Episode 41: Website Optimization Tips Every Wellness Practitioner Should Have

Molly Cahill
Hey friends. So you might have noticed a cool little new thing I'm doing on the podcast. It's where I have little listener, not like shout outs, but it's where I've had some of my students and friends record, a little thing that just says, Hey, I'm Dr. so and so and I practice in this town. And I listen to the holistic marketing simplified podcast. So if you are a listener, and you would be open to recording that for me, I would be so honored. All you have to do is DM me on Instagram, and I will give you the instructions. It's super simple. And I'm just at Molly a Cahill, CH I ll. And again, I would really appreciate it. So today's guest is my friend, Samantha from lemon in the sea. And Samantha creates websites in Squarespace and Kajabi. She can either create them from scratch, or she can do like a refresh if you already have those. And Samantha has a really cool signature framework and has designed customized websites to convert right fit leads faster. And I really liked that because Instagram is great. It's kind of like a top of funnel type of thing. But also your website can be as well, especially when your SEO is dialed in. And the navigation on your site is really dialed in. I learned a couple things from her that I actually implemented right away after the episode. And she also talks about like the four things every website needs to have. So without further ado, I hope you enjoy this episode. Welcome to holistic marketing simplified a podcast for health and wellness professionals looking to simplify their marketing. I'm your host, Molly Cahill. And this podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs or whatever is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. If you're ready to get started on your Instagram marketing journey, or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27. So all you have to do is head to Mollie cahill.com/private training. And based on the reviews I've had so far, I know you won't be disappointed.

Dr. Nick Belden
My name is Dr. Nick Bell, the number of functional medicine practitioner and chiropractor living in a beautiful sunny Phoenix, Arizona, and I listen to the holistic marketing simplified podcast, and you should do

Molly Cahill
the mantha welcome to the podcast. I'm so excited to have you here.

Samantha Mabe
I'm excited to be here, Molly.

Molly Cahill
So already did your intro. But tell me a little bit about how you got into this website industry because of all things. Design marketing, the website stuff makes me want to like beat my head against a brick wall. So I'm very, I'm very impressed by you. Sure story,

Samantha Mabe
I went to college for architecture, I had wanted to be an architecture Oh, really ever. And when you go so you get your undergrad degree and then you have to get a masters. And then you have to do your internship and take seven exams. And I was just like, I can't do all that. So I ended up working at like a small company in my hometown. I started doing their accounts payable, which is not anything like I ever studied. But I learned that I had graphic design skills. And so they had me start working on their website. And that's where I got started. And then when my husband and I relocated for his job, and I started just offering freelance, I found that websites was the thing that I loved to do most. I don't really like doing the brands and the logos and like getting into those tiny, tiny little details. But I love the creativity but also like the analytical side of websites that I get to use my brain for both of those,

Molly Cahill
say more about the analytical piece. There's a

Samantha Mabe
lot of strategy that goes into it. So yeah, choosing what you want people to do on your website, how you're going to lay it out, you know what the order of things is going to be and things are getting more and more where you have to look at that strategy because As changes are taking that into account, and people expect specific things when they go to a website, so you have to understand how people work. But you also have to understand how like the bots work when they look at your site and that they want to see.

Molly Cahill
Yeah. So that's why I think I was drawn to you, because I've talked to a lot of different website people. And it's like, I feel like there's either the people who can make it pretty, or the people who can make it work well. And I feel like you've got a really good marriage of both.

Samantha Mabe
Yeah, there's definitely a lot of pretty websites out there. And then there's a lot of websites that were designed in the early 2000s and haven't been updated. Need a refresh? But I really have learned that you have to have both, because a website can look great. But if it's not going to work, and people aren't going to find it, then it doesn't do anything for your business.

Molly Cahill
Yeah, I mean, even something little I had, when I had my my website audited, gosh, probably two years ago, was just like something as simple as my image size was too big. And so they were loading too slowly. And it's just little things like that, that it's like you can't possibly keep up with all of that on your own. And that's why it's nice to have somebody like you that people can outsource this to. So you specifically work in Squarespace and Kajabi. Right? Yes. So if you do have a Squarespace or Kajabi, site, hit it, Samantha. But these tips that we're going to talk about today apply, no matter who your website is to so you say that your website is the most important piece of your marketing funnel, even if you find most of your clients through referrals. So for those of you who don't know what a marketing funnel is, because a lot of people who listen are beginner. It doesn't have to be anything fancy. Like What's your thinking? Like? You know, I mean, even if you're a brick and mortar office, you still have a marketing funnel, whether you realize it or not. So do you want to kind of just quickly explain what you mean by marketing funnel, and then go into what you mean by how it's the most important piece? Sure.

Samantha Mabe
So I think of a marketing funnel is it's just how people first become aware of you. So that could be a Facebook group. It could be somebody telling them about you, if you're brick and mortar, it could be they walk past your storefront. Yeah. And so they become aware of you, and then they're interested. And really what you're trying to do is then move them to actually coming into your store or coming to your website and purchasing something from you,

Molly Cahill
or becoming a client or a patient or whatever, because you work with a lot of chiropractors naturopathic doctors, yes, yes, you're very used to this niche. I actually just recorded a solo episode, and it will come out before your episode does. So if you're listening to this, and you want to go back, you can listen to the episode I did about the content ecosystem. And it's where I talk about kind of like, cold, warm and hot leads the five awareness levels, top of funnel bottom of funnel, it's kind of it's kind of all the same thing, just a different way of saying it.

Samantha Mabe
Yeah, there's, I feel like, especially if you've been in the online space, people are talking about marketing funnels, like they have to be really complicated and they don't like you're really just trying to get people to know about you get people interested, and then get them to give you money for something that you offer a service a product, of course,

Molly Cahill
yeah. So my funnel is accomplished through my email list, which is what I, you know, encourage for a lot of people, but even if you're just starting out can be something as simple as you know, someone getting to your website, and then you know, you having like a book now, button like that can be a funnel, a funnel can be as simple as that, I guess, is what I'm trying to say. Okay, so talk about, let's talk about why you feel like it is such a like important part, or the most important part of your marketing funnel.

Samantha Mabe
I say that because anytime I have known somebody to want to work with somebody, especially if it's going to be at an investment of time and money, and you're getting up close and personal with them, they are going to come to your website, it doesn't matter whether they found you on Instagram, or their mom recommended you or somebody in the Facebook group for their community said you were great. They're going to come to your website before they make a decision, because they want to see what you're all about. They want to see where you're located. They want to see kind of who you work with. And so all of that is on your website, because I think people see that as a real sign of you're a professional business, you're trustworthy, you are not going to just skip out on them or they're going to end up in some really sketchy office somewhere. They know based on what your website presence says whether or not they're going to trust you with their money and with their health.

Molly Cahill
Yeah, so I'm definitely I definitely don't want people to think you have to be a perfectionist when it comes to things like your Instagram feed because that's something that's being updated. Like, all the time, when it comes to your website, there's like an implied level of like, oh, this is a crappy looking site. This is a crappy service. And it's just just true. It's just the truth. Oh, yeah. So

Samantha Mabe
or, or this site is really outdated? Are they even still in business? Oh, yeah, that's

Molly Cahill
a great point. Yeah, I've seen that or like a headshot from like, 1992. You know what I mean? It's like, okay, like, I don't like then you walk in and you're, either don't even recognize the person. So I don't know if we want to just like quickly talk about the aesthetics first, and then we can talk about more of the the nitty gritty part. But I know personally, in our like Instagram, we always recommend that our clients have a professional photographer come in cap share, you actually doing the thing you say you're doing, I'm sure, I don't know, kind of what tips you would have for websites, when it comes to personal branding,

Samantha Mabe
I think a lot of them are going to be similar. So if you can have a professional photographer, that's going to make a huge difference. As far as your website goes, we don't need pictures of your roller table and your adjustment table, we want pictures of you actually serving your clients, we want to see what you're doing. So that makes a big difference. As far as the image quality, the lighting, just making your space seem welcoming. And then the biggest thing you can do, no matter where you're at in designing a website is just make it clean, and simple and easy to read. So we want a lot of whitespace. We want our buttons to look like buttons and be really easy to find. We want our fonts to be big enough to read. So that when somebody comes to their the site, they're not distracted by everything that's going on, because you thought you needed to throw everything out there, you just wanted to try different things. We want to make it really simple. And the best way to do that is to make it clean, and just have a really good flow in the design.

Molly Cahill
Yes, and use those beautiful script fonts very sparingly. Yeah. Love me in a good script font, but they're really hard to read. And then contrast is like another thing my mother in law pointed out to me, she's like, our old eyes can't see that. Like, you need to have some good contrast on there. Since I took a button, like you said, and then mobile, do you want to talk about like mobile versus desktop?

Samantha Mabe
Yes. So I have looked, my clients have at least 40% of their traffic on mobile, it gets even higher if you have like an in person local service, because people are looking for you, when they're like just out and about and they're trying to find somebody close to them. So you need to make sure your site is mobile responsive. Most platforms will do some of that automatically. So your job is to go in and just make sure that everything is laid out in the order it's supposed to, nothing is overlapping, none of the fonts are too small, or that the contrast isn't high enough. And just give it a quick glance to make sure that when somebody comes to your website on mobile, they're not having to zoom in or, you know, get to the menu that they need to. And most platforms make that fairly easy to get a start on it. But you always have to double check, because it seems like there's always something that does not work the way that you think it should.

Molly Cahill
Yeah, or scrolling, like left to right. Like nobody wants to do that. And then the other thing, I mean, my background is actually I started out in journalism and newspapers. So the term it's an old term, but above the fold. So if you think about an old school newspaper, and you you know, a newspaper was folded in half, right, what was on that top half, it was the headline. The headline was not underneath where the newspaper was folded. So the same thing goes to mobile ad and desktop, but it's really hard to have all your media stuff really download on desktop, you just have a really poorly designed site if that was the case. But on mobile when you open your site on mobile, you want to have like the meatiest, juiciest information visible right away without having to scroll down to quotes though,

Samantha Mabe
and you want to stake I see a lot of people make is they lead with the service that they offer or their location as the headline, oh, we want to use the headline to really address what our clients are struggling with and the transformation they're gonna get. And then in the subheading. That's where I tell people you know, that's where you can add. I'm a chiropractor in Richmond, Virginia. Location is important. The type of service you offer is important, but that's not what's going to draw them in and make you stand out from everybody else that they find in their area.

Molly Cahill
That's actually your free resources in it. The Oh, yes. So talk about that.

Samantha Mabe
Yeah. So I have a headline writer that's like an AI powered app that you can enter a couple it little bit of information, and it spits out some headline options for you. And I also have a website audit that I have done comparing like a before and after and walking through websites to show you the improvements that you can make. And especially in that top section, that's where I see a lot of things that we need to make updates to.

Molly Cahill
So a question I get a lot is like, what's the best website provider and I really feel like in 2023, they're all getting, not saying they're equal, but they're all getting from an SEO standpoint, I feel like they're all starting to kind of level out what made you choose Squarespace and Kajabi as your primary platforms.

Samantha Mabe
I saw when I started working, I was like hand coding things, and I did not enjoy that. I found Squarespace is awful. And most people don't need it. Because they just don't have that robust of a business. I found Squarespace and I really liked it because you have a lot of flexibility in the design. But it's still really easy to update. So it's easy for people to add blog posts or change out content. And there, they also have integrated, they have their own email marketing, they have their own scheduling, so you can kind of get everything that you need. They do ecommerce, like you can do so much on that platform in one place. I offer Kajabi. Because I do have a lot of people who have courses, and then they want websites for those. So I don't recommend Kajabi if you don't sell a course, because it is more expensive than some of the other platforms. But if you have a course, and that's where you're trying to lead people to, you can design a website there to keep everything again in one platform. So it's just easier to manage and you don't have as many expenses for the different things you're piecing together.

Molly Cahill
Yeah, I used to be on Squarespace forever ago. But I switched to WordPress a couple years back. So um, WordPress, and kartra is where all my course email, affiliate stuff, all my like opt ins and landing pages and all that SynCardia. So I feel like they're all kind of like I said, becoming more the same as it used to be. Alright, so let's talk about the kind of like the customer journey and how you talked about having that simple website, how it makes it easy to convert the right fit leads into clients. So tell me what you mean by that.

Samantha Mabe
I look at websites. And I think the easiest way to think about it is it's a journey, so they land on your website, and they're gonna move through and ultimately you want them to take action that might be booking a consultation, it might be submitting a form to get onto your client calendar, whatever that looks like. And we're not going on an epic quest with like side quests and everything that we have to figure out, we want to move really quickly from point A to point Z at the end. And so I tell people, you really just need four pages on your website, you need a homepage that's gonna catch them when they land, they're going to see exactly what you do, they're gonna see everything you have to offer, you need an about page that tells them about you and your practice, possibly your team and how that connects to them. Then you need your services page. So you're obviously going to tell them like what you do, who you work with, what their options are. And then you need that contact page where they can book the call, they can submit a form so that you call them back however you do that. And if you can lay those four pages out in that order, that's kind of how people travel through a website, then you're gonna give them everything that they need to make a decision and you're gonna make it super easy for them to stay on your website instead of getting lost and confused and bouncing off to something else. Okay, Cena score again, home home about services and contact.

Molly Cahill
Okay, awesome. Yeah. And then on out if you want us to kind of talk about bounce time how that's really important for search engine optimization to

Samantha Mabe
Yeah, it is. So bounce rate is when somebody comes to your site, how many of those people are leaving without going to another page. And so what we want to do is send them to the next page of our website to reduce our bounce rate. Google looks at that because they assume that if somebody clicks onto your website, and they leave from the same page they started then you were not providing them the answer that they were looking for. So this is the problem. If you have a one page website, there's nowhere for them to go. You want to give them links that are going to keep them on your website a little bit longer and move them through for both the SEO ranking, but also because that is what people kind of the journey that they expect to go on. When they go to a website.

Molly Cahill
You've got me thinking, I'm like, Oh, crap is my because Okay, so I have the pages, but then a lot of the links on my navbar go to a Carter Page. So does that. That would be a bounce, right? Because it wouldn't be? Yeah. What if it's a redirect? Is it still a bounce? No, I don't know how that works. To look into that, I don't know. I looked into one time, like doing a subdomain and all this stuff. But truly when it comes to, and I'm sure you teach this too, I don't want people to get like too bogged down in the traffic piece. Because I learned this from my friend Kate korsmeyer ages ago, it's like, when you're like a true blogger or true like influencer, you rely on traffic to pay view for you know, affiliate link clicks or respond. Like if you have like ads display ads on your on your site, like you obviously need the traffic to get more money for the edge. Most of the businesses we're working with, you don't need that sheer amount of traffic that the bloggers asked us the word bloggers, which is not really an accurate term. Because I mean, everybody kind of needs a blog, I think for SEO, but I just mean, like, you know what I mean, like the people who are getting literally their sole source of income is the content that they put on their website, I guess? Yeah, yeah, they're gonna need more traffic and have a better need a better, more robust traffic strategy than most of the people we serve, who really just need more of like a conversion strategy into becoming a paying patient or client or you know, if you have a course whatever.

Samantha Mabe
Yeah, absolutely. It's kind of like Instagram, you don't need a million plus followers on Instagram to have a profitable business, because you are not dependent on getting sponsorships based on those numbers.

Molly Cahill
Yes, absolutely. So if someone starting from scratch, or like, let's say they already have a website that they don't like, and they're like, I just want to like, you know, start over. I will say, Now, this was five years ago. So I don't know how much Squarespace has changed since then. I am a pretty tech savvy person. And I tried to do my own website and Squarespace and I ended up having to pay somebody to help me fix it. So I'm kind of just like, just call Samantha. Do you do a lot from scratch? Or do you do a lot of like the judging.

Samantha Mabe
So I do both. I do custom websites, where I do those four pages and a blog setup for people. And then I also have like a 90 minute session where if somebody needs just those finishing touches, they need a designer's eye on it. I can go in, we meet via zoom, and I just we walk through whatever we can get done in that 90 minutes to give them like that push over the finish line.

Molly Cahill
What do you feel like are some of the biggest mistakes people make other than the things we've already talked about, about like mobile responsiveness and above the fold, and like clear and simple when it comes to designing their site?

Samantha Mabe
I think the biggest thing that I have seen lately, is just having too many links. And I know we've talked about keeping it simple. But I think when we think about our business, we're so invested, we have a ton of expertise. And we want to showcase all of that. And what that translates to is we have a an about page and then we've got three links under it. And we've got a services page, and we've got like five links under it. And we've got our contact page, but they can also go to the FAQs or schedule an appointment or here's the insurance. And people are going to get confused when they have to make a choice about where to go. So as much of that as we can combine that really helps other people to easily navigate our websites instead of getting lost in the choices that they have to make as far as like okay, well, if I need an answer to this, which page do I go to. And then the other one that I've seen a lot of you mentioned it is contrast. There are a lot of templates out there that use a nice light gray font, it looks beautiful, but does not have high enough contrast for people to go and read it. Same with font sizes. We like when it's nice and small and dainty and pretty. But we it's much more important for people to actually be able to read for websites. I use a tool called its web aims contrast checker, you can just use contrast checker, you put in your background color and your text color and it tells you whether or not it passes accessibility guidelines at different sizes. Oh, I

Molly Cahill
love that. Yeah,

Samantha Mabe
so that's it's a really simple tool. And sometimes it surprises me as far as like what does doesn't pass daily things, especially when you get into like, the pinks, the yellows, or even like the TEALS a little bit sometimes because they sort of accessibility guidelines are laid out. So that contrast is high enough for pretty much anybody who wants to come to your website. So that is a really nice tool that it shows you and the bigger the size of your font, the less contrast it has to have because it's already larger.

Molly Cahill
Okay, I'm gonna have to check that out and see if mine passes the test. I feel like it should just because I have a lot of like white background. But still, I mean, you never know. Um, so two more things I want to talk about before we wrap up and one is often to your email list on your website. And the next is going to be SEO. So if I'm getting outside of your like wheelhouse, just let me know. But yeah, I thought so I just want to make sure. So I know. So again, going back to my friend, Kate korsmeyer. She actually quit social media three years ago. And she relies on traffic via SEO to not in mass, like, like we talked about, like the blogger, but to get opt ins to her email list. So what are some ways what are some like strategic things we can do to utilize our website to get more opt ins for our email list?

Samantha Mabe
Okay, so I like to have your opt in, in three places to start out. Usually, most people will let you put an announcement bar or some kind of colored bar near your top, that's a great place to put your OPT in just like a quick sentence about what it is. Everybody's gonna see it when they land on your site. The next place I like to put it is on the homepage. So after you've done your headline, your mission and kind of like the different ways people might be interested in working with you, you want to include your opt in. So sometimes that comes right above the footer. Sometimes there's testimonials after that, just depending on how long your pages I think the key here is to not just tell them subscribe to my email list. You want it to be compelling. So tell them what you're giving them. Tell them what the actual outcome is going to be. So that they see why give you their email when we all get hundreds of emails a day sitting

Molly Cahill
it yeah, if you're listening, because I'm thinking or shaking my head, I feel like so many templates to like, stay in the know, I'm like, nobody wants to stay in the know, what am I? What do I say? I'm really gonna need a whole other podcast episode about like, people don't want to sign up for your newsletter, or people don't want to get on your email list. People don't want to stay in the know people need to give them a reason. That's why I usually like to have some type of free download or lead magnet of some sort.

Samantha Mabe
So you're gonna have it there. And then you also want to have just a really simple form in your footer. And that one can say like, sign up to my newsletter, because that's really just catching the people that have gone all the way down. Once you get down there, people understand like, Okay, this is a sign up for an email, I want to stay in touch with her because I've invested this much time on their website. So those are the best places to put it. And then you can also have, like a, you can include it on blog posts, that's a really great place to put it, especially if your OPT in is relevant to the post. So I like to do it there. The one place I don't like to have a newsletter signup is on your services page, because your goal there is to get them to reach out to you to actually work together. And so we don't want to give them an option to kind of like Oh, back off, if they want to find out, they will find it. But it's kind of like it's almost like a sales page where you you eliminate the distractions that are gonna take them away from making the decision you want them to.

Molly Cahill
Yeah, that's smart. How do you feel about popups,

Samantha Mabe
I am not a huge fan of popups was because they don't work well on mobile. So usually what happens is you design a beautiful popup on your desktop, that's how you see it. And then when people come to your mobile site, either they can't see the X to close out of it, it takes up the whole screen, something makes it so that they can't actually get to the content of your website because of that pop up without giving an email address, which they may not want to do. So if you have the ability to only have your popup display on desktop, I think it's fine. But if it has to be on mobile, and you can't be very deliberate about the design, then I would say don't use them.

Molly Cahill
That's so funny. You say that because literally I have like an unread message in my slack right now from my online business manager. She was like hey, something about she had a question about the pop up she's like we don't have a pop up active right now. What do you want? And to be and I totally didn't think about that about with me, because I don't see the pop ups because once you have come once, what does it once you've already been to the site or once your cookie it in? How does it know it's

Samantha Mabe
it most of the time, if they close out of it or they subscribe, especially if they subscribe, it won't show that to them again for like 30 days or you can make that setting. So like if they've subscribed, it won't show them that your computer is smart, it knows all these things. It's not going to keep trying to get somebody to sign up for your email list if they're already on it. So a lot of times we don't see it, you have to like go to an incognito window. Mine is a guest and that we just don't remember to do that part.

Molly Cahill
Yeah, that's so I'm so glad I asked you that because now I need to make sure because I'm sure with WordPress, there's a way to disable for mobile users. But that's really smart. You're right, because I've I've like as a I still use Pinterest a lot to just look up. Like last night I was looking up. My husband's building my daughter like a little playhouse underneath the stairs. And so it's like I love going to the blogs and seeing all of the ideas. But you're right when the pop ups on mobile, you're like, oh, like Get it. Get it? Yeah, that's so true. Okay, I remember I remember that. Okay, let's wrap up with the nitty gritty of SEO. So can we just give people up? Do you follow? Sharon says so on Instagram? Yes. Okay. I love her like I'm five. Yeah, give us a give us a Like on five SEO lesson.

Samantha Mabe
All right. So I'm not sure my four year old would understand this, because eighth grade. SEO is search engine optimization. So my friend Brittany Herzberg says it's the way that you get to be the answer to the question on Google. So when somebody Google's something, whether it's I need some, like a photographer in this location, or why does my toddler like to throw things all over the place? You want to be the first link that pops up with the answer. And so SEO is the way to do that organically. It's there's no paid ads, there's no paid traffic. It's all based on the keywords that are on your website. So what happens is the content you put on your website tells Google what you're all about. And then Google says, Oh, well, this person is, is looking for a website designer. I know a website designer, she talks about it all the time on our website, I'm gonna put her in the top of the search results that somebody will see.

Molly Cahill
Yeah, exactly. And I know now it's, they've added a fourth letter, but the criteria is EA T. What's the fourth letter? They've added? Do you remember? No. It's expertise. authoritativeness, and trustworthy or timely, timely or trustworthy? Go back and listen to the episode I did with Cynthia, for Digital Blue, my cue it's a whole SEO episode. But um, basically, it's gotten harder for people in the health and wellness industry without I'm putting the word credentials and quotes because I don't mean to diminish someone who's, you know, let's say you don't have credentials, but you've managed to reverse your own PCLs symptom. But if you don't have like, MD rd, any of those more recognizable credentials, it's harder to now rank on Google as being an expert and authority in that subject matter. Which is good and bad, right? Like, it's, I can see why that happened. Because it's like, alright, we don't want some random person being like, hey, go drink. You know, I don't know, something bad. could drink some bleach, because this is hot here. And people are like, oh, and like that. That's like ranking on the first page of Google. Right? So yeah, it is, like I said, it's a way to kind of keep the consumer safe in a way. But then also, I could see how it could be seen in a negative light as well as kind of like gatekeeping. Like, who are you to decide what we get to see and not see. So that's just a note, usually like with with the chiropractors, and I don't know how, what you I do work with some naturopathic doctors, but do you feel like the nd credential is widely enough recognized that they it helps with that

Samantha Mabe
are looking specifically for, like natural health or functional medicine? It will, but Google's always going to prefer the, what they like to call as like the scientific research, somebody told me that you tried to use chat GPT to write a page for their naturopathic practice and it just kept saying, naturopathic, naturopathic is not like an approved site.

Molly Cahill
Aha. So It's funny you said that because I, we just got I mean, we have a bajillion chiropractors as clients. But we just got an applied kinesiology client chiropractor, which is, I don't know, are you familiar with that? No, doubt it. It's chiropractic, but it's a very specific, it's like the muscle testing and all that. So I was like, let's just see what chat GPT has to say. And like you said, every single thing have disclaimers like this is considered pseudoscience. So I literally, I think I ended up telling chat GPT assume anecdotal evidence or something like that. I don't remember what I said. It's assume anecdotal. I am a chiropractor. Practice this. My anecdotal evidence shows this. I mean, it's like, it's still hard to throw in that disclaimer, like,

Samantha Mabe
there's definitely a bias. And I think that's where, you know, mentioned, you mentioned, blogging is really important for SEO, because that's where we get to, like, answer those questions more in depth. And if you can write blog posts that are going to answer people's questions, it will help your ranking. Even if you're kind of fighting against a little bit of the bias of the internet and AI.

Molly Cahill
Yeah, you know, one thing I'm having trouble with, I'm like, selfishly using this time to pick your brain is because I don't just work with same with you, right. And so I don't know, if you've cracked this code, you and I work with very similar audiences. And it's hard to figure out, what is that term that people are searching for? Because if I'm a massage therapist, I'm not going to search, health and wellness website creator or health and wellness, Instagram marketer. And so it's like, yeah, health and wellness is like the general blanket umbrella term. But I've been advised, I need to have like different sections on my blog that are like, chiropractic marketing, because like, I would love to eventually rank for chiropractic marketing, just mean, it's about 80% of my clients. But because to be totally honest, if you look, if you just Google chiropractic marketing right now, the people who are ranking there. Yeah, it's like the most mass generic websites to say, Yes, I figured, right. I figure and I know, some amazing chiropractic website designers like you, like me, and we're the ones that need to be ranking. But I'm like, I'm not going to get there. If all I'm saying is, it's kind of like the whole topic of niching down, right. It's like, I don't want to just serve chiropractors, because I do like still having like the other modalities. But I don't know if that's something you've seen in your marketing, where it's like, okay, I need to create content on my blog. That's just for chiropractors, and then maybe some it's just for health coaches, maybe some it's just for life coaches, just to kind of capture that keyword. I don't know.

Samantha Mabe
Yeah, I definitely do that I have. I like I, when I do, especially like a portfolio blog post where I'm talking about a new website I'm using like, this is the industry that they're actually in love using those keywords, I think it can also help on like a services page to say like, these are the types of people that I work with are some of my clients, they've been massage therapists, they've been chiropractors, they've been naturopathic doctors, because like, I did update my site title to include health and wellness. But I can't have an entire list of every modality in there that that might look like. So it is I think it's you have to pick and choose. I feel like there's not one term that everybody's using. And so it's kind of trying to create content that's going to speak to specific people and just kind of rotate through it. Or say, in this season, I'm gonna focus on this type of client, and then I'm gonna go to the next type of client next quarter and just kind of build it up over time. Yeah, and

Molly Cahill
to put this in perspective for the listeners, it's, it's something that I've been teaching forever or not just me, but like everyone, it's people aren't googling. So if you're a health coach, women aren't googling how to live their best life. No, you know, and I see that as a lot of health coaches taglines, like, I help women get back to vitality and radiance and like, what does that mean? Like, am I not vital? Am I not? Right? I mean, maybe, I don't know. So that's why it's really the same thing applies to like, what Samantha and I have to do with our specificity is you have to call out those individual. It's like, yes, sell them what they want, give them what they need. So it's like, yeah, they want a solution to their acid reflux, or, you know, the fact that they can't sleep, or, you know, they're acting in an energy slump, like that's what they're actually Googling and those are the keywords that you need to be actually calling out on your website, in your blogs and Add on your Instagram posts. And then once they become a client, then you can give them what they really need, which is this like general umbrella of just vitality or whatever you want to call it.

Samantha Mabe
I think it helps to just listen to what people are saying, maybe event. So I like to go into like my mom's Facebook group for local moms look at what they are asking for. So if they're looking, and they may say something like, I'm looking for a chiropractor, and they're gonna say, because my back hurts because I sit on my chair all day, like, that's a really good place to do easy market research without having to actually like get on the phone with somebody. And then the other thing to look at is, if you do like an intake questionnaire, when somebody comes in, look at what they're saying, brought them into your office, yes, those are going to give you more of the words people are actually searching for.

Molly Cahill
Yep, I had a gal A while back, say like, look at your reviews and look at the language that people in your reviews are using. Because even like if you're more of vitalistic chiropractor, I'm not saying you have to only promote pain, because that's not the type of patients and clients you want. But if you can still speak to that pain point, no pun intended. And bridge the gap between like wellness care, in your marketing, and then once they get in the door. There's a way to do both. I feel like there's a way, it's really hard to speak to stress as like a pain point because stress can manifest in so many different ways for so many different people.

Samantha Mabe
And the other thing, so I just was listening to somebody talking about this, is testimonials are starting to rank higher on Google as well as looking at what other people are telling you. And not just a Google always likes itself. So if you get a Google review, they like that, right. But even on your own website, they like to look at what other people are saying about you, instead of just what you are saying. So if you can include testimonials, if you're allowed to do that, that can be really powerful on your website as well.

Molly Cahill
Okay, that's really good to know as well. Yeah, I have some tuna. I'm just like, maybe I need a whole cage.

Samantha Mabe
Just don't put it in your main menu.

Molly Cahill
Oh, okay. Why not?

Samantha Mabe
Because you don't I mean, what's your testimonial page is gonna do it's not gonna convert them? It's you're trying to do it to showcase all you do. I like to do I have a testimonial page. It's kind of just on the back end. So people can Google that they can find it. And then make sure you add a call to action to actually learn about working with you on that page, too.

Molly Cahill
Oh, yeah. Yeah, for sure. Like I I've done it before, like fuel results like these, you know, get Yes. Okay, Samantha, this has been super helpful. Tell us again, I know, you mentioned your free resources. But you just want to briefly talk about those again, and how people can find you.

Samantha Mabe
Yeah, so I, my website is lemon and the si.com. And you can get the website review there that I'm walking through real websites, and really kind of showing what we can do to make small changes that get you more clients onto your calendar. And that is at lemon in the sea.com/website review. And then I'm also over on Instagram at lemon and the sea.

Molly Cahill
Awesome. Well, thank you so much for your time. And also I appreciate you. I know we've had to reschedule. That's our vision of you being patient with me. And I hope you have an amazing day. All right,

Samantha Mabe
thank you.

Molly Cahill
Thank you for listening to holistic marketing simplified. This podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs or whatever is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. So you're ready to get started on your Instagram marketing journey. Or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27 So all you have to do is head to Molly cahill.com/private training and based on the reviews I've had so far, I know you won't be disappointed. I'm really proud of this training. And I know personally I've bought 2737 $17 products before and felt like I really didn't get that much out of it. I guarantee you you will learn something from this five episode, private audio feed. So again, it's just Molly Cahill that comm slash private training and it'll also be linked below in the show notes. I cannot wait to hear what you think. And hey, you know every podcaster at the very end of their episode asks you to rate and review their A podcast. Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day two, leave me a rating and share this on your Instagram stories and tag at Molly a K Hill. That's c h i ll, I would greatly greatly appreciate your support. I truly appreciate you so much. I know your time is valuable and I can't wait to see you in the next episode.

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