Beyond Brick & Mortar: How to Monetize Your Personal Brand with Dr. Lauryn Brunclik – PART 1 [Episode 113]

Molly: Hello and welcome back to the show. So, uh, today's episode is actually part one of a part two part series because I am sitting down with the lovely Lauren Brunswick again from the shoe slice the Day podcast. And for those of you who do know each of us, you know that yeah, we couldn't keep it, we couldn't keep the episode short.

We actually went out a little longer than we met to. Um, so we broke this down into a part one and a part two. I think you're really gonna like this episode though because we give a lot of like things that we are seeing that are working now and a lot of like really tangible advice. I'm recording this intro actually after we just got back from Social Media Marketing World in San Diego.

The, um, both of us did. I will be recording another podcast, uh, going over all of the takeaways that I had from that, but oh my gosh, we learned so much and. We had matching jammies and we had like great intentions of having like, uh, we went to the hotel's hot tub and we were like, we brought our, we brought my like Bluetooth mics.

We were gonna like record stuff that we'd learned for the day. And then there was like families down there and like, like probably shouldn't get my phone and the microphone's wet. And anyway, it was a whole funny ordeal, but. Without further ado, I hope you enjoy, and this is, um, I will say obviously Dr.

Lauren is a chiropractor, but. I think you'll take something away from this. No matter like if you're any type of local health professional.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things easy in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a I get to more dream patients and clients. Yes, please.

Kristen Svets: Hi, I am Kristen Spz and I am a life coach and a sound bath facilitator, meditation and breath work teacher.

And I live in Evanston, Illinois, outside of Chicago. I. And I listen to Molly Cahill's, holistic marketing simplified podcast. It's so great.

Molly: All right, so Lauren and I have already been chatting and we decided this is just gonna be a, we both got our coffee and we're just gonna chat and you're just gonna have to listen.

We're talking about romantic. So I just asked if she'd read one dark window and she said, yes, but what are you on now? I re, I'm on like a dry spell.

Dr. Lauren: Of books because, so I did Onyx Storm. Mm-hmm. Which have you read it?

Molly: So, no, I only read Fourth Wing and then I read that Iron Flame was dumb and then y'all all said Onyx Storm was dumb, so I'm just gonna leave it at Fourth Wing and be happy.

Dr. Lauren: Really? Yeah. That is some strength. How? Because all the reviews are like, this is so dumb. I mean, yeah, but you just are like, not gonna read it. No, I have no eye read. I mean, I approve, I'm a D so thing is Onyx.

Molly: What is that? Do not, do not finish. Like, I have no problem.

Dr. Lauren: Oh, I agree. I agree. I, especially if I've read, if there's too much time in between, then I'm like, I don't even remember, but I.

So now that I read OnX Storm, so like while I was reading it I was like, oh my God, I can't put it down. I'm obsessed. And then like, have you ever had this happen where you're like really obsessed with a book, but you find out later that it's because everybody told you that you should be Yes. You know, like, uh, Crescent City and then like the more time that like goes after and you like read a book that you're actually into, you're like, I actually don't think I enjoyed Onyx Storm.

I don't think it was good. OnX Storm was so bad that iron Flames seems good now.

Molly: Yeah. See, so why would I wanna go read those?

Dr. Lauren: You are right. I guess

Molly: I'm on, um, flesh and fire right now. The second of the Blood Nash or whatever.

Dr. Lauren: Oh, I loved that. That series like made me. I would say is up as good as from blood and ash, if not better.

Yeah.

Molly: But I also read little like romantic comedies in between. 'cause I have like daytime books and nighttime books.

Dr. Lauren: Oh, what you don't like sitting on the couch next to your children reading like a Five Spice?

Molly: Well, I just, not that as much as like, because the romantic tends to be a little like dark and like mm-hmm.

It's just like not the thing I wanna be reading right before bed. Oh, that is exactly

Dr. Lauren: the thing I wanna read right

Molly: before. Yeah. See, yeah. Well, I mean, I like the spice part, but not the. Like he stabbed him in the heart and I was full of rotty

Dr. Lauren: guts and you

Molly: know, I'm like, no. When, so

Dr. Lauren: when do you wanna read that?

You wanna read that? Like, while you're grocery shopping? I

Molly: dunno. I just, I kind of have it usually during the day. Usually I've got like audio going and the physical book. Okay. Like my weekend on the couch reads. Yeah. But at night I do like really light, fluffy, romantic comedies. It's like that follow the same exact script and you're just like, you know exactly what's gonna happen and no one's gonna die.

And you're like, ha

Dr. Lauren: ha.

Molly: That was cute.

Dr. Lauren: Yeah, that's not, they're not bad. I usually do those more as like a palate cleanser when I'm like, I cannot take ano a new world. Like I cannot take a new world. I am just ma. So no. After OnX storm, I went and read feathers. So vicious. Oh my God, what is that good or bad?

I don't know. Did you ever read like Haunting Adeline or whatever? No. Oh, it's, that one's fop. So like I just kept seeing like, this is the darkest thing I've ever read. 17 Spice. And I'm like, but like actually really good plot. And I'm like, I'm all right. I'm here for like, I think there's a lot of trigger warnings in books that like I'll read and I'll be like, okay.

And then like afterwards you're like, that was. That did not deserve a trigger warning. This one does. Yes, it does. It's um, so I'm having a hard time finding anything after that. I have a friend who's reading Trials of the Sun Queen that like sounds really good. It's like the Bachelorette meets Hunger Games.

That's what it's sold as.

Molly: Big

Dr. Lauren: two thumbs down. She said Big two thumbs down. There's

Molly: a new fuck out.

Dr. Lauren: Yes. My daughter read it in a day and a half and she's like, mom, promise me you will read this. And I'm like, I'll, I will. And she's like, no, promise me you'll actually read it and not just like read your romance stuff.

And I'm like, I will. I'll read it. Okay. I started to get into never keep, that's too long. So like Yeah. I'm just on like a weird dry spell. I'm also, I have found that because right now I'm creating the membership. That like I'm actually in consuming nonfiction for like helpful 'cause I'm like building out the core.

So like, so I'm kind of in like a nonfiction mode. So I'm hoping to

Molly: NonFiction's usually my like morning breakfast, read. I just read a book called How to Winter because I'm Alabama girl living in Cincinnati. Okay. And it was actually really, actually, really good. So I digress. We're recording this. What about a week before we go to San Diego together.

So we'll have to do another one with the, it's really

Dr. Lauren: kind of dumb. Why did we do that? I was thinking about that as I was putting my makeup on. I'm like, why are we recording before San Diego?

Molly: We'll do, maybe we'll do a little live Instagram. Live there with a little, that's what we'll do. But, okay. We really did wanna talk about, so your new membership, we actually wanna talk about, question, your membership, and then tell us, okay.

I, I have questions, but first, tell us about your new membership.

Dr. Lauren: So it's beyond brick and mortar, and it is a low cost monthly membership that helps healthcare professionals build a second revenue stream by creating a monetizable personal brand online. In minimal hours a week without like viral trends and needing thousands of followers.

So what's interesting, because it's healthcare professionals and a lot of them, so they, you don't have to be a clinic owner at all. I've been wanting to build something that like associates, because my heart goes out to the issue with like associate docs where they shouldn't own a business. They really shouldn't.

They're not designed to take on that stress, but they wanna create more money. And so they kind of feel like landlocked with their income. And so, you know, if you've got an associate making 65, 85, $105,000 or whatever, but they're like, well, I wanna make $200,000. And that's, that's rare in an associate job, you know, type of thing.

And so I've wanted to have. I wanted to have something that associates could do. 'cause all my other programs were only for clinic owners. So, yeah. But it's interesting because so many people come in and they're like, oh yeah, I have my niche. I'm a pediatric chiropractor who helps women regulate their nervous system.

And I'm like, that's shitty. That's a shitty niche. That's the worst niche I've ever heard for a personal brand. And I just kind of roast 'em. So it's been a lot of like helping them find like, no, that's a great niche for your brick and mortar. Yeah. But you joined a membership called Beyond Brick and Mortar.

Yeah. And so it's been a little bit of like, I try and be very clear to people of like, no, no, no, do not join this membership. Like this is not a how to grow your clinic membership. This is about like, you have your established mm-hmm. Clinic. Like I, I kind of am telling people like. You are going to need, if you own a clinic, like if you own a brick and mortar, you have to have one account that you can say like, we're running this new patient special.

Or like, look, we were at this local health fair, or like, this is our Mother's Day, whatever. So like, you need your account. That's like, we are col, we are trying to get new patients. The personal brand is not that. This needs to be a separate account where you are not. Like now if somebody finds you and is like, oh my God, I love this person's content.

Wait, they're in Dallas. I'm in Dallas, yeah, I wanna choose them to be my chiropractor. That's great. But like too many people are still trying to blend church and state and they're like, well, but like if I do that, my clinic

Molly: sees more than that. And I'm like, this isn't supposed to be about your clinic. So, well, some of this might be my fault because I've always taught just to have one account, but, mm.

Not, not in the way that you're No, like

Dr. Lauren: Shera, Shera needs two accounts. She does have two accounts.

Molly: Yeah. But like, but

Dr. Lauren: she could blow up with her personal brand, but it's too brick and mortar still.

Molly: Here's the thing, here's when I, I just kind of wanna, like, I want to distinguish between these two things.

When I teach that, I feel like people should have just one account is when you're not trying to monetize your personal brand and you just have a, like Dr. Lauren Brunswick Instagram account, you're still trying

Dr. Lauren: to funnel to the clinic,

Molly: right? So if you're a one woman show clinic, you rent a room and a yoga studio and you literally, like, I am the clinic.

I, it's all I do. All I monetize is my chiropractic and I have. Live, well, chiropractic is my business, and then I have Vitality Chiropractic Thrive, and then I've, and then I've got Dr. Lauren, and then all I'm doing is crossposting the same content and forth, back and forth.

Dr. Lauren: That's okay. But can I like that's where I.

So here, okay, here's the problem. I don't know in that example, so let's say that you, the clinic owner accomplishes everything they want to in their life. By the way, I just feel like we're out to dinner right now and I, I just love this.

Molly: We also match, for those of you who can't see, we both have on an olive green and I've got blue nails and she's got putting on more necklaces.

When you texted me and were like, where are you bitch? And I'm like, oh, sorry, I'm coming. I only have one necklace on necklace. I was layering when I got the text of like,

Dr. Lauren: alright, so here's the problem. So like this is, this is my job to like think 20 steps down the road for these people. Okay, so you have your clinic.

Your clinic is not making as much money as you want. Like shoot, I'm trying to grow the clinic like most of us are. And then you have this personal brand situation. So let's just say a couple steps happen and you have massive success. Your clinic now you've had to hire because of your personal brand.

Okay. So your personal brand blows up and all these new patients are coming to your clinic, and so you need to hire associates. You see what happens. Yeah. They don't wanna see your associates. They wanna see you.

Molly: So, yeah. But I will say this, it happened to one of my students and what she ended up doing, it was great.

So she was, yes, you have,

Dr. Lauren: you can pivot, but you have to pivot. Yeah.

Molly: Yeah, she did. So. She started her personal brand account when she was an associate for another clinic. Dr. Nicole Short. I don't know if you know her. She's, that's

Dr. Lauren: why I was like, who, who is it? Okay.

Molly: Uh, is she in any of your programs? She's fantastic.

She just had a baby now. Hey,

Dr. Lauren: my, my HIPAA response immediately was like, I can't tell you. Like, it's not hipaa. I can't

Molly: tell you that. I can't believe you didn't ask me that online. Yeah. So she, she's fantastic. She was actually one of my like OG holistic marketing. Okay. So she was an associate. Yeah. Blew up.

Blew up, yeah. Um, started her own. Clinic. Yes. And just with Instagram alone, she was like 50% full her first week.

Dr. Lauren: Well that's, but that's, that's the opposite problem I'm talking about. Or that's, that's exactly how it would go. Well,

Molly: when she did hire an associate and she brought on her husband, who's a nutritionist, then she did start a separate Rise care account.

Yeah. I'm saying I still want people to think that like, well, Molly's been saying the opposite thing. I'm saying the same thing.

Dr. Lauren: No, you are saying exactly what will need to happen. So first of all, she was an associate. So then when she went to start her own, so what I'm talking about is like down the road, what happens when I coach people in the multi-passionate cpr?

So we've got these clinics that are, you know, 400, 500, $700,000 million dollar clinics. They've got one associate to three associates. And when you start breaking down, but one of the issues that we're trying to do with it is remove the clinic owner. We're trying to remove that clinic owner from adjusting.

And the problem that all of these people, when they're at that level, like at that level, not the beginning level, they're like, nobody wants to see my associate. So like when you are a solopreneur, when you are, it's the personality based clinic is the hardest like initial step to get over in scaling because whether you have a personal brand or not, if you are the only doctor.

You have a personality based clinic. You didn't do anything wrong. There's really no way around it. It's that like you, unless you are so dull that you have no personality, people are coming to your clinic and staying because they like you and the service you're providing. So then as you start to scale, this is the big hurdle that people get to where they're like.

Let's say they're seeing 300 people a week, and they're like, yeah, but every time I go on and they have an associate, and they're like, but every time I go on vacation our number, or every time I try and pull back a shift or two, my numbers take. And I'm like, well, why? You should have plenty. And they're like, well, nobody wants to see the associate.

Everyone wants to see me and the associates. Great. They wanna see the owner, the people automatically assume the owner is better. A lot of times we are better adjusters, like we just have been doing it longer. We've got a more vibrant personality because as an entrepreneur you are like better at selling a lot of times.

Sure. You know, and so it's just one of those things where it's like the owner already, the owner of a clinic already. If their clinic grows and scales to the level they say they want. Are going to have to overcome this personality based clinic issue, which is solvable. I am just saying, it becomes extra of like, if you have a personal, like you're trying to remove yourself from the clinic, yet you've got this personal grant, people are calling like, Hey, Dr.

So-and-so. I found her on Instagram. I love her so much, I wanna be her new patient. And they're like, and your front desk is like, she's actually not accepting new patients. And they're like, well, I only wanna see her. So like, yes, this is like six levels down the road. So like I agree absolutely with what you're saying, but at a certain point, like the example you gave, yeah.

At a certain point you do have to pivot. You have to like stop that personal brand can't be feeding the new patients because they wanna see you.

Molly: And I think also a lot of this came from, I would say the type of student I'm starting to attract now is more, sophisticated is not the right word, because that makes it sound like, oh, sophisticated.

Like, because in the beginning it was like just getting anybody to post anything at all is like, was my goal. A lot of these people were coming with already two accounts, and I'm like, girl, if you've already got a personal account with this many followers who are already in your area, like make that one, you're one you go all in on because that's better than starting from zero because you're, you're not, you're gonna get discouraged because, so I think,

Dr. Lauren: here's the difference.

Those people are not trying to build a personal brand. Just because you have a personal account does not mean you're trying. So that's what delineator. Delineating de Yeah, that's the word. Yeah, that's the reason I'm saying it. So like those people, just because you have a personal account does not mean you are trying to build a online personal brand.

That's the de delineator here that we're talking about of like, no, everything you said is right. Those people though were not focused on creating an online personal brand. They were created trying to use a personal account to build a brick and mortar clinic. So that's, I

Molly: just didn't want people to be like, well, Molly, personal account, first module in your course says only to have, you know.

Dr. Lauren: Okay. Yeah, no, per, just because you have a personal account does not mean you are trying to build and monetize a online personal brand because a online personal brand is exactly that. It's a hundred percent online, so it's not meant to drive monetization to a thing. You can have a personal account that you're using to drive to a brick and mortar, but it's not.

A monetizable online monetizable personal brand.

Molly: Yeah. Yeah. I think,

Dr. Lauren: I think we made it make sense. Yeah.

Molly: That makes, I hope everybody's like, what the hell are we talking about? I hope that makes sense. Well,

Dr. Lauren: and that's what's hard too, is like in this world where it's like, well wait, you're using personal brand differently than that person uses personal brand.

And it's like, well, you're using content pillars different than this person uses content pillars. And it's like, yeah, okay. Just don't get hung up on the word. Like it's, it's what your intention is with what you're creating.

Molly: Yes. So what I told you when I saw the program that you're creating, and this is kind of where, where I wanna go next with this is I love what you're doing with this because once you have created a strong personal brand, you can monetize it in so many different ways.

So it doesn't have to be a, people probably think like course or like sponsored post, and it can be those things. You can create a fricking cookbook if you want, like you can do, once you have a personal brand that people trust and love, you can monetize it in a million different ways. So I dunno if you wanna kind of go into that

Dr. Lauren: and like, just for a moment, like, I don't, I love chiropractic, I love using my hands.

I sent you a message last week like, oh my God, what are, how do you work on a computer all day? I've been like in a computer so much more now that I'm walking and working. So it used to be when I was exercising. I would at least shut. But now that I'm trying to get 10,000 steps, I can like be at my computer even while I'm exercising and I'm like, holy shit.

So I can tell it's like messing with my hormones and like my adrenals. But this is my, my caveat. I love a healthcare career, whether you are a holistic dentist or an acupuncturist or a chiropractor, or whatever other thing you are. I love it. It's rewarding. But there are so many easier ways to make money.

Like I have the amazing Steph Wagner, uh, her and I have talked about this in Vegas, just being like, God, it's so much easier, easier to make money over online. So here's the reasons. One, your profit margins, $10,000 is not $10,000. Like in your business, $10,000 is not $10,000 in your pocket. Like how many?

I've talked to so many. Ooh, I'm seven figure clinic. Great. What are your profit margins? If a million dollar clinic has a 20% profit margin, I'm actually impressed because I'm like, that's actually higher than a lot of averages. There's a lot of million dollar clinics out there that have like five to 10% profit margin.

Molly: Interesting.

Dr. Lauren: And so now granted there. Like in that scenario, I think they're like, uh, salary is in it, like, but not draws and that stuff like that. Oh, right, right, right, right. Yeah. But like still, it's like with your salary in there, you should be doing 20 to 30%. So that's rare. That's rare in chiropractic.

Um, I can't speak to other professions. I. But like the model is, is just as you grow, you're just payroll and now all of a sudden you need a bigger building. Right. And now all of a sudden, if you're not gonna move buildings, you need a bigger parking lot. And like, and now you need to con do more construction and you need to turn three rooms into four rooms and you need to like, and so it's just, it's just always something and oh my God.

And then I, I love my team. I love my team. But shit happens in people's lives. The more people, humans that you have that you need to make your world run, the more vulnerable you are to shit storms just dropping in your lap. I have an incredible associate doctor who just started with us last September.

Amazing, amazing doctor. Our patients love her. Some of her patients, she came from like an hour away and so non-compete is not an issue or anything like that, but like some of her patients were like midway and so they kind of came and they're like, she's just so much happier here. Like all this stuff she finds out two weeks ago, her father-in-law has stage four terminal cancer.

Molly: Oh.

Dr. Lauren: And kind of the light bulb moment of like life is short and they're moving across the state. Like I got a one month notice and her and her husband are picking up their lives and moving. Across the state to be with him, support their mother-in-law. He's taking over the family logging business like she's gonna find, I think there's like a clinic there that type, you know, she loved it here, but life happened.

Life happens. Yeah. And so it's like the profit margins and the vulnerability of running the brick and mortar, like I love it, but it's so fricking hard. Like you've got that office manager that's like, or clinic manager, that's like the greatest thing since sliced bread. And then. They have their third child and decide that it just doesn't make sense for childcare to pay for three.

And so there she's gonna work from home. Yeah. And you're like, awesome. And so, yeah, so just like your profit margins, the vulnerability, it's not an easier world, it's a different world. It's completely different. This is another super controversial thing. So you help a lot of like more nervous system based chiropractors, right?

Molly: Yeah. Like pediatric, because y'all all know each other and so

Dr. Lauren: mm-hmm. We're like

Molly: almost a hundred percent referral based at this point. Yeah.

Dr. Lauren: God, I'm gonna get some booze. If I was on stage right now at like Mile High or some of these like principal ones, I would like have some people leaving the room. So I have spent 14 years in pediatric chiropractic, educating, educating, educating, educating, educating, educating, like just trying to shove a solution down people's throat that is against what they want to hear.

People want to hear that. Take it one time, one adjustment will, alright, fine. It's not a pill but it's one adjustment, right? No it's not. It's actually. It's actually more like working out, you know, like mm-hmm. That's why Ozempic is super successful is because like, thank God we don't have to work out like people, people want an easy fix and pediatric chiropractic is not an easy fix.

It's a healthy fix, but a lot of times it's not paid for and it is on needed to do on repeat to work. So I've spent 14 years in this world. Of like heartbreak, of just like, we love you, but we just can't afford this anymore. Like, you know, like, and we have a really high PVA, like people stick around for a really long time, but still it's just like continually trying to go against the grain.

When you find a niche online that people want, like, they're like, oh my God, I actually want this. Like we know. People want the quality of life that chiropractic has to offer, but they don't want chiropractic. That's the shitty thing. They don't want anything. They don't want to pay or do anything. So it's not like chiropractic is.

Unique. It's just like they don't want to go to the dentist. They don't, but they only have like, they don't want to do physical therapy. They don't want to do so work. They don't want to work out. Okay. Like they don't want to. They don't want to cold and so they don't want to eat a salad instead of french fries, like they don't want to.

The majority of people now do, some are some people of course, but like, and so that's what's hard is like chiropractic is just having to work so hard to convince them that they should want this, that it's actually incredible and can change their life, but they don't want that. Some of them do. Some of them, the light bulb clicks, but it's just kind of exhausting.

Molly: And I think too, this, I don't wanna get off topic, but a lot of, oh,

Dr. Lauren: we're there, baby. We're

Molly: so there a lot of holistic health providers, poo poo. And I'm like one of the biggest, like, not that I'm a provider, but conventional medicine has failed me and my family many, many times. Mm-hmm. Um, I'm actually working on not having a victim mindset and being more like, ha, you know?

Yeah. But one of my best friends from high school is a primary care pa. And she's like, we give them the li, you know, you'll see a lot of holistic health accounts are like, if doctors only gave out lifestyle advice instead of a pill, I'm like, they do?

Dr. Lauren: Mm-hmm.

Molly: A lot of them do.

Dr. Lauren: Yeah.

Molly: Not every, I think they get beat up.

I

Dr. Lauren: think

Molly: they get beat up too, but then it's like, well, my cholesterol's high. Don't. Can I just take a pill? And they're like, mm-hmm. Well, yeah, but couldn't you also like try this and this and this? They're like, no, I just, if there's a pill for it, I mean, why wouldn't I just take the pill? And it

Dr. Lauren: takes time to educate.

So like I do, I think that, like, I think the whole system on that end is, yeah, I see what you're saying. Like we won't get too off topic here, but like they can't really bill for that. There's so many kickbacks. There are literal kickbacks on dr. Like, it's just like the system isn't, most of the systems are not set up for them to succeed in that, and the patient is mad.

Medical doctors see the same stuff on antibiotics that we do like. I truly believe in my heart that like medical doctors are intelligent people. They know antibiotic resistance. They're, they know what it does to the body, the ba, the side, like the negative side effects, but like how many times can you be.

An urgent care provider where a parent comes in and is like, they can't go back to daycare until they're on antibiotics. I had to take off school today, or I had to take off work today because they can't be at daycare and they can't return tomorrow unless they're on antibiotics. Give it to me. So like how many times can you just be like.

Most ear infections reside on them or, you know, heal on their own within 48 hours with like, I can't take tomorrow off work. Like, and so like, I just think that, I think every healthcare in general, I think we're all just a little beat up in our own way, you know? Yeah. And

Molly: I can see that. And even though going back to even like not wanting that, I think this is where it comes into more of, like you said, you've gotta change the belief around it versus, mm-hmm.

Just educating because even a good friend of mine who very well, she did very well in her, like she's, I know how much money she makes. She has the money. And when she found out what I was paying every month for a health coach, she was like, what? And I was like, to me, that's a non-negotiable. It's like a drop in the, I always have some type of health life coach because it's like, to me, it's the greatest investment in my life.

Right. I'm driving a car that is 11 years old at this point because I will always continue to have a health and life coach. Like it's about priorities, I guess. Yeah. In your life. Yeah,

Dr. Lauren: absolutely. And so it's just like you just have to sort through finding your people, which means, and that's what the niche does.

But when you're a brick and mortar, like. It's just a small, yeah, so a niche does help you find your people online when you're sorting through millions and millions. That's, that's the thing is so like online where it's millions and millions and millions of people, you can be like super, super specific and you don't have to change the belief.

You can just hang your virtual shingle, which that was almost what my program was called, your virtual shingle. Online, you can just say like, these are my beliefs. Where are my people? Because again, this is a delineator that like we're clarifying and you don't have to convince people to believe what you believe.

People who don't believe what you believe will not follow your account and they will move on. People who do will be like, oh my God, I feel so seen. I believe what you believe. And click follow.

Molly: And then algorithms be algorithmic.

Dr. Lauren: But with a brick and mortar, with this holistic thing, if you're not a flower shop or a beauty salon, oh.

There are just so many professions that's like, God, you sell, you sell what people want. They want to be more beautiful like, and it's easy like, yep, come in and three hours later and $600, your hair is different and you have extensions or you have Botox or what, you know, like whatever. It's just like, it's just easy.

It's just like easy money. You sell cupcakes. Ugh. Like damn it, you don't have to convince people. They want cupcakes, they want them. Like, oh, you have to convince people to maybe like buy cupcakes for just a random occasion besides a birthday. Oh, your life must be so hard on social media. But when you are this brick and mortar selling health, you don't just get to go like, this is what we believe.

Take it or leave it. I mean, you can, and if you live in a bigger population, maybe it works for you, but like most of the world does not live in most of the world are still, even if you're in Dallas, you're still trying to reach the people to educate and change their beliefs.

Molly: Have you seen a shift in the past few years though?

Do you now that nervous system stuff is trending?

Dr. Lauren: I think that we think it's trending harder. Okay. Is it

Molly: my algorithm that makes me think it's trending?

Dr. Lauren: It's definitely trending. I think that we think now that it's trending now all we'll have to do is say like chiropractic balance balances the nervous system.

No,

Molly: that's not working. Well, you know how I feel about this. I mean

Dr. Lauren: like we're still having to shove it down people's throat. Again, I caveated this by saying I love chiropractic. I get adjusted one to two times a week. My children get adjusted one to two times a week. I will like, I will be adjusting my husband and my children and my grandchildren, whether they like it or not for the rest of their life.

I believe so, like I am not, like I am in my heart, a straight chiropractor. But I'm just from a, somebody who's been doing this for 14 years saying like, oh my God, it's exhausting. So like every, every, I feel like you've talked, I've seen people on stages when I was in chiropractic school, being like, there has never been a better time to be a chiropractor.

Chiropractors have thought. That we owe. Now it's gonna happen. Now it's gonna happen. Covid. Oh my God. People are waking up. Now granted a lot of chiropractic clinics did grow, but like there's no easy switch. There are still more, I bet you there are more flailing chiropractic clinics who are like, I wish I had more, like they're paying their bills.

I'm not saying they're failing. Like, I bet you the number of chiropractors that are like, I really wish we could grow and get to that next level, is still a higher percentage than the ones that are like, oh my God, we are on a wait list. I can't, like, abundance is just flowing from me because like, I can't, and what they say is like, 'cause like the average chiropractor, like, it's like eight to 10% or whatever.

Okay. Like, have you, did you, have you ever a tipping point by Malcolm Gladwell?

Molly: No.

Dr. Lauren: Okay. So the premise. Is that once 14% of a society accepts something as like the solution that is the tipping point and shit goes crazy from there.

Molly: Really? Okay. Yes.

Dr. Lauren: So it was like with the iPhone or it might've even been the iPod.

'cause the book's kind of old now, but like 14% is statistically, so chiropractors have been saying once 14% of the population gets it. Then we, they will, they say, they say, we will literally not have enough chiropractors to support the need. Like, Molly, you will be out of a job. We won't need social media accounts because once we get to 14%, people will just, like, chiropractors will have to work a hundred hours a week to serve the number of patients coming to them.

Molly: Okay.

Dr. Lauren: That's what we have been told. And every time it's just like, oh, covid, this is it. There's never been a better time. People are waking up. Did they wake up? Yes, I do. Uh, yes. I do think they woke up. I think more than 14% of the population woke up. Where the fuck are they? Why am I having to do a new patient special?

This is why I'm skeptical to what you said. Of like nervous. Yeah. Nervous system mis trending. But guess what? I think chiropractors are still gonna have to fight somehow for their seat at that nervous system table to be like, Hey, you know what we've been talking about for years? Nervous system regulation.

And people just be like, shut up. Shut up. No, no, no, you're a quack. You're like, we're still gonna have to force feed it to people. That chiropractic is a obvious solution for the nervous system. I don't think we're have an easy button coming, even though yeah, people are waking up to nervous system, but yet why, why, where are they?

Molly: Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast? Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information.

So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram Stories and tag at Molly a Cahill, that's C-A-H-I-L-L. I would greatly, greatly appreciate your support.

I know your time is valuable and I can't wait to see you in the next episode.