Episode 18: How to Prep for a Photoshoot + Why You Need One with Anneliese Elder

Molly Cahill
One of the biggest things I hear from you is that you don't have time to take photos throughout the day you're busy seeing patients or clients virtually. And you just don't stop to think, Hey, I should snap a picture of that. So we always, always, always recommend that you have a professional photo shoot done with the photographer, at least once a year. We have some clients that do it more frequently. We have some that do it maybe every other year, but you at least need to do one really good shoot a year. This is so helpful for so many reasons. Because I know a lot of you aren't working with great lighting in your office. Or maybe you're you know, don't really love your office setup if you're working from a home office. And the beauty of having a photographer is they are skilled in working with all of these things. So I know it can seem kind of overwhelming to think well where do I even start with setting up a brand photoshoot? And so today's episode is with my photographer, Ana Lisa, and she is going to go over step by step how to find a photographer, prepare and all that jazz. Bonus tip. I can't remember if I say this in the episode or not. But bonus tip, set up a tripod and do some filming while you're already your hair and makeup done. And then you've got some awesome B roll to use in your reels. So as always, I can't wait to hear what you think about this episode. And as you get your professional photos and tag me in and I can't wait to see. Welcome to holistic marketing simplified a podcast for helping moms professionals looking to simplify their marketing. I'm your host, Molly Cahill and this podcast is brought to you by holistic marketing hub, our hybrid program that supports you with personalized coaching, captioned templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish but we also bait their hook, head to holistic marketing hub.com to learn more and use code podcast for $100 off, you can find full show notes, resources and more. At Molly cahill.com/podcast. Ana Lisa, welcome to the show. You are actually my photographer when I lived in Pensacola, you did my last brand shoot for me, and they were amazing. And I'm so happy to have you. Thanks for coming.

Annaliese
Oh my gosh, I'm super excited. And I miss you. And I wish we were both in the same city so we could hang out more.

Molly Cahill
Yeah, talk about one of the things about a photo shoot is I feel like the subject has a tendency to feel awkward and even me who like I was a cheerleader, I did pageants like and I still am just like, oh God, but you do a really good job of making people feel comfortable. Especially when it's here. Where were we at like the country club thing. And then people are like peeking through the window. Like, what are you doing here? Huh?

Anneliese
Hmm? Oh, yeah, that was a blast. I feel like any session, I'm just like, 100% hype girl for whoever is in front of my camera. Even if I feel like I'm not doing a good job and like, I need to be directing more. I'm still gonna make someone look bomb.com just being like, yes, you're killing it. Keep going and keep going. Yeah,

Molly Cahill
no, you're so good. You're such a good hype girl. So that's, you know, worry. Number one to get out of the way is most photographers are like really good hype girls. And they're not just going to be like, stand there with a camera and say, Here you go. Yep. Figure it out. Yeah, let's start at the beginning. So why do you fac and I can chime in why I think so too. But as a photographer from your lens, it's really cheesy. Why do you think people need professional brand photographers. And remember, you know, we're talking to like a lot of health coaches, we got, like, chiropractors, like functional medicine, all this kind of stuff.

Anneliese
For sure. I really think any professional if you're starting your business, if you've been doing it for a while, if you just opened your brick and mortar storefront, it's really important to have these images. Because a branding session is more than just your headshots, we are focusing more on you know, your office space, if you have one, your personality is going to shine through in the pictures, your approach to whatever services you're providing your services in general, and it's gonna really allow you to connect with that client instead of just a fun headshot on your about me photo. And these images can be used on all sorts of parts of your business, which I'm sure we will continue to talk about in the future.

Molly Cahill
Yeah, and from a marketing standpoint, I just feel like it just kind of up levels, your professionalism just a bit. And no longer does Instagram have to be this place where you have a perfect pretty grid anymore. It's not about that. It's more about and I don't want this to be what they call procraft to branding either, you know, some people be like, Well, I don't have photos yet, so I can't start doing no, this is not that. Take a car selfie until you get your photos like start start with any action. Okay, so I want to just cry First with that don't don't think you've to wait until you have photos for any of this to happen. But it can really just to me, it gives this little subconscious signal, you probably don't even your viewers don't even realize that they're getting of like, it's just a little elevated. Because how many times like, let's say you're brick and mortar, and you have fluorescent lights, and you're trying to take a photo, and it just looks like crap. Like, I just I don't know how to make that look good. But that's where the genius of a professional comes in.

Anneliese
I think on top of that, the procrastinating launching any sort of business, I feel that I literally whenever I was preparing for this podcast, I was organizing my office, and I found a drawer full of T shirts, because I wanted to start t shirt printing. So I feel that and you want to know the exact thing that was holding me back not having images. So it is extremely important. And just like you said, iPhone photos are perfect to begin. And I've seen a lot of successful coaches and marketing strategists just work with iPhone photography. But I think whenever you're starting your business, it's kind of hard to put into words, what your brand statements are your voice, what resonates with your audience, who is your audience, and just going through the process of this branding session, all the preparation that you kind of do to begin with with your photographer, and then actually being really confident in front of the camera is just growing that confidence and passion for the business and proving to yourself and your audience that you are an expert and that you've invested into the business.

Molly Cahill
So I want to make that distinction. I want to go back to what you said about headshots because I think that's really important. I've had a few clients who I got real excited because they're like, Oh, my photo session is next week. I can't wait. I'll give you all the images. And then I get the gallery. And I'm like, I don't know what to do with this. Because yes, yes, y'all didn't see what Ana was just doing what she was doing the whole, like Olin Mills pose, what we had growing up Olan Mills, I don't know what it was where you occur, like portrait innovation. Very, yeah, yeah. And a few of those are fine, right. But I think you need to be like literally pretending and or actually doing the thing you do. If you do video calls, you need photos of you doing the video calls, if you adjust patients, you need photos, adjusting patients, and what we can talk about like social media releases and the legal part of it later. But I just want to make that important. When you said the thing about headshots, it's not even something I've thought about bringing up but that is super important that you don't just want to go somewhere with like a backdrop and a chair and that be your whole, right. For this type of photography we're talking about,

Anneliese
it's definitely going to look a little bit like stock photography, like if you were to Google chiropractor adjuster, you're going to see a lot of similar poses that you're going to be doing in your branding session. But it's going to look a lot more authentic, the photographer is going to direct you and prompt you to do certain things. So it looks really natural. And you can still see, you know, aspects of your personality through the images instead of like grabbing something from Google and trying to plaster that on your website.

Molly Cahill
Yeah, one of my clients, she actually does it. Obviously, she lets them know ahead of time, but she does it during normal clinic hours, she doesn't even know that's, she's like, Yeah, I just scheduled my patient to like, you know, they've all signed some type of social media release. She's like, it's so she said, it's so funny because the moms who normally come in with no makeup and you know, four day old unwashed hair and sweat with their hair curled and, and all of that. But she's like, Yeah, that's the easiest way for her to do it. But really, you can do it any way that that suits you. So I just wanted to make that distinction. But so how do people find a photographer? What's your favorite advice for that?

Anneliese
I think right now, still, the easiest way to find one is Instagram. Whether it's whether it's just using hashtag, you know, your city brand photographer, sometimes that can be a little too niche, maybe broaden it a little bit. Hashtag your photographer. Yeah, even if you just take out the brand part and you just start gazing through any sort of photographer in your area. I think that's probably the best way. Another great way is just looking at other professionals to see who they're using. And that's kind of like your firsthand review. Because if you're liking what you're seeing in those images, then it's going to most likely your images should look similar to what that that product looks like. So it's a great way to be like Okay, I like how that looks. Let's let's hire that person.

Molly Cahill
I mean, and even your Instagram is mostly like a wedding your do. So that's actually another great question. I mean, think about before, let's say you're in a small town and you're like, well, nobody around here does brand photography. I know local Facebook moms groups are always great places but a lot of that is going to be like more family photography. Is there anything I should look for when they're like, oh, this person just photographs families on the in the park. So is this going to translate I mean, I guess it depends on the person. It's probably really Yeah,

Anneliese
I think, just from like a technical standpoint, if you're seeing their Instagram and there's like no flash photography, or there's nothing indoors, maybe asked to see a couple galleries. If they're not super familiar with taking photos in an office, you know what I mean? But other than that, yeah, just reaching out to them, because I do promote it. But it's kind of like just word of mouth. So it's not on my website right now. And it's not on my Instagram. You know, that's such a

Molly Cahill
good point. Because my friend Sabrina, she only uses natural light. So if you have, she's even said to me before, she was like, you don't want me doing your brand photos? That's interesting. That's a great litmus test or like, great question to ask your photographer is like, how, you know, how are you with indoor lighting? Especially if you have fluorescent lighting? And not a lot of windows? Yes, absolutely. And you can always go outside your office, right? It's just that just kind of almost defeats the purpose of having this peek behind who you are.

Anneliese
For sure. I mean, I think having the images in your office, that's definitely important, if you notice, there's not that many brand photographers around who are familiar with photographing in that sort of an environment with no windows, a good place to look would be like a real estate photographer, they're pretty strong with like, their flash. That's a great idea. Yeah. Or you could always rent out like a photo studio. If your town is too small. And they don't have that they might have a fitness studio, like a little yoga or pilates studio. It's usually just like a plain room. And you can bring some elements from your office, the folding table if you're doing adjustments, actually, I don't know if that folds, but you know what I mean?

Molly Cahill
Some people have portable tables. Yeah, not everybody does. Okay, great point, because I've seen or have used, like, you know, like the like, cool, like brick wall, you know, and just brought some elements from their office. And so yeah, I think they're, I mean, like, when you and I did our shoot, you didn't do I've done them in my home before. Years and years ago, I did some brand brand shoot in my home, and they were great. When you and I did, we did them at a golf course. And then we went to Starbucks. That's right. Yeah, I can

Anneliese
tell you the furniture was nice and neutral. It looks very coastal. It was super bright, the walls were nice and just crisp white. There wasn't that much texture, a little bit of staircases, all sorts of fun details like that. I think if you're gonna just go in a public place like the golf course, or Starbucks, just make sure it's either like super neutral. So you can bring elements like in your clothing or your props, if you're bringing that or find something that has like your brand colors already involved. So if there's a coffee shop in town, and it's like, teal and gold, and that's your vibe, maybe see if you can shoot in there.

Molly Cahill
Yeah, I love that. And I would argue I mean, every photographer I've ever worked with has known all of these. I would always like honor where we're going to do my photos. You're like, Oh, we're gonna go here. I was like, Okay. did and it was like three miles down the road for me. So yeah, yeah. And I've done some shoots to like downtown, like when I lived in California, like Vista like on Main Street. And that was fun. Like, there was like a fountain in the sidewalk and the road. And yeah, so it doesn't have to be in your office. But just as somebody who runs 25 social media accounts, a lot of those being chiropractors, from our view, it makes our jobs a lot easier. Which means even if you're not outsourcing it, it'll make your job a lot easier if you just have these images that way. Like if you're talking about pregnancy, and chiropractic, you want to have a picture of you adjusting a pregnant woman, it just makes sure because so much of the feedback I get from my clients is I'm so busy seeing patients or clients all day, I don't think to stop and take a photo. I'm like, well, that's normal, like you're in your flow. So if you can almost batch it, so to speak, and just get them all done, then it's so much easier. Absolutely. Okay, so after we found our photographer, what can we expect from there? Like, I know, this is one of those It depends. Every photographer is different in how much they charge, depending on their experience, or where you live or how many images you get. But do you want to just give people like a range maybe? Sure, like you mentioned,

Anneliese
it's very dependent on your budget photographers experience, what you're planning on doing with the images, if there's going to be commercial work involved advertising using it on a on the cover of a book, but if we're just keeping it to social media newsletter website, typically, you can expect to spend 500 to $1,000 if you're just doing like a little two hour session. I will say I have seen depending on the location and the scope of work, it's been between $200.20 $1,000 It really just depends on like how big your practice is, or what you're planning on doing with those images. Like I said, I will say If you've never done it before, and you don't have that much to invest, consider bartering with a photographer. That's actually what I have a branding session coming up next week, and it's a med spa. And I was like, I will knock out these branding images if you give me some laser hair removal girl. Yeah, that's what we're doing.

Molly Cahill
That's how I got started was barter. Yeah. Sounds great opportunity.

Anneliese
Absolutely. They can become a repeat client, you know, once you decide if you appreciate their images, or they like your services.

Molly Cahill
Yeah, I would just my one thing to beware with that is, make sure it is crystal clear. Like in writing, like, I am going to give you X amount of images for X amount of shooting hours. And in exchange, I will give you for health coaching sessions or for adjustment. Absolutely. Trust me, it'll be because almost always, if you don't lay it out that specifically someone's going to end up feeling resentful. It's just the way it is.

Anneliese
Yes, you for sure. Don't expect every session to be a barter situation like the first one makes sense if you if you don't have the funds to make it happen. But future ones definitely value the photographer and they'll also value your your time and your practice.

Molly Cahill
I'm glad you said that. Because yeah, that's how I totally got my start. So yeah, and it also depends. Now, I don't know if you offer this, but I know some photographers more and more are starting to offer some video as well. Mm hmm. And something I've been recommending for all of our clients is, when you have that professional shoot, grab your iPhone and someone else's iPhone, set up a tripod and just let it roll and grab some of that B roll type background footage that then can also be used for real so even if the photographer is not one, doing it. And if you don't know what b roll is B roll is literally you know what it is you just probably didn't know what it was called. It's those like behind the scenes, like I'm videotaping myself typing on my computer. And I'm using like, I don't want to say background footage, but just like stock footage, that's not actual stock like it's you. Yeah, so there's so much that you can do with that B roll footage, if you just set up some tripods and just let the camera roll and you can always tweak it,

Anneliese
then you don't need a ton of it. You can you can reuse all that content.

Molly Cahill
Yes. Oh my gosh, yes. It's always I'm like, I always tell my clients, I'm like anything you give us. It's our love language. It's our currency, any video you give us, we will find something to create it. Mm hmm. All right. So then we talked about the number of images. I know typically, we didn't talk about the number of images. But it's I know, every photographer is different. It might be like a one hour session for 75 images or whatever. So once they do the shoot, do most photographers do it to where like they let you pick what images you want, or is everyone kind of different. Like here's the whole gallery, you get what you want.

Anneliese
I would say if they are pricing themselves per employee, it's going to be a more limited number of images. So if there's kind of looping it all together into Let's knock out the headshots also get the branding content, also get the candidates of you guys working in the office, they probably limit it to like 10 images per employee on top of whatever candidates and stuff like that. But for me specifically, I don't I don't limit how many we we deliver whatever is looking good and the eyeballs aren't closed, it's not crazy blurry. It's not, you know, completely throwing off the rest of the gallery and it doesn't look consistent for an Instagram feed or a website, then it's going to be delivered. One mistake

Molly Cahill
I made the very first branding shoot I ever did was my photographer did a really warm filter. And I so not only had I already had a spray tan, then she put on this warm filter and I legit looked orange every single image. And I was excited on not just speak up and say I'm not ever going to use these because I look orange. Yeah. And I did so just ahead of time if I had communicated like, hey, we kind of like this vibe. I don't know, I think that would have been helpful. I don't know, as the photographer what you want to add there.

Anneliese
Oh, no, I totally agree. And I think branding photography needs to be a little bit cleaner. If you'd like someone's artistic style, and it's very warm or moody, is that going to reflect really well on your website. Is that going to look good when a client is looking at your office and it's like dark and funky looking in there. I've noticed the less expensive, the photographer everyone's been they're all whoever's like less experienced and charges less, including me at one point was very experimental with their editing. So that's probably maybe what you experienced with your photos too, and that some people are very like headstrong and won't change their editing style some for branding specifically like me, I edited a lot cleaner than what I would deliver for like a wedding gallery, it's definitely a conversation that needs to be had. But just to completely remove any of that doubt, with the quality of work that you're going to get delivered, I would just try to find someone whose Instagram is very consistent and clean in the photos are already producing. And it would also look really good with your office or

Molly Cahill
find someone else's page you like and say I like this style of photography. Yep. And just try not to get too trendy with it. Like, for sure. You know, like, if you have any type of filter that's grainy, or you know, like that might be trendy. Cool. But like, are you going to love these images years from now? So like you said, I just love the clean. The ad changes nothing on any other ones you did? They're great. I love them my favorite. Yeah, so I just wanted to point that out. Because that's like I said, something I didn't even think to say to the first and then I was like, Oh, I look like an oompa loompa and all things.

Anneliese
Yeah, and I mean, if you're going between photographer and photographer looking for the best rate, and you book one session with this one, and you book one with this one, your feed is not going to look consistent, because the editing styles are different. And I mean, sure, you might think as the business owner, oh, I can just throw this in Instagram and put like a cooler filters. But a lot of the photography contracts say you can't be applying any sort of filter, you got to post it exactly how it was delivered. And you don't want any bad blood between your creative team and yourself. So definitely just pick pick the right photographer from the get go and kind of work with them consistently. Yeah, and

Molly Cahill
I we have one client who she gets discounted. And she's because she's almost like an influencer in her town because she agrees to tag the photographer and every post. Amazing. So, I mean, like I said, that's another thing to ask because it really is kind of a pain to make sure you've tagged the photographer every single time, every single image you ever use in perpetuity. Right, another you know, good thing to have ironed out ahead of time. Okay, so we we've hired our photographer, we have the date set, what are all of your tips for preparing for the shoot, because I know what like, I'm not going to like sugarcoat it always stressed me out, it is going to be something that you're like, I gotta figure out what outfits I'm gonna put on. I gotta do my hair and my makeup. But it's always worth it. Because again, then you're not having to think about, oh, let me stop what I'm doing and snap a picture. So what are your tips for preparing for a shoot,

Anneliese
so let's just go with hair and makeup and outfits. Since we you brought that up. I typically create a guide that I send that's specific to the industry that you're in, find some inspiration, images, find some outfit ideas, just to give you an idea of what would work. But I would start with like something that you are so confident in, if it has to be like a yoga set. Let's start with that. Because you want to be able to move comfortably. You want to be able to sit naturally and not feel like things are popping out or some zippers gonna come on done. You know what I mean? Yes. So

Molly Cahill
I started something that's just Yeah, graphic T jeans. And yes, you guys think there's on?

Anneliese
Exactly. And I mean that first 1015 minutes of your session, that's really a warm up for you and your photographer. If y'all haven't met before this, there's going to be a lot of conversation going on a couple laughs Maybe we need to have a sip of our coffee while we're kind of working through our poses. So those might be scrapped images, but just something that you feel really confident in to begin with is going to set the tone for the rest of the session. And then if you have a uniform, I don't wear a uniform. So I had to search in my head what that word was. Do people wear uniforms to work? Who knows?

Molly Cahill
Yeah, I have some clinics that were like matching scrubs, or you know what

Anneliese
you Yes. Okay. So if you have that, that's definitely something that you can incorporate. I wouldn't do all the images in scrubs, I would try to reflect your own personality and also your your audience. Like, if you're wanting like a professional athlete to come into your office, you're going to want to look very experienced, you're going to want to have like maybe something a little bit nicer on. If you want the fun young crowd, maybe some funky colors. But you don't have to put on like a facade for the audience that you're trying to attract. They're gonna love you, for you. So just be yourself without set you pick. And then another wonderful thing that I would suggest if unless you're really good at doing your own hair and makeup, but if you are not confident and you feel like you're going to do it that morning, and you're going to say I hate it and now I hate the way all these images look is if you have the money for it, hire a hair and makeup artist to knock that out for you. Because that's just gonna take out one more little scratch of doubt that might have been in your way before you start your session.

Molly Cahill
I feel like I'm pretty well known how I look right now, but like I did my own hair and makeup for hours. And it's so great. Oh, well. I just want to say how many times though? Have I done this and every time I go put on more blush than you think you need And I never do it and you look at yourself in the mirror, and you think I look like a clown. But then yes, oh no, it tends to wash you out. So Oh, yeah, you have any makeup? For the ladies?

Anneliese
No, I mean, I was gonna say for wedding photography, which is what I primarily shoot off most of the makeup teams will put extra contour extra blush, it looks a little bit aggressive when you get really close to them. But if you're sitting in the, in the ceremony space, looking at her, she looks great. So same, same thing goes for branding photography.

Molly Cahill
Yeah, more than you think you're gonna need. It's every time every time I'm like, Alright, I lay it on extra blush. And then I get the pictures back and like, dammit. This last we're just in Nashville, we did some brand shoots at this retreat I went to and I was like, dang it. So, okay, so we talked about outfits. One thing I always say with outfits, too, is like, if you're more casual office, like, can you just change out, like, leave the same pants on and just change your top or, you know, throw on a sweater or a jacket or whatever it just like makes it so much easier, right? Absolutely. Yeah. And then another thing to prepare for the brand shoot just from, you know, a legal standpoint, and I kind of touched on this before is you do want to make sure that you have some type of social media release. And Ana and I are not lawyers. So do with that with you will you want to google it, I don't know you want to hire an attorney, my friend Lindsey has some templates, I can link those below. It's going to be different. If you are if it needs to be like a HIPPA release social media release form. One thing we also try to do is get a lot of images without a face if you can. That's one good thing to tell your your photographer because here's why we realized, let's say we're doing a post about chiropractic care and bedwetting for kids. And we've got this innocent little Jimmy and the photo and then everyone's like, does Jimmy wet his bed? These are the things you figure out when you've been writing accounts for years, right? You're like, oh, you know, you know, like, yes, you have the permission to use that photo. But like maybe mom didn't know you were going to use that on a post talking about bedwetting in chiropractic, right? That's why I say always, you know, try to get some faceless photos or like the kids turned around backwards just like that. It's fine to have some with your face in it. But just something to consider. The next thing I want to talk about is posing. We kind of talked about posing a little bit in the beginning. But do you feel like that depends on the experience everything photographer? Or do you feel like most photographers are pretty well, like pre well versed in helping you know where to pose how to pose?

Anneliese
I would definitely find someone who is confident in posing individuals. If you're looking at family photographers, if you're looking at wedding photographers, there's a lot of groups, there's a lot of holding on to people. But do we know what to do confidently with our hands by our side? Do we know how to sit people nicely in their chair, just kind of make sure that they have those images in the gallery before you decide to go with that person. If they do, they're definitely going to have the right prompts and direction to get you through your session, you're not going to have to show up and figure it out yourself. They're going to walk you through the entire day.

Molly Cahill
I love it. It's a great, great tip. I even have a Pinterest board that I've given to some of my clients. I've Googled like Doctor photography or doctor lifestyle photography, I don't remember what all I've just kind of made like a little Pinterest board of stuff I liked. And you can always share that to your photographer as well.

Annaliese
Absolutely. I was going to actually mention Pinterest a little bit Canada, planning for our session. But like you just mentioned, it's kind of difficult sometimes to look up medical stuff on Pinterest, there's a little bit of censorship sometimes going on with the articles that pop up. At least that's what I've noticed when I was trying to research stuff for our podcast. But if you keep the terms very generic blogs will populate and you'll be able to see some examples.

Molly Cahill
Yeah, and when in doubt, like go back to what I said just do it literally pretend it's a normal day, you know, and if you're virtual, it's a normal day in your home office, the normal day in your clinic. Yeah, like and just film the stuff, you know, like lifestyle like Day in the Life type thing. So once we have all these images, you want to talk about some things we can do with all of our images.

Anneliese
For sure. I think now that we have images with different outfits, different locations in the office, maybe some outdoor spaces, maybe some images with your clients in there. I think people are going to be a lot more willing to click through any sort of Instagram, post carousel, Pinterest, blog, anything like that if you're using these images, so use them frequently. Use them repeatedly, I would say daily for your social media, weekly for your blogs. monthly for your newsletter if you are producing a newsletter and just shift up the caption overlay, if you have something specifically on the image, change the caption in the actual caption, obviously use them for reals. Just use them all the time.

Molly Cahill
Yeah, I love using them for reals, we'll make little photo montages all the time. And then again, like if you've captured that B roll behind the scenes type video, that's something else that can be used. I will say this is different. Like if my target audience was a photographer, graphic designer or whatever, it would be different advice. Or you're an interior designer or whatever. But for my audience, I usually I had somebody asked me do you always put some type of text overlay over the photo? I we like to for our clients only because the way Instagram is set up. It makes your feed a little more easy to navigate and a little more bingeable. So for example, I always use Dr. Becky good inside do you follow her to the parenting? Like a parenting?

Anneliese
Oh my gosh, no. Yes, I will have to.

Molly Cahill
And I'm like, Oh my God, I need like learn every because I'm very strong willed daughter, Dr. Beckett good inside. And I've literally went to her feet. And um, she probably has a blog, which would have been way easier to look it up. I don't even know. But I'm just such an Instagram person that I was like, Oh my gosh, my daughter. When we first moved here, we were dealing with lots of whining and I get it, life change. So I'm like, let me go to Dr. Becky's page and see if I can find a post about whining. And because every single one of her reels and every single one of her posts is so well. labeled, if you will, like Yeah, you don't know what I'm talking about by this, it's just literally, instead of just being a photo of you on zoom with a client, like on a on a computer, like literally the label could be did you know I can see you virtually or I don't know, I'm gonna like tracking you. Or with our chiropractic example, you know, instead of just showing a pregnant belly, it's like, we, you know, or you could do like a specific pain point from pregnancy, right like that that post is about so it's like, okay, this is about pubic symphysis dysfunction or something like that. So it's like, oh, like people can easily navigate your feet and see what that post is about and click on it, versus being like, I wonder what this post is about and having to click on it first to see Does that make sense? To explain that? Absolutely.

Anneliese
And I mean, not even being in that in that realm. I'm not, obviously I'm a photographer. So looking at our feeds, we're not repeating images, because it's gonna get boring. But having those overlays, I think that's gonna make a huge difference. And I almost want to do it on my stuff. Well, it just makes it

Molly Cahill
so much, like so easy to bench so like, even for you. It'd be like, if the post was about how to pick out family outfit, like you did that great post about how you did the whole fall. Shoot it from Walmart. At Walmart. Yeah. It's like, oh, like, if I were to go back and like scroll through all of your older posts. It's an easy, it just makes you feel a little more bingeable. So sure, and we just did that in Canva. It is not hard. You don't have to you definitely don't have to, but it's just something to consider. So

Anneliese
yeah, stick to your brand font, though. Begin, you have one. Gosh,

Molly Cahill
no. Okay, if you don't know, I have a whole free blog post on that as well. It's how to create a Canva mood board from scratch. It is on Molly cahill.com. And you can find it in my blog section. Okay, any final things like how can people find you if we want to you know, you're in Savannah, but you travels some? So tell us about you? Yeah,

Anneliese
I mean, you can find me on love on elisa.com or on Instagram at love on Elisa photo. I'm based in Savannah, like you mentioned, but I travel frequently between Florida and Georgia, since that's where I used to live. Obviously, Molly knows that. And

Molly Cahill
I think that's it. Yes. If anyone else did you know? Yeah, that was a savannah or Pensacola she can kind of do. One last thing on it has a worksheet for us even tell us about the worksheet.

Anneliese
Yeah, it's actually the worksheet that you filled out for your branding session, and it kind of breaks down, you know all the details about your brand sweets and like your style, who your audience is. And if you don't know who that is, it kind of helps you figure that out what your approach is, and who you enjoy learning about on Instagram, see what they do, what they do and how you can do it differently. It just breaks down all of that. So you can have something really nice to give to whatever photographer you decide to work with. In case they don't have any sort of questionnaire for you to fill out. But yeah, you can actually email me at photography at love on elisa.com. We'll get that spelled out. It's a long one, but just in this subtract, put brand breakdown and I'll send you that PDF. Oh, awesome.

Molly Cahill
Thank you so much. Yeah, sure. All right, thank you so much. This was super helpful. And as you start to have your brand photography done, and you start to use your images, please tag me and let me know or DM me on Instagram.

Anneliese
I want to see too. Yeah. Thank you for listening to

Molly Cahill
holistic marketing simplified, brought to you by holistic marketing hub, our hybrid program that supports you with personalized coaching, captioned templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish but we also bait their hook, head to holistic marketing hub.com To learn more, and use code podcast for $100 off, and hey, you know, every podcaster at the very end of their episode asks you to rate and review their podcast. Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information. So in order for me to be able to continue doing that we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill. That's c h i ll I would greatly greatly appreciate your support. I truly appreciate you so much. I know your time is valuable and I can't wait to see you in the next episode.