The Non-Fancy Ways I Actually Use AI to Make Social Media Content Easier & Better [Episode 146]

Molly: Hello, my friends. Welcome back. I am really excited about today's episode. It's going to be one of my very practical episodes that you can like hopefully take today and implement right away. Um, and I love that that rhymed, my brain liked that. Uh, before I dive in to today's episode, though, and tell you what it's about, I wanted to read this quote to you that I almost said my friend Jenna, like I know her in real life.

I do not know her in real life. But, um, Jenna Ham is her name. Her new Instagram handle is inner current Somatics Inner Current somatics. I'll, um, put her in the show notes. She used to be felt since Winnipeg. She is one of my all time favorite Instagram accounts ever. I don't know if it's just, I am her ideal client to the t and so like, quite literally everything she posts just speaks to me on such a deep level, but I, anyway, check out her account.

Um, I feel like so many of you would like it too. But she posted this post the other day that really stuck with me, and this is not me calling you out, okay? This is me calling myself out. And in doing so, I was like, okay, if this resonated so much with me, I feel like it also would resonate with a lot of you.

It said, not doing those things you are too tired to do is making you more tired than simply doing them. And then the next slide says, completing the task when it needs doing takes far less energy than putting it off for hours, days, or months. Start with one little thing. Notice the relief it brings, and let that motivate you to keep on going.

Our bodies gain energy, um, from physical activity and drain a ton of energy through mental and emotional activity. So. Okay. So, and it continues to go on. I'll, um, like I said, I'll hyperlink this post in the show notes, but I just kind of thought about, I know where that applies to me in a lot of ways with my work.

Um, I think she's probably talking more of like, you know, physical stuff too. But I think a lot of this also applies because for so many of you, your social media marketing, um, still sits in that should bucket and that to-do list of something that. Just doesn't feel like it's something, you know, it's on your to-do list and then it's on your to-do list tomorrow, and then the next day and the next day, and it like never gets crossed off.

And then even if it does get crossed off, it's like laundry, right? Like unless you just wanna move to a nudist colony, it's just gonna keep coming back. And so. You know what, maybe my next episode, because I, I'm, I owe my editor like three episodes today. Maybe I'll do an episode on the mindset stuff next.

Yes, I'll do that because I could do a whole episode on this, on how to make it not feel like such a should. But, um, for the purposes of this episode, I wanted to just say that instead of continuously. Putting this like, oh, I know I should be showing up on, on Instagram because I know that there are people out there who need me.

And I know that this is a way that people are actively searching for solutions to their problems. And this is kind of, you know, how they get a sense of who I am, blah, blah, blah. I would just encourage you to not put that off anymore. And if you need, like, so this is what I do, right? I quite literally have refined the process of marketing your clinic on Instagram from start to finish.

There is no more guesswork. There is no more like you can take all of your saved posts and all of your, should I try this tactic or this, this, whatever, and you could just like put it all to the side. You could dive into one of my programs and quite literally follow it from start to finish and you will have the result that you're looking for.

And the reason I'm able to say that with such confidence, it's the same way. If you've been in practice for a really long time, you're like, no, no. I know for a fact that this. People who follow my recommendations, get these results, and that's the way I feel about my programs. So when I say my programs, right now I am, I still have a few spots left in my 10 person group coaching cohort that's gonna launch January 14th of 26.

We will meet weekly for nine weeks. I each week teach you my live curriculum start. We start with like pouring the foundation of the house, putting up the studs, and we, we finish with, you know, the artwork and the, the, the drawer pools we're, we're getting a new bathroom right now, so I'm like, literally just picked out drawer pools.

So I was like the last thing I did, um, in the design process. So it's what made me think of that. So I quite literally walk you or a team member, a staff member. So like maybe you've got front desk who you've been like, oh yeah, yeah. She does the, uh, social media. And then if you were to ask your front desk person, they're like, well, they told me I'm in charge of social media, but they didn't really tell me what to do or how often they want me to post her.

Like, there's no benchmark. It's just like this random, vague part of my job description. I know so many of you can resonate with that. With that, this is like literally I am your clinic's social media, SOP, like there's no more guesswork. There are tons of people who teach Instagram, but most people are teaching it like the influencer model or online business or at volume.

Whereas I am quite literally teaching local how to attract a local market with your ideal patients who are looking for somebody just like you. So like I said, there's two different ways to work with me. Uh, my content sprint is that group coaching program that's the like way more hands on. Each week you'll, I'll teach a lesson live and then there will be a homework assignment.

We keep track of who's turned in their homework and who hasn't, which for some of you might be a turnoff and you might be like, I don't want that. I'm not a child. But for some people, they really like that level of accountability. Um, I personally need that. Like I, I do better with like paying a little bit more money and having more like one-on-one attention.

But then there's always holistic marketing hub too, which is a super affordable, it's $151 a month when I'm running a $300 off coupon, which is almost always, it's the same thing. I teach you the same thing from start to finish, except for I'm not like actively holding your hand. It's like everything's more pre-recorded.

So, like I said, I've got all of this on top of what's included with both of those programs are this, these really robust content libraries that you can like copy paste, but you don't even need that as much anymore. Well, I do have people who just joined for that. Um, I also share, um, content inspo every Sunday.

So like trends that I see, easy things you can remake for your clinic. I share that every Sunday. I had one person who told me that like that alone was worth their price, which I thought was really cool to know that I'm adding so much extra value to. On top of that, I'm now teaching you how in quite literally one of the first lessons, how to take your existing patient data and put that into an AI project so that you don't even need, I mean, yeah, you can use my content library, but like I'm teaching you to use AI in a way that is like super practical.

You don't have to be this AI expert to, um, make your social media content creation so much easier. So with all of that being said, that's like the perfect seg into today's episode, which is how I actually use AI in my business every day. I, again, I don't do Fanm, Fanm, fancy custom GPTs. I don't have like fancy training.

I've never taken any courses from anybody. I mean, I probably should. But this is like real world easy stuff that I feel like quite literally, anyone, even if you're not tech savvy, can, how you can incorporate AI into your business. So, um, without further ado, let's uh, hop into the episode.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things ease in your marketing, and my goal is that you shift your mindset around your marketing from a quote should to a I get to more dream patients and clients. Yes, please.

Nyk: Hi, I'm Nick, certified yoga therapist in Victoria, British Columbia. And I help people with back pain and anxiety, and I listen to and love the Holistic Marketing Simplified podcast.

Molly: So let's walk through how I actually use AI in my everyday business. So the first thing I think that a, a big misconception is a, about AI is like that it's replacing humans. And I just could not disagree with that more. Like it is definitely not replacing humans. It's just making things a little bit easier.

So I would never type in a prompt to AI and then like copy and paste exactly what it spit out and use it. And I, maybe I'm wrong. I personally disagree with Oh, you can just train it enough and then you won't have to change much. I mean, sure you can like, yeah, I've gotten my stuff pretty refined where I don't change a ton, but like.

I am still, so for example, these, the podcast emails that go out every week, well that's in part of my everyday uses, but spoiler jump into that. Now my VA has my a A I AI project trained so well and my voice using my own existing content stuff I've actually written blah, blah, blah, that she's able to take the transcript of the podcast and make the PO Weekly podcast emails.

Now I still go in and edit those emails. So before they come to your inbox, I have personally read the whole thing and probably spent a good, I don't know, 15 minutes editing it. I usually try to add, um, something timely or time sensitive or personal at the very beginning and then, you know, sometimes it doesn't always translate exactly what the episode was about just from the transcript.

So, you know, I'll make tweaks for accuracy. But it still saves a ton of time. So like I said, I think of it more as an assistant, not a replacement. I also wanna just say that the best thing about AI is, so if you learn nothing else from today's episode, I hope this is helpful to you. It's literally like one of the only tools that you can just ask it how to use it.

Like, I'm like, Hey, I wanna make this thing chat, GBT, can you tell me how, how to use you? Or like, Hey. I'm noticing I'm using you for my social media posts and you know, they're, it's not sounding how I want it. Like what tips do you have? Or like, Hey, I would like to set up a custom project that helps me do blah, blah, blah.

Like, can you tell me how to do it? It's like, that's how I've really taught myself how to use AI, is I ask it. So I hope that's like one helpful tool. If you're like, oh, I don't know how to do that. You literally just ask it and it will tell you how to use it. So that's one really cool thing. The other thing I wanted to talk about is like, which ais?

So I typically A, is a isis, the plural? Probably not. I typically work in chat GPT, which is, you know, obviously everybody's like most common or most popular. I would say that I come into contact. Uh, we also, as an agency, we use Claude a lot. Claude is similar to chat in a lot of ways except for Claude is.

Supposedly a better writer and a more emotionally intelligent writer. And there have been times where I have done like side-by-side tests with Chad, GBT and Claude, and I don't really find it all that different. So I, I would not like spend too much time on this point of which AI to use, like just pick one and stick with it.

When it comes to that, except for, I will say I also use perplexity. I don't pay for perplexity, I just have the free version. And where perplexity is superior is, I don't use it at all for writing or anything like that. I like perplexity because it's better at pulling sources. This doesn't have anything to do with your social media, but I'm just giving you an example of how I use like, um, we had our local, like city council and school board elections a couple weeks ago.

And so instead of using chat, I just find perplexity to be a little bit better sources because it'll cite the source right below it. So it's, I'm like, Hey, can you summarize the candidates and the election and you know, blah, blah, blah, blah, what they stand for. I've also used it to help like my mom walk through the Medicaid process before my stepdad passed away when we were trying to figure out that.

And so we will often use perplexity for our. Clients and, but we're really intentional with what we ask it. So for example, something I typed into perplexity just last week for a client was, because I am on a mission to add the how, like the physiology, how to more of our clients' content. At the moment, we actually have all chiropractic clients.

For a while we did, well, excuse me, we have one nd but for a while we had an acupuncturist too. But right now we just have all chiropractors and so. It was a post about, um, pediatric chiropractic and reflux. Yeah, reflux. So I typed into perplexity. Can you, I, I've started typing it. Now, whether or not this like works every time, I guess it probably, it probably depends on whether or not this research has actually been done.

But, um, you can use this for your mo your own specific modality. So for chiropractic, I'll actually write, Heidi ha's name in there, so I'll be like, can you help me understand the physiology of how chi uh, pediatric chiropractic helps infant reflux site research done by Heidi hac. And then sometimes I'll say like, pathways Magazine or something like that, just because I know the Pathways website is not super user-friendly with search.

And so sometimes I'll search things that way. Because as we said, I'm not a doctor, I just play one on Instagram, right? So often I'll take the really long thing that it spits out from searches like that, and then input that into either Claude or chat GPT to help me make that into an Instagram post. Or like in this specific instance, I was only, we already had the post written.

I just, when I was reviewing it for our clients, I was like, you know, I feel like this is really missing. A little bit of the how, like how chiropractic helps. And so I had, um, Claude help me distill it down to two sentences instead of like a really long paragraph. And then the cool thing about that is, like I said, it's really easy to cite your source when you use perplexity.

You can just like, 'cause it has the source right underneath it. So that's how I incorporate, um, perplexity. Like I said, I know that was a chiropractic example, but you know who the thought leaders or. Like the industry publications, people doing the research in your industry, you can add that search criteria in when you're looking at perplexity and it will, um, cite sources for you, which I think is really cool.

So that's, um, a little bit about, like I said, what, which actual AI I use. Of course, it's God bless all of you who are able to stay through my podcast. I always have these outlines. I swear I have an outline, but then I took going on these little side quests and I'm like, oh yeah, I was supposed to talk about that later on.

But here's another side quest. I bought this course yesterday. Even though the information was fantastic, the person who was doing a course was reading every single slide. So listen, if y'all are here for some super organized thoughts, like I will never be that person who reads. I stopped listening to some like big name people's podcast 'cause they were like clearly reading a script and I just can't stand it.

So anyway, like I said this, like the information in the course was good, but she was like, and this is how you get trans epidermal water loss. And I was like, oh God. So, so like I said, sorry for my side quest, but this is what you get for the free information. You just have to bear with me. So back to my outline, Chalker, let's talk about free versus paid.

Now I, as I said, I do not pay for perplexity. I do pay for chat, GBT and Claude. Could I just pick one and only pay for one? Yeah, probably. So, yeah, like I'm not saying you have to be like me and pay for multiple. I just have it for the team, and you're probably not supposed to use it this way, but the whole team for my agency log on to my paid Claude, and now every single one of our clients has a Claude project.

So that's actually the next thing I wanted to talk about. So if you are a holistic marketing hub student, or if you are in my group coaching program, the content sprint, you'll know this is the very first or one of the very first lessons in the new program. Is teaching you how to set up an AI project. So this is one of the very first things we do for our clients.

And it's like I said, the very first things I teach walk you through step by step. So I'm not gonna give away like the full thing here 'cause it is like part of the things that I teach my paying students and clients. But I basically teach how to. Extrapolate the information. Oh my God, that was a big word.

The information from your EHR about your previous patients into an AI project. And then that is like what helps feed it as to know exactly how to like help you write your content. So you know, thinking things like, okay, let's pull my last three ideal new patients. What was their chief complaint? What can't they do because of this chief chief complaint?

What would they like to be able to do? How does it affect them emotionally? What have they tried before? What am I gonna do? Answering all of these things and putting that into this AI project, along with copy and pasting, as many Google reviews as you have time to do, um, into the AI project, is really going to give you some beautiful information and help train that project on how to write specifically for your clinic.

Using words that you know your ideal patients are already using. See, it's not that hard. It doesn't have to be that hard. Um, so we do this for all of our new clients. We've even started, when we onboard new clients, we get them on the onboarding call. I have like a, you know, AI note taker. I use Fathom, but I actually just canceled it because Zoom has ones built in.

Now I'm actually about to cancel Zoom and go all in on Google Meet because I'm already paying for Google. I'm trying to cancel all my redundant softwares, but. Anyway, we have the new client talk about, like, let's say they do, um, like shockwave. I'm like, okay, talk to me about shockwave. And so we just record, like it's literally recording them and the way they talk about shockwave.

And then we take that transcript and copy and paste it and put it into that particular client's AI project. And again, that just kind of helps to train it, to make it a little more like sophisticated to talk, like, to talk like them and, and you know, like you. And you don't have to make, you'll find, you don't have to make as many edits because here's the thing you don't wanna do, you don't wanna open up like the free version of chat GBT and be like, write a post about fertility and acupuncture.

Like it's, and then you're not gonna be happy with the results, right? Because it hasn't like, it's just gonna be so generic. You're not gonna get the results you're looking for with free. You really want to have like pick one and pay for it and use it. That's my advice. Because with the paid, you can set up these, um, projects.

And I even talked to chat GPT and asked it. I was like, Hey, I keep hearing about these custom GPTs. Do I need one of those? Or it's just having all of this in a project fine. And chat was like straight up, this project is fine. You can just have it in the project. It does not, you don't. Like I said, you don't have to be fancy.

Okay. So like I said, that's how we set up for all new clients, their AI project. So now a little more practical. Some of the most common things, like I have my chat, GBT pulled up right now. Some of the most common things, I'll ask it inside, like if it's for a specific client inside the client's project, I will often ask, can you make this hook punchier and easier to scan?

And then I'll paste in the existing hook that we're working with, um, for like a reel. Uh, the, the cover of a carousel, um, whatever, you know, those are the main two places you would use hooks now. And then it gives you like all different variations and ideas. So my posts that went viral on Instagram, like if I ran your clinic's Instagram, here's the first three posts I'd create.

That was a hook that I had put in, like a really messy version. Version into chat. GPT. Lemme see if I can find it. Then I asked it to, like I said, 'cause sometimes, you know, you'll have like an idea for what you want it to say, but it's either like, mm, this isn't really easy and clear to scan. It doesn't stop my scroll.

Like if you find yourself having to read a sentence out loud 'cause it's, it just doesn't flow. You know what I'm talking about? That's what I love to use for chat. GBT. Okay, I found it. Here is what I typed in to chat. I said, can we rework this hook to be easier to read and more compelling? And the original hook I had written in my head was the first three posts I would create if I was a social media strategist for your clinic.

Who knows? Maybe that one would've done well, but the very first. Iteration or like, you know, different idea that it gave me was if I ran your clinic's Instagram, here are the first three posts I'd create. So let me read those back to back. My version that I gave to chat was the first three posts I would create if I was a social media strategist for your clinic.

And that just felt a little wordy, kind of felt hard to, to read and write. I asked chat, can we rework this hook to make it easier and more compelling? And it changed it to, if I ran your clinic's Instagram, here are the first three posts I'd create. So much more clear because it was still my idea going back to the very beginning.

Like I didn't just like lead with nothing. Like I had a hook in mind, but it just helped me, um, refine it just a little bit better and it paid off. And listen, like there are times where I'll put in my hook idea and then I don't like any of its ideas and I'm like, okay, cool. Well mine was the best. And I run with that.

So like I said, I'm not saying this is like a, uh, something you have to do all the time. The other way I use chat all the freaking time. Is for carousels. So a couple episodes back, or maybe it was like more than a couple, at this point, I talked about what is really working on Instagram now and how it's no longer like educational tips and tricks.

Like people still want to, you know, know these things, right? But all of it should be filtered through the lens of your lived experience. You know, your expertise, your authority as a practitioner. So more of those kind of that storytelling lens. The main thing I was saying on that episode was that, you know, what we're really seeing do really well on Instagram right now is more like I said, that personal touch, like these carousels that were clearly not written by chat GPT.

And what I mean by that is like not going to chat and going write a carousel about three tips for better sleep. Like no, like people wanna hear. Sure you can use that as a jumping off point, but it still needs to incorporate things from your own lived experience. In your own, you know, like I said, you might have your own.

People are not gonna follow you for a carousel on three tips for better sleep. It's like limit blue light before bed and don't drink caffeine past 1:00 PM and like, 'cause that's something they can just easily look up, right? Like they wanna kind of hear things through your lens. And so what you can do is make sure you've got the chat GBT app on your phone and you can kind of train yourself to.

Maybe in between patients and if you don't have time in between patients, 'cause I know so many of you are like running high volume clinics in, you're back to back or maybe you've got, you know, if you're acupuncturist, multiple people in multiple rooms, but almost like build in a little bit of buffer, like whether it's at lunch or after work or whenever you're doing your notes just to brain dump this using your voice.

You don't have to type it out in a way to chat that it like, this is what I say. I'll say, I have an idea for an Instagram carousel. Please don't change any of my words. Just help me clean it up a little bit and maybe help me with a hook. And it just kind of depends on what you need. So the key thing on this prompt is please don't change my words.

'cause what it'll do is if you start brain dumping all of this beautiful goodness of your own words, it tends to like to change it. So I will literally, like, I'm looking at what I bring, like multiple of these carousels that I've done, and it's like a paragraph of me just like. Hitting the little voice, you know, memo, uh, microphone button.

And just like, like, um, you know, I was thinking I had this idea about how we could do this and like, I just like talk about things that I see with my clients. So, same thing with you. You can be like, I had this patient today and she's, what's really interesting is she, you know, never had migraines before.

And then now that she's in perimenopause, she started having migraines all of a sudden. She went to her doctor and her doctor said this, and then she's tried this and she's tried this, and now she's finally come to me. But I don't think she's quite, so, you know what I mean? Like you can just, it doesn't have to make any sense.

Like you just start brain dumping and it will help you parse it out into a carousel that, um, sounds like you, because it is you, you know what I mean? Like, it's not you. I trained my chat to sound just like me. It's like, no, it quite literally is your words. That's the thing that I wanted to get across there.

So I would say. The three main ways I use it just to recap, are a, we, um, use it for our clients to input current, you know, patient info, Google reviews, transcripts of them talking about certain modalities, which if you, you know, don't have a transcript, guess what? You just type the microphone button. You're like, Hey, chat, I'm gonna start talking to you about shockwave.

And you just start like chatting about it and it's gonna capture your voice, the words you use, all of that. The second way I use it in my everyday life, the most often, like I said, is reworking hooks for clarity. And you can do that right in that same project you've set up. So it has all of the context of what it is that you do.

And the third way I use it most is, like I said, I just brain dump to it and ask it to help me create my brain dump into a carousel. That makes sense. But don't change any of my words. And like I said, just to remind you from the beginning, if you're unsure of how to ever use it best, just ask it and it will like point you in the right direction.

Now, I use it for a bunch of other things just because I do run an online business. So when I was reworking the entire holistic marketing hub curriculum and launching it and launching that group program all at the same time, I would brain dump to it. Everything I had to do with all of the deadlines and like, it helped me come up with like a, a plan.

I've had it analyzed. I've gone into Meta Business week before and exported 90 days worth of my Instagram stats and had it analyzed them before I don't. I took that lesson out of the hub 'cause I just didn't really find it. I teach it in an easier way, in my opinion. Now if you're wondering, if you're in the hub and you're wondering where that lives go to your how to batch, create two weeks worth of content lesson.

You'll see like where I incorporate pulling your stats. Like I just find, like I said, I'm all about easy, right? So, um, like to me this was easier than exporting all the data. Um, like I said, there's so many different ways. I just find people get really wrapped up in the, like, here's the prompts I use to make me do blah, blah, blah.

And I just, like I said, maybe it's just me. Maybe I'm not using it right. Maybe I haven't had enough training. It doesn't matter. Once you've put all of this into a project, you don't have to ask it. Act as a world class copyright. Like you don't have to do that because it has all of the information in there to write it just like you because it is you.

So I hope that is helpful. Like I said, how I practically actually use AI day to day and how it can help you save time, um, help with your hooks. All right, I'm gonna shut up. Bye. Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast?

Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day.

To leave me a rating and share this on your Instagram stories and tag at Molly a Cahill, that's C-A-H-I-L-L. I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.