How This Acupuncturist of 20 Years Grew Her Online Following to Over 714k [Episode 104]

Molly: Hello, my friends. Welcome back. I have a big treat for you today. I'm very excited about this episode. So with my friend, Clara Cohen of Acupro Academy, she was practicing acupuncture for 22 years. She's actually I believe she told me she's in her late 50s. Clara, is that right? She doesn't look it. And it's also like incredible what she's accomplished.

She's been on social media for 10 years and has racked up over 714, 000 followers. One of the main things I think you're going to take away from today's episode is how Clara talks about how obviously she was in her late 50s, she didn't know anything about social media, English is not her first language, so she was self conscious of her accent, she shares to me that she doesn't have straight teeth and she was self conscious of her teeth, And yet, and yet, she posts videos of her talking to the camera almost every day.

Like I said, it is now up to over 714, 000 followers and it's just really doing well. She's someone that I always DM as like a thought leader when I have questions about something not working or just kind of want to run something by. And yeah, even if you're not an acupuncturist, trust me, this works for anyone who's really wanting to.

Take their business online. She also has some really sage advice for people who are still in practice and for burnout. So without further ado, enjoy.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions and you didn't go to school to learn how to be a full time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang it out while we chat all things, even your marketing. And my goal is that you shift your mindset around your marketing from a quote should to a, I get to more dream patients and clients. Yes, please.

Dr. Posner: Hi, my name is Dr. Shara Posner and I am a chiropractor as well as the. Owner and creator of the mobile mama method.

I practice in Alexandria, Virginia, and I listen to the holistic marketing simplified podcast.

Molly: All right, Claire, I I'm so stoked for this conversation. You're one of my favorite people to chat with about all things. But I want to set the scene of tell people a little bit about you and that you're in your 50s and you found the social media success.

My first thing is like cut that. Oh, this won't work for me because I don't understand technology and I'm too old, but let's go back to start from the beginning, Clara. Tell

Clara: me a little bit about you. Oh my god, that's a big, big story. But yes, I'm in my late 50s, so I'm going towards the 6 0, which is crazy to think about it because in my mind, I don't feel that.

In my body, I know it's coming, but in my mind, I'm like, wait a minute, there's no way I feel like I'm 30. What's interesting is, you know, first of all, you can hear the accent. I'm, I live in Canada, I came from France to learn English many moons ago, and it took me a long time to learn English. When I was here and I finally learned the language, I decided to go back to school in my 30s, which I think a lot of people think, oh my god, I'm too old, I'm in my 30s, 40s, 50s.

In my class, there was a guy that was 62. You're never too old because, first of all, in five years from now, that's how long my degree was, you're going to be five years older. So it doesn't matter. Might as well do something that lights you up, really. I mean, time will fly no matter what, right? So I went back to school for five years, got a degree and got a doctorate in traditional Chinese medicine and acupuncture, and became a licensed acupuncturist in Canada.

And I started practicing, and when I opened my practice, I had no idea. I had no business background whatsoever. I didn't even know what tax was. Like, we have a tax in Canada that's called GST, which is, you know, the basically tax that you have to add to everything you sell for the government to take their tax.

And so I didn't even know what that was. People are like, Oh, you have to charge GST. I'm like, what is that? How much is that? What? I knew nothing. So I opened my door. I rented a little room in, um, heritage, old heritage home where there was a few people practicing, but you were on your own. There was no like reception or anything.

It was just you with your room. So I paid for my room. And that was from October 1st. And the first week of my practice, I had zero patients, second week, zero patients, third week, zero patients. The fourth week of that month, three people came to see me and they were all friends of ours because they felt so bad for me because my husband's like, she's freaking out.

You know, just like nobody's here. And I realized In school, they didn't teach us anything about business. They taught us everything about Chinese medicine and acupuncture, great to, to get us ready to help people and support people's health. But I didn't know I needed business. No one told me that. And I'm sitting there going, well, how do I get people's in?

Because in my rose colored glasses, I thought, Hey, I put my sandwich board outside because yes, people, it was sandwich board because there's no social media at the time. I've been practicing for over 22 years. So. Okay, they're gonna come and see me because I have all this knowledge. Well, no, cause they didn't know I was there and nobody knew I was there.

So I had to kind of be creative and figure out, well, how do I get people through the door? Because once they're here, I know they're going to love what I can do for them, but they need to come in. If I don't get people through the door, I can't help anybody. Wow. That was just such a revelation to me and such a surprise.

So I had to really scramble to get out of my comfort zone. Cause a lot of people think that I'm extroverted because I'm online a lot. But I'm introverted. It's easy to be online because you just talk to a camera. So, but when you have to actually face to face go see people and try to get patients and connect with other people in your area, that was really, really hard for me, but I had no choice.

I had student loans, you know, all those things that you have to pay in life. Within six months by March, because I started in October, within, within six months, I was seeing 40 plus patients a week from zero that whole first month. And so I had to work really hard and scramble. And the first thing I did is I went to get a business course just to get basics.

Cause I knew nothing. So I took a course and that was not online. That was in person because you know, that's what it was at the time. And it was so much. Information, but I took some of it and I went and applied it right away because the problem is we all get so much information, but we don't take action.

Taking action will make the change. You learn something, go and take action, right? So I took action and then that's what happened. And then eventually I was really, really maxed out in my clinic and I felt like it was too small in that little space I was renting. So I was looking for a bigger space and I built a wellness center, brick and mortar, big wellness center with 15 practitioners that I brought along and into the wellness center, uh, to work along with me.

And we had receptionist and office managers. And now I had this big brick and mortar and I was It's full in my practice and I was having a team of great people to work along with naturopathic doctors and counselors, other acupuncturists, massage therapists, fantastic. So that's the first part of my story.

And then when, uh, I started this wellness center, I remember saying to my husband, we're going to have like, Because, you know, I just, I had this vision, we're going to have them everywhere, all over Canada, we're going to have six, seven, eight, they'll be everywhere because, you know, it's, we can help so many people because I really wanted this family oriented, you know, kind of place where everybody works together and you come to see me for acupuncture, but maybe you need some testing that the naturopathic doctor can do and you need a massage from the massage therapist.

And like, we had so many patients that would see everyone and it was like being a family, right? So. I love that. However, I reached really burnout at 48 in my late 40s. Of course, menopause hits, perimenopause, all this stuff. And you're more vulnerable at this time because it's a transition time. And I really completely burn out.

My iron level, my ferritin level went so low that I literally could have died. I couldn't even go three steps, like three steps, not three stairs, three steps. And then I would go, And I'm, I'm thinking what is happening? Cause I've always been healthy. You know, I love to work out. I couldn't hike. I couldn't run.

I couldn't do anything. I realized that I was doing so much managing 15 people, having this massive wellness center that required me to be 24 7 at the beck and call of everyone in there. Oh, Clara, uh, don't forget to go to Costco because we need more toilet paper. Oh, Clara, uh, this broke down, uh, we need to fix the washer machine.

Oh, Clara, it was like you had your days off on Saturday and Sunday. There was no days off. I would go on holiday. I would get. Always text. So I hired an office manager to take a lot on, however, it was not enough because she couldn't take major decision. I still have a lot of decision and I got decision fatigue, work fatigue.

I had my full time practice. I was seeing 50 plus patients a week. And not only that, because I'm crazy, I was teaching at two different Chinese medicine colleges and naturopathic, naturopathic doctor colleges. So on top of it, and I was just like, Oh my God, what am I doing? I'm like literally turning into what I didn't want to turn into, which was my mother.

Nobody wants to turn into their mother, even if you loved your mother, right? Because my mother, my dad died when I was five and so she was a single mother of three kids on minimum wage working 12 hours a day every single day as a chambermaid in a hotel until her seventies. And she was like wiped out.

And I remember thinking, I never want to do this. And then I wake up at 48 going, Oh my God, I'm doing exactly this. Maybe I'm making obviously more income than my mom did, but I'm doing the same thing. I'm running myself into the ground. So how long ago was that? That was

Molly: seven, eight, nine years ago. Okay. So obviously we're going to talk about your pivot into more of online business because I know that resonates with so many people in my, my audience.

But before we do that, I think there are people whose personality is still suited just to kind of still be in clinic and seeing patients, whether you're, whether you're, you own the place where you work or you don't. So if let's take the online business thing off the table, if you were to go back to that point in time, what advice would you give people to not get to that point?

Clara: So I would actually, I feel like we have dreams and I'm glad I did this because I never regret anything and I learned a lot owning a large multidisciplinary Wellness Center. I learned a lot. However, I have a lot of students that graduate and they're saying or they're asking me, Should I, you know, open my brick and mortar and, you know, with people and the receptionist and all this, and I always say, don't.

My advice is especially not right out of school, first of all, because first you need to build your practice. Then you can think of something else, you know, later on, if you want it still. But having said that, If you are a practitioner, like people that were in my clinic, or, you know, if I practice now, I sold the Wellness Center, so I'm no longer the owner.

I've sold it back. You come in, you treat your patients, you go home. People take appointments, you don't have to worry about canceling, the payments, everything. You just literally show up, treat your patient, go home, and obviously, you know, you record, you do all your charting and everything, but That's it, you don't have to worry about is there toilet paper, is, is, is there enough paper in the printing machine, is there this, is there that, oh, the computer's not working, or the, you know, you don't have to fix any of this.

You just show up and everything's working for you. So, that's much easier. The second thing is to have, you know, I was working two treatment room at the time, and I was working five days a week, so I went to four days. And then eventually I went to three days. So you have to also see what your capacity is.

And some people can work five days, but let's say you have three kids and you're taking care of your mother who's sick and you're working five days, that might be too much. So the idea is to found that balance where, you know, not like I was doing, which was to teach at two colleges, which I dropped as well.

I dropped one college and then the second one, because I needed to kind of found that balance. It was the wake up call. So I would say found a balance that works for you. And if it is to work four days a week from nine to two, so you can be with your family when kids are out of school, then great, do that.

But if you feel like, you know, you can put more in great, but don't. Allow boundaries because that's another thing too that as practitioners we want to care of everybody else and we don't have those boundaries where it's like I'm working from that day to that day and people used to ask me all the time.

Oh, I want to come on Saturdays. Why don't you cut you work on Saturdays? And I used to say, do you work on Saturdays? And they would say no. And I'm like, well, me neither. You know, it's like, I'm sorry. I get it. But you know, I have two days a week where I work till eight. So come after work and come at seven, if that helps you, you know, so I, so I would do two, you know, later on and two more mornings, so it's balanced, but I don't have kids.

Or I don't have kids in school and I don't have kids, so I don't have to worry about that schedule, which I think a lot of mothers and fathers and people that have children and family, they might need to. So that's my advice, is you don't have to have the big thing. Just enjoy what you went into this profession, which is to help people, because Owning a brick and mortar feels like, oh, it's great, but

Molly: it's a lot of work.

No, I can totally see that. My, my acupuncturist that I go to, she's in her fifties and she, I always joke. I'm like, you've got to get some help. But she's, she's just hustling and running. And she also jokes about when she studied in China, how she was in the, at the time in her thirties. And she's like, I couldn't keep up with the Chinese acupuncturists.

They were seeing so many patients and they, this, this man would be in like his eighties and he'd still be saying, but they don't care. Just keep going. So I don't know if you had that experience too, with any of your training, but.

Clara: Oh, yeah. Oh, yeah. I've seen, I've had, I have teachers that said to me, Oh, uh, if you don't see at least a hundred patients a week, then you're stupid.

And I was like, what? A hundred patients a week? I don't have the brain capacity to do this. Right. So, but that's the thing. It depends what you are trained, how you see yourself, what works best for you. I think it's. With everybody and with our lifestyle, right, depending if you are in a small town versus a big city, do you have to commute for an hour before or you're next door, right?

There's a lot of at play there, but it's looking for what best suits you. And for some people, 20 patients a week, it's their capacity. For others, it's 50, right? Like everybody is different. Like for me, I look at a hundred and I'm thinking, absolutely not. You know, all those things depend on who you are.

Yeah. And I will

Molly: say, it sounds also like you weren't. Practicing what you'd preach in terms of taking care of yourself the way you would tell your patients to take care of themselves.

Clara: That's exactly it. I would say, you know, make sure that, you know, like I always had enough sleep. So that's something I never neglected.

I was in bed by 9. 30, 10 every night, you know, like I had my eight hours. I've never stayed late. Again, I don't have children, so it makes it easier. So I've always been good with my sleep and I've always been good with my exercise and, you know, I like good food, but I, I eat a lot of healthy food. So it's been really balanced that way.

I don't do drugs. I don't smoke. I don't do all those things. However, I think we all, and I used to say that to patients and then think, Oh my God, until I realized I was like, I'm doing the opposite because I felt like I had the capacity. I was like, I can do this, I can do this. And I would say patients, you know, like people neglect.

The amount of stress and how stress create all your chronic issues. And this is why you have X, Y, Z, but I didn't apply it to myself. I was like, Oh no, I can take it. I can handle it. I'm strong. I'm independent. La la la until the, the universe goes. Yeah.

Molly: Yeah. So yeah, so when I, like I said, if I were to summarize that, I would say you're basically like take care of yourself, practice what you preach and that there is no, if any business coach ever tries to tell you there's one cookie cutter, one size fits all, they're full of it.

Clara: Absolutely. It's all what fits you best. You know, some people are better in the morning. Some people are better in the afternoon.

Molly: You

Clara: know that of yourself after a while, you know where you're best. And one of the things that I knew about myself is I'm not good with having someone above me telling me what my work should be like.

So I knew I had to work for myself because I'm not good at working in, under an authority. So if you know that of yourself, then great. Other people, like my husband, loves to be part of a group and an authority that tells them and guide them into what they need to do. So once you know who you are, then it's easier to balance, for sure.

Yeah, I love

Molly: that. Okay, so now actually pivoting into the online space. How did this come about? I mean, because you, you were like a pioneer. You were before it was all cool.

Clara: Yeah. So when this whole thing happened and the burnout, I let go of one college, kept the other college that was closer to me. So when I had to choose, I was like, okay, the one that takes the least amount of time.

I decided that eventually, instead of wanting to open like so many more wellness center, I was going to eventually sell the wellness center. I needed to basically found someone that would take it over. And I knew that my husband would retire in about six years because he was going to retire at 55. So I was like, when he retires, we want to travel a lot more because now he can't cause he works, you know, for a company.

And so now. We want to travel a lot more. So how am I going to do this? If I own a center, if I teach, because when you teach, you can only go away, kind of like people that have kids, you know, you can only go away at the most expensive time, which is summer and Christmas and, you know, Easter and all those things.

So we want to be able to go when there's less people around and it's more quiet. You know, so I thought about all this and I was like, okay, so I won't have the wellness center, I won't have the teaching. I'll have my practice, but I want to be able to practice less so we can travel more and then have someone to help me out if I go away for a month, like a locum or someone that can help me, right, to support patients.

So I'm going to make way less income and it's fine for a lot of people, but I was just like, well, I'm used to this amount of income. I want to continue to do that, right? So what can I do? I stumble at the time I started, it was 2014. 15, 16, I started listening to podcast and here we are and I'm on your podcast.

I started to listening to podcast and I stumbled upon Pat Flynn, who podcast was called and is still called Smart Passive Income. And I stumbled upon Amy Porterfield, which was online at the time. I think it was online marketing made easy. I don't know if she still calls it that, but. So, I listened and I was like, Oh, you can go online and you can make an income online.

That's interesting. I'm like, Huh, because if I work from online and I can make an income, then I can travel with my husband. Like the freedom was just like, Oh, so I took a course. And I think at the time the course was 2, 000. And I remember telling my husband, it's way too much money. Oh my God, 2, 000 for this course.

I don't, but he's like, do you want to do this course? Yes, but it's a lot of money and I don't know if it's going to help me. And I don't know anything about online. And, and he was like. Your investment should always be for your education because that never goes away. You can't invest in a car because it goes bad after a while.

Like, you know, it's like real estate. Cause you know, everything goes up if you buy a piece of land or education. And I was like, okay. So I paid the 2, 000, loved the course, learned a lot. And took action. Okay. So, you know, in the course, I tell you, well, what are you good at? What do you know that you can share with the world?

And I thought, well, I'm, according to my students, I'm a really good teacher when it comes to teaching acupuncture and I was thinking, okay, so I could teach online. I could provide continuing educations to new practitioners. Cause I've been practicing at the time. It'd been, you know, 15 years or so. And I had taught for over 10 years in colleges.

So I had the experience. So I'm like, okay. And so I decided I was going to start an online. website that provided a lot of free support to a lot of students with lots of content and teaching and then continuing education courses for, you know, practitioners that want, that needed it because we all need continuing education courses to continue to practice.

And that was crazy because you should have seen the first video I've ever recorded of myself. First of all, I was really scared because I have a French accent. Do people, are people going to understand me? I don't look particularly pretty. I don't have straight teeth. I'm like so self conscious of the way I look.

And then I've never been in front of a camera. And when I grew up, I grew up in a way that I never ever like when people took pictures, you know, like, Oh, let's take a picture here or there when you go on holiday. And I always kind of smirk or smile slowly. I never opened my mouth because I don't have straight teeth.

And so I felt so self conscious, so I'm like, now I have to talk, so my mouth has to be open in front of people with a French accent in my fifties. That is no, no, no, no. And my husband, again, who's my best support, I have to say, said, who cares what you look like? It's the information. You're sharing something people need.

Who cares? Just go and teach it. When you teach at the college, they all look at you. Your mouth is open. Well, there's just people online. Who cares? You don't see them. And I'm like, Oh, okay. You're right. So the first video I recorded, I literally had my hands down. I was so stiff. And then I look at the camera like the deer in the headlight.

Right. Hello, my name is, and I was speaking so slow and so robotic, literally AI could have done a better job if it was there by me. Oh my God. It was so bad. But that's the thing. At the time I was like, I was so proud of myself that I actually recorded this piece of content and I put it out there and I was.

Literally thinking people are going to go, Oh my God, who do you think you are to teach over there? Do you know more than people, other people and look what you look like and da la la and all those things. And it was, I started a Facebook page. That's the first thing I started was on social media. I started a Facebook page and I first, I just put a picture of me saying who I was.

The second post was just like a picture about acupuncture, what I want to do. And the third was that video. I literally thought people, I was just so scared. I remember I went to bed and the next day I looked at it and there was a couple of likes. Nothing happened. You know, I was like, Oh, there's a couple of likes, but nobody said anything.

And then, you know, I started learning to do more and you cannot get better at video until you do more videos. Okay.

Molly: Amen. Okay. If anyone's zoned out,

Clara: say that again. Say it again. You can not learn how to do videos if you don't make videos. And you know, I know people are like, Oh, but I suck at video. I'm like, So did I.

I was so bad, but you cannot get better at anything from the get go. You know, when we first started driving, how bad we were, we're like sitting there all stiff. Okay, the back mirror, the side mirror, double check my shoulder, check this. And then you're looking and I learned on a manual, like standard, not on automatic.

And I was like, okay, change the first gear. Oh no, second gear. It was so stressful and it was so bad. And now you talk, you got the radio on, you're sitting there, la di da, like it's nothing because it's automatic. Well, videos are the same thing. I really was really bad and I looked, I, on purpose, I keep looking at old videos that I started and I just laugh because I'm like, wow, look at me now, speaking like I'm speaking to you now.

I really look at the camera and I speak to somebody and I imagine it's somebody and I Speak to them and it's so much more better. It's flowing. I use my hands. Not like the first time I didn't use my hand, you know, I was like so stiff. I just talk like I normally talk. And I, you know, sometimes when I want to make a point, I'm like.

Hello. And then I go closer to the camera, you know, cause I really want to connect with people. It took me a long time, but you know, if I did a video, like even if you record yourself 30 seconds to a minute on your phone every single day for a month and never publish it. Just do it. Just every day for a month, you just look at your phone and you say something that you know or whatever you want to share and then you look at it the next day, the next day, 30 days later, you'll feel much more comfortable, even if you publish nothing, just delete it if you want to.

But that's the thing, practice makes you better. It's still hard to be online, of course, but it's so much easier once you've done it over and over and over and over, right? So,

Molly: yes. And I think that's so important to say so many people have so many excuses of why they can't. My background isn't, my house isn't aesthetic.

My, I'm too old. I don't understand technology. I, I'm an introvert. Well, you've, you've busted all of those.

Clara: And that's the thing, the technology piece I think scare everybody, but that's why Google is there, YouTube is there. I didn't know. Do you think I knew how to start a podcast? And this was last year. I just started a podcast last year, right?

It was brand new. I went online. I was like, how do you start a podcast? How do you, you know, what do you do? What are the steps? Now, with AI, they tell you every step. So, at the time, you know, it was, okay, well, how do I record myself? Oh, you need, at the time, it was so much harder. You needed software. Like now, you could just do it on your phone, but at the time, that was not the case, right?

You couldn't do that. And so it, you know, you had to learn and how do you edit and how do you post it? How do you even start a YouTube channel? Like where do you go? And okay, you go to YouTube and how do you start a YouTube channel? How do you start a Facebook page? I knew nothing. I just went and tried my best.

And then as I was going I would look at, oh, how can I improve it? Oh, I didn't, oh, I have to put the bio and I have to redo the bio and I have to do this. And, and then you learn as you go. The thing that I think is people think that they should start once they know everything and they're ready. You will never be ready to start and you will never know everything.

Because when I went five years to school to learn Chinese medicine, I came out of there. Did I know everything? No. You have the basics. You have the foundation. Great. But my patience taught me everything. Because once I started practice, this absolutely when I learned it all, not before that.

Molly: I mean, even with Instagram, which is what I do for a living, literally this morning I was posting a carousel and I was like, what's that button?

I've never seen that one. What does that button do? I always just say don't be afraid to push buttons, like what do you think's gonna happen? Like your phone's not gonna explode in your hand, just push some buttons. Like it's fine, just figure it out. I get that I'm not good at technology a lot, and that one has always, I guess, kind of like baffled me because I cannot imagine going to school and learning what you did and then like I work, you know, I work with a lot of acupuncturists, chiropractors, all this.

I'm like, you clearly have a very brilliant mind. You can record and post a video. Like I, I know you can. I'm so confident you can figure it out.

Clara: It's so true because it, it's just the taking the time to practice, to learn and to go look for the information. Did I know how to start an online business? No. I took a course at the time, right now you, you, there's a lot, there's coaches, there's people that can help you, there's YouTube, there's videos.

So much information that you can utilize on how to start and to figure out what it is you want to do. Because you got to want to be, you know, the three things I always say is, what's important when you're online is to have three components. Passion, consistency, and grit. So passion, you got to love what you do, otherwise you're not going to be continuing doing this, right?

You gotta be consistent, meaning you gotta show up and sometimes, you know, you're on Instagram and you posted something that you thought was so fabulous and you're like, oh, nobody resonated with this. And then sometimes you just throw spaghetti on the wall and like, ah, I'll just post that, whatever. And then it gets, you know, 2 million views and you're like, well, whatever.

Okay. Sure. Right. So you don't know and that's okay because I love testing. So for me, I'll try different things. What works? I don't take it personally. That works great. Doesn't work? Okay. Well, it teaches me that this is not the cup of tea of people. I won't do that again. But this one did really well. I should do something similar.

Okay. It's just a lesson. It's not nothing personal. It's like either it's good or it's bad. Okay. Well, it resonates or it doesn't. And then the last one is grit. Because when you're online, You're going to fall down. Things are not going to work. People are going to say comments you don't like. People are going to say things, you know, or you, you work really hard and it doesn't go anywhere and you're disappointed.

Well, you know, when you see little kids that are like one year old and they learn to walk, nobody told them that. They will never walk. Nobody told them anything. They don't know anything, right? They stand up one day, hold on to something, and then they take a couple of steps, and then they fall. Do they never get back again?

No. They get up, they take a couple of steps, they fall. And they keep going until they can take all those steps, and suddenly you see them like all happy because they're running towards you. Well, that's the same for everything. It's great. You fall down on social media, you fall down on what you're doing.

Get back up. Try again.

Molly: I love that. And I, because that's another thing I hear a lot. It'll be like. Oh, I tried that and it didn't work. And I'm like, how many times did you try it? Like once or twice? And I'm like, well, okay. Like,

Clara: so I'll tell you something that, you know, I've been, my main platforms are Facebook, right.

For what I do. And I'm like you, I really like Instagram. That's one of my favorite one. It's kind of. It's a fun platform for me, and then I cross post on Facebook, so, you know. And so, here's one thing. I post a Reel, and it's cross posted on my Facebook page. It will do 200, 000 views on my Instagram, 3, 000 on Facebook.

Why? It's the same Reel. It's that those people are so different, they follow my account, so you would think they're the same people, or they're people that want the same thing. Then it'll be the opposite. I post something on Instagram and I get, you know, 8, 000 views and you're like, eh, whatever. That's okay.

That didn't resonate. And then it goes cross post on Facebook and then I get a million view and I'm like, what, what, what? I don't understand.

Molly: So. Hold on though. I have to pause you though. The fact that you're saying 8, 000 didn't resonate. It makes me laugh.

Clara: I'm like, I would love 8, 000. That'd be great. Well, that's the thing is that, you know, I worked at really using social media organically because I grew my whole social media organically by testing, being consistent, having grit, being passionate for the last few years.

And so now when you have, you know, 140. Plus thousand, uh, followers on Instagram and over, I think, 230 something on Facebook. So thousand. You are used to certain amount. So you're thinking with all those followers, I should get at least some views, right? Because you have so many. However, you know, as we know that not everybody will see your stuff, which is.

The best thing, so here's the consistency piece, is I love that not everybody sees what I post because every 90 days, because now I have a VA, so a virtual assistant that helps me, she goes back three months and then she started reposting everything that we posted three months ago that did really well, so I don't have to make Just New content all the time, like she posted recently something that I, I don't know, I did three years ago and it literally took off on Facebook and it now has like 2 million views.

And I was like, all right, you would think everybody had seen it three years ago, but no, they didn't. So I always say to people, it's not like you have to do things every single day, just have a. Bucket of a bunch of things, and then you can repost them. There's things that I have reposted probably seven times in two years.

And so many people put a comment and say, Oh my God, this is amazing. I'm like, where have you been? This is the seventh time I'm posting, but that's the point. And the thing is, there's also, you could say the same thing in a different way. And people think it's a completely different video because maybe you're outside one time you're inside and then you say the word a little bit different or whatever.

It's brand new to them. It's the same thing.

Molly: So that's the thing. Are you just doing videos now, or are you doing any carousels? No, no. I do a lot of posts

Clara: because, I don't know, for people, if you see the video, I have books, right? So what happened, that's another thing too that I learned, is I wanted to do courses and continuing education courses and support students.

And when I was doing this, I was also doing a lot of posts that were pictures or carousel, right? People would say, Oh my God, I love the way you explain things. You should write a book. And people kept asking, you should write a book. You should write a book. So my answer was always, you know, I was like, nope, stubborn.

You know, like English is not my language. I don't know how to write a book. I don't know how to publish a book. No, no, no, no, no. And then one time I'm sitting there, I'm like, you know, this is like the, I don't know how many times people, and it's completely different people each time. Why don't you write a book?

And then my other thing was. There are 200 acupuncture books out there. Do I need another one? No. But then I was thinking, if people keep asking, maybe I should do it. Yeah? So did I know how to write a book? No. Did I know how to publish a book? No. It's like anything else. I went and searched and researched for like three weeks on how to do this.

And now I have three books that have sold thousands and thousands of copies for the last three years, which are. Perfect textbooks for students. And the last book is for practitioner. And now my books are being translated in French because that's my language. So it's kind of exciting because I'm looking at that French audience right now, which has been really cool.

So to tell you something, one thing that I want you to know is if you have not been online much yet and you're like, well, it's too late. It's too saturated. There's too many people, too much competition. I just started a Facebook account or Facebook page in French. Completely from scratch, completely cold.

This audience doesn't know me. Nobody knows me. So, because I knew my books were going to come in French. So I was like, I need to build an audience. Right. So I started building an audience and then I started a YouTube channel and then I started Instagram. And so my Facebook page is now at 57, 000 followers in a year because I started last January.

So

Molly: never

Clara: too late, for example, right?

Molly: And another common theme I'm hearing with you is like, yes, like I'm also for like Googling and researching and using AI, but also the shortcut to all of that is I know you're not afraid to invest in courses and coaching. That is actually, it's not how you and I met was through sunny lunar disease YouTube course.

Yeah. I mean, and that was the 5, 000 course I, when I bought that course, I definitely didn't have 5, 000 to be spending on a course, but I made my money back within like, I don't know, a couple of months and I didn't even get to the YouTube part.

Clara: And that's the thing that. If you are willing and you are knowing because you are in this business of health, you know people need support with their health.

They can't do it all alone, right? So they come and see you, whatever you do, you know, when they come and see me for support for any kind of health issue, That's what I provide. I don't understand why we don't think we need support when it comes to coaching us, helping us, you know, being able to be the best of ourselves.

And if we have an idea and we want some help, you can't do anything alone. We're not an Island. We need people. We need a village. You know, when you have a baby, they say you need a village because once that baby comes, you need people to clean, to cook. So you can really relax and recover. From childbirth, you need a village.

Well, for everything in your life, you can't do it alone. That's just the way it is.

Molly: Yep. Yep. So yeah, I always, I know we talked about this before we started hitting record, but I see a lot of practitioners who are full time brick and mortar seeing tons of patients every week who are almost sold like this shiny object lie about passive income, about how easy it would be just to package up your knowledge and of course, and just.

Put it out there when it's like something's got to give you either. Well, I think you need help and outsource and at least have a virtual assistant of some sort either way. But I don't know if you kind of want to talk about that, about, you know, the reality of like, I mean, I'd love to even just hear like your actual posting schedule right now and like what consistency looks like for you.

So

Clara: up until last year, I did everything on myself. by myself online. And then last year in January, I went to a mastermind coaching, you know, all this. And then I realized that in order for me to grow this and to reach more people and make more impact in the end, I need help. So, because I did everything on my own, right?

I created the content, I scheduled the content, I send out email every week, I created videos for YouTube, I created course, I, you know, all those things I did myself. And, you know, you have to think that It's a lot because I have about all together over 700, 000 followers, subscribers, whatever, on all my social media platform, if you add them all up.

So it's a lot of people that email me every day, right? I answered like all the 50 emails and 100 emails sometimes that I got on a daily basis, all the DMs, all the comments, because I answered every comment when people put comment, because I want to value their time for, you know, putting comments. It was a lot of work.

And so I was like, okay, I need to hire someone. And it was great to learn to hire someone to do all the tasks that I don't need to do meet a control person that wants to do everything. And so she answers all my email. We have. All everything, you know, scripted that we can copy and paste for most things.

Obviously, if it's very related to Chinese medicine, she can't answer them and she leaves them for me. But when everything, every day out of 50 email, there's maybe two I have to answer. Right.

Molly: Somebody should take a first pass at your inbox. That's what my VA does too. Like, she doesn't answer everything, but it's like.

There's certain things that, hey, I can't get into the course. Can you reset my password? Like, I don't have to do that.

Clara: Exactly. She said exactly that. It's like, oh, I can't access my course. Okay. She can take care of that. Like, so there's that. She also schedule all my content everywhere. So she's in charge of scheduling and she's really cool because she's, you know, I gave her my PDF for my books.

I gave her all the course, all the stuff. And I'm like, be creative if you want to. I'd love to see that. And so she goes, sees a blog post from me, takes the blog post, puts it on chat GPT and ask, tell me what I should put on carousels. And then it tells you, and then she makes carousels and I read those carousels.

I'm like, Oh my God, you're better than me. You're doing great. And her carousels do so well. Like we get so many comments and share and saves and like on the carousel, but she makes those. I don't. Right. So she's being creative, creative, which I love as well. And we meet every week, we have an agenda, so she schedules all this.

So last year I wanted to start a podcast for like two or three years, but I never did because I knew it would be a lot of work. And so she edits my podcast, uploads it, does the thumbnail, makes a blog post from it. Like, it's, she's full time, and she does all those things. So all I have to do is show up, talk to my guests, or do record the podcast, and she does everything else.

And it's like, wow, right? So Help is really, really valued because now I can provide more and I can focus on providing more impact and making more impact by not feeling so overwhelmed because I have this tendency as we saw earlier when we talked about me doing too much of. Thinking I can take a lot on so I have to really sit back with myself and always kind

Molly: of check in on that.

That's great. So what is your posting schedule like now? Because it's mostly YouTube, Facebook and Instagram, you said, right?

Clara: Yes, I mean, we're now everywhere. I'm on TikTok and Pinterest and X and all those things, but that's just, you know, LinkedIn actually has been doing really well for us lately. So, she posts on LinkedIn as well.

LinkedIn's been really, really good because it hasn't been tapped yet. I, I connect to a lot of my audience, which is acupuncturist there because I'm a B2B. So that's, that's really cool. And so I will say that, you know, when you asked me about the passive income and that, you know, sure you wake up one day and you sold a book overnight.

Great. Because I have a lot of products now, right? I have three books and I have over 12 courses, of course. But I have to say that if you're not showing up, being consistent. And, you know, continuously showing up, it is not going to happen. So I'm going to give you a example. You have platform like, like mine, where I have continuing education courses.

And at first it was just me. I sold the courses and with my courses, it was great. And then I had people approaching me, friends of mine and saying, you know, I would love to do a course. And I was like, wait a minute, you're really good at cosmetic acupuncture. I don't do it. My audience would love it. Why don't you create a course on cosmetic acupuncture and we'll put it on my platform.

Now that's good for her because she put a lot of work into it at first, like a lot, the foundation of it. Now I put it on my platform because she has no audience, right? She doesn't have an audience for it. She treats patients. She doesn't have an audience. She's not on social media a little bit, but for patient's perspective, not for practitioners.

So we put the course on my platform and I told her we do 50 50. Because you did all the work, but this won't sell unless I continue to promote it, right? And I have to promote it by organic posts, by whatever we're doing, emails, et cetera. So she's like, that's great with me. Now that's true passive income after the first part, because now We sell her course every month and she gets a check every month.

So that is true passive income because somebody else is doing the work. So it depends what you want to do. If you want to put it somewhere else and then somebody else is doing the work, that great. But if you want to do the work and keep it a hundred percent for yourself, then it won't be passive unless you show up consistently and provide.

Value to people. So they really connect with you. They build a connection and eventually they want to invest in whatever you have to offer because it takes about 7 to 10 times for people to want to spend the money, which is a hard earned fair enough with you to, you know, to see what you have to offer before they decide.

So it's really important to know that Passive income is not passive. It's just more freedom to work from different location. Yes. That's for sure.

Molly: So are you posting daily mostly on all of these? Like one time a day? Are you doing multiple posts a day? Yeah. So,

Clara: uh, Facebook. Instagram, LinkedIn, Pinterest, and X is five days a week, daily once, uh, unless we have a promotion of a new course or something that comes out, then we'll put maybe a couple more times during the day when it's like, you know, uh, the course is coming or when the sale is over.

But in general, it's. It's five days a week, one day. And then on YouTube, we post daily as well, but in different forms. So we have a long form video, two short or short form video, and then we do community posts the other two days. So that's what we do. So it's community posts, two days a week, which are literally repurposed from Facebook or Instagram because we can put the carousel in there as well.

And then a long form video, my long form video, all of them will promote one product, all done. So what I love about YouTube is it's evergreen, right? Whatever you post there, I have something I posted three years ago and it still gets views every single day and it promotes one product of mine. So every time they watch that video, they're aware of that product, right?

And so YouTube for me is a really good promotion that is evergreen. And the shorts and YouTube, it's more to bring new people to the platform. Cause they see something like, Ooh, I like, I got to check it out. Maybe subscribe, blah, blah. When it comes to Instagram for me, uh, the reels. are going to grow my followers every single time because Instagram will show your reels really outside of your algorithm if your community responds well to it, right?

While carousels, regular posts, stories are going to be much more to nurture My community and give them more to, you know, to do. And there are a lot of tools to facilitate. Cause that's another thing people are like, Oh my God, that's overwhelming. There's so much to do. You know, I use many chat and if you don't know what many chat is, there's a free version as well as a paid version.

It's not complicated to do. And, you know, we put something, let's say we are talking about cosmetic acupuncture, and we're like, oh, it's so great because it's a natural, safe, effective way to help your patients, you know, stay and look young compared to Botox. So we have a whole carousel telling you all about it.

And at the end, the last. Carousel will say, comment cosmetic below and we'll send you the link because as we know, we can't put link in Instagram and please don't say link in my bio. Nobody's going to do that. Nobody's going to go in your bio. Nobody's going to look for it because we are all lazy. That's just what it is.

Molly: We

Clara: just want

Molly: that. Yeah, we want instant access. Instant,

Clara: right? So that means they have to come out of this post, click on your profile, go there, figure out which one is the link that they need to. It just takes too long. So, you know, people. And sometimes we have like 700 people commenting cosmetic. And so when you have many chat, it's already scheduled that when people trigger that word cosmetic, you get the link in your DMS.

So now you get a notification from your DM and everybody will check their DM no matter what. Right. And so in the DM now is the link and they can click it and go check it out if that's for them. And then there's more you can do. But that's the basics with many chat. And. I didn't know about this. I learned about it one time listening to somebody's podcast.

So I went and look into it and I'm like, Oh my God, this is going to save us so much time. And my VA does it all. She's like, she's got the word. And then not only that, but it ends when you write cosmetic, many chat will answer whatever you want to answer. So it'll say, Oh, it's in your DM. Check it out. Or can't wait for you to check out the course.

Let me know if you have questions. Like we have triggers that actually answers the comment naturally. And not only that. But when you have that and people just, you know, put the comment and they get the answer, now let's say you have a carousel that has, for me, let's say 1, 400 comments, which are 700 from people, 700 are my answers, which are not me, it's the robot, mini chat.

The algorithm goes, whoa, this is really exciting, all those people are commenting, this must be a great piece of content, then they show it even more. So, it saves you time. It's great for the algorithm and it gets people to have the link directly in their DM.

Molly: Yeah. I love many chat as well.

Clara: Mind

Molly: blown. I know.

I mean, I'm definitely not at your level yet as the amount of comments I get, but yeah, that's absolutely incredible what you've. What you built and what you've done when you are cross posting the stuff to like LinkedIn, Pinterest, are you optimizing is your, does your VA optimize it for each platform or is it kind of like, Hey, we'd rather have something here than nothing.

Does that, that question makes sense? Yeah,

Clara: no, she optimized it. So we use metric cool as our. As our cross schedule, uh, and we optimize it or she does optimize it for each platform. So for example, you know, obviously we know in X, we have so many characters, but in Pinterest, you want, you can put the link directly in that link box compared to.

LinkedIn, where we put a much longer text into it because we can put so much more. And on LinkedIn, people like to read. So it's much longer there. And then it's shorter for Twitter. But that's all done by AI who does it for Twitter for da, da, da, da. And then she just puts it there. Right. So. The thing that stays the same is usually the video or the picture, the graphic, that stays the same.

But the caption itself or the text changes from platform to platform. For example, in Instagram, I can't put a link like I can on Facebook. So on Facebook, it's like, click here. On Instagram, we have to change to, hey, comment this word below. So we'll send you the link. So yeah.

Molly: So how much new, new content would you say you're filming each week?

Is it just your one long form or? Yeah. That's my one long

Clara: form and my podcast. So I have to say, my one long form goes, uh, every week. And then my podcast is every second week because the opposite week, what my VA does, she goes and takes one of my long form video and then repurposes as a podcast. So I don't have to create that again.

And those, you know, I've had, I, unfortunately, I mean, for people that started scary, but you know, I've been consistent for a few years on YouTube and I now have over 500 videos. So there's a lot she can play with. I also had a video editor and I paid him, which was really good. So for example, I have a 40 minutes long.

YouTube video. And yes, there are AI that do this, but they don't do a good job for me. Uh, where you can repurpose clips to have as real shorts, whatever you want to call them, the things that are about a one minute, right? I've tried AI like Opus Clip and whatnot. The problem is when I film those. Videos. I have a graphic next to me on my right and I'm on the left.

So I'm not in the center of the picture like we are right now. And the AI will always take the center. And unfortunately, it cuts half of my body and half of my graphic, right? So it doesn't work because and then it just. takes clips that are not the right clip or it just doesn't work. So I hired someone to go through all my acupuncture points.

So for example, there are 14 liver acupuncture points. So I have a video where I talk about all 14 each. Of them have a graphic graphic next to me. That's from my book. And so I promote my book in the video, but I talk about each of those 14 points. So what he did is he went and took all each of those 14 points.

So that's 14 clips. And then he put an added up. All the caption in really good colors and fun stuff. So it's really interactive. It's really good. And now I have 14. So there's 365 points on the body. And now I have over 360 clips that I can, that my VA can take and spread them everywhere. So I don't have to make new content.

This is using your time and what you've already published into more and more and more and more so you don't have to redo the same thing or re say the same thing that you've already said,

Molly: right? Yeah, and I, I too, I just want to hit anybody who's listening who's like, oh my gosh, this sounds like so much.

It's like, you don't have to start where Clara, I mean, you're how many years into this now, Clara?

Clara: Yeah, it's been, uh, seven, eight, almost, well, I started nine years ago, so, and, but I, the first four years, until 2020, it was very slow. Like you have to understand that it was very slow. It took me like a year to get a thousand followers, but I was consistent.

I showed up and people enjoyed it and I built a community. So it took a long time at the beginning because I didn't know what I was doing at all. Right. So it took a long time. And so people were like, Oh my God, a year to get a thousand followers. Yeah. But it's. Not always good to go viral because when you get viral, people that come and see you are not your audience.

So really the viral thing is okay, but it's not the best thing. Think about that. It's better to have a thousand people that are really dedicated, love what you do, than having a million that, you know, will like you once and now they're ghosted because they don't, they're not interested in your thing, right?

So I think that's really important to know that it took me a long time, but that's why the consistency piece. I think when people don't see results, they want to quit. You know that people would say, Oh my God, you only have 64, 000 subscribers on YouTube because you know, it's like I've been on YouTube for nine years.

You think after nine years, only 64, 000. Of course you can, you can put that in quotes because it's not only. But that's the point. The point is, if you're consistent, you get to 64. And some people go to a hundred in five years because the content is much more wider. And that's okay. The point is If you're building a community, it doesn't matter how long.

So right now, sure. I hear people saying that to me, Oh my God, I can't be you. I'm like, well, you don't want to be me. First of all. Second of all, I've been at it for nine years. You can't be where I am now. When you started the beginning, I sure wasn't. It takes time and consistency, but once you continue to show up and have fun with it and connect with people, this is the whole point of social media, connect with people.

You can see the benefit. You know, when I first started my French book, it's like I started from zero again, except I had the capacity to understand social media because of course I've been around it. Right. So for example, on YouTube, you know, It's been a year and we reached 1, 200 subscribers. So it's not like Facebook, it took a year to get to 1, 200.

However, it's what sells my book, because those people don't know me yet, right? I'm brand new on the scene in France, like, oh, like, you know, and people, like, I had to learn things. My prices are all in US dollars. And then French people were coming and like, well, I want to pay in euros, I don't want to pay in US dollars.

Oh, I didn't think of that. So I had to give the option for euros. You continue to learn. And with the French community, they are completely different. The post that really resonates with them is very different than the English. It's a different culture. And I get that. So I start from scratch and it's okay.

Cause I'm learning. I'm like, Oh darn, this didn't work at all. Okay. Then, you know, so you have to give yourself grace. Just start. Because that's what's important. Start. If you don't start, nothing's going to happen. We have to take action, right?

Molly: Yeah, I love that. This is all so good. And I know everyone's going to get so much, so many valuable nuggets from this.

Do you run like a typical, this will be my last question, I promise. Do you run a typical, I'm going to put funnel in quotes, Where, like, you're trying, your main goal is to get people on your email list or do you sell a lot directly from Instagram, from YouTube, because I think that's also based on the price point of what you're selling, because your price points, are they mostly?

It goes from 50 to 400. Okay. Yeah. It's a big range. Yeah, I feel like when you're in that lower price point, you don't have to have as many steps to get people to want to buy. Like you're more likely to hand over, Oh yeah, this is a 50 book on, you know, liver acupuncture points versus like, Oh, a 5, 000 coaching program.

I'm going to need a lot more warming up. That is correct. So.

Clara: I will say two things. First, absolutely, absolutely 100 percent have an email list, because I'm going to tell you a quick story. In October 2022, uh, October 31st, it was Halloween, there was some kind of bug that affected Instagram, and I remember that day, I couldn't get on, and I went to Twitter because this is where everything happens really quickly and I saw thousands of people saying I can't get on my Instagram, I can't get on my Instagram.

So you know how they have bugs and sometimes you just can't get out or you try and there's glitch and nothing works. That's always the case. Anyway, so that day I couldn't get on and Five hours later, Instagram went to Twitter and said, we have fixed the bug. We're so sorry. Everybody can go back on. I never could get back on.

I couldn't get my, I could not get. So I had a second account. I always have a second account in everything just so I can see from that second account, what happened, right? So I had a second account just for fun on Instagram. So I went, my Instagram's still up. I just can't log in. I had two factor authentication, I had codes they had sent me, everything was set up for me.

Codes didn't work. The two factor didn't work. It asked you for a video for literally 40 days, three times a day, I would go on video and then it would say, turn your side, turn to the side, look up, look down. And then it would send you an email 30 minutes later saying, no, we don't recognize this is not you.

And I was like, this is crazy. Seven weeks without my Instagram. Listen to this. On October 31st. is when it disappeared. And I was planning to launch my third book on November 3rd. And then I was like, I can't launch it. I don't have my Instagram. I can't launch it. I can't launch it. You know, a week later, I still didn't have it.

And then I thought, well, I don't know how long it's going to take me. I am spending hours crying. Looking at YouTube, trying to figure out someone to help me. How do you get back to your Instagram? Because Instagram was useless. They didn't help me. I emailed them. I tried. They completely ignore you. Nobody cares.

So the support was zero. So I was trying and people had ideas and I tried everything that people tell you to do. Nothing, nothing worked. It was so disheartening. And then a week into it, I'm like, I can't wait because this could last months. I could have lost it and I never get it back. I have to start from zero again.

And it's just like, I had to start thinking I have to start from zero. At the time I had about 110, 000 followers and I had worked for four years at it. So I'm just like, come on, I don't want to start from zero, which taught me to also make sure you download all your data. So you don't lose all your stuff, which that was a great lesson.

A week into it, I launched my third book without Instagram, but with my email list and Facebook and YouTube, et cetera. And, uh, it was a smash hit. Like it was one of my best launch ever. So I realized that yes, those things are great, but they're great to build your email list. And they're great to get people on your side, because if your account disappeared like mine did, Then you're stuck.

So having that email list where you can communicate to people what you have and because they've received consistent nurturing email from you over, you know, whenever they got on your email list. They are much more likely to respond to it. And so seven weeks later, my house, my account came back and that was funny.

And then I felt like I was in jail because for about almost a year till November, 2023, I got zero. I'm talking zero, not one. New followers, zero, and I posted every day. So I don't know if I was in a, you know how they say shadow ban or whatever. I was like, wow, I, I just don't understand. And I was like, you know what, that's okay.

My, my audience responds to me, blah, blah. And after exactly a year, I started growing again. I was just like, this is the weirdest thing ever. And my Facebook, no problem. Facebook kept growing. Facebook was fine, which is the same company, right? So that was really weird. But that's what can happen. I hear people losing their stuff all the time or being shut down so have an email list It's so important because no matter what people are gonna go in their inbox.

Oh

Molly: my gosh. I didn't know that happened Well, maybe I like vaguely remember actually that happening because I think we knew each other then we've known each other for a while So well, yeah. Yeah, that's crazy Clara Yeah, I haven't backed up my I haven't done a backup of all my content in a while, but it reminds me I should probably do that again.

Okay. So how do we find you? And I do have acupuncturists who've listened to the show. So

Clara: acupro academy.com, that's my website. And on any social media you can think of, including Instagram, Facebook, YouTube, it's Acupro Academy. So Acupuncture Professional Academy. So Acupro Academy. Um. Anywhere you can Google me, which was quite interesting because I went to, uh, AI to chat GPT and I asked the AI to tell me what Acupro Academy does.

And it was amazing. It talked about how I am the owner and I started this fun community where I say acupuncture rocks, acupuncture rocks. And it's true because I say that all the time. It was. It's so funny to hear ChatGPT tell me what my website and my business was about and how I was on all social media and then, you know, all this stuff and it was fascinating to see that.

So, you know, I would suggest you go and put your website in one of the AI bot like ChatGPT perplexity, Claude, whatever, uh, Gemini even. Google Gemini and then put your website and you know what you can ask as an acupuncturist, uh, naturopathic doctor, chiropractor, just put your website and say, Who is my competition in my area?

What do they do better than I do and what can I do to be more prominently shown on Google and my website to be really more compelling for people, potential patients, to call me? I did this. It is fantastic. It tells you who your competition, what they do best. And you're like, Oh, I don't do that. So it's like, I should do that because they do that really well.

And I don't. And then what are my weaknesses and my strength? And then you could put the whole thing and they will give you ideas on what your first page should be. Your call to action. It's fantastic. Oh my gosh. Yeah. Oh yeah. Like, I'm so, you know how I said, I didn't know nothing about technology when I started.

I love to learn. So you know, I just, I love to learn. So I'll be watching. I know. I'd be why we've been watching YouTube with my husband on. Some AI stuff and we look at well like we look at some more like I wouldn't use this as you know But then we look at others and we're like no So we go and we try it by the way, right?

And so someone had said, you know, if you have a website, this is what you say. What is my competition? So we went and did it like who who is my competition? What do they do better than me? And so we did the whole thing. It's so much fun.

Molly: You know what I've thought about doing This is like so meta. I kind of wanted to like ask I use Claude mostly be like hi Claude How am I not using you to my best ability?

Like asking the actual tool itself and I bet you it'll tell you.

Clara: It's crazy. Like we just last night, uh, talked about, uh, Google AI Studio that came out and I never knew about it. And so it was so funny because you can literally, that was, that blew me away. So, you put your camera and whatever it sees, you can ask it questions, right?

And so I put my camera in front of my laptop where my French book was and I said, can you translate this page and tell me what it says? And it translated perfectly and it talked about it. And then I reversed it. I said, here's a page. Can you translate that to French? And it got it completely right. Even though the language is very technical in Chinese medicine, got it completely right.

I was shocked. That's bananas. So my husband's like, wow. So when we travel, we go to like, you know, different countries, we could just do this with the menu. And now we know what we're going to eat.

Molly: Even though you speak multiple languages. That's amazing. Clara, thank you so much. I hope people will listen all the way through to this episode because that was like a little gold nugget right there at the end.

So thank you so much.

Clara: You're very, very welcome. And if people want to reach out and ask me a question, you know, I, I started from nothing. And if I can help you or, you know, be of any assistant, like come in, ask me a question. And, you know, if you're going to do a. a new piece of content or you learned something today, DM me somewhere on Instagram or, you know, Facebook or whatever, and tell me what you did and show me the link.

And, uh, I would love to hear that because I hope you take action no matter what you decide to do

Molly: after this episode. Well, you also have your own podcast, which I'm going to be on soon too. So I'm excited about that.

Clara: Yeah, it's the AccuPro show and you know what, we just reached 72, 000 downloads after a year.

So we're so happy with the response because I didn't know how people would respond because my content is very visual. But we've had like you, we've had so many great guests

Molly: and people love it. That's amazing. Thank you so much, Clara. And thanks for your time. Thank you, baby. Thank you for listening to Holistic Marketing Simplified.

And Hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast? Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show.

So if you could, please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly A. Cahill. That's C A H I L L. I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.