Episode 45: How to Boost Click-Through Rates on Instagram

Molly Cahill

Today's episode is a recording of when I went live with the Jane app a couple of weeks ago. And the topic was how to increase clicks to your Jane link. Now, obviously, if you don't use Jane, it's this podcast episode is still are this recording of this live Instagram Live I did is still applicable, it's a hard word to say. Because it's really all about tips you can use to increase External Link taps all together. So whether it's trying to get someone to click on a full script link you might have or an email opt in or a blog post or whatever. This all of these tips I am giving you work for this. Now, some of the audio might not be great, because there were a couple moments if any of you tuned in to the actual Instagram Live, it was really funny. My dog had a hairball and then also the sun was coming through like the transom window in my life. And I kept having to move around my office. So obviously I couldn't move my phone where I was live, right and my computer with me. So if some of the audio is a little hard to hear, sorry about that in advance, you can always go watch, we'll link it in the show notes, the recording of the live that's on the Instagram. But I start off by talking about how you can track like how to actually track these link clicks, how to treat it like a campaign. I just said that really campaign, how to treat it like a campaign, how to like kind of build a really strong foundation first before we dive in to trying to increase the link clicks and then I'll give you a boatload of ideas. So I hope you enjoy this episode. As per usual, if you could please either leave me a review and let me know. Hey, Molly, we're listening. And we like this. Thank you. Because it's like really weird to sit here and record by myself like so you might be listening. No. I mean, the downloads are good, but I mean, you know, let's just download I don't know if you're actually listening unless you did me. Okay, enjoy this episode. Welcome to holistic marketing simplified a podcast for health and wellness professionals looking to simplify their marketing. I'm your host, Molly Cahill. And this podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs or whatever, is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. If you're ready to get started on your Instagram marketing journey, or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27 So all you have to do is head to Molly cahill.com/private training and based on the reviews I've had so far I know you won't be disappointed

Dr. Kimmy

my name is Dr. Kimmy and I'm a pediatric and prenatal Chiropractic in Virginia and I listen to holistic marketing simplified.

Hannah

Super excited about how to increase clicks to your Jane booking page from Instagram. So I am just gonna go ahead we're gonna say hi in the chat are so happy to join.

Molly Cahill

Hello. Oh no, I look like the sun's like right behind me. There we go. Hello.

Hannah

Oh, love that for you though. It's actually very sunny here today too, which is so nice. welcome change.

Molly Cahill

I know I look like I'm glowing. So

Hannah

thanks for everybody for joining or if you're watching the recording, we're so happy are here. Molly, this is our first time that really getting together to a collaboration I go live. So I would love for you to do a little share a little bit about your story.

Molly Cahill

Absolutely. Yeah. So thank you so much for having me. This has kind of been like a long time in the making and it all kind of started when I just as someone who goes to the chiropractor and massage therapist and all that stuff myself. I was like and I'm an extrovert, right? It's like if I have to pick up the phone and call like I'm much more likely you're right yeah, like I'm much more likely to make that appointment if I can just like click on a link and my personal chiropractor here uses Jane and it's just really, really helpful and just makes it so much easier. So I'm kind of like tagged on a couple posts, but yeah, my backgrounds and outside sales and then I randomly fell into the social media world back in 2018 and have since then been running Instagram accounts for chiropractors and functional medicine. Doctors and naturopaths and all that jazz. So I'm super excited to be here we have about 34 accounts we run right now. And then I also have an online program called holistic marketing hub that you can put your staff through or go through yourself to learn what we do.

Hannah

Yeah, so cool. No, I'm, I'm really excited to dive in. And I feel like even looking through what we want to talk about, there's so much there. So I feel like we should just have hop straight in. Yeah. So as far as like actually increasing the clicks to your Jane booking page, I feel like you got to start with how to actually measure that. So how would you suggest people start looking at that?

Molly Cahill

Yeah. So the first thing is to Alright, so we're like, we know, link clicks are important, right? But obviously, link clicks are like the roof. And your roof is very important, because it's like, you know, holds everything out and keeps you safe. But you really need to have a solid foundation that's holding up that roof. And so I'm gonna, I would be remiss if I went straight into giving you all the tips about link clicks without talking about some of the foundational things first, so yeah, like, like you said, Exactly. The first thing is, how are you going to measure these clicks. And there's a couple of different ways. And I'd love for this to be interactive, too, in the chat, and then, you know, just to hear from you, Hannah, like what you would tell my advise clients to do, but Instagram has built in insights via your professional dashboard. And that button can just be found on your profile. And before we go off on this campaign of trying to increase our link clicks, I want you to look at what you've currently got, you can actually, once you click on professional dashboard, you can click on content you've shared or something like that. And you can even filter that by website clicks. Now, I will say the data is not as great on reels as it is on posts, or it wasn't as a literally a week ago, but I say a week ago because Instagram changes like every week and I can't.

Hannah

Yeah, I

Molly Cahill

just updated the curriculum for holistic marketing hub. And I was like, Oh, my gosh, I had like, pause it. I was like, this is new, like, I don't think I've ever seen this button before. So just click around inside your insights. And you can even filter, I would say like, I wouldn't do one month, I'd probably do at least 90 days or six months at the minimum. And you can filter your past content you've done, what content already, just organically that you're doing is getting the most clicks, if any. So that's first is I want you to just make sure you know how you're going to measure these. If you use a service like Link tree or something like that. Some of those like I think I can't remember if it's the free link the tree. Do you know, Hannah? I think so. Yeah. On the free version, you can see how many people have clicked, right. Yeah,

Hannah

I believe you can. I think it's just limited on how many links? Yeah, exactly. They'll see the metrics. Yeah,

Molly Cahill

yep. So you can measure it that way. And then you can always cross compare, right? You could be like, Okay, well, Instagram saying, I got this many legs, click my link tree saying I got this mini. And that's going to be better to capture someone who just natively might come to your profile, and click on your link without clicking on it, because they saw a post, if that makes sense. So I would highly recommend not solely relying on your Instagram professional dashboard or your insights to measure if there are also depends on where your website is hosted. There's a million ways you can create a KPI when it comes to your league being trackable. You can even create like I know in WordPress, you can create what's called a pretty link where it's like, Molly cahill.com/book. And then that's, you know, and yes, it will then redirect to your Jane link. So that's the first thing I want you to do is to check this off your list. Make sure this is something we can measure. Yeah, I love that. And then do we keep going here? You want to? Yeah, okay. I know, I was still putting last night I couldn't sleep. I was like, oh, gotta go write all this down. Okay, so the next thing we're going to do is we're going to set our goal. So we want to know, we want to just kind of go in with the mindset and knowing that you're not an influencer model. So when you see a fashion influencer posting, comment the word link, and I'll send you my outfit of the day and they get 500 links. That's not what you're going for. So stop comparing yourself to those people. I mean, could you really handle that many new clients or patients into your clinic? Probably? Probably not. I feel a little bit overwhelmed. Yes, yeah. So I want you to set your goal and just remember that you're what I like to call a conversion account versus an influencer model, meaning you don't need the sheer volume that they need in order for this to work for you. So a handful of

Hannah

clicks. Yes. Is like that. That's ultimately the goal.

Molly Cahill

Right? Exactly. Yes. And also just going in Even with a mindset of knowing that most people in general don't want to click off of the app, like they're scrolling mindlessly, somewhere, somehow, that's why and we'll get to this towards the end. But that's why the whole comment the word thing has become so high, so popular is because it's like a lower lift for people if they're just Mindlessly scrolling. To comment, a word versus link in my bio, which work is that we're gonna get to that why we're not gonna say that anymore. So if you're at one, click right now, based on what you've looked at, in your professional dashboard, maybe your goal for the next 30 days is to get up to four. And then maybe the goal after that is to get to eight and then to 12. So don't set some goal where you're just gonna be like, oh, so disappointed that this isn't, you know what I mean? Remember your Yeah, your conversion account. And then I want you to really get clear on who you're wanting to click on your link. And you're gonna be like, What do you mean, Molly? Well, like I said, this is the roof, right? So we can't, we can't have this roof unless we have a solid foundation. So I can give you all the tips and tricks in the world. But if your messaging isn't dialed in, then none of this matters, right? Or you're gonna get random people who wants more patients or clients that aren't their ideal like dreamboat? People? I mean, I know you don't. Right, that's exhausting. So I like to get really clear on do you want to use Instagram for new patients or clients? Do you want to use it for maybe you're super booked out and you want to use it for to get existing clients or patients to rebook or retention, or just to have that like value add, I always say, you know, like a like Kroger grocery store down here sponsors, the University of Kentucky's football field in their logos on the middle of the field. Like, that's not exactly like driving, like people aren't like, Oh, let me go to kroger.com. But it's like, it's always there. So like, is that kind of more of your goal, it could be a combination of both. Or you could get really specific. And so say you're a massage therapist, and you just added a brand new modality, or you just got certified, learn how to do cupping, and you want to increase clicks and appointments just for that one service. That can be your goal. So I want you to kind of think about that. Yeah. Once you've got that in mind, we're gonna do a really fun messaging exercise. And I think everybody should do this no matter if you're a health and wellness business or not. Yeah, and it's where you're gonna break down. And I would just do it on like a Google Doc or something like that, like maybe your last 25 ish clients or patients no specific magic number. And I want you to ruthlessly without overthinking, divide them into three buckets. Bucket one loves them ideal. One more bucket two, math, like neutral, whatever. Bucket three, oh, my gosh, maybe they'll cancel their appointment. Or maybe I should refer them to a colleague. Okay. So then, like I said, Don't overthink it, just divide them out. And then we're only going to focus on the people in bucket one. And on that same document, we're going to pull out because Jane has such lovely capabilities to pull out their intake form. Why did they come in, I want you to be granular with these people. These are the symptoms they had, I don't care even if you're a wellness based practice. And you're just here, you know, to keep people healthy, like still I want you to think about what symptoms that they come in with. Why did they choose you? How is this showing up in their life? Like what have they tried before? And that is the language that you're going to use in all of your messaging to make sure that you are increasing link clicks by these people who you want clicking?

Hannah

Yes, exactly. I love that, that it's so specific to because I feel like sometimes, you know, with messaging for social media suggestions can be a little bit cookie cutter. But it's like to actually get granular and specific, you can craft something that's not only like targeting the people that you really want to see. But that also is just that much more personal to who you are and how you want even the experience to be in your clinic as well, that can shine on your page as well. So

Molly Cahill

yeah, that's that's how you achieve that. Oh, she's talking to me saying like, I want to click I want to be the first step. Totally. And yes, there will be a replay of this up after for the full thing. So you're

Hannah

going to have to like in the caption actually timestamp where that exercise is, so people can just like that. That's so great. I feel like that's something that people can do. Anytime. Oh, yeah.

Molly Cahill

Like I said, that's a good exercise for any business to do. And I don't know if you're woowoo like me, and you like law of attraction like those are the people you can like think about and so anyway, I feel like we probably serve a lot of woowoo people. Maybe not everybody but what's up. Okay, so the next thing we're going to do after we've just to kind of like quickly recap because I know I'm going through a lot in a quick short amount of time. So first is how are you going to measure your clicks, setting your goal? It's like, you know, new new people, existing people, blah, blah, blah, you know, combination, whatever. And then I also kind of hey, and then your next is the messaging exercise. Now we get to actually do like some more like fun stuff on Instagram, this is where we're going to optimize our bio. Don't try to optimize your Instagram bio, before you've done this messaging exercise, because you're going to be scratching your head, and you're going to be like, I help women who are in who want health. That's, that's like, that's what's gonna come to your mind.

Hannah

What does that mean that sticking the nose? Yeah.

Molly Cahill

So after you've done this messaging exercise, you're gonna be like, so cool. Like, I see the words in the language, don't be afraid to get like super specific and granular in your Instagram bio. And also look at when we talked about insights, look at who is already following you. So if you see men and women, but the majority of your followers are women, then no, it's okay to skew that language more to that female target on Instagram, if that's who's following you, unless you're just trying to like reverse that. And then obviously, you'd want to skew it towards men. But that's just another quick little tip. So we're gonna optimize our bio to make sure we're using some of that language. And then the very last night, you're gonna get 150 characters on your bio, I like to use a free website called character counter online.org, or just Google it's a character counter. Yeah, at the very bottom of your bio, you want the very last line of your bio to to be some type of strong call to action was like a pointing down arrow of some sort. So you want it to be like your online booking. And then I'm gonna be like, I'm gonna book you because I don't have to pick up the phone and call. Yeah, if you do virtual and in person, or any combination of both. Like, if you're only in person, I would definitely make sure if you see anyone in person, I would also make sure that your address is visible on your bio. Yeah, not because just because it helps people kind of like get a sense of where you are. But if you see

Hannah

people stumble upon your page, yes. That much more transparent and helpful. Yeah,

Molly Cahill

it's a lot easier. And if you see people, people virtually as well, I like to add always add into like, virtual and in person. So people know, they're not turned away. Like if you're like a naturopathic doctor, and you're getting consults as a health coach and other states where you don't have, you know, a license or whatever you like, you could do virtual and in person or whatever. So I like to make sure that you're in my bio as well. And then, yeah, then you're just gonna make sure that that link is right there. Listed whether like I said, you choose to do like Link tree or link your Jane right there or make some type of pretty link that's like your website.com/book or whatever. Yeah, so yeah, so we're good to go that. So the next thing I would do to optimize your profile or your bio is to have a story highlight. Because now, this has only been around for what? Like, two, three years where you could have a clickable link in your stories, without having 10,000 followers? Exactly. So yay, everyone has access to a link in your stories. Yeah, so I like to put up a story that's like, think about one of the key barriers that keeps people from booking. A lot of times, it's because they don't know what to expect. So I always like to have a story series of like, your first appointment, like what to expect. And then make sure you're linking that book now. Link on all those stories, save them to a story highlight that's really prominent that something like first appointment or what to expect would be too long, because that would get cut off on story highlights. But book book here, something very, very obvious. So that's another thing you can do here. Yeah, start here. I've seen that before, too. Yes. And then. So yeah, like I said, and I like to always make sure that I have hyperlinks on like, pretty much all of my, my stories, like if you can wait, you know, Do this daily to be hyperlinking out to book on your stories. And you can see who has clicked on your link, from your stories by simply swiping up on your story, and there's gonna be a little eyeball, you can tap it. And you can see how many link clicks you got on your stories, which is another cool thing to measure. I don't believe unless, again, unless this has changed since literally two weeks ago. I don't believe you can go back and see who's clicked in stories after it's No, I think usually

Hannah

it saves it for about 48 hours. Yeah. If you save it to a highlight for 48 hours, but otherwise, it's just really bad. Four hours. Yeah,

Molly Cahill

if that's wrong, I'll come back in Providence incorrect. Yeah, yeah. This is the part I feel like a lot of people skip which is, is we're going to make a plan you're going to need to assess your bandwidth because you might not have the time and space to be be able to implement all of these things. For this to be like, we're gonna kind of treat this almost like a campaign. Like, we want this to be something that we're like focusing in on maybe for like 90 days or like a science where we're going to try to make sure that we're, you know, actually seeing results. So again, this kind of really just depends going back to the beginning where I said to set your goal, if your goal is to get new people, I would be posting more frequently and I would be posting more short form reels that are like really short, like maybe seven second V roll type clips. If you don't know what b roll is, that's just like the background footage that seemingly have like this is inconsequential. Why would anybody want this where you have like a very snappy hook or headline, and then like a comment, the word blah, blah, blah, to get on my schedule. Also, carousels are like another really good thing. And on the very last slide of the carousel is where you're going to have that comment the word or again, this is why I love making what's pretty link is the name of the actual plugin, but there's other services where you can make I'm sure you know, some too, but again, that's why I love easy links, like, you know, Dr. smith.com/book, that you can literally just fell out on the last slide of a carousel for the more like introverted shy people who don't want to comment. But, um, so Okay, so like I said, we're going to make a plan, we're going to assess your bandwidth, we're going to delegate if needed, and I have a whole free download on how to delegate all of this, if you want it, just DM me, and I'll give it to you. And like I said, we're going to consider a campaign approach to this. So like, maybe we're gonna go hard at it for 90 days, okay, then the next thing is, I want you to do is going to be kind of counterintuitive, but it's gonna be really easy. And it's to fill your Instagram with your current patients or clients. The reason we want to do this is it's wonderful data for the algorithm to go, oh, we need to show her posts to more people like this. And the people who are the most likely to comment are the people who already know you, and they're already your biggest fans, right? So I also have a free email script that you can again, just DM me, and actually, it's Molly cahill.com/email, easy, pretty link, I have a script, you can literally just copy and paste. And because you use Jane, you've got access to all of your clients or patients, email addresses, and you're just going to email them and you're gonna say, Hey, are you following us on Instagram, yet, it's the best place to get up to date information on last minute appointment availability and new services and what's going on the community if you're local, blah, blah, blah. And we're going to send that out more than once. And we're going to try to drive our current patients and clients to our Instagram account. And like I said, that really helps train the algorithm. And then consider and you don't have to do this, it really just depends on how active your account is, if you're really trying to inject some life into it, you're like, oh, shoot, I'm getting crushed, getting crickets can you could consider a patient or client centric giveaway, where you have a pinned post on your profile. And it's like, you get that pinned post up. And it's, you know, enter here like make it very clear. And then when you send the email, you're gonna say, once you come follow go drop an emoji on the post to be entered to win whatever want to give it even more eyeballs and your local only and not virtual, do it with a local coffee shop or local business or whatever if you want because then you can add them as a collaborator and get even more of us that look at that don't if you're already overwhelmed by the steps, don't think you have to do that sending that email to your your current database is one of the easiest easy buttons to like help you really see traction. So I just want to I want to note that all of these are things we do with our clients. So I'm not like an influencer, who has a million followers. And it's like, I went viral twice. And now I'm an expert on Instagram. So like, these are all things that we've like tried and true and tested with our current current brick and mortar clients and like so we do have some who are virtual as well, that just we tend to get more in brick and mortar so and then the next thing is going to be something else that you've probably also never heard anybody ask you to do. But I people assume that social media is this really passive way to market your business and that just could not be more untrue. Again, going back to that influencer model, like if you are more of an influencer and your full time job, you don't have a clinic, you don't have clients to see what a patient is to say, you're just like, I'm here to put out two or three rules a day, then you don't have to do any of this other stuff. Probably because that's like what you do. You're a content creator. Y'all aren't content. I don't think you're trying to get people into your your practice virtual or brick and mortar if you're a full time content creator, I'm just guessing. So I like to designate like maybe five or so what I like to call patient or client ambassadors. And this is not horrible or fancy as it sounds, but it makes people feel good. Think about your favorite patients or clients who love you the ones that call and ask if you want coffee on the way to their appointment, you know what I mean? You know, the ones who are like, you, you just love them, and they love you. And just the next time you see them, or send them a message and just be like, Hey, we're doing this 90 Day Instagram campaign. And we would really appreciate it if you could just go pick like three or four posts to comment on every couple days, that would be great. And if you could share it to your story's even better, we're literally going to ask, we're going to ask for engagement, what we don't want to do is send a link to a post to this person. So like, if I was asking you, Hannah, I wouldn't hyperlink a post and text it to you and say, Hey, Hannah, will you comment on this? And then you click the like, because that does not look like organic engagement, right? It looks like I've sent someone a link, and you're like, hey, that's cheating. Well, don't you ask for Google reviews? Like, what's the difference? See, what happens is, a lot of people don't want to be like the first person to comment, right? So when they see other people commenting, they're like, Oh, now I feel safe and algo comment. And then like, maybe your content just wasn't being shown to your current people before. Now it is. And so now that's just going to increase simply because the algorithms like oh, okay, they like her will show her on the feed. So it really is a snowball effect where you'll find you don't have to do these more like manual. I call them my like scrappy tactics. You don't have to do those. Always, like once you can get the ball rolling your gravy. I would if any of my service put like massage wherever I'd be like, Yeah, sure. No problem. Like, like, I, what is it? Yeah, sounds good to me. And if you have office staff, or even if it's just you, and you're someone who like checks people in or out, ask them then be like, Hey, can you follow us on Instagram? And would you mind like commenting on a couple posts where we're doing this 90 Day campaign and be really helpful people like that, they'd be happy to help you when we're almost done here. So I've got time, we'll have time for questions.

Hannah

So

Molly Cahill

the next this is like, here comes the fun part. It's where we actually get to start posting. So you asked me about how many times should you be posting. And again, I used to always say less is more quality over quantity. Now I say, quantity creates quality. So meaning like, the more you do, the better you're going to get. And you'll see some of these big accounts that I've seen, like seemingly blow up out of nowhere. They're using the same types of short little video clips, the same hooks and headlines, the same captions, and they're just posting them more frequently. So don't feel like you have to like completely reinvent the wheel every time you're gonna go for like quantity at this point in time, because you'd be shocked how I wish I could give you some amazing blueprint. But it's Instagrams kind of like roulette at the end of the day, it's like, the more times you play, the more increases your odds of winning, we've posted a viral video for a client that got 3.2 million views, posted again, a year later, and it's still at 100,000, which for her was a ton. But like, normally, she gets around 1000. So like, still, but it's just funny to see that difference. In the same content, the same account gets wildly different results. So don't don't like attach too much emotion or meaning to one post. Because it doesn't mean it doesn't mean anything. And other good news is Instagram content now has a little bit longer of a shelf life. I don't know if you've noticed, when you follow somebody new recently, I'm seeing posts in my feed of theirs that aren't necessarily their most recent post. If after 24 hours on often booger like, now you've got like more time that they can do better. Here's another big tip that if you'd like zoned out, ditch the stock photos. Now my

Hannah

question just about that that would be what would you use this place as like a shooter photo, shoot something more professional or just go for that April?

Molly Cahill

We always advise our clients to do a mix of both. And here's why. Because so B roll to me is so easy. I mean, literally, I have a new client who just started and she she filled her google drive full of little videos of her feeding her chickens and pouring her tea and a candle burning like literally and I was able to make something that made sense for her business out of all of that video. So yes, B roll is great. But because of the nature of what you do, like I said in a note, every Jane user isn't exactly the same. But for the most part, I'm going to say that you're going to be hands on or even if you're virtual, like if your virtual, you know, health whatever, like it's a personal service. So I don't Want to come to your Instagram and see all stock photos? Like I want to have a feeling of who you are, as the kid said the vibes, the buttons. So even if you're part of like a larger clinic there still it needs to be personified and some way. And that also gives a lot of social proof to be like, Hey, she says she adjust infants. But there is not one photo of her adjusting an infant on this entire Instagram. So I don't really know if I believe that they actually adjust infants. So I usually recommend that people have at least once a year be like a professional brand. Shoot, have your day plans like you normally, like people will say, Well, do you have a shot list? I'm like, no, because go back to the ideal exercise. Right? Like, okay, here's what I need to get pictures of is me doing this, this, this and this. So yeah, I definitely recommend that you have a brand shoot and you can get a B roll. That's a great, great question. B roll is never been watching the local news. And they're like, oh, this year is Santa con is that so and so and the reporter standing there talking and that's like the normal video. And then as the reporter keeps talking, you'll see the video start to pan like the mall or whatever. That's the role. It's like journalism speak for like background video, essentially, that like, didn't make the a pet. It's like, what fills in the gaps. So you know, fill in your feet walking, get out of the car, filling yourself opening the door to your clinic, filling yourself, opening your laptop, typing on your laptop, pouring your coffee, whatever. That's all like great clips to use. You've seen them a million times watching reels and probably not realized it right

Hannah

now, or walking my dog or just like out of out doing your thing. It's like that content comes in so handy to create something that really does show your personality and day to day. And I find it connects you or Oh, I drink that coffee or, you know, I have that breed of dog just things like that, where it just feels like they're not only getting to know you on a professional level, but that personal levels.

Molly Cahill

And people are nosy too Right? Not only did I catch a glimpse of their house and background. And then all you have to do is add some type of like little hook over the top with like, I'm a chiropractor. And here's the number one issue I see in my office. This might surprise you. And then like, in the caption, you say what the number one issue is. And then it's like, you know, whatever. So that's where we would, again, I kind of hinted to this in the beginning and so did Hannah, but we're not going to use Lincoln bio ever again. No one's going to link in your bio. A lot of people don't even know what that is. So when you tell people to go to the link in your bio, you as soon as they even know what that means. Because there are some people who are just really casual Instagram users. Yeah, it'd be in its V as in like, boy, like not a but B, B roll, not V. Which I know it's probably especially my southern accent. But yeah, you can use them in stories or unreal, both. It can be here, there and everywhere.

Hannah

Yeah.

Molly Cahill

I also have a I have a free reals download that gives you 101 prompts for health and wellness professionals, that also has a little tutorial that shows you how to create a real if you've never made one, I'll show you how to do that add the text. That's just at Mollie cahill.com/reels. Or you can DM me, and I'll help you if you want help, like visualizing this. I'm in my DMs like all day, every day. So I'm happy to answer any questions. But like I said, the comment the word thing has been way more popular recently. And if you're just getting started, then you're just going to manually send them the link. Okay. So if you want to try to get more, let's say someone has to apply to work with you like they can't just come book an appointment, then you would just be like, comment, the word apply. And then you would just literally manually DM that person who commented the link to your application. I just did this with a new client. And the first time we did it, she got 225 comments, and we didn't have any automation setup. And I was doing it all manually. But typically, that's you know, that's a good problem to have if that happens, right? Yeah, there is a safe third party integration called many chat like not one but many am a NY many chat that you can install. If you do start to get a lot of comments, and it's just way too many for you to keep up with. And that automation will automatically DM somebody that link with a specific trigger word. So like that same client, they're now using the many chat integration for their podcast. So it'd be like, comment podcast six to two and we'll send you the link, and then it set up to send them the link to that specific episode of their podcast. So that is something you can do down the road. But if you start the strategy and you're like Molly, I'm using the comments word and no one's commenting. Then we're gonna go back to the patient or client ambassadors and remember this sometimes you just have to put Get a little lighter fluid on it, and it'll

Hannah

take off. Yeah, it's so true. You just need that little prompt. And

Molly Cahill

yeah, I was gonna say my only disclaimer here is if you're a fertility clinic, or you see a lot of like pregnancy, stuff like that, you know, you might have to get more creative because a lot of people aren't going to be like, hey, comment the word fertile. If you're having a hard time, you want to mean like you have to be. Yeah. And that's why again, having those pretty links works. Like when I was working, you know, women, chiropractors, our mutual colleague, friend, whatever you want to say, when I was promoting for their convention, I end there, Pat caption, just put like women chiropractors that org slash convention like five times in a row, like horizontally, because some people who don't know how to navigate to that link in bio, like I said, they're like, Oh, that's a hyperlink, they can remember that, like people can actually click it. That's the last piece of this was just to know that on Instagram, there are no clickable links in the posts. If you're used to Facebook, there are clickable links on Instagram, there are not so even if you put that hyperlink in the caption, no one's gonna be able to click it. But if it's an easy to remember link, then it's usually not a problem unless you have like a paid ad or something like that. And then obviously, you can have a clickable link, but I don't do anything with paid ads. So and then my last tip to wrap everything up is if you're still finding that none of this is really working. One thing I don't like to use the word train your audience because that makes us sound like circus animals or something. But like,

Hannah

you can

Molly Cahill

I love posting content called I call them engaging posts are like can't help myself post. And that's going to look like fill in the blank. Comment, the last last three things you bought on Amazon, no cheating. And people are like, Oh, I can't help myself. I have to play this game for our pregnancy and baby chiropractors, we've done How long were you in labor. And people have to quit, they can't help themselves. They're like, Oh, you know, this this long? And that's a little more of like a low ask engagement strategy, because you're not asking them to comment the word to book an appointment. Right? You're just asking them to comment something. And it's fun. Yeah. That? Yes, yes. And then when you do that call to action, that's more like a direct pitch that it's more natural. But yeah, that's everything I've got. I know, it just I just bombarded with lots of information.

Hannah

I love it. It was amazing. So jam packed with information and like actual thing. So I'm excited to share this recording after. So people can just go back, pause, fast forward, all the things. And I know you mentioned some really great resources. So I will definitely also add tourists were able to share this to your website. Because I was even looking there yesterday. And there's tons of Instagram world one tips and resources. So definitely go check that out for more. But yeah, this was so great. Yeah, absolutely. Thank you so, so much.

Molly Cahill

Thanks for having me. And anyone DM me with any questions. I'm here.

Hannah

Yes. Thanks for joining everybody.

Molly Cahill

Thank you for listening to holistic marketing simplified. This podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs, or whatever, is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. So you're ready to get started on your Instagram marketing journey. Or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27. So all you have to do is head to Mollie cahill.com/private training. And based on the reviews I've had too far, I know you won't be disappointed. I'm really proud of this training. And I know personally, I've bought 2737 $17 products before and felt like I really didn't get that much out of it. I guarantee you you will learn something from this five episode, private audio feed. So again, it's just Molly Cahill comm slash private training. And it'll also be linked below in the show notes. I cannot wait to hear what you think. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast. Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information. So in order for me to be able to continue doing that we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill that's c h i lol I would greatly greatly appreciate your support I truly appreciate you so much I know your time is valuable and I can't wait to see you in the next episode

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