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Episode 86: Human Design and Your Marketing with Brand Strategist Stephanie Zhong
Podcast

Episode 86: Human Design and Your Marketing with Brand Strategist Stephanie Zhong

Episode 85: Why You Need to Adopt An Experimental Mindset When Posting Social Media Content
Podcast

Episode 85: Why You Need to Adopt An Experimental Mindset When Posting Social Media Content

Episode 84: Two Audiences are Better Than One: Don’t Sleep on Collaboration Posts on Instagram
Podcast

Episode 84: Two Audiences are Better Than One: Don’t Sleep on Collaboration Posts on Instagram

Episode 83: A Simple Guide to Instagram Stories (with ideas!)
Podcast

Episode 83: A Simple Guide to Instagram Stories (with ideas!)

Episode 82: How an Intentional Brand Can Guide Your Marketing When You Don’t Feel Like Showing Up
Podcast

Episode 82: How an Intentional Brand Can Guide Your Marketing When You Don’t Feel Like Showing Up

Episode 81: The Power of Storytelling Strategies in Marketing with Akua Konadu
Podcast

Episode 81: The Power of Storytelling Strategies in Marketing with Akua Konadu

Episode 80: Are Instagram & Email Working for You? Let’s Look at Your ROI
Podcast

Episode 80: Are Instagram & Email Working for You? Let’s Look at Your ROI

Episode 79: How The Design and Feel of Your Office Space Impacts Patient Outcomes with Misty Molloy
Podcast

Episode 79: How The Design and Feel of Your Office Space Impacts Patient Outcomes with Misty Molloy

Episode 78: What To Do When You Get Mean Comments or Trolls
Podcast

Episode 78: What To Do When You Get Mean Comments or Trolls

Episode 77: Simplifying Your Online Health Business with Jennifer Wheeler of Launch Rx
Instagram Tips

Episode 77: Simplifying Your Online Health Business with Jennifer Wheeler of Launch Rx

Episode 76: The easiest (and cheapest!) way to grow your email list with targeted leads
Podcast

Episode 76: The easiest (and cheapest!) way to grow your email list with targeted leads

Episode 75: How this Therapist Posts Consistently on Instagram (While Regulating the Nervous System!) with Michelle Shlafman
Podcast

Episode 75: How this Therapist Posts Consistently on Instagram (While Regulating the Nervous System!) with Michelle Shlafman

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Let’s Be Frandss @mollyacahill

5 IDEAS 🔽 1️⃣ Share your literal status! i 5 IDEAS 🔽 1️⃣ Share your literal status! ie “Adjusting patients from 9-2!” or “Weekly Trader Joe’s run!” 2️⃣ A result you get patients or clients like “Stuffy nose? Come see us.” “Back STILL hurting? Appts available this week!” 3️⃣ An event like “Last day to register for our prenatal workshop!” or “Free breathwork class today at 2!” 4️⃣ A sale or promotion like “20% off supplements today & tomorrow only!” or “Add on cupping this week only for $10!” 5️⃣ Call attention to a recent post or Story like @stpetechiros did- “vote in our Stories” or “new post about ear infections - check it out” The cool thing is not many people are using it, and this puts you right at the top of someone’s DMs. People can even message you from your note! Which one will you try first- come let me know when you post a note! #chiropracticmarketing #healthmarketing #wellnessmarketing #holistichealthmarketing #instagramstrategist
Educational content alone won’t cut it 🔽 (📣first, comment ECOSYSTEM to get the full breakdown) Whenever I’m auditing an account for an Holistic Marketing Hub student who has just joined, 99% of the time these content “themes” are missing. 🤔 Educational content is the foundation and is 💯 part of your Content Ecosystem™️, but it doesn’t grow or nurture your community and bring you new patients on its own. 😎 After running 30+ chiro and other accounts over the past 5 years and taking MULTIPLE courses on Instagram marketing myself, I found all the different ways people taught “content pillars” confusing and/or incomplete. My Content Ecosystem™️ is a proven, easy to understand way of looking at your Instagram marketing posts as a whole so that your feed isn’t like a cake without the baking powder. The key ingredients are: 〽️ Educational 〽️ Social Proof/Authority 〽️ Community/Collab/Referrals 〽️ Personal/Lifestyle 〽️ Engaging/Can’t Help Myself 〽️ Direct Pitch Comment ECOSYSTEM to get my checklist of each type, with examples, so you can start getting more traction by December. 🫶 #chiropracticmarketing #healthmarketing #wellnessmarketing #instagramcontentideas
Veterans Day 🇺🇸♥️🤍💙 Veterans Day 🇺🇸♥️🤍💙
“Hobby” ideas: ⤵️ Use three common things “Hobby” ideas: ⤵️ Use three common things you help patients or clients with like: Example 1: My hobbies include helping families navigate a tongue tie diagnosis, holding space for moms who are having issues breastfeeding, and alleviating moms’ “nursing neck” aches and pains along the way. Example 2: My hobbies include helping you have more energy in the afternoon, getting you more restful sleep at night, and stopping you dreading your luteal phase. If you want help brainstorming your own niche, drop an emoji below! (And make sure to share this with a colleague in the health space so more people can see it!) #acupuncturistsofinstagram #reelideasforbusiness #chiropracticmarketing #healthmarketing #wellnessmarketing
Do you feel that shift? Instead of “I ONLY got Do you feel that shift? Instead of “I ONLY got 200 views” or “I ONLY got 20 likes…” Imagine 20 or 200 human beings standing in your clinic or office. 🤯 Shifts something, doesn’t it!? Don’t get me wrong- this is something I STILL have to work on myself. But it truly helps change your mindset around creating a community that’s aligned with the RIGHT FIT people. You are not in the influencer model- you run a CONVERSION account and you’re business to consumer. This means you will have a lot of silent lurkers who are soaking in everything you say whether you realize it or not, and with consistency or the right message, they WILL book an appointment (or, they will unfollow- this is good! It means they aren’t the right fit!) If this was helpful, would you be so kind to hit the paper airplane and SHARE this with a friend who could use the reframe. 🤩 ✨Bonus tip: if you are using this narrative shift AND you want to learn how to fill your Instagram community with right fit patients or clients, comment ENGAGEMENT and you’ll get my step by step engagement checklist (a fan fave since 2020!) Cheers to a full office! #chiropracticmarketing #instagrammarketingforbusiness #instagrammarketingstrategies
SAVE THESE STEPS ↗️ and comment ENGAGEMENT fo SAVE THESE STEPS ↗️ and comment ENGAGEMENT for my full engagement checklist! Social media marketing is NOT passive. Go out and NETWORK and COLLABORATE just like you would in real life. 🤩 ✨✨Ways we find local businesses to engage with for clients: (Use Google to reverse engineer and find their instagram that way if needed.) 1️⃣ The most obvious- brain dump a list of your favorite local coffee shops, custom cookie businesses, restaurants, florists, boutiques, realtors, photographers, gyms, you name it. 2️⃣ Look at your last 10-20 new patients or clients. Who referred them? If it was another provider, put them at the top of your list to engage with. 3️⃣ Look at websites like the local chamber of commerce or licensing/membership/collective type websites (example- I Googled “San Diego Doula” and found a whole birth collective website with a membership directory!) 4️⃣ Local Facebook groups - try searching “small business” or “local business” to see what comes up. 5️⃣ Local/regional hashtags and keywords- go to the search bar and type # yourcity and see what comes up. Example: #raleighmoms or #cincinnatilocal or #birminghamal 🤷‍♀️ I won’t lie, this IS easier in mid to large towns and cities and super duper easy for prenatal/pediatric chiros, but that doesn’t mean it isn’t possible for other niches. Trust us. 😉 And if you’re online only? I would STILL be engaging locally. If I have to choose between two life coaches and one is geographically close to me, that’s who I’m choosing. For even more ideas for increasing your engagement and growing your community, 📣 comment ENGAGEMENT for my full checklist! #chiropracticmarketing #healthmarketing #acupuncturistsofinstagram #instagrammarketingstrategies #instagrammarketingforbusiness
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