How Wellness Practitioners Can Attract More Local Patients in 2026 [Episode 169]

Molly: Hello. Welcome back to the show.

I'm trying to put on my best news announcer voice. Guys, I have my friend Michelle Grasek back today, and I just love her. Um, it's... We were joking that we're, like, never met her in real life. We just got connected through a mutual friend, and now I'm like, "Can we go on vacation together?"

Beware, if you're ever into my world, I'll be trying to plan vacations for us to go on together. But Michelle is a acupuncturist who, um, she owns a acupuncture clinic in New York, and she has an associate, and she's... The reason I really love talking to her and love this episode is because she's not just a marketing coach, like, she actually runs her own clinic.

So in today's episode, we are diving into, like, what's actually... Like, what is she seeing that's actually bringing her new patients right now. Um, we talk a lot about Google Business Profile and niching and th- like, local... like, drawing local audience stuff. And I just really think you will love this episode because there's so many tangible, practical things that you can apply.

Also wanted to remind you that my free masterclass is now on demand and live. So if you want to learn how to become the go-to practitioner using Instagram, then join me for 45 minutes. I know you will not be disappointed in the time that you spent. I know you will walk away learning a whole lot. You can also have office manager, CA, whatever, watch it on your behalf and kind of take notes and give you their findings.

There's stuff that you can implement on your account right away when you do that, uh, free masterclass. So that's just somalikahill.com/masterclass. Or you can, if you're on Instagram, you can just DM me the word masterclass. So let's dive into this episode with Michelle, and then let me know what you think.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions, and you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang out while we chat all things easing your marketing, and my goal is that you shift your mindset around your marketing from a, quote, "should" to a I get to. More dream patients and clients? Yes, please.

Dawn: Hi, I'm Dawn Wiggins, and I'm an integrative healer, and I listen to the Holistic Marketing Simplified podcast.

Molly: All right, Michelle, welcome back to the show. There's not many people I've had on twice- Oh ... but you're definitely one of them because I just love you so much, and I feel like we're so aligned on so many different things.

And I've been on your show multiple times in, like- I was telling you this earlier, anybody who comes into my world from your audience are just, like, the most lovely people.

Acupuncturists are lovely.

Michelle: Yes. Yes, they are. Gosh, I think you've been on my show four times now.

Molly: Well, let's explain why. You have what was Acupuncture well, uh, Marketing School, and now you've rebranded- Mm-hmm ... Wellness Marketing School. And so I want you to talk about that, but also just the fact that I've had several people who teach marketing in a similar capacity to you who are like, they know that just trying to keep up with Instagram stuff alone is a full-time job.

So they're like, "I don't wanna teach anymore. I'll send people to you for Instagram." And I'm ... I don't know the ins and outs of, 'cause I've never run a clinic, right? Like, I don't know ins and outs of your numbers and retention and nurturing and scheduling and Google business profile and SEO and webs- Like, I don't know all that stuff.

So it's, it's a great little, like, you know, symbiotic relationship we have here.

Michelle: It is. Oh, that's the best way to describe it. Yeah, I, I used to teach Instagram marketing maybe, like, seven, six, seven years ago, and then everything just started to change so quickly, and I'm like a grumpy old man. I would just want Instagram to be pictures like it used to be- Ah

'cause it was easy.

Molly: Let's bring it back.

Michelle: But, but things change, right? We need to learn. So yeah, now I, uh, I'll teach, like, an Instagram, Instagram wow, words, intro- Mm ... in, uh, in Wellness Marketing School, and it's very basic, and people are so interested. I'm like, "Look, you need structure if you're gonna- Yeah

commit to this and do it right," and so I send them to you because-

Molly: Well, I appreciate

Michelle: it ... you provide that.

Molly: Well, we're gonna talk about Wellness Marketing School, but talk about the rebrand really quickly. Why, why it's not just Acupuncture Marketing School anymore.

Michelle: Yeah. So right now I have this program that I am loving, like, coaching.

It's still called Acupuncture Marketing School right now. We're in the process of rebranding it to Wellness Marketing School. It's, it's prerecorded videos, and then it's asynchronous coaching, which I think is new for a lot of people. But it is ... We are on this platform, which is free to sign up for, called Clarityflow, and people can, as they go through each chapter of Wellness Marketing School, they can send me their workbooks, and they can send me their questions.

I love that at the moment that they're thinking of it, they can just send it, like, send me a voice memo. They can send me a screenshot. Like, what should... How should I adjust my website for my target market? And now you know who my target market is 'cause I just sent you that workbook. Or they could just send me a text message.

They could do that while they're thinking of it, and then I'll, I answer them as soon as I can, so within 24 hours. But it's so much better than, like, saving up all your questions for a Zoom call- Like once or twice a month and remembering them, or like in the moment when you're motivated and you're excited to do something, you're like, "I have this project I'm thinking about."

It's like, "Send me a message." So I'm really enjoying that back and forth. It, it really is helping me connect with people and their questions a lot better. But we walk through, like we get your foundation set up for your marketing based on your unique business and your goals and your audience, and then we get into the visibility piece.

Like, okay, now that we know who your people are and how to talk to them, like where do they spend time, and how do we get you in front of them in a way that feels comfy for your personality, right? Like not... I never ask my students to do stuff that makes them feel gross because they're not gonna be consistent, right?

And we know how important that is. Yeah. I think your original question, sorry, tangent, was, uh- No, this is all great ... why, why this, why the shift, right, from acupuncture to wellness? I've always had so many wonderful non-acupuncture people in my audience, like podcast listeners, especially it seems like chiropractors and naturopaths in particular- Mm

and then some PTs. Like, I'm getting a lot of... You're funny. You're like, "Acupuncturists are the most lovely people." I'm like, I, I, all the wellness people and pelvic floor PTs who are also acupuncturists, I don't know- Yeah ... you just attract these people. I'm just like, oh, these... They, they're wonderful.

Everybody's wonderful.

Molly: I mean, yeah, I, I-

Michelle: Chiropractors,

Molly: naturopaths ... well, I say that about acupuncturists because they're newer to me. Oh, yeah. I've always been... Yeah, I've always told people I'm lucky with my chiropractic people because-

Michelle: Yeah ...

Molly: I am f- I feel fortunate that I just don't experience a lot of the online yuck that a lot of-

The

Michelle: trolls, yeah.

Molly: Yeah. I do a lot of it either, not in this group. I just don't really, knock on wood, I don't experience that because chiropractors and acupuncturists and naturopath, like they're just such lovely humans. Um-

So

Michelle: warm, right? Like-

Molly: So yeah, I'm just like really grateful- ... they, and they have a mission ... that we serve this niche, right?

Michelle: Yeah. So you- So I wanted to make sure that they knew they're welcome, so that was my transition to Wellness Marketing School was like- Mm-hmm ... oh, yeah, please don't hesitate to join us because it's called Acupuncture Marketing School. If you're a chiropractor, it's all the same principles. Like come on down.

Yeah, exactly.

Molly: Well, that's what I say. I'm like, I mean, I had somebody the other day who, it was an orthodontist actually- Cool ... who asked me, and I was like, "You know, you might feel like a fish out of water if you join my program. I'm not gonna lie to you. But I guarantee you, like everything you learn is going to be the exact same."

Like it's all about- Yeah ... a local bringing it. Like, and that's what I feel like is missing a lot in the Instagram education or just like marketing education space in general is... And maybe it's just the algorithms that I'm in because I, you know, you and I have online businesses, but it's like I feel like so many people don't touch on the local stuff.

Right. And like there's really a craving for the local marketing, and I personally enjoy it so much more. I just feel like- Yeah ... your goalpost is like closer. You know what I mean? It's just, it's just- You know, people always ask about AI and AI taking over. I'm like, "You know what AI could never replace, is community," and that's why I love- Mm

love local marketing. Yeah, I love that. But so you're an acupuncturist yourself, and how long have you had- Mm-hmm ... your clinic?

Michelle: Um, so I've been in practice about 16 years, but I've had this particular clinic for seven years.

Molly: If you... I didn't tell you I was gonna ask you this, so- Going back, if you were, like, starting your clinic today, what's something you feel like would have been, like, your first...

This is... I know, I didn't tell you I was gonna ask you. I put you on the

Michelle: spot.

No, I, I love this question. I feel like,

like this is a really good poll for every wellness business owner out there, is like, if you could start over, what would you do? Yeah. Um, well, one, so this business is, uh, my second acupuncture practice that I opened.

Molly: Okay.

Michelle: So I've kind of felt like I- it wasn't my first rodeo, so I did some thi- like, I thought about this question when I was opening it. What did I wish I had known? So the one thing that I did this time that I did not do the first time was I chose a niche.

Molly: Mm. And

Michelle: I built out a brand around that niche to begin with, 'cause when you open the first time, you often don't even know what you want your niche to be, or you have an idea, but you haven't worked with enough people to, like, really dial it in, and that's okay.

I think that's pretty normal. Um- Yeah ... but I do think there's something to be said for asking those hard questions, niching down, and then building your branding around that ideal person from the beginning. So because it just makes you feel much more established and professional in your community than just

And I hate to say this, but, like, y- when your business name is your name, like Michelle Grasik, acupuncturist, it carries less weight than s- like Grasik Acupuncture or Ageless Acupuncture. And I know it- it's very common for people to just, like, run with their name in the beginning, but it doesn't have the same feel as, like, an established brand.

And I think that you build authority so much faster in your local community when you just pick a name that feels established. If people are out there and you have your name as your business name, that's okay. You can build a lot of authority around that. It just takes longer, I think.

Molly: Yeah, like, oh, well, her, her name is my brand.

I was gonna-

Michelle: Right? It's a... It happens.

Molly: But my acupuncturist- No, she is- She is Cincinnati Acupuncture Clinic, and I just think- Yep ... that's so smart because-

Michelle: Mm-hmm, it's good for SEO ...

Molly: Right,

she comes up in every search. Like, it's- Yeah ... so, and obviously that's, you know, not always it's gonna be taken a lot of times if you're newer, like probably your city.

But also talk to me about, okay- What about, is, is Seneca Falls pretty big, like where you are? Or would you say more-

No.

Michelle: Yeah I think there's 7,000 people in, in Seneca Falls.

Molly: And I know you, you draw people outside of your town.

Michelle: Yes.

Molly: We work hard to do that.

But

Michelle: one pushback,

Molly: yeah, one, I would say one pushback I get often, and so maybe we might dis- like, I don't wanna say disagree, but like you might have different thoughts on this than I do.

Michelle: Mm-hmm.

Molly: But I've had like chiropractic clients, for example, in really, really tiny towns, and they're like, "I can't niche down anymore. There's only 5,000 people in my town." Yeah. And so I'm like, well, I get that, and I think your niche then just becomes like the go-to person in town. Like, you are like considered like the health, I don't wanna say guru, but like, you're like, you know- The natural health guru

you're like, you're your town's healer, basically. Yeah. Um, I think that can be your own niche. So I don't know you, but you've found that cosmetic, even in Seneca Falls, and you pull people you said from a pretty far range.

Michelle: Mm-hmm. From up to an hour I found. Mm-hmm. So here's what I have found to be the ultimate benefit of niching down and building the brand around that niche is that it, as I said earlier, it just builds authority, it builds trust.

Uh, even though I... Now we are branded to women's health and cosmetic acupuncture, and we like committed to that more specific, like women's health as opposed to like pain and digestion and blah, blah, blah, that's a little bit more recent, but it just allows, when new people find us, we are showing up with so much confidence in our statements about what we are able to help with.

Yeah. However, we still have male patients. We get new male patients all the time, and I would say only 30% of my practice is cosmetic, right? So all these other people are choosing us because we are standing out as an authority in something.

Molly: Yeah.

Michelle: Right? Oh, that's such

Molly: a

Michelle: good point. And being able to say, right, just like showing up with that confidence and saying like, helping women through all phases of life, including like helping with their skincare, right?

Yeah. Natural skincare. But then other people land on the site and they're like, "Well, I have, I don't know, arthritis in my knees. I feel good about your ability to help me because you seem to have confidence in these other things." And they, they're also trusting that if we cannot help with their knees, that we will tell them, right?

Yeah. So sometimes people will contact us and be like, "Hey, I see that you, um, only treat women. My husband has shoulder pain, and I was wondering if he can come in." And then we say, "Yes." We- Yeah ... some people would turn them away to maintain their niche, but we don't do that 'cause it's a small town, right?

Because they are trusting like, "Oh, you are standing out so much in women's health, it's acceptable to me if you turn around and say, 'No, he's not for us.'" But if we say yes, then they're also, that trust is also built up where they're like, "Okay, good. Let's move forward."

Molly: Yeah.

Michelle: Does that make sense?

Molly: No, that makes a lot of sense to me.

I, I mean, like I said, I told you I just had an orthodontist who booked a discovery call with me.

Michelle: Hmm.

Molly: And nowhere do I have orthodontics listed on

Michelle: it. Yeah.

Molly: But it's like, okay, I see you're the local health authority for... I mean, not local health, but the local-- like, you're the authority on local marketing when it comes to Instagram stuff.

So yeah, and I mean, I even had, um, a photographer one time who was like, "Can I-- Like, this is weird, but, like, can I buy your course and..." Beca- you know, 'cause, like, she's drawing a local audience, right? So it wasn't even in healthcare. Yeah. And I'm like, "Yeah, I mean, it would still help you. I feel confident. But I just want-" Mm-hmm

you to know you're just gonna be the only one in

Michelle: there." Yeah.

Molly: So going on, like I said, the niche, I'm gonna stay on one, one more question I get about niches a lot. Hmm. Because this is something that you and I talked about before we hit record on how when I first started my business, I was working with literally anybody.

I had, I had a natural health blogger, I had a hairstylist, a realtor, and then a few chiropractors. And I will say, I actually am glad I started out that way because it did almost show me, oh, I like-- I enjoy doing the content for chiropractors so much more than I did- Mm-hmm ... the other stuff.

Yeah.

Molly: And so I know the whole saying, I've had, I have, I've had, like, a post, post/podcast idea around this saying for a long time.

So I just wanna get your-- I don't want you to say what you think you want me to hear, Michelle. I want you to-- your own Michelle- ... your own Michelle thoughts on this. You know, the whole, like, throwing-- don't throw spaghetti at the wall and see what sticks. Like, that's not a strategy. But I actually think there could be merit to that sometimes to being like, "I don't know.

I'm just gonna try it, and, like, see what rises to the top." And like, you know what I mean? It might not give you- Yeah ... I mean, it definitely won't give you as quick of growth, right, to start that way. Like, you will 1,000% grow faster if you niche right away. But I also think there's something to be said for, like, the journey of the, like, learning.

Michelle: Yeah, 1,000%. I always tell my students to think about their marketing like a grand experiment, because even though I can give people a good advice on, like, what is working broadly for my students and what is working for me at my clinic, everyone's community and patients and their, their business is unique, and, and their capacity for marketing, their personality, what's gonna be a good fit for them, what are they gonna do consistently?

So I always say, you know, try a couple different things. Figure out what you hate. That's fine. You don't have to do that anymore. And then see, like, what is actually bringing you new patients that is a good intersection of your energy, your personality, and your patients, right? Like, what is working and actually generating results that you feel is sustainable and that- Either you enjoy or some people will never enjoy marketing, but like you don't hate it, right?

Like you're, you could say, "Okay, I could do this every week." Okay. I- Right? And look for that thing. Yes. 'Cause this might be different for everybody. So that is literally spaghetti on the wall. Like figure out what it is for you, maybe within these parameters.

Molly: So I knew we were, we... For those of you who, Michelle and I have become like great friends and now we're trying to plan- Yes

a vacation together. So it's like-

Yes,

Molly: we ... we've been recording for like 30 minutes. We're like, "All right, what do we wanna talk about?" As if we wouldn't figure it out, because I totally wanna go down this track. I, I feel like, tell me, and this is like a, like I said, a perfect segue from what you were just saying.

I feel like especially with the communities that we serve, we get these learners who- Mm-hmm ... love to learn. They love- Love to learn ... knowledge. And then when it comes to implementation, it's like no wonder you feel stuck because you're just, "Oh, I just wanna learn the next thing. I never implemented the first thing I learned."

And so I think I just wanna hear your, your take on like how do you teach your people who are like, in order to actually throw spaghetti at the wall, you have to actually throw the spaghetti. You can't just look- You gotta

Michelle: move ...

Molly: at spaghetti in the container. You have to, you

Michelle: can't just-

Molly: Yeah ... learn about how the spaghetti in the container was made.

Michelle: Yes. Oh, I have so many, so many thoughts on this. So this is why I added the asynchronous coaching to Wellness Marketing School, was because- Mm ... I've been teaching the same curriculum for eight years, and over time have realized that a small percentage of people actually are going to implement by themselves.

And the whole point of the coaching is so that I can stick my little nose in there and be like, "This idea is beautiful. I think you should implement it. How might we... Like let's make a plan for you to do that in a way that's comfortable," right? Like if we have to take baby steps, that is fine, but like let's get you to move out in the world, whether that is in your, in your community or in the digital world, but like what is a step you need to take, right?

And so going beyond planning, 'cause we also, we love to learn and we love to plan, and actually taking a step. Um, we were talking before the call about how I'm in this YouTube coaching program. Um, her name is Trena Little. I love her. And she always talks about how you have to publish your first YouTube video even if it's terrifying, even if you, it's so much more comfortable to sit in that perfectionism mode.

Like let me just edit one more time. Let me re-record one more. Mm-hmm. Let me rescript one more time. She's like, "The only way that you are going to learn what works for you and your audience is you publish the thing and then you get feedback," right? So it's, it's the same exact thing with marketing, that anybody can learn to be good at this, but it takes practice, which requires- Right

you to publish something in the world and- See, look at the data. And, like, see how it lands.

Molly: Do you know who Susie Moore is? Have you ever heard of her? Oh, yeah. She does, like, a lot of, like, PR coaching

Michelle: stuff.

Molly: Yes.

Michelle: Yeah, yeah, publishing.

Molly: Yeah. Um, and so she has this book, I don't even remember what it's called. I think it's Let It Be Easy, or that the...

That's definitely the name of her podcast, Let It Be Easy. I need to go back and reread the book because the book is just, like, these little, like, short chapters. Her podcast, or it used to... I don't know if she still has it, it's been years since I've listened, but it used to be, like, five-minute-long podcast episodes, and her whole ethos was like, "More is more."

Michelle: Mm-hmm.

Molly: And I was just having this conversation with actually another acupuncturist. I did, I do these one-hour pick my brain calls.

Michelle: Ooh, I love

Molly: it. And so I, um, was on a pick my brain call with an acupuncturist yesterday, and I was like, "Yeah, more is more," but the intention behind the more is really important.

Yes.

Molly: It's not like, "Oh, I gotta keep up with the Joneses, Joneses and pump out all this content to appease the algorithm," 'cause that's never going to land. More is more is where it's like the more I test, the more data I'm gathering, and the easier it becomes. Because what... If you were to see, let's say, like, two patients a day for five years, or you see 10 patients a day for 5 years, or you see 20 patients a day, I don't know how many acupuncturists usually can see, but- Let's

Michelle: cap it at 12.

Molly: Yeah. But- Where are you gonna learn best, right? For me. Like-

Michelle: Yeah ...

Molly: two a day, yeah, you'll still learn, but it's gonna be a heck of a long learning curve- Yes ...

Michelle: versus putting in the

Molly: rest. I've

Michelle: thoughts

Molly: on this. Yeah, go.

Michelle: So many thoughts on this. So a lot of times people will come to me and they'll say that they just aren't prepared to put themselves out there because they don't have enough confidence in their clinical skills.

And there's this myth in wellness in general, and it's definitely in acupuncture, and I've heard some chiros and naturopaths talk about it as well, this idea that, like, if you are just good enough at what you do, you will have a full schedule, right? And then they... That just, it does not happen in real life, right?

Because it's about visibility and your message and blah, blah, blah. But they, they're like, "Well, I, I don't wanna invest in marketing education," or, "I don't wanna put myself out there in my community because I need to be a better acupuncturist." And so they're like, they'll pay, like, $12,000 for whatever their CEUs are, right?

Like, their in-depth continuing education. Which, don't get me wrong, education is beautiful. I would never tell people to stop learning, uh, especially about something they're passionate about. They just get in this cycle where they, they complete the class and they think, "Oh, now I'm gonna have enough confidence to put myself out there and get visible."

It very rarely happens because it's a totally different skill that needs to be practiced. Whereas my thought process is, okay, you wanna be a really good acupuncturist. How do you do that? By seeing as many patients as possible, what you were just talking about. Yeah. How do you see as many patients as possible?

You get visible in your community. You say yes. You invite people in. You do marketing. So then now you have six patients stay and you are getting better and you are building your referrals, right? You're getting more comfortable talking about what you do, so then you go back out into the community and you're at a networking meeting.

Now you're visible and you have more confidence because someone comes up and says, "Well, I have these PMS migraines," and you have treated that because you made the effort to funnel people into your practice, right? So it's like, I guess you can choose the route that you wanna take, but I think one is faster.

Molly: Yeah.

Michelle: Right? So, like, do the marketing, get visible, be willing to be uncomfortable in that capacity before you feel ready to help every single person, because you'll never be educated enough to help every single person. You know that as a healthcare provider, right? And then bring these people in, treat them, get that experience, and your confidence in yourself will grow.

It's like this beautiful cycle. But everyone is convinced they need to do more education in, in theory, in point location. So the... I mean, there's nothing wrong with that, but it is not the same thing as marketing.

Molly: Yeah. Well, yeah, and it's not the same thing as just, like, doing.

Michelle: I-

Molly: Yeah ... so I had an acupuncturist message me.

I think she came from your audience. It was, I don't know, probably about six months ago at this point, and her DM is one of my favorite questions. It's like, "There's already so many acupuncturists putting out content on Instagram." Mm. "Like, why me?" And the answer to that is kind of what we were just saying.

Like, for... Well, for one thing, a lot of these people, like the big, you know, influencer-type acupuncture accounts, aren't seeing patients local anymore- locally anymore. M- you know, a lot of them, they're selling courses or whatever. So, like, you are... You know, your niche, like I said, is still your local area, right?

Michelle: Yeah. And then

Molly: two- Doing something

Michelle: totally different.

Molly: Yeah. Two, I don't care if you went to the same exact chiropractic school, acupuncture school, whatever. I don't care if you had the same mentor. I don't care if you both associated under Michelle. You know, like, you are going to have your own lived experience that's unique in your own body.

Maybe you have PCOS, maybe you have... You know, or maybe you just treated a really difficult case of someone, you know, who was having migraines and now they're not. Like, how you have experienced life in your own body and then the actual patients that you see are going to be what makes you unique and be something that someone can't look up using AI, right?

Yeah. Like, that's your unique edge, and you only get that by... You don't gain experience by s- tucking away in the classroom forever.

Michelle: Yeah. It's, it's challenging for people, I think, too, when they think about those influencers and the way the influencers are, like, successfully teaching something about, like, East Asian medicine, and they're like...

'Cause, 'cause they've been practicing.

Yeah.

Michelle: Right? They know what to say to get the algorithm to pay attention, to get people to pay attention, and it's like, well, I know that too, but how, but how do- can I ever expect to, like, get that m- much attention? Right? But the whole point is you have a local audience, you don't need that much attention.

Exactly.

Molly: You're doing...

Michelle: What you are doing is a completely different beast altogether. They are unrelated in 1,000 ways.

Molly: That's actually one of the first things I teach in my master class. It's funny you said that. I'm like, you're not trying. You know, like, if you're an Amazon influencer, do you know how many pair of jeans you have to sell to make any money?

Michelle: 4% is the- Yeah, like- ... commission they make on a good day.

Molly: Yeah, like you've got- Per sale ... to have thousands of comments, right? Or you're gonna be in the poor house. Like, for a service-based provider who's drawing a local audience, I don't... I- we have clients who get, like, no comments. Zero.

Michelle: Yeah.

Molly: And it's, they're still successful.

They're still... Um, I saw a statistic that said up to 90% of active Instagram users are silent lurkers.

Michelle: Yeah.

Molly: So, like, they're lurking, and especially with more sensitive topics like fertility or whatever, no one's gonna be commenting on your stuff. Like-

Michelle: Right ...

Molly: and that doesn't mean that it's not working. Uh, people are watch- I mean, people are, like, just sitting there and watching, and they're- Mm-hmm

waiting on that. This is a completely unrelated example to healthcare, but it's like it just so solidified how marketing works, like right place, right time. I have an old Ford Edge, it's a 2014 Ford Edge, and I really want a new car, but I also really love to take vacations, and I really love to renovate our home.

And so I'm like- ... okay, what do I... You know, so I'm prioritizing no car payment, right? Yeah. So I'm like, you know what? I'm gonna get my car detailed because at least it'll make it feel better than it does now. Yes. Like, it's, like, dirty and old, and the leather's cracking, and there's rust on the wheels, and like, I told my husband, I was like, "This car does not match my personality."

Um-

Michelle: Did you know that they actually make soap that is new car smell?

Molly: No

Michelle: way. So the detailer could use that, yes- Yeah. ... and then it would smell like a new car. Ugh,

Molly: I can't stand-

Michelle: Weird. ...

Molly: that usually, but, um, that's so funny. So is it, like, formaldehyde? No, I'm just kidding.

Michelle: Probably, who knows?

Molly: I was, like, googling car detailers near me, and then I got a flyer in the mail.

I thought it was direct mail, but he was, like, a young kid, so this was literally... Like, this, this guy was hustling. He was canvassing the neighborhood and putting, like, little door knocker things on. But he, his little door knocker was so good. It had, like, all his five-star reviews. It looked really professional.

He had online scheduling. Ooh, win. This kid's, like, 22 years old. Geez. And so all I had to do was go scan the QR code, get myself on his schedule. So that actually brings up so many points because, one, like I said, he presented himse- like, I had this need. I see the marketing material and I'm like, oh, yes, perfect.

Mm-hmm. So, uh, in my sorority, I was in... I went to University of Alabama. If you've never followed, like, Alabama Rush Talk, you should. It's hilarious. I'm not on TikTok, but we used to... I was in charge of recruitment for our sorority, and so I would always teach... It was, like, basically sales training I was doing, right?

Like, who, who knew? I was, I was training myself from a young- Mm-hmm ... I was a sales trainer from a young age. I would say, find a need, fill a need.

Mm-hmm

Molly: So, like, you're talking to a girl we really want to join our sorority, and she's interested in French. Like, you find a girl in our sorority who is taking French, and you take her to that person.

Uh-huh. And so that's what your marketing is, right? Like find a need, fill a need. And that's why I preach on everything being so specific in your marketing. I don't wanna go there. I wanna go to- ... your-- 'cause you're really good at Google business profile, and you said right now with your clinic, that has been like your top, um, I almost said patient bringer-inner.

Michelle: Feels accurate. That's right.

Molly: What's your top patient bringer-inner? PBI.

Michelle: Yeah.

Molly: That's

Michelle: my top PBI.

Molly: Uh, yeah, I'm gonna trademark that. Yes.

Michelle: So yeah, I, I would say that the, the number one thing right now that seems to be bringing people is they are finding our Google business profile, and I am really consistent in making regular updates and doing things that makes the algorithm happy.

And also, I'm always thinking about my website and Google business profile and s- social presence, like broadly, as an ecosystem. Yeah. And like how do they support and reflect each other? And if someone was doing some research, like maybe they, they Googled us, they saw our reviews that were positive, they visited our website, then they saw like our Instagram, and they were like, "Oh, let me see if this person...

Like I, I bet they have video on their Instagram. I can see if it sounds like a place I wanna spend time," right? Like, uh, is our m- message consistent in every place so that when they're switching between platforms, it's not jarring. It feels like the same experience. But I found that really leaning, leaning into our Google business profile right now is making the biggest difference.

That is helping keep us, like keep our impressions up so that when people ask questions that we are the answer for, we are actually showing locally.

Molly: Okay, you have a free resource on this, which I'm gonna let you talk about in just a second. But- Mm, mm-hmm ... let's talk more about Google business profile algorithm.

Like I, I don't know a whole lot about it because I don't have a local, you know, business, so.

Michelle: Ah, right. Yeah.

Molly: Yeah. Um, so I'd love to hear like kind of what are the top few things that you would say people need to make sure they have implemented?

Michelle: So you do wanna fill out your profile in its entirety. So on the back end, you have all of these different like boxes that you can fill out.

So you wanna make sure that your business description includes keywords that people are searching for. In particular, you wanna include your modality, so like chiropractic, acupuncture, herbs, et cetera, and your location, as well as maybe like two or three nearby locations that you wanna pull from, and the symptoms and conditions that you wanna treat Right?

So you can even describe-- You could do this across your whole profile, right? Think about these keywords and think about describing your ideal patient, right? Uh, I'm working with a marketing client right now, and she's realized that her ideal client is actually super busy professionals who are sort of like swamped by stress, right?

And so they're coming to her for things like mental, emotional overwhelm. She does a lot of... A lot of acupuncturists out there will know this, like Nada protocol, so it's sort of like PTSD and stress points that really help everybody. As well as they, they're coming with like migraines and fatigue. So we're restructuring her whole Google Business Profile to reflect this person, right?

This super busy, high-level executive or professional who's doing a ton of work and also trying to manage their life, who's experiencing stress-related symptoms like jaw pain and headaches and brain fog and overwhelm. So incorporating all of those words into your business description, your service description.

If you have access to your Q&A on the back end of your Google Business Profile, asking and answering questions related to those symptoms. I found that for most people, the only place they have access to the Q&A anymore is actually through the Google Maps app on their phone. Huh. So you have to be logged into the account that owns your Google Business Profile, and then you can like add photos, you can add updates through the app.

You can also do it on desktop, obviously. But some peoples can still access their Q&A on the back end of that. Okay. And other people, Google's eliminated it. But the idea here is just like fill out every corner of your profile as completely as possible with this description of your ideal person and their symptoms, your location, and then like, you know, like acupuncture, chiropractic for.

That's obvious people are doing that. But like don't, don't just let your Google Business Profile sit there and be really generic.

Molly: Mm.

Michelle: And then have your website be specific to your niche, because that's a disconnect, right? You don't wanna create that dissonance for people who are researching, making sure that they're aligned.

And the last thing I would say is you've got to be sort of tending to your Google Business Profile kind of like a garden every week.

Molly: Mm. You

Michelle: make changes and updates because Google's algorithm has just decided that the profiles that are updated more often are more relevant.

Molly: Yeah. So we

Michelle: have to capitalize on that Like, okay, if that's what you think, then that's what I'll do Yeah, '

Molly: cause they're literally called updates, right?

But to me they just look just like a Instagram or Facebook post, essentially. Post.

Michelle: Yep. They're like- And updates could also be adding pictures or- Yeah ... making adjustments, making sure that your, your hours and your service prices are correct. Like, if you shift to summer hours in your practice, make sure that's reflected in your Google Business Profile.

So that counts as, quote, "like an update." It's just making a change. But are those, are

Molly: those called updates, though, the ones that you, like, that look almost like a post?

Michelle: Yes. Okay. So Google's made this incredibly confusing because they- Yeah ... added a feature called Updates. I know. And so that's when you can upload a photo and like a three to five sentences.

Molly: Yeah.

Michelle: And you can include a link. So if you wrote a blog post about, like, chiropractic, uh, for whiplash, then you could create an update for your Google Business Profile where you show the picture and you're like, "I wrote this blog post. Here's why you might wanna read it. Click here to read it."

Molly: We actually, this is a question I have for you, 'cause we were offering for our Instagram management agency clients, we for a while offered Google Business Profile updates as an add-on service because- Hmm

for us it was super easy, right? It was like, we already have your content that we're creating for Instagram.

Michelle: Yeah.

Molly: We just size the image and like, you know, make the caption part a little shorter. Um, you know, take off the hashtags, whatever. And nobody was really adopting it because I didn't have a good way of selling it because I was like, how do I measure

I- is there a way to measure what that's doing for you? Well,

Michelle: yeah, you can see the data for your Google Business Profile. I have also thought about offering to just manage people's Google Business Profile for them. The only reason I haven't created a service is that it requires me to have access to their Google login information, which is- Yeah

often the same as their email. We found that also to be a

Molly: problem, yeah.

Michelle: And people are kind of reluctant to share that, which I understand. It's probably gonna become a thing where you can, like, schedule that sort of thing on Later app, right? Like- You

Molly: can on Pub- There's an app called Publer. You can schedule those.

Okay. But we- Yeah ... still found that, and now this was, like, years ago, so it's probably different now, so don't take my word as ... But yeah, the app is called Publer, P-U-B-L-E-R. Mm-hmm. And, but we were still having to log in to the clients. Gotcha. It has to connect to Google somehow. Right. So we were still having to

I mean, I, I guess they could have gone in on the back end and logged in themselves and then just given us their Publer login, but I'm not sure how that ended up working. But yeah, we were able to auto ... But, but like I said, I was just, like, unsure what I was measuring. Like, how could I be like, "We'll do these updates for you, and then it will do..."

Michelle: Yeah, there's, there's, like, an insights section of Google Business Profile- Right ... where it will show you only for the past six months, but it shows you the number of, um, impressions. It shows you the keywords that your profile is being shown for. And as well as like, um, clicks through to your website, calls to your business, and appointments booked through the link.

Ooh, okay. Which is zero for us all the time. Like, even though you have the little button on there, and I think it's- Uh-huh ... very important to have your Book Now button, I find that nobody's discovering us and then booking- I would ... in the same moment. Right. Like, they, they have to do a tiny bit of research.

Molly: Yeah, I wouldn't call that a... So I always try to tell people with their data, I'm like, "You can't take all your data as like, 'Oh, this is not working.'" Like, you have to think about the customer journey. Right. I'm Googling. Maybe I've never even tried acupuncture before. I'm not just gonna be like, "Cool, book now."

Like, I'm gonna do some more research, which is where Instagram comes in. Mm-hmm. Because then a lot of people will go to your Instagram page and vet you, and then maybe they'll come back to your website and then click your Book button through your website or through the link in your bio or whatever. The only time I would probably use that Book Now button is if I was, like, an existing patient and I was just like- Right

really quickly, like... Okay, like, let's- Yeah ... let's actually wrap up there because I still have so many people who don't have, so many of my students and clients, who don't have online scheduling. Mm. And I just did a, a poll, if you will, on my Instagram that was like, "What do you want to learn more from me?"

And one of the top voted things was getting people on my schedule from Instagram. Mm. And I just did some perusing, and almost no one who commented that had online booking. And I just challenged- I loved it. I, I wanna do a whole episode around it. Yeah. I mean, obviously it doesn't funnel into any- A marketing coach would be like, "That's dumb," because that doesn't funnel into any of your products or services.

But it does because if there's friction in any point- Yeah ... of the process, if I had two people, I'm like, "Oh, this person I can just schedule online, and this person I have to call-"

Michelle: Yeah ... I'm

Molly: gonna, I'm gonna pick the person I can schedule online.

Michelle: Heck yes.

Molly: So I don't know if you use Jane, I know, and I don't know if there's data.

Mm-hmm. Like, I, I'm sure there's data on, like, online scheduling and how many appointments you're missing out on by not having it. Right. But I just feel like in 2026, there's no real good excuse, I hear a lot of them, of why you can't have it. Mm-hmm. Like, there's the te- Like I said, this 22-year-old kid detailing my car had...

You know what I mean? Like- I love

Michelle: that ...

Molly: you, it's-

Michelle: So

Molly: clever ... it's just such a necessity. Anyone I talk to is like, "Oh yeah, I don't wanna pick up the phone." My mom, my mom's 66 years old, and she's like, "I'm not calling somebody." And, like, she was raised in the era of-

Michelle: Yeah ...

Molly: calling people. Kind of talk me through, I'm sure you see this pushback in your practice or your- Mm-hmm

with your students as well.

Michelle: Yeah. The, the number one reason that I get that people don't wanna have online scheduling is that they are not comfortable letting the patient be in charge of their schedule. So they, it's a control thing. Mm-hmm. And some people do not want any random new person to be able to get on their calendar.

They want to vet people first. So I think this is fascinating 'cause it's, it's never been a, a worry for me, but the- Mm-hmm ... I have had multiple people in my orbit, you know, over the last 12 years say that it really weirds them out to have just a total random stranger book and appear in their clinic, and it's just them, and it's in the evening.

They're like, "No way. I don't want that at all." That doesn't mean you can't have an online schedule, 'cause this is an argument that I have with people all the time. I think online scheduling is so much easier, and you are missing out on appointments if you don't have it. I think that's pretty well established.

But I have clients who have-- they have online scheduling, they just don't have it set up for new patients.

Molly: Uh, yeah, I was, I was just gonna say. I've, I've recommended that to someone else before too. I'm like- And I think they're still, they're still missing people,

Michelle: right? Yeah. Because the whole thing that we're doing with marketing is bringing new people into your orbit, and then you're putting up a wall that says like, "No, you can't take this ea-easy path.

I need you to do this more complicated thing. Send me an email requesting an appointment, and then I'll call you," and then they're playing phone tag. Like, I don't really think any of that is a great idea. People are gonna do what feels safe for them, right? If they're like- Mm-hmm ... this is the steps that I need t- in order to vet someone, I just think that that is one reason that new patients might be low, is you're asking them to do too many steps and then too many coordinated steps afterwards.

Yeah. Like, let's find a time where we can both talk. Or actually, you know what? We could find a time when we can talk is you pick a time on my calendar, and you just come to my office during my office hours. Like- Yeah ... that's when I

Molly: am available to talk.

Michelle: Yeah. So I think offering-- Like, if you're in that conundrum where you're like, "I'm really uncomfortable with new patients just showing up and then me feeling like I have to treat them," the first mandatory step for new patients, be a free consult.

And they have to either... That could be on Zoom if you don't want them in your office. You could do that through, like, your telehealth platform. I know you can do that in Jane. Or you could say, "This is a 20-minute consult at my office," and then it's limited. So if you don't, if you're like, "Ugh, I don't really wanna work with this person," for whatever reason, then you can just make a clean referral to somebody else while they're there.

Yeah. But then at least you're not feeling obligated to spend 90 minutes with them and give them a first treatment, and you don't have to, like, touch them if you don't want to. Whatever, whatever the thing is that you're like, "Mm, it's a no for me." But yes, I feel like you've got to have online scheduling in 2026.

You really are missing people because it's convenience. Everyone's about convenience.

Molly: Well, that's even with my own acupuncturist now. I love her dearly, but she's so, like, she's so busy, and it's so hard to get on her schedule, and I'm just like... Which is a different problem. You know what I mean? She's, she's, like, more than booked out.

But I'm like, man, it would be so great if I could just, like, look. I'm like, okay, well, she doesn't have any appointments until the end of May. Fine. Like, I'm gonna go grab mine.

Michelle: So she doesn't have an online schedule?

Molly: No. No. 'Cause like half- She's just, I mean, she's crazy busy. But I'm like, that would be so much, I feel like, less stressful for you to...

And like you said about the control, let's go back to the control aspect, even for established patients. You have so much control over your schedule. Mm-hmm. Yep. Like, you can say, "No one can book last minute" if, you know? You can say, "You set your hours" Like it's- Yeah ... you do literally have control.

Michelle: Yeah, and there's, there's always some aspect of not being in control of your schedule, even when you don't have the online booking thing.

Like, people can still call and cancel last minute. That is something that has always frustrated me to a degree that is maybe unreasonable, is I like knowing what I am doing during my workday, and it would infuriate me if I had a bunch of cancellations on one day. 'Cause now it's like, well, now what am I doing today?

Molly: Yeah.

Michelle: And I had to coach myself into this place where it's like, okay, you know you're gonna be in the office between 10:00 and 5:00, and that's it. That's all you need to know about today. Whether you have 10 patients- Yes ... or you end up with five patients, you are going to be in the office, and that is what matters.

That is what we know.

Molly: Well, what a beautiful segue into your free download though, right? 'Cause if you find yourself having... I can find segues anywhere. Also, um, can I sidebar with a very embarrassing fact? Of course. So I- I'm like, I'm a f- I'm like a very good speller. Like, I've always been pretty good at grammar, and so I saw the spelling of segue is S-E-G-U-E.

That's, that, and it's pronounced segue. Did you know this?

Michelle: Yes.

Molly: Yep. So I saw that and th- thought people were using... I thought I was smarter, and people were using the word wrong. And I was just saying

Michelle: seg. Can we seg, let's seg into- Yeah ... it's confusing because Segway, the, the toy, the, the thing-

Molly: Right, so I Googled

Michelle: it

is spelled differently.

Molly: Well, 'cause in one of my emails I literally wrote S-E-G-U-E and then the word way. Like segue. But the G-U-E, it must be a French word or something. You know Fr-

Michelle: You, you talk, you understand French? Do I sound like I- I, I, I'm learning French. Okay. It's

Molly: a very

Michelle: slow process.

Molly: Um, we're learning Spanish on Duolingo as a family, and it's so fun 'cause our family's been, like, competitive.

They're like, "I'm on level 10." I'm like, "Dang it, I'm only on level four." My daughter too.

Um, so in the morning she'll be like, "

Molly: Quiero un vaso de jugo, por

Michelle: favor"

Molly: No comprendo. What? Yeah. So anyway, I just had to talk about how dumb I am and how I actually thought- That's

Michelle: true. This is how we learn

Molly: Oh, but, but the hard part is I was being a brat about it.

I thought, I was like, "Ugh, people are using this word wrong." So if you've been listening, if you've been a longtime listener of the pod and you've heard me say seg and you've rolled your eyes, I have now, I stand

Michelle: corrected. Or just, uh, they probably didn't... They were like, "I don't know what that means. Moving on."

Molly: Yeah, mine knows like zig and zag and seg and you know what I mean? Like, you know. So anyway. Okay, so like I said, this is a beautiful segue into if someone does cancel, there are literally things you can do to fill your time. You've got this beautiful- Mm-hmm ... free download that's, what is it? What to Do If You Only Had 10 Minutes.

Michelle: Yeah. Yeah, so it's called the 10 Minute Marketing Guide. I had a, um, someone on my email list sent me an email a couple months ago, and she was like, "Michelle, what if I only have 10 minutes a week, literally, to do marketing for my practice? Is there anything worthwhile that I can do in that timeframe?" And I was like, "I freaking love this question.

The answer is absolutely." So I answered her, and it was all, like, super simple steps on Google Business Profile that you can do in under 10 minutes a week that actually are making an impact on whether people are seeing new patients, right? It's, the Google algorithm is noticing from 10 minutes a week. So I realized, like, this is, this would be so helpful.

Why are we all not doing this? So I put it into a little PDF. And so I think the link, and I'm sure you'll have it for your show notes as well- Yeah ... but it's michellegrasik.com/10-minutes, 10-minute guide, so 10-minute-guide. 10, T-E-N, or the number? Mm-hmm. Okay.

Molly: T-E-N. Yeah. Got it. I

Michelle: didn't even think of that.

Molly: Okay, yeah, we'll make sure to put that in the show notes. So any last thing, like I know we've already been talking forever, but I did-- One thing we didn't get to, so I was hoping maybe we could just spend like two minutes talking about this, is you said you're also doing some awesome sales training right now.

And I just wanted to just quick nuggets about, and if it's not quick and you're like, "We need to do another episode," then we can do that. But you were talking about what you've learned in that sales training about, like, speaking to a specific person.

Michelle: Yes. Um, so it might require a different episode, which is great, but I'll keep it super brief.

So it's Macy McNeely's Sales Girl Training, and she is teaching one hour a day every day this week, Monday through Friday. And she is so passionate about the way that you can sell anything, is to get to know your audience and dial in and get specific so that you can connect with them. I'm gonna try to remember.

I've been writing down little wonderful nuggets of things that she says so I can share them with my students. She talks about how if you are not connecting with your audience first, any marketing you're producing is just noise. It is not going to get their attention. Mm-hmm. It is gonna feel chaotic It's not gonna feel specific to them.

But if you take the time to connect and understand them and their values first, then every piece of marketing that you build around that is going to be relevant to them. And relevance is what makes people sit up and take notice. It is what makes them take action, right? Yeah. They're feeling seen, heard, and understood.

So I think a lot of times we get stuck in, like, "I filled out my target market worksheet, and it's, was kind of lame, and how do I implement this in my marketing?" That's a great question. This is the answer, right? What you're actually trying to do is you're just getting to know people, your target audience, and what are their symptoms and their struggle, how is it impacting their life, what do they value, and basically, like, how can you synthesize all of that in a very human- Yeah

very genuine way to speak to them about how what you have to offer can genuinely relieve all of that that they just shared with you, right? Yeah. So it's not about convincing or manipulating people. It's just making it click for them.

Molly: Yeah.

Michelle: That like, okay, yes, you are struggling with infertility, and it is breaking your heart for this reason, and here's how acupuncture or nutrition can walk you across that bridge to get you to the other side where there's relief.

But you cannot have that conversation with them if you don't take the time to listen, ask those questions, and connect with them.

Molly: Yeah.

Michelle: So I think that is a beautiful way to approach marketing in general.

Molly: Yeah, I mean, it's actually something we talked about on the Instagram Live we just did, right? You were like, "What are you seeing?"

Mm-hmm. I'm like, what I'm seeing is the specificity, like these crazy specific hooks are the things that are making people... It's, it's not three reasons you need acupuncture. Like, that, that's not connecting to anyone. A, a graphic- Mm-hmm ... that says three reasons why you need chiropractic or three reasons whatever, like, that's just not connecting at all because it's not meeting someone exactly where they are.

I mean,

Michelle: like-

Molly: You're

Michelle: not calling out any symptoms.

Molly: Yeah, I mean, this is a- Like, why should I stop

Michelle: and read that if I don't- Yeah ... know anything about acupuncture?

Molly: This is a very, very, very different niche, but this is just showing how all marketing... I think sometimes healthcare people like to think that they're, like, really unique in their marketing struggles.

Michelle: Yeah.

Molly: Um, so I've been gluten-free for, like, a little over a year, and we went to Disney earlier this year, and the first time we went to Disney, I didn't do any research. I was just like, "I'll figure it out." Mm-hmm. And then the second time- Yeah ... I was like, you know what? There has to be an Instagram account or Instagram content on gluten-free Disney.

Yeah. There are full accounts whose whole, all they post about is gluten-free food in Disney World.

Michelle: I love it.

Molly: An entire account. So, like, that account, and it, and it gets tons of comments, and it's very active because it's so dang specific. Yeah. It's not just like, "Here are things to do at Disney World," right?

It's like- Like my friend Keely, she just started a Disney account and she's already past 10,000 followers, and she hasn't- Wow ... even had it that long because her niche is like affordable Disney, and she does a lot of content on how you can do Disney without actually going into the parks.

Michelle: What?

Molly: Yeah. So it's like very niche, right?

Yeah. Like it's like so specific. So she's like, "Here's how you get the Disney magic without actually paying the Disney price tag." Like, that's her- Mm ... niche. And so yeah, I hope that kind of is like something to say to people, like I- one of my favorite hooks like that we used for an acupuncture client once was like, what was it?

It was something about insomnia. Like I, I struggled with insomnia for this many years and like here... Or my, my patient struggled with insomnia for X amount of years, and here's how we're helping her get more sleep or something like that. It's like-

Michelle: Mm ...

Molly: so super specific versus like- I think

Michelle: I saw that one.

Here's how- Three tips to better sleep ... like the baby was struggling to sleep. Yes. And here's how we're, here's how we're getting everybody, like the whole family is sleeping better now- Yeah. I- ... because the baby is sleeping ...

Molly: well, this hook, the hook came to me in the shower. Do you always get the b- I have a shower notepad.

The best ideas- ... come to me in the shower.

Michelle: I need one of those.

Molly: I found it on Amazon, and I love it. It does get a little slimy sometimes, but it's, it's not, it's not like moldy. You know what I mean? And I'm like a weird like freak about-

Michelle: Mm ...

Molly: shower- Same ... like molds. Yeah. So it's not that gross, I promise. Like I'm in the shower and I'm like, this hook came to me, and it was like, because I think 'cause my daughter didn't sleep, that's why she's an only child.

Seriously. Yeah. Um, I was like, "I will never do this again because I might end up in an insane asylum." But I didn't know about chiropractic until she was like six months old. I didn't know that it was a thing. Well, I, I went to the chiropractor myself, but no one ever told me that babies could go- Right ... or whatever.

And so, yeah, the hook came to me. It's like, this baby was waking up eight times a night. Here's how we're getting everyone more rest. Yeah. And it's like, how specific is that versus three ways chiropractic helps your baby, 'cause you don't identify with that. There's nothing identifiable. Right. So much more impactful.

Um, okay, so Michelle, thank you so much. Everyone grab your free download and then Wellness Marketing School, it's available. You run it live, but then- Mm-hmm ... it's also evergreen. Tell me about that.

Michelle: Yep. So, um, by the time this is released, I think we'll be in week maybe two- Mm-hmm ... of our eight-week program.

Um, people are welcome to join us a little bit late. I don't think that's a big deal. Everything is recorded. And then Acupuncture Marketing School with the async coaching is for sale year-round. And like I said, we're in the middle of this rebrand, so just know that the content for Acupuncture versus Wellness Marketing School is the same.

It's just we haven't completed our rebrand yet, but- Yeah ... everyone is welcome. It's just great content that applies across the board.

Molly: Yeah. I know. I, I was... I've even thought about like, oh, I should take this myself, and then I can apply some- Yeah ... of this to my own clients, so. Come on down. Um, I appreciate your time so much.

Yeah, and I appreciate you. You, you take-- You are in Holistic Marketing Hub for your own clinic, and I appreciate that you always- Yes ... give me feedback, so I appreciate you there.

Michelle: You, ah, man, you have really transformed... I'm probably not supposed to go on a tangent since we're wrapping up, but you've really transformed my clinic Instagram account, and I especially dialed in recently.

I was publishing a reel every other day for three weeks, which is a lot of content for us. We do more like twice a week usually. But I just really doubled down on all the hooks that you share because there was a local voting competition for like best of. I'm su- Yeah ... everybody has those, right? Yeah. And I really want us to be best of for the fourth year in a row, and I know that our Instagram followers are so enthusiastic, right?

Because we're actually engaging with them, so they know we're real people. So I just was like, "I need to show up all, like, for three weeks straight and just I'm gonna follow Molly's hooks, her patterns that she uses." And then in between, I am gonna ask, like remind people like, "Hey, don't forget to vote for us."

So yeah, we won't know if we won for a long time, but our engagement skyrocketed.

Molly: Yay. Oh.

Michelle: It was great.

Molly: I appreciate you telling me that.

Michelle: I, I did

Molly: not

Michelle: tell her to say that. No, she didn't. You're probably like, "We need to hang up this

Molly: call." No, this is great. I'm like, "I'm so glad you said that." All right, Michelle, thank you so much.

Everybody go grab her free 10-minute- Mm ... marketing guide. It's so good.

Michelle: I hope it really helps. Thank you so much for having me.

Molly: Thanks for being here. Thank you for listening to Holistic Marketing Simplified. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast?

Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could, please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag @mollyacahill.

That's C-A-H-I-L-L. I would greatly, greatly appreciate your support. I know your time is valuable, and I can't wait to see you in the next

episode.