What’s Working on Instagram in 2025 [Episode 128]

Hi, welcome back. You know how I keep saying it. This episode's gonna be super short and then it's not. Listen, I have a problem. Okay. I like talking to y'all. Uh, this one actually is going to be short. It's going to be about, basically, I hate to use the word trend because is this a trend? I don't know. It's just kind of like, thankfully, in my opinion, what we're seeing work on Instagram right now, and I'm gonna dive into that, like I said, in a very short episode.

Before we get into the episode, I wanted to make sure that you saw my brand new offer, which is called Grow and Delegate Your Clinic's Instagram. It's an eight week sprint with me. It is a live cohort. This is the first time I have taught my curriculum live and I hate to don't let the word curriculum be like, I don't know.

I feel like I should be, I feel like a college professor when I say curriculum. But this is the first time I have taught, um, everything from start to finish, step by step, live in a long time, and I'm very excited for this new program. All of the details can be found@mollycahill.com slash sprint. You can also DM me the word sprint, or the link will be in the show notes, but here is the quick and dirty.

I'm only taking eight people. At the time that I'm recording this, I have already filled one spot and I haven't even started promoting it yet. I have not emailed my list. I just messaged somebody who had told me like this offer was modeled after multiple, multiple, multiple people telling me that this is what they wanted.

So if you're somebody who has a hard time, like sitting down to watch prerecorded videos, like you prefer the live interaction. I have paired down everything inside the, the holistic Marketing hub into eight one hour lessons. We're gonna deliver them live. We'll start out by, uh, talking about your messaging and scroll stopping hooks, and we're gonna learn about, um, how to use hashtags and keywords and how to create reels and stories and carousels and.

It's not just gonna be like a 30,000 foot view. It'll actually get into like the tech as well, like, like literally what buttons to push all the way to. Like I said, the more broader overview of strategy. These are all the proven things that we have found to work inside of our fully booked Instagram management agency.

Look, we aren't like teaching you to be content creators, okay? We aren't teaching you to be influencers. There is a little bit of a difference and a nuance when you're trying to grow a local audience. Not only will I be addressing a lot of the common mistakes I see a lot of you making on your Instagrams, like for the fact that many of you just like to hide behind educational only content or post graphics that say Happy Donut Day.

We're going to, like I said, dive into all of that. What's cool is that we'll culminate at the eighth week with learning how to batch create. Two weeks worth of really strategic content using my, uh, patented content ecosystem. So, like I said, we, I have this proven way of rotating content is not difficult, and that's what I'm gonna teach.

And I will actually be like, you'll submit two weeks of content to me and I'll review it all. And then as a bonus for this very first cohort where I'm going to do an additional set of reviews, so an additional set of like two weeks worth of content reviews. You'll get access to me every week. You'll have homework assignments and that by the time the eight weeks is done, it's not like, oh, here.

I've got all this knowledge. It's like you'll actually have it like done as you go, like step by step, which is really exciting. So I just think it's really rewarding big dopamine hit to see that progress as you go. So this was mainly created to be like a team member, staff member, front desk, ca, va, you know, assistant, whatever.

Um, whether they are in person in your clinic or virtual to take it on your behalf. So that you, as the practitioner can get social off of your plate. Now, when I say off of your plate, my disclaimer is obviously your face still has to be in the videos and the photos, right? And like you still need your voice, but I feel like so many of you're trying to just take on way too many things yourselves.

And so. If you've got front desk Susie, who you're like, oh, Susie does our social, and if I were to talk to Susie about it, she'd be like, yeah, they told me that like social's part of my job description, but I don't really know how much they want me to post. How much should I post? What should I post? All of that.

Like I said, it's literally like I am giving you an SOP for your clinic's social media. In fact, it's actually gonna be one of the bonuses that came to me last night when I was in the shower that I'll include an so an editable SOP for your clinic social. So just go to molly kayhill.com/sprint or dm me the word sprint for all of the rest of the information.

And like I said, I'm capping it at eight people. I feel a hundred percent confident it will sell out. I have actually like no doubts that it'll sell out. So just imagine we're gonna start right after Labor Day. If you're not in the states labor day's, like right at the beginning of September. And within eight weeks, you'll have your own in-house content creator installed, ready to go.

Okay, so let's dive into this episode. What's working on Instagram right now?

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things easy in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a I get to more dream patients and clients. Yes, please. My name is Morgan Adams and I am a holistic sleep coach in Richmond, Virginia, and I listen to the Holistic Marketing Simplified podcast, so this is super exciting to me.

This is just such a brush of brush, breath of fresh air, and it is casual uncurated content. It is like we aren't seeing as much like really highly polished, highly edited, you know, graphics that you could tell took a long time to make in Canva. Hold on. I should have disclaimed this disclaimer. There are still accounts here are going crazy with highly edited videos and beautiful Canada graphics.

We are still using Canva graphics for our clients. So this is not a, I have all these templates and now I have to get rid of 'em. Molly, no, no, no, no. This should be a breath of fresh air for you that like, yes, you can still mix in that more polished content, but the reason, this is my opinion. TikTok blew up as much as it did is because people, and I'm not even on TikTok, but people were treating TikTok almost like people on Instagram do their stories, like they Instagram stories like not fancy, not curated, not overly edited, not worrying about what your hair, makeup, and lighting and sound look like.

Like I'm in my Miss Messy kitchen or in my car, like, please don't film while driving. That drives me insane. Do not film while driving. Good Lord. But I just mean like I, I film in my car all the time. Like just like sitting in the driveway or in a parking lot. Yeah. Just like it makes people feel social media is social.

That is the key word. What we are seeing is this casual uncurated content, kind of back like everything was back in the beginning. I'm 38, or, gosh, no I'm not. I'm 39. I remember when Facebook first came out, you know, we'd have our digital camera and we would just upload that whole sim card, that whole puppy up to Facebook album.

We didn't really call the photo. I mean, maybe you delete some of 'em, but like for the most part you just were like, here's this Grady blurry dark picture. Please don't misunderstand me. I still think I've got a couple. Um, I have an episode about hiring a professional photographer, which is still to me, um, at least once a year.

A non-negotiable is to have a professional photographer come in so you can get really good high quality, well-lit images for your website, for your Instagram. Take some video. While you're doing that, for reals, I am just saying here's kind of what happens psychologically. Okay. And I think when I explain it this way to people, it makes so much more sense.

Let's say you batch, batch created like tons of content ahead of time and you've got this beautiful Canva, and even if you didn't, okay, you've got this beautiful Canva graphic and you post it and, and people might talk back to you, right? It's like I said, this is not a, this is not a hundred percent rule.

That's like always, because I posted a really pretty carousel about my pinned posts, I don't know, a month or two ago, and it actually went bananas. I'm just saying in general, think about it this way. Okay. If you post something that looks like it was made natively right in the app from photos, from your camera roll that are just more casual behind the scenes look at your life.

People will automatically in their brain, whether they consciously think this or not think, oh, she's here with me right now. I'm going to leave a comment because it feels like she's going to talk back to me. She's here, or he's here. Whereas if everything is pre-made and highly polished and highly edited and perfectly curated, you're like, Hmm, this subconscious signal in their brain is like, Hmm, I bet they're not here.

So I'm not gonna leave a comment because this looks like it was pre-made. This same thing applies if you talk about yourself and the third person. So I get it that as a clinic account, you're probably like, Ooh, I need to look super professional and I need to have on my logo and everything needs to be perfectly on brand and perfect.

And then you write your Instagram post and you're like, Dr. Molly. We'll be out of office, you know, next week. It's like, I'm not gonna reply to that 'cause I don't think that you're the one actually posting it. So I wanna say I will be out of office next week in my content, because then people are more likely to talk back to you because they're like, she's here with me or he's here with me.

And so I want you to just open Instagram and kind of look at the content that like draws your eye in your life. It's, it's the content that, like I said, feels more. Like, I just think after years and years and years, I've perfectly polished everything and kitchens that look like they belong, you know, in a magazine and all of the stuff that, and now, especially with the huge surge in AI and AI generated images, we, there's even AI generated videos you can't even tell is real or not.

There's even tools in Instagram where you can. Let's say you're posting a photo and it's in your kitchen, but there's like some clutter on the counters, you can actually use the AI tool to take out the clutter. So with all of this fake shit, people are craving real human interaction. That is why I also really like you to double down on specificity and authority in your language because like I was auditing some client content, um, for our agency last week and I was like, Hey, like this is a good first try, but this post is so vanilla because it was clearly like three tips for staying hydrated this summer.

And it was like very basic tips, right? People are like, oh, Chad, GBT is feeding me this. This is a pretty graphic like Dr. So-and-So's not here. This was like all pre-made just so they could pump out some content. Whereas if you're like, Dr. Molly's tried and true chips for staying hydrated this summer, don't miss number three.

It might surprise you. Or I learned number three, the hard way, or something like that. Like that is way more compelling. 'cause you're like, oh, like she's actually giving me her specific tips. And then if you're using some fun pictures from your camera roll, it's like, ugh, they are here with me right now.

There is a way that you can make carousels right in Instagram. It's a little clunky. I, I won't lie. It's, it's a little clunky. It is not super intuitive. Even I had to push a whole bunch of buttons to. For example, if you want to save the draft that you're working on, there is no save draft button, so you have to hit the back button like you're gonna exit, and then it will ask you if you want to save your draft.

So a little scary. I did just teach if you're a hub student, I just taught this in full, taught you how to make these carousels. The episode I'm talking about today applies to all your content reels, carousels and stories, but I really am loving these really like uncurated behind the scenes, um, carousels.

I'll link the one I did that performed really well in the show notes, like I said, just so you can kind of get a visual of what it is that I'm talking about. Anyway, the whole point is the more you can show your face, your personality, your real life, the messy behind the scenes, or maybe you're not a mess, maybe you are somebody whose kitchen's always like spotless.

Like I'm not saying be somebody you're not. I'm just saying people wanna see the real you. People are fed up with, with accounts that make them feel bad about themselves because they're like, wow, I will never achieve that level of perfection. So lean in. Like I said, I used to always say quality over quantity, and now I say quantity, cates quality.

Because the more you look at it as a playground and you're just, like I said, like I'm not saying like pump out content until you're burnout. That sucks. I'm saying like the more you're just not afraid to just post it and just play. Like, you're gonna have so much better results than someone who's like, oh, I've gotta get this thing exactly perfectly right, perfectly edited before I.

Posted. So yeah, like I said, check out the show notes. We'll link this carousel so you can see it. Like I said, if you're a hub student, make sure to check out the training on carousels that I did if you didn't catch it with me live. And because it is social media, this is also another reason that Instagram or meta.

Makes it really hard to pre-schedule and batch reels. Uh, especially it's a little bit easier to, um, like pre-schedule and like meta business suite, like if more static posts like carousels, but it's really hard to properly post a reel ahead of time. Like you really can't, like they, they just don't make it easy for auto posting.

And that's, that's why it's because they don't want everything pre-made months and months ahead of time and just scheduled out. They want social interaction. They want to know, okay, if this person posts this post, and when I say they, I'm talking about Instagram. Someone posts this post like we want a conversation to take off.

And if this was all pre-made and the actual person on who owns this account is never actually on the app, then they don't have any incentive to show your content to a whole bunch of people. And I'm not saying this means you can't ever like pre-match or, or pre-schedule. We schedule out content for our clients for one month at a time.

We also manually post everything even though it's scheduled out, and we still take time to engage with other local people in the area. I talk about engagement on other podcast episodes, so again, like I said, if, if Instagram it is social media, if they wanted you to pre-plan and pre do all of this, um, stuff and never actually get on the app, then like it would be designed very, very differently.

I just want you, like I said, this is your permission slip to be a little messy. Like I said, people want to see real humans. It's what we're craving. I would love to know what you think about this quote trend. Um, like I said, I, I hate to call it that, but you, you know what I'm saying. Um, so yeah, so send me a DM and let me know what you thought about this episode.

Hey, if you haven't reviewed my podcast yet, please, please will you. If you do it on an Apple podcast, that's the easiest. That's the only place you can leave a rating and a review. I hope you'll have a fantastic rest of your day wherever you are tuning in from. Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast?

Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram Stories and tag at Molly a Cahill, that's C-A-H-I-L-L.

I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.