3 Easy Reels When You Don’t Know What to Post [Episode 157]

Hi. I'm so glad you're here. Today's episode's gonna be super actionable. I, and it's gonna be pretty short too. I'm giving you three reels that you can make for your practice win. You don't know what else to post. You have no inspiration, and you're like, okay, I just, or maybe like you've taken a long break and you're like, I don't know how to come back or whatever.

These are three that you can always keep in your back pocket. And I think you're gonna find it super actionable. I also wanted to remind you to go ahead and jump on my schedule for a one hour pick my brain call if you have not already. I usually only have room on my calendar to do three or four of these a month, and they're one of my absolute favorite things to do.

So just to kind of give you an idea of what we can cover. On the last four that I've done, three out of four, we actually did something really similar where I was able to, within five minutes, I'm not kidding, look at the clinic's Instagram account and be like, okay, here's exactly what you're missing.

Here's exactly what you need to incorporate. And then also give some backend strategies as well. It was kind of like a five step thing of like, okay, implement these five things. Come back to me in a month, and I think you'll be super, super pleased with your results. Just a reminder that you can book this call if you are already a holistic marketing hub student, or if you aren't, it can just kind of help you get started on the right direction.

You'd be shocked what we can cover when we really focus in on something in an hour. Uh, I told you three outta the four. We did like an Instagram audit, content plan type thing. One of the four we actually talked about, uh, email marketing for her clinic, and, uh, talked about setting up some new patient emails, uh, sequences for like per her pregnant patients.

And then. News like her, uh, non-pregnant patients. Anyway, we kind of talked about different ways to leverage emails, so just know that that's something we can do. You can book that@mollycahill.com slash pick my brain, and I can't wait to, it's like I, it's becoming one of my favorite things. I just feel like, you know, by now that I love, I'm a relationship girl, so yeah, I love being able to get on one-on-one with you.

So. Hop on my schedule. All right, let's jump into the episode with three very easy reels you can make for your office when you don't know what else to post.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be a. Full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things easy in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a I get to board dream patients and clients. Yes, please. My name is Dr. Nick Velvet and I'm a functional medicine practitioner and chiropractor living in a beautiful, sunny.

Phoenix, Arizona, and I listen to the Holistic Marketing Simplified podcast, and you shouldn't do, okay, the first super easy reel. This is the one that I always, always have in my back pocket for clients when I'm like, uh, not only is this just one of those, like, oh, this is easy when I don't know what else to post.

This is also like, it actually serves a purpose. Okay. And the real is, it's gonna be a five to seven second long video B-roll. If you don't know what B-roll is, you do. It's not B real, it's B-roll. It is not an Instagram term, and it was not made up by influencers. It's an old journalism term. That just means not the main footage, just like the secondary footage.

So when you're watching a TV show and sometimes there's like the opening part of the TV show, they might show like a little butterfly on a bush or like a car driving down the street that is B-roll. So for your clinic, I'm actually working on, uh, I don't know if it'll be ready at the time this episode airs, so just be on the lookout.

But I'm working on a brand new B-roll, free download that's got a list of, and I've seen these lists before, but when, when they've, they don't have examples, but this one's got all examples. So anyway, this is in, in progress, this, this B-roll checklist. So. What I would do for this video is like a five to seven second long video either panning your office or of you actually working with a patient or client that is preferable.

And the text that you're gonna put over the reel is patients, or if you use the word clients on our schedule, this and you can do day, week, month, whatever. Um, I'm just gonna go with day. Patients on our schedule today in Raleigh, North Carolina. So you're gonna put your location, you can even make it like patients on our schedule today in our chiropractic clinic in Raleigh, North Carolina.

If you want it to be more specific. But like I said, or you could do like patients we saw in our fertility acupuncture clinic last week, like you do a past tense as well. And you're just gonna pick three to four, obviously, I'm sure you saw more than three to four, but you're just gonna pick three to four main patient or client types that you feel like are a good representation of your practice.

And you're just gonna list those out in bullets over the screen. So again, to recap this reel, all it is five to seven, second video B roll in your office. Panning the office, but that's kind of gonna be a little boring. What's gonna be more visually interesting is, like I said, a video of you actually working with a patient or client.

And pro tip, I didn't mean to talk about this, but check your camera settings. See your video's not blurry. You can up at the top right on iPhones, I don't know where it is on Android, but you can literally, like you'll see, you can toggle to 4K and 30 frames like FPS frames per second. 60 frames per second is even better quality video.

Just note that that does take up a lot of space. But, um, if you film higher quality videos, you're going to get better views than grainier blurrier videos. So five to seven, second long B-roll video. The text over the screen. Let's just use the acupuncture example. Patients on our schedule last week at our fertility acupuncture clinic in Alexandria, Virginia, or something like that.

That is hitting so many keywords, fertility, acupuncture, you're hitting a city state. And then underneath, you know, like I said, just pick like three bullet points, probably three to four. If four, if your, if your descriptions are short is okay, but I, you don't, you just wanna avoid having like too much text on the screen.

'cause people aren't gonna stop their scroll and then you would just list it out. It could be like. 41-year-old woman, um, with secondary infertility. And then the second one could be like a 30-year-old woman with unexplained infertility and, or something like that. Like you can put those three things. Now, note that this type of reel is not gonna go crazy.

This is not gonna get crazy views. It's not gonna go viral. It's probably not gonna get a lot of comments. Might not, it might get zero. It'll likely get zero comments. And so you might be like, well, why the heck would I post this? But this helps people know it's kind of what I call, like you're in the right place content.

This helps people kind of see their own struggles and issues reflected in your practice to know that they're in the right place. And on top of that, it provides incredible social proof showing that, oh, okay, this person's actively working with people like me. Okay. And then the caption can just be really short.

It doesn't have to be like super in depth and it can just be like really simple call to action, but like now accepting new patients, we've got some availability on our schedule next week or something like that. Alright. The second reel to always have in your back pocket is very similar to the first in the way that it is, you're in the right place content because it literally says you're in the right place.

So again, same exact video parameters on this one. And the text on screen is going to be, if you are a blank in blank, who wants blank? You're in the right place. That is literally it. Don't be afraid to be Uber specific. So this can look like if you're a mom in Raleigh who is looking for MiraLax free solutions to your child's chronic constipation, you're in the right place.

Chronic might be. I actually make that a little wordy now that I'm reading it back to myself. If you're a mom in Raleigh who's looking for a mi, who's looking for a MiraLax free solution to your child's constipation, you're in the right place. Another example, if you're an overscheduled woman in Cincinnati looking for a drug-free solution, you're chronic migraines, you're in the right place now.

People always get all scared. When I get that specific and they're like, Molly, we're gonna alienate all the other people I see. Let me just give you two, uh, three. Let me offer three insights here. One, specificity is quite literally the only thing that's working on Instagram right now, because people are using Instagram.

Well, I don't wanna say the only thing, okay, that was dramatic, but it's, it's, it's working better than general, okay? You want to be the solution to what this person is thinking about at two o'clock in the morning or two o'clock in the afternoon sitting on their couch, right? They're not thinking like, how do I live my best, best life?

They're probably not even thinking like, how do I help my child be healthier? Right? They're thinking about a very specific problem. And the second thing I wanna offer with this is all of you'll always tell me, you wrote, you don't know what to post about. So when you get this specific with your posts, like you could quite literally use this exact same hook every single week with a different specific problem.

And, uh, if you're a mom in Raleigh who's looking for a helmet free solution to your child's flat head or ally, whatever word you wanna use, um, you're in the right place. Like you can just keep using the same exact hook over and over and over again with a different specific set of problems and solutions.

Okay. And then third. Going back to the specificity thing, um, I've only been gluten-free for, I don't know, since not even a full year. It's almost been a full year. We're getting ready to take another trip to Disney World and the first time I went to Disney, I kind of flew blind and had no idea how to be gluten-free at Disney.

And do you know, there are quite literally gluten-free Disney accounts, like their whole account is dedicated to being gluten-free at Disney. I found two of them and they both have crazy amazing engagement. So if that just doesn't show you how specific you can get, like now I do have a couple of students and people in my audience who are in really tiny towns, and listen, if you're in a really small town, your town can be that really specific niche.

So you probably could afford to go a little more broad, but I still think there's really very minimal risk in being that specific, even if you're in a super small town, because people can usually make that leap. So if you're doing a specific, you know, if you are a marathoner in X, Y, Z city who's looking for surgery free, knee pain relief, you know, you're in the right place.

If I have shoulder pain or back pain, I'm smart enough to make that leap. You know, people are, they don't just see knees and think, oh, I bet she can't help my shoulder. Okay. So don't be worried about being specific. Okay? So that's, that's number two. If you're a blank and blank who wants blank, you're in the right place.

And the third is, again, very similar. It's just letting people know they're in the right place. And same exact video parameters for this third one. And the text over your screen is gonna be a little birdie told me or us if you've got multiple people in your office. You are looking for blank. So same exact from the last example.

If you wanna be really specific, a little birdie told me you were looking for surgery free solutions to your chronic knee pain or something like that. And that's all it has to say. You don't even have to say you're in the right place, like that's kind of inferred. And then you can use the very first line of the caption below.

To, um, say something like, you're in the right place, and then you can kind of explain about, you know, that specific modality. A little birdie told me you were looking for an integrative practitioner to support you on your IVF journey or something like that. Very, very specific. Okay. So to recap, number one was the patients on our schedule this week, um, with your city and like what type of practice you are, a city and state number two.

If you're a blank and blank who wants blank, you're in the right place. And number three, a little birdie told me you were looking for blank, and that is it. Okay, I hope you found this super helpful and actionable. When you make one of these, please let me know and tag me on Instagram. I absolutely love cheering you on.

Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast? Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information.

So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram Stories and tag at Molly a Cahill, that's C-A-H-I-L-L. I would greatly, greatly appreciate your support.

I know your time is valuable and I can't wait to see you in the next episode.