The Reframe You Need When You’re Afraid of Being “Too Sales-y” [Episode 131]

Hi friends. Welcome back. I'm recording this with, uh, one official one week countdown until school starts back. So, um, I mean, it'll be air after when, by the time it airs. School will have already started. But yeah, let me know how that's going for you. DM me. I know I say this all the time, but absolutely love chatting with y'all.

In my dms, it's like the highlight of my day. I'm just such a relationship person that I could not have some of the certain business models that people run that are just like. I remember seeing this, excuse my congestion. I quite literally have had an Allegra, I've done homeopathy allergy stuff. I even reverted to a, uh, reverted to rine.

'cause I was like, I need something. And I've had dental tea. Uh, so I've done all the things. I'm getting adjusted this afternoon, so maybe she could work on my sinuses, but excuse, like I said, excuse the, uh, the congestion. What was I saying? Oh, I was saying I remember seeing this business, not her business coach, but she was like a marketing coach saying like.

You have to detach from people's outcomes if you wanna scale your business. And she's not wrong. I totally get where she's coming from, but also like I just have a hard time doing that. Like I just really like to know each of you and just, I dunno. Relationships are, are my jam. So yeah, definitely send me a dm.

Today's episode is gonna be a little bit brutal. I'm gonna be a little bit, uh, harsh, but it's gonna be very short and it is a message that. I know all of you need to hear because I, again, talk to so many of you in my dms and it's about. Selling your services. So if you have ever thought or said, oh, I just don't wanna be salesy, or I, I don't wanna bother them again, this very short episode is for you.

So here we go.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things ease in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a I get to more dream patients and clients. Yes, please. Hi, I'm Dawn Wiggins and I'm an integrative healer and I listen to the Holistic Marketing Simplified podcast.

So as I said in the intro, this might sound a little harsh. It is reality and I think a reframe that you all need to hear if you have ever thought to yourself or said or what? Well, I just don't wanna be salesy. Okay, friend, let me tell you. I think that that is selfish. Lemme tell you why. Because I think that you are not willing to push past your own discomfort to help someone else get the relief from there.

Issues that they need that they could get through your services. So let me explain when I was 22, so a lot of you don't know my origin story, if you do, this'll sound familiar. When I was 22, I was training for just a 5K. I've, I was an athlete my whole life. I played softball. I was a cheerleader, but I was never a runner.

Like I hated running, right? Like my cardio was like very long. Cheerleading, dance routines or, you know, when I played softball, like running the bases. But like I did not like long distance running. So I was training 4 0 5 K with my friend Amanda, and I started having severe sciatica on my left side so bad that I was like dragging my leg behind me.

So I went to the doctor because my family was a, not, we were an Ibuprofen family. Like we didn't go to the chiropractor. We didn't do anything like quote, natural or integrative or alternative or whatever, which by the way, I hate the words alternative for any of that. I think it's croc, but we didn't do any of that.

So at the time, uh, so yeah, so I went to my doctor and he was like, oh. Here's the muscle relaxer. I got fitted for a custom orthotic in my shoe for a leg length discrepancy. And he was a do y'all like, so at least he like did measure my leg. But like, rather than being like, oh, we can get adjustment to make your legs the same length, it's not really that your legs are different.

Length, quite literally fitted me for an orthotic for my shoe. So imagine a 22-year-old with a heel lift and I was, at the time I was selling advertising. And I had, uh, I wore high heels like every day. So I had this heel lift in my freaking high heels. It was just like, I think I was like the youngest person in this orthotic person in this orthotic store, excuse me, by like 50 years, right?

Obviously the muscle relaxer just made me completely pass out, like I could not be coherent on it, and I was just taking a lot of ibuprofen, icing, stretching, all of that. So I had sold a chiropractor, thankfully. An ad and I worked for like a local newspaper. He saw that I was struggling and I was like, God, my back's killing me.

I was like, he's like, well, you know, I can help you. And I'm like, sure, whatever buddy. Like, I was so skeptical just because that wasn't the world I was, you know what I mean? Like, I'd never, honestly, it scared me to go to a chiropractor and, and this, this doesn't just apply to chiropractors. Right. I have so many other examples.

Uh, I'll give an acupuncture example next as well, but yeah, I just. I was very scared and, and that is something that y'all need to consider in your marketing is that a lot of people are scared of chiropractic or acupuncture because with chiropractic, they're scared of, 'cause they see all those like crazy neck towel popping videos, like really aggressive.

Like you need to be able to showcase and show that like, that's not, you know, that's not the norm. Another, not to veer too much off, off topic, but I actually posted on my stories yesterday. I see two different chiropractors. I see an upper cervical doctor, and then I have another one who's a hub student of mine.

I just kind of go based on what my body's needing. Um, I don't do well with like manual neck adjustments, so I like the upper cervical for that. 'cause it finally got me like relief from the neck pain I was having. So that's another content idea for y'all is that 99.9% of the population just think that literally every single chiropractor is the exact same.

Every single acupuncturist is the exact same. They think that if you're like me, I was very scared of needles. And so I thought that that, you know, I had a different take what I thought acupuncture was. Now when it comes to like the functional medicine people, like, I, I just don't even think I knew that existed.

You know what I mean? Like, it's not like I was scared or whatever. I just didn't know that something like that was even, even existed. But I will give you this little, another side story to my more funk med people is, um, yesterday when I was at my chiropractor's office. A girl who works there was talking about gi, like severe GI issues she's had since 2019 and she's never done a GI map or anything like that.

And I was telling her who I was working with virtually for my GI map and all that, and she was like, how did you find them? Like you have to remember, there's so many people who don't even know that all of this virtual gut testing, HTMA, like all of that stuff, they have no idea that it exists. Okay. So there's still such a huge untapped market.

Off my soapbox about that stuff. So anyway, so I walk in, like I said, I was selling this guy an hour or I'd already sold him an ad, so I'd already kind of like knew him and his wife worked at the front desk. We had, you know, developed a great rapport and he's like, I can help you. And I'm like, okay, whatever.

I was so skeptical, uh, and like I said, I was nervous, I was scared. Well, I don't remember if it was one or two adjustments, but I know within a week I was completely pain free. Now obviously like it came back on and off over the years, y'all know how that works, but I was just so blown away. That that kind of relief existed and that nobody, like, not nobody knew about it.

Obviously tons of people get adjusted, but like there still needs to be so much more awareness for all of y'all's modalities. Like I, you know, I said like, this is a chiropractic specific example, but like, fast forward to when I was pregnant with mj. I just so happened to like six months before I got pregnant with mj, I, uh, a friend of mine, we went to dinner with like a, it was like a group dinner for my friend's birthday.

One of the gals who was at the dinner was an acupuncturist, and again, I had never like, I never even considered like this just would not be something I would've even have thought of doing at the time. I just didn't know, right? Like it just wasn't in my world. Fast forward to when I got pregnant with MJ and I had terrible morning sickness.

Well, morning sickness is like a misnomer. A lot of you who went through the same thing understand. I mean, I was queasy. I didn't puke a lot luckily, but I was just queasy 24 7, like couldn't eat. Nothing sounded good. It was just rough. So I was like, Ugh. I remember googling like, what can help with morning sickness?

And acupuncture actually came up in the search results and I was like, oh my gosh. I remember meeting Christina at that dinner. So I reached out to her. She was an hour away, but I still drove, um, all the way down to downtown San Diego to get acupuncture for her, from her for morning sickness. And it helped a lot in both of these scenarios.

Had I not known, like I said, the, the, the acupuncturist Google wasn't exactly her saying, I can help you. Right? But my point is, in either scenario, had I not known that what they did existed, I would've still been in pain or I still would've been queasy 24 7. I. So when you shy away from talking about what it is that you do and the transformations that you can provide for your potential patients or clients, or that you do, you do provide for your current patients or clients, then you are seriously doing them a major disservice.

So I know, like I, I sound like I'm very like soap boxy right now, but it really is, you know, something. I see because so many of you, you just went to school just to help, you wanna help people, right. For some reason, I just wanna help people. I just wanna help people in your brain feel separate from selling.

But how do you think you're going to help people if you don't talk about what you do? So this leads me into like the final part of this, which is I also think that there needs to be a huge reframe. Around, you know, list. We'll just use posting on Instagram as an example because, you know, that's what I mostly do.

Or let's say like emailing your patients or whatever. I think when things like, Ugh, I really need to get that email out to my patient database, or, Ugh, I really need to get that post out, or I should be posting more on Instagram. When you phrase it that way, is like a, a box on your to-do list. Like no wonder it doesn't feel motivating to do, but when you go back and revisit your deep why, this is gonna sound cheesy and whatever, just bear with me.

When you revisit your why of what you do, and if you need to do that, I think you can Google, it's called like seven levels of why, or seven layers of why or something like that. You can just like Google it and it'll like prompt you. When you revisit why it is that you do what you do, posting or emailing or marketing or talking about what it is that you do with another parent at your kid's soccer practice all shifts into a completely different energy in a, in a good way.

I always tell a story of my sister-in-law. She learned how to breastfeed my niece by watching reels on Instagram. Okay. I mean, just think about that. Like quite literally it changed her life because she learned, had changed my niece's life because she learned how to breastfeed by watching reels. So I asked her what, you know, who she followed for most of her breastfeeding advice, and she sent me the account.

Her name's Latching with Grace. So if I Aming with Grace and I. Think about these two different energies. Energy one is, Ugh, I should post another breastfeeding video today versus. You know, there's a woman in Birmingham, Alabama who's trying to learn how to breastfeed their new baby, and this video is gonna help them, you know, accomplish that goal.

Like those are two very different energies. So if you do not fully, wholeheartedly believe in what it is that you are doing every day, it does not matter how good your quote marketing strategy is because it's just not gonna work. It's gonna fall flat. If you are feeling kind of down and out about your, about your modality or what it is that you do on a daily basis, I always say go revisit your Google reviews or like check some patient or client files and remind yourself of the absolute life changing magic that you are able to provide.

So many of these people. If that still doesn't help, then I would highly suggest hiring some type of coach, like not a marketing coach like me. Like, I mean, like a life coach. Maybe you need to go to some, to therapy. Um, this is gonna sound crazy, but I mean, I've had a therapist or life coach or mindset subconscious work coach since like 2019.

Like, I can't, like, I don't, like, there will never be a time where I don't have somebody. 'cause, and the people who don't think that they need somebody are typically the people who need, need it the most. So I will end on this anecdote here. I was recently on a girls trip with my college best friends. We went to Cape May, New Jersey, and if you've never heard of it, I had never heard of it.

I mean, I'm from Alabama. We went to the beach down there and it was beautiful and I just didn't even think about New Jersey having beautiful beaches. Sidebar, cutest place ever. Totally check it out. It's like all walkable, like these cute Victorian homes. No chain anything. No chain restaurants, no high rises, no chain hotels.

Just very cute, walkable, pretty beach, amazing town. So we went to like a nice five dining restaurant every single night. So four nights in a row on the fourth night, we had like the best service. You could tell that our server like genuinely ate the food from her restaurant and really loved it. She, we ordered appetizers and she was like both excellent choices.

However, I might suggest the scallops instead of the, I can't remember what it was, if you like scallops. 'cause that's what we're known for. We didn't end up changing our order just 'cause we wanted, like, we had already like pretty dead set on what we picked. But like that established some trust that she was like, Hey, like might I suggest this?

Then she walked by our table later on carrying two desserts for another table. This is before we'd even order our entrees. And she was like, she literally stopped in front of our table and showed us the two desserts and she was like, I know you haven't ordered yet, but save room for these. And she's like, I explained what she dessert was, and so like, we were like, oh man, that's amazing.

Then when she came to the table to take our order for our entree, she was so knowledgeable and I'm gluten free now. And she like knew everything about that, what substitutions to make. And she had like little suggestions for everything. And I joked like, man, you're a great salesperson. I was like, anybody would be lucky to have you.

And she was like, well, it's not hard and it's not sales when you really believe in the product. And that is the main message that I really, well, not the main message. I guess the main message I wanna convey is if you're not talking about what you do enough over and over and over and over again, you are depriving people of, you know, getting better.

You know, by knowing that what you do exists and you know, helping them. But like I said, the second message, I guess, would be. When you do believe in what it is that you do that it doesn't feel like sales, right? It just is you passionately talking about, you know, these results that you are achieving for your people.

If you are somebody who's just getting started, or maybe you're a student still and you're like, okay, I don't have all of this real world experience. 100%. Find yourself a good mentor. Again, I've had a business coach from like pretty much day one of doing this, right? So I just can't imagine there's so many people not that don't have a coach.

And for me, like I said, maybe not everybody, but I wholeheartedly believe everybody needs some type of coach. That's just like my belief. But yeah, like, you know, borrow someone else's. Borrow someone else's, uh, results, you know, in the meantime for like, you know, you can look to your mentor and be like, wow, I know that the person that I trained under who delivers this HGMA testing was getting all of these results for their clients.

So like, use that as your own, you know, confidence builder to talk about what it is that you do. Okay, so sorry again. I know it sounded a little soap boxy. I hope this was a helpful reframe. Please DM me as always and let me know what you thought, and I hope you'll have an amazing day. Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast.

Well that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill.

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