Beyond Brick & Mortar: How to Monetize Your Personal Brand with Dr. Lauryn Brunclik – PART 2 [Episode 114]

Molly: Hello and welcome back. So I got, I've already gotten a lot of dms with good feedback from part one of this two part series with Dr. Lauren Brunswick from the She Slays the Day podcast. As I said in the intro, for part one, of course we could not keep the episode short. So I'm gonna keep this intro very short and um, I hope you think you definitely need to go back to listen to part one if you haven't already.

I don't think this conversation will make much sense without it, but I did want to let you know about a new free training. I'm so excited about this new free masterclass that I'm doing. It's gonna be called How to Use Instagram Marketing to Make Your Health Practice the Go-To in Your Community. And I'm very, very excited about it.

Um, like I said, this is a training I've never done before, but it's just. This kind of download culmination of everything that I have learned and seen managing a bunch of brick and mortar health accounts over, over the past six years. And like what we're seeing is working, talking a lot about tried and true marketing foundations, like not just having to rely on trends and, you know, algorithm changes and all that kinda stuff that just keeps your head on a swivel.

This is really back to like true foundations that work no matter what. So that masterclass is going to be April, April 23rd at 12 Eastern time, and you can register for that just by going to molly cahill.com/masterclass. Again, molly cahill.com/masterclass. There will be a recording available. We'll also link that in the show notes.

But if you show up live, we have a special bonus for you if you're live. So I would love to see you on that masterclass. And without further ado, I hope you enjoy part two of this interview with Dr. Lauren Brunswick.

Hey, welcome to Holistic Marketing. Simplified I. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang out while we chat. All thanks. Easy in your marketing and my goal is that you shift your mindset around your marketing from a quote, should to a, I get to more dream patients and clients. Yes, please.

Melissa: Hi, I'm Melissa Birdsell and I'm a chiropractor in Moline, Illinois, and I listen to the Holistic Marketing Simplified podcast.

Molly: I think one issue with this is the general population doesn't understand too, like the different flavors. It's like, okay, you've had one bad, bad experience with a chiropractor. You never go back. Whereas like if you have one bad experience with a dentist, like you find a new dentist.

Dr. Lauryn: What ma? Yeah, no, I agree.

Molly: I I think it's like there's so many different, like, I don't, well, the problem

Dr. Lauryn: is, is their definition of what a bad chiropractor is. So like, what was bad about that?

Molly: They didn't, more than likely type thing. Yeah.

Dr. Lauryn: What More than likely, what was bad about like, because I've, I mean, we've heard it. We've heard it, right.

Okay. So, um, chiropractor probably told them that they needed multiple visits. Mm-hmm. And probably presented them with like. Care plan. That was four figures. Oh, what a bad chiropractor.

Molly: Well, and this isn't just, I would say what like massage, acupuncture, all of it. Like one is not gonna be your miracle.

Dr. Lauryn: I know.

But people want massage. Massage those bitches. That's true. They don't have to 'cause it feels good. Like massage. They're like, they're on Easy Street. I'm not saying they don't need to like. Like, you don't have to change the belief that a massage will feel good.

Molly: Oh, yeah, that's true. That's true.

Dr. Lauryn: Yeah.

Molly: Um, like you

Dr. Lauryn: don't have to change the belief that people want a massage.

Mm-hmm. Now, financially, do people, can people choose to afford it? Can people choose? Like, but like, you don't have to convince someone that. A free hour long massage would be incredible. Like, I was

Molly: thinking about that the other day. I was like, man, I get adjusted like pretty much every week, go to acupuncture like every other week.

I was like, I haven't gotten a massage in forever.

Dr. Lauryn: Yeah. So like I think, I think they have their own issues, but you don't have to convince them that they want a massage. We have to con constantly convince people they want chiropractic. No, you want this? And they're like, do I? And you're like, yes you do.

You have no idea. Like you just don't know You do.

Molly: So let's bring this to something people can act, can do, like actionably from the brick and mortar standpoint. And then we'll talk about,

Dr. Lauryn: oh, you wanna take away, you don't just wanna like riff on our problems in life.

Molly: Wanted me to teach. I do wanna take, you wanted me to teach, not preach.

No. Well, we're so. This is why I always say what made me better as a marketer for chiropractors is 'cause I come at things from like the lay person standpoint, and I know what my friends are saying, right? And so, mm-hmm. We have a client who, oh my God, I love her. She's great. She's, but she's brand new. Like, she just graduated.

I actually even used you as an example, Ann Christie Wick. I'm like, look, Lauren and Christie let me talk about things this way. Like mm-hmm. And they've been in the, they've been in the profession because it's still very much that, like you said, like wanting your marketing to be like. We'll help with stress and we'll help you live your best life and we'll help you achieve vitality and we'll help you.

So, I don't know, maybe I'm just trying to lead you to be like, can you give people a permission slip to actually talk about the things that their symptoms and conditions? And I know it's not sexy and I know.

Dr. Lauryn: Yeah. I mean, so the thing is, is like. You almost have to. Mm-hmm. So like in this conversation of, so what, what I've complained about so far is that people don't know they need chiropractic.

So one of the biggest things we have to overcome is changing their belief that they need chiropractic. So right now you have such a, you have a small percentage of people small that are like, oh, my back hurts. I now need chiropractic. And so what we're trying to do is we're trying to be like, no, you need chiropractic all the time.

Well, why? Okay. So then it's like, well, if you're not talking about like if you're not meeting them where. They're at. Yes. Where they're at is, I'm constipated. You need chiropractic. You are not sleeping. You need chiropractic. Your allergies are flaring up. You need chiropractic. So like that is kind of the job that you have to do if you want nervous.

Like we can't just go like, Hey, we balance the nervous system too. It's fantastic that there is. And I do think that like it would be good for us as chiropractors to start promoting research a little bit more of like I, yeah. Did you know that like, I think nervous system is trending enough, but like they're not gonna flock to us.

The next job now is like, okay, great. So their belief statement, some people's belief statement are changing of like, Hey, did you know that we have. Like two modes, fight or flight. And that most of us are running in fight or flight all the time. And did you know that when that happens you get things like pots and sleep, you know, sleeping disorders and digestive disorders?

Did you know this? So I agree they're waking up to that, but we still are gonna have to cram like did you know that there was research done by Heidi Hoick that chiropractic actually helps regulate your nervous system? But we can help that. We can help.

Molly: I saw a rough situation of a chiropractor who went viral with a study that only had 35 people in it, and all the comments were real bad.

And it was saying like, I don't, I kind of don't wanna say what it was 'cause I don't want anybody to think I'm calling 'em out. But it was basically like you're ex more likely time to have sensory. I mean, your ex, your child is ex more likely to have. Sensory processing disorder if you've had a C-section.

And like that was like, and then it cited a study with 35 people and. As moms, like, you know, one of my clients just had to have, she's the most functional medicine, chiropractor, whatever. She had to have a C-section. I know multiple

Dr. Lauryn: chiropractors who had to have a C-section. It

Molly: doesn't mean anything about anyone.

And the way, the intention, I, I don't know.

Dr. Lauryn: I didn't see the real, but I, I have guesses automatically who, I think that there are some chiropractors, everybody, not just chiropractors that are doing that for the rage bait.

Molly: But like,

Dr. Lauryn: it's a, it's a, it's a growth technique.

Molly: Yeah. But then I also think, I don't know, maybe I have different, I think it, I think it does more harm than good because it can also be like, it kinda makes people, but maybe not.

Maybe I'm wrong. Maybe. Well, I'm not saying it's

Dr. Lauryn: good. Well, that's a big problem that we have though, that like Yeah, we don't have great studies. So like that's where you just get ripped apart. Absolutely ripped apart.

Molly: Well, there's something real about how. Scientists don't quite know how Tylenol works. And like, that was like my most, everybody's like, you're a quack.

I'm like, look at my, I'm not even a chiropractor. Like I'm not even an acupuncture. It's like I'm not even, I'm just mm-hmm. But it's just everybody wants everything to have these like double blind to see, I'm like, that's just, and we don't have

Dr. Lauryn: those sort vaccines. Well, and like, like we don't have 'em for vaccines, but you're mad at me for talking about how chiropractic helps a headache.

We don't know how Tylenol works,

Molly: but you're mad at me for talking about, yeah. I'm like, I've seen 200 patients a week for 15 years and this is what I have seen.

Dr. Lauryn: Oh my god. Some troll on. So, okay. So I posted a reel. All it was sassy. It was a sassy reel. I acknowledge that. But back in November, Thanksgiving. I posted a reel of me adjusting Kirby at Disney, Tokyo.

It was sad. Okay. The dis, the con, the like caption of it wasn't bad, but like the hook was hooking. Like it, it was a good hook. The hook was rage bait, uhhuh. The hook was hooking. I knew what I was doing. So like, it's like POV. My husband's so sad that he didn't marry a quote like real doctor to hand him a Tylenol when he had a headache.

And so it's a picture, it's a video of me adjusting Kirby's neck at Tokyo, Disney. And it's what's really funny is that nobody's been like, are you licensed to adjust in Japan? Like, I'm like, oh shit. I don't know. Actually not. Um, was that legal? Can you adjust your husband? But anyway. That thing is still going, like, it's still going, uh, from like haters.

Um, I wake up every morning to about three to five comments that I just gotta, like, you're kidding. No, I'm not. So like two point I, it slowed down for a long time in January and I think it like hit a new thing because yeah, for the last couple weeks it's been like three to five comments a day just.

Chiropractors, don't practice medicine. Stick in your own lane. And I'm like, duh, duh. Like, God, what? You're missing the point. They're just, and like people just, they are like, oh, there's no studies. There's no studies. And it's like you just have to change the belief of like, well, there's no studies over there, but it's just not accepted.

It's just. It's just, I don't know. I don't know. Did I gave Con I gave them help, didn't I? Did I give them a solution? I think I did. You have to talk about symptoms. You have to, because that's what, if you wanna change their belief that they need chiropractic, like you, you, that's just what you have to realize you have to do, I guess.

So like, how are you gonna do it? Yeah.

Molly: Like, and I think coming from the patient's point of view, I would say one thing that a lot of. You probably hate to hear this. This probably makes you wanna come punch me through the screen, but there's like a lot of validation that needs to happen during adjustments of like, oh, I can see why you like to, you, you just feel it naturally, right?

Mm.

Dr. Lauryn: Mm-hmm. I think

Molly: there's some validation that needs to happen. Like, oh, I, I can feel why you've been having headaches. You just simply saying that to me while you're adjusting me. I can't even, 10 x is the likelihood I'm gonna come. Yeah.

Dr. Lauryn: I think we forget that. Yeah. Oh, we forget that so much.

Molly: Yeah. So I hope that's helpful to people.

And then also encouraging open communication. 'cause me being like a people pleaser and not wanting to hurt anyone's feelings. I didn't do well with like a newer chiropractor with like a manual neck adjustment, and I had a headache for a few days, and so I could have just like never gone back. Right?

Dr. Lauryn: Mm-hmm.

Molly: Instead, I was like, Hey, I didn't do well with that. Can we try something different? And then ever since it's been great. Mm-hmm. So I think you need to set that scene in the very beginning of like, hey, like the only way this is gonna work is with open communication. You're not gonna hurt my feelings because not every single person's body is the same and responds the same.

Absolutely. But I know that's hard when you're high volume and you're like, I know what I feel and I'm like, don't need to validate what I'm doing. But you um, you kind of do, you know, like. I came to you and I'm like, Hey, I can't poop. And then you're like, oh, I could feel why you don't, probably, you're, mm-hmm.

You're,

Dr. Lauryn: yeah. That's why I have not, I've yet to find a better tool than the insight scans.

Molly: Did you know I'm doing their consulting marketing for them?

Dr. Lauryn: No. Yeah. That's amazing.

Molly: Yeah.

Dr. Lauryn: When the scans match, there's nothing better. Like it is just, it makes your life so easy to be like, oh, it is so fun too. It's so rewarding to be like, oh my God, this patient, yeah, look at their scan.

It matches I because you like, you know, you can't. What's harder is when the body doesn't comply with the sales technique that you want to take for the patient, where you're like, oh, I mean, I as a neurological chiropractor understand why the scan looks that way, but damn it, it's not easy to connect the dots.

Yeah. Yeah. It's just, it's, it's great when it, and then also, I mean, you've got a lot of chiropractors that are like, they don't do care plans, which run your clinic how you want, but. If you're gonna give like twice a week for three weeks, that scan ain't gonna do what you want it to do.

Molly: Again, from my experience as a patient, it's I've, I've had, I cannot tell you how many providers, not just chiropractors, but acupuncture work, just come back when you feel like you need it.

That would be like, that would literally be like one of you coming to me and saying, Hey Molly, I want you to do my social media. And me going, well, like, do you mean to just, how often do you want me to post? And they're like, no, I'm hiring you to tell me how often to post.

Dr. Lauryn: And then I go like, Molly, just go ahead and post whenever you feel like posting on my account.

Molly: Yeah.

Dr. Lauryn: You'd be like, what?

Molly: It's not a strategy, and so we're coming to you for expertise because then if I'm booking twice a week, I'm like, oh my God, am I being a hypochondriac? Do they want me in this often? Like truly, these are the things that goes through the patient. I actually recorded an episode back in December that was like things I wish providers would do as like a patient, so I think it would be worth a listen.

I also recorded an episode on how to have like different brand personalities within one like clinic umbrella. 'cause I want, I do want to get, I know we don't have much time left, but I wanna get back to your personal brand thing because I feel like I don't wanna poke holes in what you're doing. 'cause I think No,

Dr. Lauryn: go ahead.

Molly: You've clearly figured it out. But I feel like in 2020 there was this huge boom of online courses teaching you how to have an online course. Mm-hmm. And all it did, and this is not a know what, not what you're doing with your program. Mm-hmm.

Dr. Lauryn: But

Molly: I feel like all it did was make people more frustrated because they were like, okay, I.

What? Where's this passive income? Everybody was promising you? Oh yeah. I built in ebook in Tampa.

Melissa: Yes.

Dr. Lauryn: And no one's buying my ebook. Yeah, because you don't, you did not nurture your audience like Yes. So let's go there to close out this. Okay, sounds good. So there are two keys. Okay. So there's many, many, many influencers out there who have hundreds of thousands of followers.

And can't figure out how to sell to them. That is a real thing. Like that is just, I have two

Molly: people who come to me specifically with over a hundred thousand. They're like, I'm not making any sales.

Dr. Lauryn: So you do not need to go viral and get tens of thousands of followers in order to make money. So what happens is, is so many people do not start to take their social media seriously until, because they're just like, well, I can't monetize at this level.

So they do a crap job with building a community. And so, because they're waiting like, well, once I get, and I don't know what number it is in their head, it could be 500. It could be 10,000. I don't know what number. Everybody's probably got a number in their head that they're too embarrassed to start showing up like a real content creator.

Like, oh, I only have this many followers. So like, people are gonna be like, who does she think? Like people have weird ass narratives in their head. What happens is they don't build any kind of community with engagement or trust. And so their way, they're like, well, I don't wanna act like a real content. So a real content creator who's focused on the end goal here of having an engaged community that is vetted and wants to buy from you.

That's the goal here. That's what we're doing. We're using social media to sell something. Like that's what it is. So you don't start teaching. And vetting that community and filtering through the community and being like, okay, that's not what we do here. You can unfollow. That's okay. We're we're looking to attract more of our people.

We're looking to create engagement and authenticity and authority, but people are like, well, I only have 200 followers. Okay, well. And so like in their head, they're like not doing, like you have to create engagement, authenticity, and authority. Like you can make tens of thousands of dollars with a 500 person following if you are building your community on those three things.

But if you're not, which most people are like, that's not enough followers. You know, like again, this is like, I know people listening are like, oh my God, she like got in my head. I. Where they're like, well, I'm not gonna do a face to camera reel because like, I only have this many followers. So people are gonna be like, who does she think she is?

And so they're like, think that they have this like issue in their head that people are going to think they're trying to become an influencer and they're in their head. And the thing is, is there are gonna be assholes out there who are gonna go, like, what's she trying to do? Oh, look at her. Look at her going face to camera.

What she, oh, I see what you're trying to do. Well, they're not over there trying to do anything. They're over there not trying to do anything. So yes, there will be people. Most of them will not. Most are just so absorbed with their own life that they're not going like, oh, I see what you're trying to do. But most of the time the people who can identify like, oh, I see what you're doing.

Here are people who've had to do it and are proud of you. It's like, oh, so like I have so many chiros Oh, that I'm just like, will you please? Start taking this more seriously and monetize. 'cause I see you over there. I see you dabbling with this personal brand. I see you want it, but you're afraid. I see it and I will call 'em out.

But there's like multiple that I'm like, come on. And it's just, they're afraid because like as soon as they start doing stuff, like we're gonna be like, oh good, you're doing it. I'm So, I see what you're gonna do. You're probably gonna like, you're probably building up to sell a course in like a couple months.

That's fantastic. Look at you starting to build pre-launch. Energy and engagement, I'm proud of you. But like other people who haven't done this, they're, they might go like, oh, she's about to sell a course. And so what happens is, is you've got this thing that you don't do any of the necessary steps to get it.

In front of a community of vetted people who want to buy your thing because you're just too afraid of people being like, oh, she's gonna, she's trying to become an influencer. And I was like, no, you are not. Like you are not, if you're like posting photo, well, I don't know. I guess it depends on like what your niche is, but like.

There's some things that are like, yeah, that is like, oh, you're trying to become an like, but most of that stuff doesn't, isn't actually, wouldn't be like in a pre-launch plan for vetting and building a community that's built on like engagement and vulnerability and authenticity and showing up in your dms and solving people's problems.

People are just like, oh, people are gonna think I'm trying to become an influencer. And it's like, are you, are you trying to become an influencer? I know

Molly: there's like the definition, but we're all influencers too, because it's like Exactly. That's the thing. Where'd you get those pants? Oh, I got 'em back. You know,

Dr. Lauryn: whatever.

Yeah, we're all, yeah. People are just so worried about like, oh, if I drop the Amazon link in my stories to this. Whatever I bought. Like just do it.

Molly: Yeah. Because just post it. Favorite, you're saving me having to switch through a thousand

Dr. Lauryn: and what that does, you know, so like I will, I am the queen of unsolicited advice and so I will, some of these chiros that I was talking about that I've been like stalking and being like, will you please just do something with this brand?

Like please, I'll see them post. So this is a good here, there i, if you're multitasking, pay attention. I'm about to give some actual advice and not just complain. So one of the baby steps that people start doing when they're like tiptoeing, they're like playing with the idea of maybe I have a following that maybe would care someday, is they'll talk about products that they like.

Now they won't, most of the time at this point, they're not saying like, Hey guys, I just bought this water bottle. It's got a great straw. I love it. They're not doing any of that. Most of the time they, how this shows up. You'll just see a picture, oh, well my damn green screen's ruining that. You'll just see a picture of said water bottle, their face isn't in it, and they'll just be like, obsessed with this new water bottle from X.

And I'm like, all right, cool. Or like obsessed with this new. Coffee replacement type thing, or you know, and so I'm like, okay, good, good. All right. You're starting, you're starting. We still got a long way of confidence to go. 'cause I see like you still hiding and being nervous. But also what I'll tell them is start posting things you don't like.

Start now. Start. Don't tag the company. Don't tag the company. But you're checking it. Like, just get used to sharing your opinion because I, I see you, that's a great idea. Like six months, the anti

Molly: influencer.

Dr. Lauryn: Six months from now, you've got a course that you're gonna sell, or six months from now, you're gonna make that leap and start selling links to like, to know it or whatever.

Start now getting used to giving your opinion, just checked in to the Four Seasons Minneapolis. This, I have not seen a lobby this gorgeous. And forever. That's a good opinion. Great. You're sharing your opinion. Also, vice versa, just checked into the Four Seasons and I don't know. I don't know why this room is worth $600.

Like you just start getting used to sharing your opinions on things. You don't need to do six a day, but like three or four a week of just like this new flavor of bubbler slaps. Love it. But then also being like, Ew, have you guys tried this new flavor of poppy? Like nasty? What are they thinking? Or

Molly: don't buy the sweatsuit on Amazon.

It peeled after one wash.

Dr. Lauryn: Yes. Like just get, so here's what happens. Here's the like strategy of you are training people to trust your opinion on something. And that takes time because. That, but like that's the step to getting authority is you have to like train them. You have to train them to turn to you for opinions.

Melissa: Love that.

Dr. Lauryn: So you have to do it enough. You have to do it enough. But so many times they're like, oh, I don't show up until I'm selling something. And it's like, first of all, you haven't, air quote, sold me a single thing for years. Like why would I all of a sudden buy from you? You have to teach them even when you're not an affiliate.

To like, you're selling products, you're selling a flavor of bubbler while it's safe, like that's when it's safe and you don't have rejection, do it then. But so often people are like, oh, I don't have enough people yet. I don't have a brand deal. I don't have an affiliate code. And so finally they get an affiliate code and they're like, Hey, buy my, buy this water bottle.

It's great. And like, and they feel so awkward about it. And so it's like, no, there is this beautiful progression of like, talk about your opinions. I liked this. I didn't like this. And then by the time you create an affiliate thing and you throw it up and it's like, hey. I like this thing and it's 40% off.

Today.

Molly: I was even sharing, there's this gentle guardian by wild holistic. It's this herbal tincture anyway that I love. And I was like, I don't have a code, but here's this other chick's code. Like yeah. And that story got literally about seven times the amount of views is my normal Yes. And it's like. You can do like, I'm not, maybe eventually I'll have a code maybe.

But like you said, it's a, but what doesn't

Dr. Lauryn: that set up a nice story? Yeah, like an authentic story. 'cause anybody who is selling to their audience and doing it well, they care that they're not just like. Sale bombing. They're people. So like if all of a sudden out of nowhere, Molly Cahill shows up selling a product and they're like, well, you haven't talked to me about this.

Like, I don't know. I didn't even know you had this problem. Like you set it up so people are like, oh, I know Molly has this problem 'cause she's talking about this. And then like she's trying other products and some of them are working and some are not. And then all of a sudden. A couple months later, you show up.

Like, I've tried hundreds of products, I've shown you 10 that have like been okay. This is the best one. And so I like it so much and it has helped me so much that I actually,

Molly: that is such a good tip. Like that's gonna be our little, to our editors, that's the, the real clip that needs to go on is what you said about there.

But, but yeah. So, okay. Are you still, so this is gonna come out pretty soon. Are you still enrolling?

Dr. Lauryn: We will in April. April 21st, we will open up more spots in the program. I do not, so there will be a certain number of spots because what I've learned is module two is like a big module that I need to help people through.

Like it's where they find their niche and people think they have a niche and they do not. They do not. And so it's requiring a lot of work. So I can only onboard so many people at a time because I need to make sure once we get over the niche thing. It's not easy, but they just need a lot less handholding from me.

Sure. And so April 21st, I believe I we're gonna allow anywhere between 30 to 50 people in. Oh

Molly: wow. Okay.

Dr. Lauryn: But when I opened the program in March, uh, we did 50 people in two and a half days, and then I allowed another 10 in a couple weeks later, and that sold out in two and a half hours. So I don't know how long, so like Monday, April 21st, 9:00 AM Central time is when we'll like open things.

It could take a week to get to 50. It could take. Two or three days, I don't know. Um, so make sure you're on the wait list, but, uh, you'll get on the wait list just by if you're interested in this topic, like I would definitely recommend grabbing the free download that I created to kind of help get people going on this niche content with the idea that by the time they come in the program, they're a little, like more educated on a proper niche.

And so you can get that by going to she slays podcast.com/niche. Niche. Do you say niche or niche?

Molly: I say niche. That's actually one of my most also highest viewed stories was a while back. I did a poll that was like, is it niche or niche? Like in people. The

Dr. Lauryn: only time I'm actually gonna steal that I concept not, I won't use that exact, but like that's a good hook.

Just like a funny thing. The only time I ever say niche is when I say the phrase, the riches are in the niches. Yeah. Bitches.

Molly: Yeah. Yeah.

Dr. Lauryn: That's the only time I say niche.

Molly: So I've, uh, created like a free pinned post guide with Oh, I love that. Templates.

Dr. Lauryn: Yeah. What is that? Drop it here because Molly?

Molly: Yeah, it's just molly kayhill.com/pinned.

So that way, like you said, once you help people find their niche, I. They can use these pinned posts to, 'cause you have like three seconds when someone lands on your Instagram profile for them to be like, yes, this is for me. And if your pinned posts are dialed in, obviously your bio too, right? But also those top three posts are super important.

So yeah, give us an example of a niche makeover. You.

Dr. Lauryn: Oh my god. Okay, well, okay, because I'm running out of time here. I will, this isn't like, so I'll give you the end result. Of two niches that we found. So like where a lot of them are starting is people will be like. I help successful female entrepreneurs thrive in business while still focusing on self-care, nervous system regulation and parenting.

And I'm like, what the fuck did you just say? What? Like that is not going to gain traction. Like, so Kirby said this and I like need to get it on a t-shirt 'cause it's hilarious. Oh God. You help female entrepreneurs. Can you help Beyonce? No. Okay. Well then you need to niche down more. Like it needs to be specific age if you're helping a business.

So here's the deal is like for instance, uh, advice gets more expensive as you are scaling, right? So like. If you are gonna hire a coach to get to a hundred thousand dollars a year, that advice is going to be cheaper than somebody who wants to get to a million dollars a year. And it's also gonna be different.

You have different bottlenecks in a business. It's also going to be cheaper and different advice than going from seven figures. To eight figures in a year, you are gonna pay a coach a hundred thousand dollars a year. Easy to get to eight figures. Yeah. And so what happens is, is if you don't really, if you're like trying to coach businesses and all, you have these like vague statements, what's gonna end up happening is, is like you're gonna have people coming in that.

Are gonna think like, oh, your products are too expensive. And it's like, no, you're too early. Like you're too early in this. My products are perfectly for people who, this is the right niche. They're like, yes, give it to me. Don't bad an

Molly: eyelash. Yeah.

Dr. Lauryn: Yes. And so that's part of the problem. Okay, so here's two niches that I love.

I help coffee and carb obsessed moms regain their energy by killing candida and cravings in 44 days. That is a sexy niche. People, that is a sexy niche, right? Like it made you feel something, didn't it? Molly, you see? I, yes. I've never speechless. It made you feel something. I help new moms reclaim their energy after birth with spinal energetics and EFT tapping so they can navigate motherhood with ease and resilience.

Now that one's not quite as, as specific, but like, so like, I don't think I, I told this person, I was like, I think that we're like 90% there that you can start testing it, but I think you'll continue to refine it a little more, but like it's specific. Yeah.

Molly: And like you said, test, test, test, test, test. You're, I think people think their bio is like literally gonna be etched in stone.

I'm like all the time, oh, people wanna get so kitchy,

Dr. Lauryn: they wanna get so kitchy with their, their niche. And I'm like, no, you should read it and be like, that is me. I need that. I need that. Yeah, I changed

Molly: my bio all the time. And you can pull your audience like the other day. I just literally pulled, what word do you resonate more with?

Clinic, practice or health business?

Dr. Lauryn: Mm. Because I don't know, what was the answer word?

Molly: Uh, practice.

Dr. Lauryn: I could see that

Molly: by far. So I'm like, okay, I'm not gonna use the word clinic in my mar like I'll use practice. So you just gotta, you gotta pull.

Dr. Lauryn: Okay. I found one more. Just one more example. Okay. So this was a good like half baked niche, helping perimenopausal women prevent osteoporosis with strength, strength, nutrition, and lifestyle strategies.

Actually on a surface, A good niche. Yeah. But weed up by adding an age and I encouraged her to swap out. Osteoporosis for bone loss. Oh, I help women in their forties prevent bone loss. Oh, I love that. Through blah, blah, blah, blah, blah. All right. So yeah. So what are free downloads? So mine is she slice podcast.com/niche.

You'll get a free checklist on helping you find your niche. You'll also automatically get entered in probably into the wait list, so you'll get notified of that. And what's, and what's your pinned post? One.

Molly: It's just molly cahill.com/pinned and that that pinned post one is also good for brick and mortar.

Like even if you're not wanting to, it's for anybody. I need to update my own on my page.

Dr. Lauryn: Yeah, I'm, I definitely do. I definitely do.

Molly: Alright, well, we'll, uh, we talked about a lot and every time I come on, it ends up being more

Dr. Lauryn: of a. Give them a prize for anybody who stuck around this. Nah. If you, if you listen to She Slays, you're like, yeah, that's about, that's about right.

Molly: I order our jammies and I'll see you in a little room. See you in San Diego,

Dr. Lauryn: babe?

Molly: Yeah. All right. Love ya. Love you. Bye. Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode ask. You to rate and review their podcast? Well, that's because it's super important.

These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill, that's C-A-H-I-L-L.

I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.