this is, and thank you for letting me be in your ear today. Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast. Well that's because it's super important.

These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day. To leave me a rating and share this on your Instagram stories and tag at Molly a Cahill, that's C-A-H-I-L-L.

I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.