Zero comments on Instagram? Try this [Episode 160]

Molly: Hello friends and welcome back to the show. This, uh, week is gonna be super short because it's just, I like, um, I got some feedback that y'all really like the shorter episodes because they're super actionable. So today's is going to be something that you can implement on your feed, on your Instagram page like today.

If you are feeling like you are not getting any comments, like if you feel like your page is just like dead. It's just like one really simple type of content that you can incorporate. So if that is, you know, resonating with you. Then let's dive in.

Hey, welcome

to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hanging out while we chat. All things ease in your marketing and my goal is that you shift your mindset around your marketing from a quote should to a, I get to more dream patients and clients. Yes, please.

Caitlyn Ross,: Hi, I'm Caitlyn Ross, a virtual counselor based in Rock Hill, South Carolina. And I love listening to the Holistic Marketing Simplified podcast.

Molly: Okay, so I have, I teach what's called a content ecosystem. I trademark. It is something that I have been teaching for literal years. So in this episode, I am not gonna go into my full content ecosystem because I've done that before. Like I have, um, a couple older episodes. And, and quite honestly, I think it's, it's a little, it's a lot to go into in one episode, even though I have done it before.

It's an entire lesson that I teach inside of, um, holistic Marketing hub as well as in my group coaching program, the content sprint. And I even used to have a free download around my content ecosystem, but I have since phased it out just because again, I feel like it's something that. Needs like, like, it's like it needs like the full lesson inside of my programs, the type of content that you should be incorporating.

Um, that's part of my content ecosystem. I'm just gonna, or, or what I was gonna say is I'm just talking about one type of content that, um, is in what I call my content ecosystem that you can start implementing, like literally today to get more comments. And every time I audit, so I do these, you know, pick my brain like one-on-one, pick my brain calls.

Um, if you want the information for that, you can just go to molly cahill.com/pick my brain. Last I looked at my calendar, I only had two times slots left in March, which by the time this airs, it'll probably be. April time slots available. So, uh, yeah, go to molly kay ha.com/pick my brain. I usually only have time on my calendar to do like three or four a month, so if you want one of those, make sure to go and grab it now.

But anytime I am doing one of those calls and I'm auditing somebody's clinics account and even in the hub. So if you're a holistic marketing hub student or content sprint student, I do audits regularly of your accounts. This is always, always, always one of the types of content that is missing. And a lot of people talk about content in ways that never like content rotation, different types of content that never really made sense to me.

Like I have a hard time thinking when, and you're like, okay, this is like entertaining and this is inspiring. This is educational, or like, this is attraction content and this is conversion content, or this is nursing nurturing content. Like that all makes like, it's not like that's all wrong, it's just in my brain that never really made sense.

So that's where my content ecosystem was born. And this is what we see work well for our Instagram management clients and our agency. And so this super simple type of content that you could start implementing right away is what I call can't help myself content. One of the themes in my content ecosystem is what I call engaging content.

And the whole point of this engaging theme is it's just like two illicit comments. Like it is, it is content that it was specifically posted to try to get more comments. You don't have to try to educate, you don't have to try to get people on your schedule. Like literally the sole purpose is to, um, start conversations.

So I call them either can't help myself posts or, um, conversation starter posts. So I got this idea because, um, years ago, you know, when I was still would like be in Facebook groups and stuff, which I'm not anymore 'cause I hate, I hate Facebook. It gives me anxiety. I would see these, you know, conversation starter type posts in Facebook groups.

It would be like, you know, if you could go back in time and tell your 18-year-old self three words, what would they be? And just like little things like that. And I thought, oh my gosh. And then these, these posts and these groups would get tons and tons of engagement and comments. And so a light bulb went off where I was like, oh my gosh, I need to be incorporating this type of content on my client's, uh, clinic pages.

And so we do, I would say if we, we post for our clients anywhere from 16 to 20 times a month, and we try to have two or three of these posts sprinkled throughout that 16 to 20 posts. If you're a hub student or a content sprint student, you'll know. Um, I teach you exactly how to plug this into your content plan because I teach you my way of batch creating two weeks worth of content for your practice, which I just think it's like once everybody actually goes through that lesson, they're like, oh, this is like way easier than I font.

So, like I said, if you're one of my students, then just simply, you know, make sure you're going to the how to batch. Create two weeks worth of content lesson, and you'll see how to plug this in, like very specifically on your Google Doc. These look like things. So for our pregnancy and baby chiropractors, we'll do like.

How long were you in labor? And it'll be a different colored heart for each time. So it'll be like zero to five hours is a blue heart, and then like six to 10 hours is a yellow heart or whatever. If you're a hub student, again, the, this is all available to you inside of your content library. Literally, it's a Canva template and you can just grab it and use it on your own account.

There's a whole section in the content library called engaging prompts. If you're not a hub student, um, why not? Um, a and b. I have written a AI prompt, and like I said, I'm no like AI expert by any stretch of the imagination, but I wrote an AI prompt for that. You can plug in and get your own conversation starter ideas.

Based on your own niche. And so it's, it's not a free download or you don't have to gimme your email or address or anything. I'm just gonna have my podcast editor link it in the show notes for you below. Or if you wanna just send me a DM and ask for the prompt, I can just like copy and paste it and send it to you that way.

So I'm just, remember I'm at Molly, A-C-A-H-I-L-L, Molly a Cahill on Instagram, and I'll send you this prompt. Um, so the, how long were you in labor is one example. Another example that we've done, again for our pregnancy and baby chiropractors that works really well is like, if you named your child after your pregnancy cravings, what would their name be?

We've done it for some of our doctors that see more athletes. It's like, if you could never do this one exercise again, or like, which exercise would you be happy to never do again? Or something like that. And it's like burpees, box jumps, um, lunges or whatever. And it's really, like I said, the whole, you're kind of seeing the theme here.

The whole point is to, people can't help themselves, right? Like they have to comment, they have to play along, and it really helps you build community. So not only does this help you get a lot of comments, it helps you build community. 'cause people like to feel like they belong and like they're, they're playing along with this game, right?

And everybody wants to give their own answer. The purpose of this, in terms of getting people on your schedule is. When you are posting heavier educational content or maybe case studies, if you're allowed to post those wherever you practice, whatever, those aren't going to get a lot of comments or likes or whatever.

That does not mean that you should not still post that type of content because that's the type of content that typically is just gonna have people be like, silent larking. They're not gonna be like commenting, but it's gonna be the thing that gets them to book an appointment. So these engaging can't help myself prompts or conversation starters.

Make sure that the algorithm sees like, okay, normally when this account posts, they get a lot of interaction. They get a lot of comments so that when you do post the harder hitting stuff that you know is not as quote sexy, that doesn't get as many comments, it is more likely to actually be shown to your audience.

So I've done some of these, um, conversation starters on my own. Um, I just posted one. Um, this is actually a dual purpose. Not only was it a conversation starter, but it also was like some market research for me, and it was like, what word do you resonate with most clinic, practice or office? Like I said, that wasn't just for engagement.

Like I actually wanna know that information. I've done one before that was like, settle the great debate. Do you pronounce it niche or niche? And I had like spelled it phonetically, like N-I-T-C-H or N-E-E-S-H. We help the women chiropractors nonprofit with their Instagram account, and we started incorporating these a couple years ago and their account has exploded and it'll be like, where did you go to chiropractic school?

Or are you a solo in practice? Or, dear you an associate, or, you know, whatever. And like people can't help themselves but reply, start incorporating this type of content onto your Instagram today. Tomorrow, I promise you, you will be shocked. You need to make sure that it's not something that's super hard to answer, like it needs to be something that's like a no-brainer.

Someone can answer in like three seconds or less. I have written that into the AI prompts. Like I said, that will be linked, not linked, but um, just the text will be in the show notes. Or like I said, you can DM me and I'll give you this AI prompt to help you write your own, um, engaging. Can't help myself.

Conversation starter prompts, and yeah, incorporate this. And I guarantee you you're gonna be like, oh my gosh, it worked. And even if it doesn't work the first or second time, like keep doing it. Sometimes you might have to kind of like ask a few patients or friends to like help you get it started. And just say, Hey, would you mind, you know, answering this prompt?

And then it'll just kind of be like a snowball effect. So start doing this this week, and I promise you, you will come back to me and tell me that you have gotten a lot more comments. All right. I hope you'll have a great day.

Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks

you to rate and review their podcast.

Well that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at.

Molly a Cahill, that's C-A-H-I-L-L. I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.