Episode 46: How to Build a Community on Instagram: A Conversation with Meredith Mann of the Peachie Spoon

Molly Cahill

Hello and welcome back to what are we on now? Episode Four of the holistic marketing simplified podcast every time just know if you ever DM me and I right back knew I always imagined myself saying it like that scene from Mrs. Doubtfire when she pops her face into the cake. So forever type that to you just know. That's what I sound like when I'm typing that to you. So today is our very first guest episode and I'm super pumped to have Meredith man from the peachy spoon on. And the reason I wanted Meredith to be our first guest is because Meredith is not a marketer. Meredith is a holistic nutritionist who has just amassed a giant engaged, loyal following on Instagram. She offers one on one nutritional consults, she has a cookbook, she has a course coming up soon. And she just does it. So she's just so real and effortless. And anyway, I think you're really going to enjoy her interview. I first met Meredith because she's from Birmingham, Alabama, which is where I'm from. And my best friend from college actually shared a recipe of hers to her story. So I started following her. And then I just fell in love with her recipes and her personality. And then I ended up hiring her for a one on one console. And on that console, we got to chatting. And then we ended up doing we have a content repurposing service is now on my website. If you're looking for it, just DM me if it sounds something like you need, but we did a VIP day for her where we repurposed a bunch of her content, like recipes from her cookbook, we made the carousel posts for her. And then we ended up helping her with her core slides as well. So Meredith is super awesome. She definitely is just like a real and down to earth, amazing human being. And I can't wait for you to listen to this interview. So I can't wait to hear it. I think here we go. Welcome to holistic marketing simplified a podcast for health and wellness professionals looking to simplify their marketing. I'm your host, Molly Cahill. And this podcast is brought to you by my marketing roadmap, which is a five episode private audio training that kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs, or whatever, is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. If you're ready to get started on your Instagram marketing journey, or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27. So all you have to do is head to Molly K hill.com/private training. And based on the reviews I've had so far, I know you won't be disappointed

Speaker 1

Hello, my name is Dr. Abby Parrish and I'm a chiropractor located in Old Town, Daphne, Alabama, and I listen to the holistic marketing simplified podcast.

Molly Cahill

Meredith welcome. So welcome so much. Welcome to the podcast. Thank you so much for being here. Yeah, I'm

Meredith Mann

excited. Thanks for having me

Molly Cahill

real life, my daughter's home sick today. And then we had some tech issues. So my brains not completely turned on. But I wanted to have Meredith on today. Because instead of just having other people like me, who are the business side of things, or the marketing side of things, I want to make sure I'm bringing guests on that have actually done the thing naturally that I'm talking about. And Meredith is a beautiful example of that. So if you don't already follow Meredith, she's at the peachy spoon and peaches with an IE, and she is absolutely fantastic. You've just liked just what do you think like I've been in this health and wellness space for like four years. And obviously I'm not a provider of any sort, but it's like just when you think you've learned everything and then you it's like, oh, wow, like Utah, I've learned so much from you. And not that I was you know, really trying to lose a whole lot of weight or anything but I just about I don't know after I hit 35 It's like the magic year. Again, I put on some weight that I'd never had before and like following your tips. I lost eight pounds. So yeah, anyway, I know and they're so easy, like there's not restrictive at all so and you have the super engaged Instagram community and a very successful coaching practice. So just kind of tell us like I said, we already did your intro but tell me a little bit about you and the PG spoon and how you got here. Okay,

Meredith Mann

okay, so I didn't always have the best relationship with food. Like, I feel like when my kids were little, I wasn't feeling great. And I would sleep. And I would do like, you know, I seemed like that for three to five o'clock every afternoon, I would end up like overeating and being like, what's wrong with me how to do that again, and like started another whole 30 The next day, it just all of that. And so like all or nothing with food, or not the best relation with food. But I didn't know that a lot of that was blood sugar related, like that crash with an intense carb cravings had to do blood sugar. And then also, like, I didn't know my anxiety was caused from my blood sugar balance, either, because when we have spikes, sometimes that causes anxiety and the loads might you have those mood swings and car craving. So I was kind of a blood sugar mess. And I didn't know that. And so once I really figured out how to balance my blood sugar and nourish my body properly and shut off hunger, it was just a lot easier to like, have a healthy relationship, food and just feel good all the time. And I feel like that's part of like the fire when I'm so passionate, because I feel like everybody needs to know how to eat and everybody needs to like, be happy in their most energetic self, so they can live out their purpose and be a better mom or wife or husband or whatever, or business owner, whatever you're doing. But it's hard to do all those things if you don't feel good. Yeah. And if you're, you know, anyway, stuck in that cycle. So that kind of was how, how that started. But But years back before that, like I was a personal trainer before I'd kids, I wouldn't know that. And so that was kind of like what I did back then. And like that was really my passion. But then once I had kids, and then once they went to school, I always had this nudge of like, I'm supposed to be doing something else, but didn't know what it was. But I knew there was something. And so that kind of all happened over a span of five years with me figuring out the blood sugar stuff. And so I got some certifications and like holistic nutritionist and health coach and all these certifications, and then I just decided to start the company, like start my Instagram and go for it.

Molly Cahill

So when did you start your Instagram?

Meredith Mann

It was July of 2019?

Molly Cahill

Oh my gosh, you know, all right, there was that? It wasn't oh my gosh, I was thinking you were gonna say like 2016 or Wow. Two, how many followers you have? Hold on. And not that I ever you know, you know, anybody who's listened to me before knows that followers are not like always my thing.

Meredith Mann

But still, but yeah, and I'm Ford and I'm 42. So it's not like I'm this young youngster that's really good at Instagram

Molly Cahill

108,000 followers. And just like your edible cookie dough, 97 comments, 144 comments, 73 comments, 133 comments. I mean, you get like 269 comments. I mean, you have such an engaged audience. And it's not like I always say popular doesn't pay the bills, but it is paying the bills for you because you have your cookbook. That's why I don't know your personal financial situation. I just know, you're like, I know you're busy. And I know you have a lot of clients and your cookbooks been selling really well. And you're about to have a course and maybe by the time this airs, the course will be out, we'll make sure to link to that. Because just going through and helping you with your slides. I learned so much from your course. And I've I was telling Meredith I was like I've literally consumed every Instagram post you've ever done. I have your cookbook and I still learned from your course and I'm still on my path. Like I I still don't have enough protein in the morning and at lunch because I can feel it that crash in the afternoon. So like, it's I feel like it's something that takes practice.

Meredith Mann

And it's always attorney like I always learn as you go. It's not like perfection is gonna happen. Right? Right,

Molly Cahill

exactly. But I am getting better at being like, I was telling my coach yesterday, instead of thinking about meal prep, I think more about where's my protein gonna come from tomorrow? I love it so important. Yes, yes, you've helped me so much. But so when you started posting in July of 2019, did you have like a specific strategy in mind? At that time? Did you have an offer that people could pay you for when you first started posting? Like you do like the one on one consults? Or did you? Yeah,

Meredith Mann

I didn't. It was about two months after I started Instagram, I started the one to one consulting because I wasn't even done with my certifications yet. So I did try to wait till I was like done with my school stuff to like, really start seeing clients, but for sure, like, I didn't really have a strategy and just like my first post ever, I was like, I'm just gonna post a smoothie because I love them and I shut off my hunger and it was honestly not very pretty. It's like liquidy and green and in a bowl. Like, you know, I've come a long way it was my like food aesthetics, you know, I learned as I go, Yeah, but I just I feel like when you have that nudge or whatever to to start your business or do whatever I was like, I'm just gonna do it. And I came up with the name the PG spoon and like five minutes and nobody had it on Instagram. So there's not like a lot of reason behind that. I just thought the PhD students, the PhD student sounds like Southern and happy and I live in Alabama. So I mean, there wasn't like a lot of thinking on that either. But it was like I just went for it and did it and I just kept posting and posting. And I do try to like reply back to comments a lot. I do that like to actively like engage. But besides that I didn't have like a lot of strategy. I was like, I'm just gonna post tips about working out and because I was trainer and blood sugar staff and my recipes. And I do love to make recipes. And I'd never knew that because I'm not really like someone that loves to cook. But I do love to create recipes. And I think that's fun. So yeah, but

Molly Cahill

your recipes to me are just like so simple. They're always I always have your cookbook out. I can't use it. You know, it's a good cookbook when it's like filthy, like You're like the pages are stuck together like I've got. Yeah, because it's not anything fancy. But so you talked about being Southern and being in Birmingham, I'm actually from Birmingham, which is randomly how I found you too, because a friend of mine from Birmingham had shared you. So one thing I wanted to talk about, and I feel like I'm kind of steering you in what answer I want. But I'm not it's only because I know this is what you did. I think a lot of people who so I work with a lot of brick and mortar people, right. And I also work with a lot of online business like health coaches, wellness life coaches. And it's like, cool, I can serve anybody and everybody that speaks English, whatever language I speak like, and that's great. And that's beautiful. And you now I'm sure at this point have clients all over. But when you first started, do you feel like the majority of your clients were from the local area?

Meredith Mann

Yes, for sure. Yeah. Yeah. It was like friend of a friend. Oh, you shouldn't really have a console with my sister. Like it was like people just spreading the word. Yes. And it really started slow, for sure.

Molly Cahill

So that's what I tried to always kind of tell people. One tip you can go ahead and take away from this right away is if you do have an online health and wellness business, like don't be afraid to start locally. Because even if so let's say of all people considered, and there's two coaches you want to hire, and let's say like two coaches who do exactly what you do, Meredith, one isn't a timezone three hour different than mine, and one lives in my hometown. I've never met you in real life, but I picked you because it's like, oh, she lives in Birmingham. So don't be afraid to start out and double down on your local area. Because it just it can snowball from there. And people like that point of connection. Right? Like they're like, Yeah, like that, like, Oh, she's, you know, like,

Meredith Mann

and I still feel like word of mouth is a big one. Like, as I always like at the beginning of my consults, and was like how'd you hear about me, you know, and somebody usually it's like, my niece's, whatever had a console with you, and 2000 or, you know, like, it's random, but it's like, we do have these connections. But now, it's probably about 5050. Like, I do a lot of zooms and facetimes, but it's about 5050. But I still meet with a lot of local people still, yes.

Molly Cahill

So when you first started cheering, like, and you saw kind of this power of like, wow, I've already because you don't really you have a website, but it's not. Like why don't I haven't looked at it in a while. So tell me what kind of made you may make that decision to be like, I'm gonna go all in on Instagram.

Meredith Mann

Honestly, like, I mean, I loved Instagram before I started mine, but I didn't like where you have to, like link to a website, like to go to a blog. Same with Pinterest, like having a blog to find a recipe like that was annoying to me, because I just just one more thing. So I always put all my full recipe on my Instagram captions. And honestly, I don't even have my recipes on my website that's kind of on my list to do. Because I think older, some older people like to print it not well, that sounded mean. But you know what I mean? Like some people, you know, like, they really would like print it and have like, yeah, like a recipe card. And I haven't done anything like that. So that was slumping, I might do eventually. But all my recipes are just on Instagram to simplify like, to me that felt easier, like once you learn how to navigate. So anyway, but that's kind of what my go to was

Molly Cahill

that. Yeah, and I love that. Like you said, it felt simpler to you. Like, that doesn't feel simpler to you than you do. That's kind of what the whole, like undercurrent of this podcast is. It's why it's called holistic is because it's about work doing what works for you. And that's what worked for you. And obviously, like I said, it has worked beautifully. So what kind of content do you feel like right now is getting the most engagement for you? Because you get a lot of engagement anyway, but what do you feel like is the thing that yeah, it sometimes

Meredith Mann

carousels like I feel like those done better like informative carousels are doing well. But of course, reels are where it's at. But I did see the new Instagram thing that came out that they're trying to make like Pitzer like it all again, which is nice like that, that would be way easier. Because sometimes a lot of people don't know how to do Instagram and I get a million comments of like, I can't find the recipe, please send me the recipe. I'm like, it's in the caption. How do you do the caption is like tap three dots did it did it like you know, it is hard to find like the caption of real sometimes unless you're like getting Instagram with, you know, because it's always changing. But anyway, yeah. So I feel like carousels are doing well in real estate. Well with mine, I feel like the desserts do really good. And it's tricky because people are like, please, I need more, you know, dinner ideas and I'm like, nobody likes to dinner I do. Like I do dinners and they're they're not as fun as the chocolate or the smoothies. Like they're just not but I mean I've tried to you know, keep it real and post everything. But I do feel like the desserts, the smoothies the carousels do really well for me.

Molly Cahill

Yeah. And what she's talking about if you don't know I usually don't talk about stuff like this on my platform because I'm one of those people. I don't like to say Instagram says do this and then we do you know, but yeah, I've always like, just do what feels good to you. And it'll work, you know, but that ahead of Instagram did say that in 2023, they were going to start trying to give equal weight to video content and photo content, which is exciting like that. And to your point to also everybody learns things differently. So even if you can't, because we've seen that with one of our clients to people, we will literally have the exact instructions in the caption, and people will be like, where are you located? And it's like, it says it right there. And like, where she's like it, or it'll be like, how do I book an appointment with you? And it's like, says it right there. So yeah, some people learn differently. Some people need to see it. It's just Yeah, it's cool. Because it's like, you can take a reel and make it into a carousel like, it doesn't have to be all unique content, because different people are gonna see it. And even if the same people see it, it might just get through to them and a little bit of a different way.

Meredith Mann

Yeah, yeah, for sure. So there's not like a right or wrong, but at first sure, like, at first there wasn't real yet. And I was doing just, you know, pitchers of food. So that was like a learning curve to like, oh, no, every time I make a recipe, I've got a video to like, that's another like, added to my list so that I can have a picture of it and a reel of it. Anyway, but it worked out. I got better at it.

Molly Cahill

So talk to me about how you cut Yeah, cuz I know you're big on balance and work life integration, and that how do you make sure that it doesn't take over? Like, you're always you feel like you're always on your phone?

Meredith Mann

Yeah, I have to be careful with that. Because I'll even I have teenagers at three teenagers. But the other day I was talking about, I was like, We should do a family movie night. That'd be so fun. And Crawford's, like, you're just gonna be on your phone. And I was like, oh, you know, like, I don't want to be off at all down. I don't want my kids to see me on the phone all the time. So I really try to like have times where like, if I'm sitting in carpool line, I'm like, this is a perfect time to reply to comments about myself, it's no big deal, like, try to, like have these sections of time to do it. And then I'm like, Okay, I'm not going on Instagram until this time, like, I try to set out times or else, it just turns in that habit where like, you're at a red light, and you're doing it and then it's like, way too much. And so I have to be careful with that and mindful with it. So I try. You know, I also put my phone up about eight o'clock at night, I put it a charge in the kitchen. I feel like it's 9090 and my phone's attached to the wall, and I'm done with my phone. So I try to have like, some boundaries with that and follow through with myself. But yeah, cuz it's a struggle, like I want not necessarily like a people pleaser. But I want to like my hardest to help people. So like, if they have questions, or like, what about swapping this ingredient? Or what? Like, I want to answer it and be sweet. Like, that's just my I just want to like, I love my Instagram, like it just, you know, I don't mind it.

Molly Cahill

And that's exactly again, like going back to my point of, well, I do have an episode though. It'll be episode three. That's about how to transform your toxic relationship with Instagram. So I think we could actually go there if you want, because it can be an ugly place.

Meredith Mann

Yeah, and I can tell when I get burned out, like I'll start getting sometimes like a post does really well, like you get start getting some weird feet like, yeah, how dare you use stevia, that's, you know, it's bad for gut health, or, you know, like, I mean, I get stuff all the time, more followers more problems. But you have to just really be like, I mean, hurt people hurt people are they really, they might be a really hurting person, like it just try to be like, give grace and be compassionate. And you have to just not let that stuff bother you. You can't let the unfollowing people like, I feel like, you know, if you really look, you get so many more followers, but you always have a lot unfollows to every week, and that just you can't take it personal, like not everybody is your person. Like it just, you can't let that kind of stuff get to you like you're still to think of how many people are following you and the impact you're having on them and that you are helping and making a difference and just try to focus on that positive and not negative comment.

Molly Cahill

It's so unfortunate that the one nasty comment can undo like, 300 You've changed my life. It's like, why did we focus on one nasty thing? Yeah.

Meredith Mann

And I'm like, it could just be somebody that like goes through and comments mean, on everybody's stuff, because it takes some time and energy to like, comment, like, I was like, are you just not saying anything? You know, it's funny, but I'm like, you just can't let it bother me.

Molly Cahill

I know. So we have a client who went viral with her. She's a pediatric chiropractor. And it's like, what people think it looks like to just a baby what versus what it really looks like. And it was so funny. She like used a baby dolls, like an example. And it was hilarious. And like I said, we got like 3.2 million views. And she's the sweetest person on the planet. And some of the comments were just so nasty. Now, you know, we run her Instagram. So we were kind of the gatekeepers, and it was funny because my team and I, we don't normally work at night, but like we have pretty strict boundaries with our you know, because we will be on our phone, like all the time. So we because we manage 25 accounts. So we were um, we were like texting each other at night, which we never do, like, oh my gosh, okay, I'll take these comments and you take that we're like deleting them for her she says sweet we just like didn't want her to see him because people are so nasty.

Meredith Mann

And I and I and my big sister she's more like a little more not more like drama thriving. She'll like say step back and just don't say anything like me, but she'll like big sister will come out and she did it yesterday. Some guys said Did you talk too fast? I can assure you with your southern accent and all this, she was like pissed. And so I don't know why she cried. But I was like, you can stop lands at the I don't have like moved on like I do not care. But it's just funny because it's annoying. It's like, How dare you don't like, you know, I mean, then follow someone else. I know.

Molly Cahill

That's funny because I've jumped in and defended you a couple times just because I feel like I know you, you know. And even though we've like never met in real life, I'm

Meredith Mann

like, she's amazing. I'll take it. So I

Molly Cahill

want to touch on. So you went back and you said, you're like you're in your 40s Because one of the biggest barriers to entry I have from a lot of people Sure. Like, I'm just not good with technology. Now. I've heard you say that a million times. So I'm gonna like work with you next time I hear you say it. I'm gonna say Meredith, don't say that. Because when you first started using it, you probably didn't know what you were doing either. So I think the whole saying Practice Makes Perfect is like a terrible saying, because it's really like, you're never going to be perfect. Like you said, it's like practice makes improvement. Whoever said that I can't remember who said that. But I think you're just an inspiration to say, you're in your 40s you have teenage kids, because that's another that's another pushback I've gotten was my kids hate it when I post which you've talked to me about that? Yes.

Meredith Mann

As long as it's not pictures of them. I mean, usually they don't care that much. But they get super embarrassed if I like do a video of me like working out or something. And I mean, it's not like I take my shirt off. Like, it's, you know, I mean, I have on full workout clothes. I don't even do spandex. But they're like, Mom, you know, especially the boys, though, but you just have I'm like, It's my job. And I'm really helping people like I'm trying to be like, just to show it's like it's not about you. And if you're embarrassed, you're gonna be embarrassed or teenager like just don't you know, I think it's practice their friends say stuff, but it's no matter what you do, you're going to be right. But I do feel like I have self learned things I do say I'm bad at technology. And I should stop that. That's like, just, you know, speaking a lie of yourself, you guys like

Molly Cahill

then your brain what happens is your brain is gonna look for proof of that. It's gonna be like, Oh, yes, yeah, I am bad,

Meredith Mann

right? Because like, a laptop does confuse me. Like, I'm just not that great at that part. But Instagram, I feel like, I have like, when new stuff comes out, or like, when real came out, I fell on YouTube. Like, I just watched videos of how to do it, and I figure it out. And it's not that hard to get good at it. Like, like, you just practice. And it's not like nothing will happen. Like you accidentally posted it. You can delete it if you want. It's not a big deal. But I think um, but a lot of me just like putting myself out there that I think my personality like I've never been one super embarrassed, like, I'll do no filter, no makeup, like, I do not care about that kind of stuff. I think people really like real. And so and they just found that trust in you when you're showing your FaceTime. So I think they like like real authentic. I trust this person. And that's really like that turns into

Molly Cahill

clients. Yeah. And that's what you do. So well. Like, literally, I read your post and I'm like, it sounds just like you. I love it. And I tried it and I try to teach people that I'm like, stop, stop putting on this persona of, again, that's kind of the undercurrent of like if you go back to Episode One, what I teach everybody is gone are the days like you and I were brought up in like the school of, okay, this is business Meredith, and then this is personal Meredith, to don't mix, but that's not a thing anymore, which I think is such a beautiful thing. Because when again, going back to I use the Birmingham example, but going back to if there's a million health coaches I could hire, right I'm gonna hire the person. I feel like I can see myself reflected in that person. Perfect example. There's this business coach I've been following recently. And her content was really great. Like it was really good. She has a she was sharing some great nuggets. But I had to unfollow because every single video she had on like, a super cute top. Her hair was perfect. Her makeup was perfect. She had on super cute earrings. Like I just was like, Wow, if I were to hire her, I would always feel like I was not enough not because anything she even said like she wasn't even being a judgmental. It was like those cute just as cute. What do they call it? Like the nonverbal cues you get from someone you're like, ooh, that's not me. I'm not going to be the person that has on the full put together outfit and perfect hair and a perfectly clean background for every single video and there are people she has she attracts her market for her right and like, I think like you said, just being yourself because there are gonna be people who are like, Oh, she's not super whatever, but it's like cool. There's somebody for you and there's somebody for me and the right people to go around. Yes,

Meredith Mann

it's all fine and I think it's healthy to unfollow people sometimes because it's like, Instagram should be a happy place like not a place of comparison or like somewhere that brings your mental health down like we have enough stressors going on on this earth so so yeah, I'm like all about unfollow if it's not sparking Joy anymore.

Molly Cahill

Yeah, exactly. Again, going back to episode three, that's what I'm talking about. So if you don't want to unfollow them, you can mute them. Yeah. So and another thing I love about you is you like your videos and your your posts and your captions like they're never perfect like they're always just likes it and like, yeah, you could tell she's like, I'm just gonna get this content out in the world. So for you, you said it wasn't a struggle, right? Because you said that's kind of your personality. What do you have you ever done personality? Tests? Like, do

Meredith Mann

you like the Enneagram? Any of them? Yeah. Yeah. I mean, I'm gonna. That's a peacemaker. Yeah. Oh, yeah. Yeah.

Molly Cahill

But the one is the perfectionist. So, yeah,

Meredith Mann

I'm not a perfectionist, that's for sure. But I do hustle though. I have a little hustle in me. Like, I feel like you know, I always have like, right now I've got like two tendrils, right again, like anytime, like I get I do have that would stress me out. If I had nothing to post, like I do. Like, like, I'll just feel inspired. And the sun's out, and I'll like, do several recipes, or I feel inspired. Or even on Saturday morning, sometimes I feel like I feel smart. And I have some margin. And in that a lot of the time when I'll do like, captions for I'm like, That's a good idea. And I'll turn it into like, a carousel or something like Mark. Yeah,

Molly Cahill

I know that feeling you some days. You're like, I don't my brain is not on today. Yeah, let's go there. Let's talk about what does your content creation process look like? Like how do you like, let's say you're like, it's day one of your cycle. And you're like, I'm super tired. I don't feel like doing Jack. You feel like usually have a reserve? Yes, for sure. When you did feel good I did ever deserve.

Meredith Mann

And I but I don't I don't post? I mean, I don't have something that posts for me. What does that call like when you don't post again? Yes, I don't do that. I think that could be helpful for some people. But my personality. I like it to be like, oh, I want to post this. That sounds good. But like I just like it to be spur of the moment. I have content ready to go. But I like to pick it last minute. And when I decided to post,

Molly Cahill

I'm like that too. No, I'm like that, too. And I did an episode on that in the My private audio training. It's just Mullica hill.com/private training. It's $27. And I talked about how batching like batch creating is always it's great. But you have to make it fit your own personality.

Meredith Mann

Yeah. And I mean, I've you know, like I said, I have, you know, I'm doing one to ones and I am a little introverted. So I get really tired easily. So like, if I have two consultations, like that isn't a good day for me to start, like recording myself, like my brains. I'm done. I'm test. So I try to have like a couple days a week of like, some margin where like, I can just use my energy to only do post and do that kind of stuff that makes it more fun to have those days to be creative and do other things. I don't even know if I'm answering the question. No, you did. I think it was. Yeah, but I do. I mean, my aesthetically, I feel like my Instagram isn't perfect, either. I don't have like a certain amount of recipes than a perfect hairstyle. So it looks pretty I don't do that. I try to like space it out. But it's not perfect.

Molly Cahill

Nobody cares about that. That was like all the rage in like 2017. Yeah,

Meredith Mann

that's stressful and overwhelming. For stressful.

Molly Cahill

Another thing I've noticed that you do is reuse and repurpose content. You want to talk about that to kind of give people some extra bandwidth. Yeah, so

Meredith Mann

I feel like since I've been doing it now for a little while, like I mean, people forget about stuff, especially I think six months past like game on if you have a post did great six months ago, a year ago, repost it, you can just change the caption a little like, I do that all the time, especially like my high protein delts. Those did really well. That's how I got a lot of followers because some of those went viral. So I'm like, why not redo that, again? Like the gingerbread one did great last year, like a year ago at Christmas, so I reposted it in July for Christmas in July or something and it did good again, you know what I mean? So I feel like yeah, definitely repurpose. But also little stuff like, like, when Instagram used to just be captions, I would have like, you know, it's like a pitcher with captions is about all it was. That's where I would put all my words and I've turned into like, like, you know, like seven tips to burn fat or balance your blood sugar. You can totally I can have all that in the notes on my phone. Like, that's just where I keep all my stuff to a lot of stuff. Yeah, yeah. But you could just turn that into a carousel, you could turn it into a real where like you're saying the things you could turn it into whatever. But I feel like, anyway, I just like, there's no need to really always be making new content. But that's totally

Molly Cahill

agree. And I feel like once you have, I keep a lot of stuff on the Notes app on my phone, we also use playing only for our clients. But for myself, a lot of stuff is just on the Notes app on my phone. And the beautiful thing about that is like I have this one client who it's so funny, she was my first client, like what are my first clients ever? And so now that we have the agency, and I have contractors and stuff that do most of the client work, she's been the one who like I've held on to because you know what? I mean? My first one, yeah, baby. Yes. She does a lot of like menopause content and all that. And so I have so much of her captions on my notes app. So I'll just kind of make a puzzle. I'll be like, I'll take this paragraph from this caption and this paragraph from this caption. Totally. And then it's kind of new again. Yeah,

Meredith Mann

yeah. And I think the ones where you're speaking and saying things I feel like that is definitely don't need to be perfect either. Like I feel like that kind of stuff. Like if it's going to be perfect. You're just not ever going to post anything. So you have to do you know, people like a typo might be another comment you get by us telling me you tag something wrong. I mean, you just can't worry about it.

Molly Cahill

Right, it happens we're all human. Okay, what are the last are there's two more things I want to talk to you about and we'll wrap it up. So we've talked a lot about like reels and carousel But one of the biggest places I feel like people miss out that is the easiest place to create his stories is

Meredith Mann

true, Anna, it really is. And I think part of me I get stressed out because I'm like, Well, I can't share the story. Like I can share a real, but it's not gonna grab us here but I feel like stories is just a way to like be real and nourish like, you're everybody's already following you like you're not trying to get followers. But just to really be real on that. Like yesterday I came on had on pajamas, the kids just walked out the door, no makeup, and I was just venting about how I'm sick of cooking. And so but I just say I've got like, everybody's like me, too. Yes, yes. And I just think it's like building community. So like, if I should have stopped my heart and be like, how about other people are thinking this, and I'll just video real quick. You know what I mean? But I think just not overthinking. And just doing it as it comes is so real. And I love story like stories, there's just a great way to for people to trust you too. And like get to know you better.

Molly Cahill

I call stories a playground, because it's my friend Shannon calls it the stories test. So she says if you get a bunch of DMS on the story, you're like, yep, that needs to be a real or that needs to be funny. Yeah. And for the people who are like a little anxious about creating or showing their face or whatever, I feel like stories is a great place to start. Because it's like, cool. You want to throw in a filter, like, do it you want to. It's only up for 24 hours. Like it's a really cool place to kind of test out. Yeah, putting yourself out there and see, see what your audience resonates with? And what a beautiful place like I'm sure how many consultations have you booked from people saying a story and DMing you, right?

Meredith Mann

Oh, I'm sure Yeah, yeah. Because I get a lot through DNS. It's not just through the website. So

Molly Cahill

yeah. So the last thing I wanted to talk to you about was, again, is actually the consultations. So as I said, this isn't all about this isn't just about how many views and followers and comments you get. It's about actually growing your business. Yes. So how do you feel like what do you feel like is like the main driver to converting people from Oh, this recipe looks good to like, hiring you as their coach,

Meredith Mann

of course, I think like it's that like relationship, they feel like they have with me, like the trust and that kind of stuff. Doesn't that do you put myself out there and I'm like, Oh, I'm having a hungry day. I just, you know, like, I'm pmse I just ate more than usual. So I'm not, I'm always being real. And I'm not like trying to be like this perfect. Like, I've got this figured out. And I'm going to teach everybody you know, like, is there is no perfection. But yeah, I mean, I'm way better than I was. But you know, but anyway, but it's I think that helps. But I just Yeah, I feel like it's like big with the trust. And then also, I mean, now that people are getting results, you know, have a lot of like, little like, they texted me and then like I've lost this much or just a DM on Instagram. So you're like three this morning, like, and it's a lot of people, honestly, that aren't even clients sometimes, like they just take my recipes on Instagram and my tips. And they've like had all these great results, but I think they might love the course. I mean, you know what I mean? Like, there's it's so unlimited. And, you know, like, if they really want to get all my info and all the things I think that really helps. But, but yeah, I don't know, do you feel like there's

Molly Cahill

a particular type of content that can convert better to actual consultations, or it's kind of all over the map? I

Meredith Mann

felt like it's all over the map. I don't think there's necessarily like for me, like recipes don't necessarily get me a new client. I mean, I wouldn't think but it does grow my Instagram and they start trusting me and and ask new clients. But I would say Yeah, more of just like the stuff I share in my stories and trusting me and like talking about how I workout and just keeping it real and all the things and like being like, Oh, well this is totally doable. I could do all these things and like have a thriving metabolism and feel good. I think that kind of stuff converts to concentration.

Molly Cahill

If anybody's listening to this, my daughter is okay. She wants you to come play with her and we're wrapping up and she's home sick today so she is not dying. There is not a hurt cow in my house. I'm Meredith How can obviously the best way to find the peachy spoon on Instagram? She was an IE Yes. And we'll link it below. And like I said, hopefully by the time this is airing your course will be out. I don't know maybe

Meredith Mann

the spring Yeah. Should be in the spring. Okay. Okay,

Molly Cahill

yeah, and if not, maybe we can even help you get away waitlist page set up and you can have a waitlist.

Meredith Mann

Whatever, that's awesome. You're so helpful.

Molly Cahill

Last tip, we're gonna switch to the health the health category now like, obviously, you can't be good at entrepreneur and you can't be shown on Instagram or you can't be adjusting patient patients all day if your blood sugar is not balanced, right? So what is like the number one thing that people need to tweak?

Meredith Mann

I would say not to do like nekkid carbs like fruit by itself or something like that as a snack. Definitely not like a banana for breakfast. That first meal really sets the tone for hunger and cravings all day. So I'm like if you really said this is two things, really focus on breakfast and really make that balanced and that will just make your life easier with the afternoon cravings and that kind of stuff, but also just skip those naked carbs and try not to just eat like crackers by itself or like pair it with the protein and some fat and that just makes your blood sugar way more stable. So it's not like you're not allowed to eat apples just have something No butter with it.

Molly Cahill

Yeah, I know if I said I've been aiming for 30 grams of protein, breakfast and lunch lunch breakfast I can almost always do lunch is hard. I'm working on it. Yeah, you're amazing, easy recipes.

Unknown Speaker

But it Gosh, it makes such a difference.

Meredith Mann

Like you just you feel good. Like your hunger shut off and you don't think about food. Like you're just like working and doing other things.

Molly Cahill

It's funny to how you're like, oh, I don't want that bowl of cereal at nine o'clock. Yeah, like, and

Meredith Mann

that's just like nourishment, ketchup. That's all your body was doing? Like you literally haven't had enough nourishment, even if you've like, like most Americans are like undernourished and overfed. And I said like, yeah, I really need the calories in the cereal or like you shouldn't be more hungry to you ate all this, but you have this carb cravings, because your body's just creating that nourishment and really just needed more protein at breakfast and lunch. Usually, well

Molly Cahill

go follow Meredith and you'll get lots of my my health coach group always shares your rest. I

Meredith Mann

love it. I love it. It's fun.

Molly Cahill

Thank you so much for coming on today. And thanks for having me. I

Meredith Mann

had your little nugget feels better.

Molly Cahill

Oh, she's she's

Molly Cahill

Thank you for listening to holistic marketing simplified. This podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs, or whatever, is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. So you ready to get started on your Instagram marketing journey, or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27. So all you have to do is head to Molly cahill.com/private training. And based on the reviews I've had too far, I know you won't be disappointed. I'm really proud of this training. And I know personally, I've bought 2737 $17 products before and felt like I really didn't get that much out of it. I guarantee you you will learn something from this five episode, private audio feed. So again, it's just Molokini Hilda comm slash private training, and it'll also be linked below in the show notes. I cannot wait to hear what you think. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast. Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information. So in order for me to be able to continue doing that we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill. That's c h i ll I would greatly greatly appreciate your support. I truly appreciate you so much. I know your time is valuable and I can't wait to see you in the next episode.

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