3 Quick Win Marketing Ideas for Your Clinic [Episode 170]

Molly: So are we technically still living in the information age? Is that what this is called? Because I don't know about you, but I've been feeling hella overwhelmed, like information overload recently. So that personally inspired today's podcast episode. I wanted to give you three super actionable low lift things that will actually move the needle quickly.

Like I know sometimes it's like we have to be patient and put in, you know, even with your health, right? Like if a patient comes to you with a really, really long-standing chronic issue, like we know that they're not gonna get better with, you know, one treatment, right, or one adjustment or whatever. It's gonna take time.

But sometimes I just feel like our brains need those little dopamine hits of some quick wins, right? So today's episode is going to be three quick win things that you can literally do, like you can even pause the episode and do s- do one of them in less than five minutes. And the whole goal of these things, that they almost always are going to f- fill holes in your schedule.

So I know we talk a lot about like, you know, new clients, new patients, like that's like the sexy marketing. Everybody wants new, new, new, and I'm not saying we don't need new, but we also know that what's our lowest hanging fruit? It's our existing people, right? We know that it's seven times cheaper to re-engage or keep an existing patient versus like getting a new one.

So let's dive into all the goods.

Hey, welcome to Holistic Marketing Simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang out while we chat all things easing your marketing. And my goal is that you shift your mindset around your marketing from a, quote, should to a I get to. More dream patients and clients, yes, please.

Abby: Hello, my name is Dr. Abby Parrish, and I'm a chiropractor located in Old Town Daphne, Alabama, and I listen to the Holistic Marketing Simplified podcast.

Molly: Okay, before I get into my super-duper tangible, tactical... Which, which word? Ta- tactical, tangible, it's the same thing. Things that you can do really quickly to actually move the needle also quickly. I did just want to kind of point out one thing, which this is like I, I totally get it, right? Like I, I am doing s- Like I need you to know, like I totally understand.

I've been consuming a ton of information recently, recently around Claude and trying to like optimize that. At the end of the day, like I just ended up buying a course because I don't want to be trying to piece together my strategy based on all of these random saved reels in my saved folder or that I've sent to my online business manager, Dixie, and like- Oh my God, I tried to follow the steps from this one reel that a girl had posted about, like, using your Instagram followers to...

Anyway, it was, like, a whole thing. And I ended up just spending so much freaking time on it because the reel was not the complete picture, right? Because it's free content. So if you have been listening to all my podcasts, trying to piece together all my free content, and you're still feeling overwhelmed, I'm not trying to...

This is gonna sound like such a harsh thing, but, like, just enroll in Holistic Marketing Hub. It's super affordable, and it is quite literally a road map. Like, it takes you through everything step by step. There's no more guessing. Like, you don't have to be like, "Hmm, you know what? I've got all this saved stuff.

I'm overwhelmed. There's so much marketing information. I don't know what to do." Quite literally walks you through step by step. So I know that you are like me and you do not have time to be wasting on trying to figure out all this stuff with pieced-together information, and so that's why I wanted to just kind of start with that.

So let's dive into my quick-win marketing ideas, okay? So the first one is so simple. You can quite literally, like, pause this and go do this and come back if you wanted to. But it's just to post your availability on your Instagram stories. Don't make it in Canva. It doesn't have to be fancy. You're just gonna open up the little story icon in the bottom left-hand corner of your story screen.

You can go to your camera roll, grab an existing photo if you already have it. I don't care if you've used the photo before. There is no photo or video police who's like, "Oh my gosh, did you see she's using the same photo?" Like, go look at my feed. Do you know how many times I reuse... Like, that's the whole point, right?

You're supposed to be able to reuse this stuff. Or you can just snap a selfie in the moment, snap a photo of your office, and then just use the little AA text button inside your stories and just put some availability that you have for the week. You can test if this works better with trying to fill new patient spots versus existing.

I have had some people tell me that they've been able to fill new patient availability this way, but I've had more people tell me they've had success with existing people being able to fill it this way. I'm gonna be doing a whole other episode on online booking. If you do not yet have online booking, you are majorly missing out on appointments.

You can literally Google the data. I have a whole outline, like, I don't wanna go too far off on that tangent, but I have a whole outline on the stats of how many appointments you're missing by not having online scheduling. People aren't necessarily going to, like, they're... Well, they can pick up the phone and call, right?

Like, it could be, like, a reminder for them to pick up the phone and call and book an appointment. But if they can just click over and actually book their appointment right there, you're going to see so much more success. So that is quick win number one. Now, if you... I swear to God, if you try this one time and it doesn't work and you come to me and tell me you tried it once, I will take a deep breath and lovingly say What would you say to a patient who's like, "Well, I went to the chiropractor one time.

Didn't work"? So this is something that we have to do consistently, okay? Why? Because we're training our audience, our current patients and clients, we're training them to think, "Ooh, I wonder if they have availability this week. Let me go check their Instagram stories." And if you think that's something that people don't do, you're wrong because my chiropractor here, they have a massage therapist in their office, and they will frequently post their massage therapist, like, uh, openings if she has last-minute appointments.

And that's almost how I've booked any of the massages there, is 'cause I'm like, "Ooh," like I didn't think to schedule it, you know, ahead of time, but I'm like... Uh, you know, there's two types of people in this world. There's people like my husband, who when he bought his Camry, which is like, it's 2023, I think.

It's, like, pretty new. He has stayed exactly on the maintenance schedule. I mean, he's Marine, you know, or was Marine. He, every single time, like certain mileage, he goes and gets his car maintained. And then, I mean, I do go get adjusted once a week, so I guess maybe I'm not the best example in this analogy.

But when it comes to massages, I usually wait to book a massage until I am just like, "Okay, I got adjusted twice this week, and I am still just, like, in knots, and I need, like, relief." That's when I go seek out my massage appointment , which I know is not the right way to do it, but that's just the reality of how a lot of people work.

You kind of have to meet them where they are, right? Like, right place, right time marketing. If you don't know what that is, it's literally just mostly how marketing works, right? It's like, ugh, you meet somebody, like, who has chronic migraines. They might not book the appointment when they've, you know, gone a few weeks without having a migraine, but the second the migraine flares, that's when they're looking for solutions.

Not usually... Well, I mean, it's like I said, some people are proactive, and some aren't. So okay, anyway, so okay, I don't want to go too far down the, "Don't just try something once and tell me it didn't work," tangent. But, um, yeah, you have to do this consistently. It doesn't matter, like, what specific day, whatever.

It doesn't have to be at the same time. It doesn't have to be anything that regimented. I would, however, especially if you have a staff member, make sure that it's on their, like, weekly however you task them. Like, "Hey, every Monday at 9:00 AM, we check what availability we have and post it on our stories."

And then maybe you do it again on Thursday or how- however you want to do it. Doesn't, doesn't really matter. That part doesn't matter. The next quick-win thing you're going to do is you're going to head to mollykahill.com/email, and I'll put the link in the show notes. Or you can just DM me email1. It has to have the 1 on it.

Email1, like the number 1, and grab my free, and when I say viral, these suckers have gone crazy, email scripts. I have gotten so many DMs, and I keep trying to keep up with the screenshots and adding them to the page, but I'm not doing a very good job. So many DMs that these are working for people to fill holes in their schedule There are two scripts on there.

Script one is a great quick win for getting your current patients following you, which is, like, a huge thing for retention. Script two, though, is the one I'm more talking about today as, like, a quick win turning into, like, dollars on your books, is emailing. Email script two, all it is, is it's this simple copy and paste script with, again, it's the same as the story, showing your availability that you have that week or for the following week, however far you're normally booking out, getting your schedule full that way.

You will be shocked how well this works in getting people rebooked. S- again, especially if you have online booking, it's gonna make it so much easier for them. A couple things to note with this, these email scripts. If you have, like, never emailed your patient database before and this is new, you are going to get some unsubscribes in the beginning.

That is not only expected, but it's a good thing because anybody who is unsubscribing from your email list is very unlikely that they will ever be a patient again. So they're just taking up space, dead weight. It does not matter if they unsubscribe. I've told this story before, but I just recently emailed my list about my one-on-one coaching calls if you're interested in those.

I just call it the My Pick My Brain calls. You can, um, go to mollycahill.com/pickmybrain, or again, just email ... I mean, excuse me, DM me the word brain. Um, I don't have a whole lot of availability left for this month, so if you are interested in that, I would go snag that pretty quickly. We're onboarding some new team members, and so a lot of my time has been spent there, and we just have a lot of fun summer trips and stuff.

So anyway, I sent out an email about my availability for my Pick My Brain calls, and I got 14 people unsubscribed from that email. That's the highest I've ever had. I usually get, I don't know, two to five at the absolute most unsubscribes when I email. But you know what else? Three people booked a one-on-one call with me.

So if I had been all worried about the people who unsubscribed, not only would I have lost out on that revenue of the three calls, but I wouldn't have been able to help three people, right? So this is an episode I just recorded, episode 167, Your Fear of Unfollows and Unsubscribes Is Hurting Your Business Growth.

We'll link that in the show notes, or you can DM me 167, and you can listen to that. But yeah, yeah, if you're looking at that number, I don't even track it. Like, it's, it's just not worth it because it is not ... All it's doing is making you not show up for the people who actually want and need your help, right?

So we're not gonna worry about the unsubscribes. Another thing to note with your emails is, like I said, if you haven't done it in a while, your open rates and your deliverability might be low. It might not. And also, there's, like, a s- there's a suggested subject line on those email scripts, so make sure to use that subject line because subject lines make a huge difference.

So if you're finding that your open rates are really low, and what do I mean by low? Industry standard is, like, 20%, I think, still. But, um, mine usually hover around the 50% mark I would like your, to see yours closer to the 40 to 50% mark. So if you're not seeing that, play around with changing the subject line.

The other thing about email is to note that best practice is that around 75% of the email should be text-based, like, not like I made a graphic in Canva and put text on the graphic and then brought that graphic into my email. Like actual, like writing into your email software, whatever it is you use, and then 20- only 25% images.

That's supposed to be like the best ratio for it not landing in someone's like spam or promotions. 'Cause if it's super heavy with images, um, sometimes that can trigger spam. So like if you use Flodesk by, like for example, and you know they've got these beautiful templates and you've got just like all these photos, not only is it gonna take longer for that email to load because of the images, but it's also more likely to end up in spam.

So you wanna make sure it's like, like I said, like s- just follow the script and you, you can't lose, okay? My third quick win costs you $0, same as these other two things, and it is to get in the habit of, let's say twice a day, more is better, but I'm gonna, we're gonna start with two. Twice a day when you are seeing patients in your office, as they're, you know, checking out, rebooking, whatever, I want you to say, "Hey, can you do me a favor?

And just, can you ... We're trying to grow our practice's Instagram so we can help more people in the community. Would you mind making sure you're following us and either like comment on a couple of our posts or like tap that repost button?" And you can show them the repost button. It's that little recycling looking icon under some of your content.

Um, be like, "It would just really, really help us out." You know what patients you can ask that and who would not think twice about it. As my business coach said, it's actually such a kind thing to tell people exactly how they can help you. People want to help. It like gives, it gives the person who's helping like a huge dopamine

Is it dopamine? Which, which, tell me my psychiatry friends. Or is it oxytocin- which i- no, dopamine, right? When you help someone else. People want to help. And so I promise you, if you do that, let's say you're in practice four days a week and you ask two, two patients a day, so that's eight patients a week, that's 32 patients a month.

You've now amplified your content on Instagram with that repost button especially to all 32 of those patients' followers who, yeah, not all of them will probably live in your town, right? Like if it's someone like me, like not a whole lot of my followers live in Cincinnati, but it's still like getting your message out there in front of the right people, and it is for free.

Okay. Like I said, I know we're in information overload, but those are three super, really easy, free quick win things that you can do to see a pretty immediate move in the needle, whether it's like revenue and people filling holes in your schedule or with your Instagram stats. So as per usual, if you have any questions, please DM me on Instagram and I'm so, so, so happy you're here.

Thank you for listening to Holistic Marketing Simplified. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast? Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information.

So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly A. Cahill. That's C-A-H-I-L-L. I would greatly, greatly appreciate your support.

I know your time is valuable and I can't wait to see you in the next episode.