Show Your Real Personality Online to Attract the Right Patients with Dr. Bryant Harris [Episode 130]

Molly: Hello. Welcome back to the show. Y'all are gonna love today's episode. It is with my friend Dr. Bryant Harris. He is a chiropractor in the DC greater area, I guess you could say. And I met him at a conference back in October of 2024, and he just has this larger than life, infectious, amazing personality and energy.

And I was like immediately like, okay, you've got to be on my podcast. He also has a really consistent, and I would just say engaging Instagram presence. And I was like, okay, I gotta talk to this guy. So I think you're gonna love this episode. Obviously it's not, it's for everybody, even if you're not a chiropractor, because he talks a lot about like how he makes time to film and, um, like his whole like content process.

And he also talks a lot about just, you know, being likable on camera. If you've kind of got this old school notion of having a quote, you know, professional personality versus like your actual real personality and those two things being separate. If that's something you, you know, still believe and buy into, you definitely need to listen to this episode.

So I'm gonna keep this intro short because this episode's a little bit longer, but I truly think you're going to enjoy it.

Hey, welcome to Holistic Marketing, simplified. This podcast boils down to the fact that we wholeheartedly believe that more humans need to know about holistic health solutions. And you didn't go to school to learn how to be a full-time content creator and show up on Instagram and do all of this marketing stuff all day, every day.

So let's come hang out while we chat. All thanks. Easy in your marketing and my goal is that you shift your mindset around your marketing from a quote, should to a I get to more dream patients

and clients.

Yes, please.

Dr. Shara Posner: Hi, my name is Dr. Shara Posner, and I am a chiropractor as well as the owner and creator of the Mobile Mama Method.

I practice in Alexandria, Virginia, and I listen to the Holistic Marketing Simplified podcast Bryant.

Molly: I'm so happy to have you here. This is the start. This is the start of the interview right here. Okay, got it. You can't tell a very casual, which is, I've been so pumped to have your energy on here. I've been very much looking forward to it.

I feel like there aren't many people who can match my energy, but yours is like. I feel like yours doesn't match mine. It exceeds it.

Bryant: Which w Which, uh, is funny. I was like, it, it, that's, uh, pro and a con. Uh, and it, it is funny. We can talk about this a little bit more. Uh, but I was talking to one of my old college roommates who also happens to be my web developer and all this other stuff, and I run bounce ideas off of him and we're talking about like, okay.

He was like, he was watching some of my newer videos. He's like, all right, Brian, you look like a linebacker. He's like, you look really big in your videos and you're yelling at the camera. I'm like, it's exciting. He was like. Just bring it down a notch. He was like, you're exuding a little bit too much energy and you're coming across a little bit intimidating.

I'm like, oh no.

Molly: Oh, see, I think, I think it's so funny 'cause you are this big guy and then there's these videos of you with these tiny babies.

Bryant: Well, the, the action videos, but like my talking head videos that I have on YouTube and stuff like that, I definitely like when I'm micd up and everything else like that, I'm like, I'm, I'm concerned that the audio won't come through.

Through the mic, so I do speak a little bit louder. So it, it's kinda, you know, it's a catch 22, so

Molly: I'll have to look at it again, but I've never really felt like you were yelling, but I'll look. Do you find that people, when you tell them a chiropractor, they assume that you're just like adjusting like big sports guys?

And not tiny babies and pregnant women,

Bryant: oftentimes people do say like, uh, especially when I see men, they're like, you have really big to do this job. I'm like, all right. Like, he's gonna break me in half. I'm like, but I'm not. On the flip side, it's like one of these things, since I do specialize in like peds and pediatric, like, uh, pediatrics and pregnancy, I'm sorry.

I do get some odor clients that come in, even though I don't market to them. They say, well, if you're gentle enough for a baby, you'll be gentle enough for me. I'm like,

Molly: oh, I love that.

Bryant: And I'm like, oh, okay, okay. You know? Okay. So it's like, so it it, it's really interesting how when you do marketing and other things like that, how even though your intended population that you're marketing to, there is going to be the inverse that it can also attract.

Molly: Okay, so I wanna go back and start with your story, but I, can we please put a pin in that? Because I get so many people and so many students who overthink their niche and they're like, but if I say this and they don't have this one thing, then they're gonna think I'm not for them. And anyway, yeah, let's put a pin in that, 'cause I wanna talk about that and it'll make y'all listen to the rest of the episode.

I'm just kidding. But yeah. What is your story, Brian? So I know you're chiropractor in the DC area. Do you describe it as the DC area? Is that what you usually say? Yeah,

Bryant: so like the DMV, like I'm, but like, I'm in Annapolis, Maryland, so yeah, I've been practicing for 17 years now. I went to Life West in, uh, the Bay Area in Hayward, California.

Graduated there in 2008. I'm originally from this area. I was like, why not live the California dream to go to grad school? So I did that and uh, yeah. Uh, and then I've been, had a practice in California. Then I had a practice in DC and then I've had, the longest time that I've been practicing has been in Annapolis.

Yeah. For the past, like 11 years.

Molly: What made you, did you always do peds and pregnancy focus, or did you kind. Evolved to that.

Bryant: I guess it sort of evolved. Like I always thought I wanted to do that. And then when I first started off practicing in California, you know, people say you can't niche down so much 'cause you're broke, basically.

Like you can't be that selective, you gotta pay your bills, you know? So I wasn't as selective about who I was actually seeing initially when I first opened up my practice. And then when I moved practices from California to back to the East coast, I did try to focus a little bit more on pregnancy and peds.

Uh, 'cause one of the biggest things, as we talked about earlier, I'm like, okay, I'm a bigger dude. So I really didn't wanna work with pregnant women that much. I only wanted to work with kids 'cause my, my life ambition prior to becoming a chiropractor, I wanted to be a pediatrician. I have really good rapport with kids.

That's what I wanted to do. But, um. Parents are very fearful of chiropractic. For kids especially. They have this distorted view of what exactly can be. And all they see now especially is like, there's more videos and it's like, okay, so are you about to crack my baby? And even before videos were out, that's still what the perception was like, you're gonna be cracking bones on their kids, their babies.

They felt a little bit more comfortable getting like teenagers adjusted 'cause they're a little bit bigger so they think they can handle a little bit more. So I sort of fell into pregnancy because as we know, um, and your lists may know, like, you know, depends on who they are in their primary chiropractor, but like women make the most of the healthcare decisions and family.

Mm-hmm. They're the ones who dictate everything. So if I can gain the trust of the mom, then I can most likely get the kids under care as well. So it was sort of like a dual thing, like I had to do both. In order for me to get the, the access to what I wanted to to see.

Molly: So one of the main reasons I wanted to have you on the show is in our, our con we.

For those of you listening, we had a funny conversation in the dms because I'm like, there's really nothing in this for you other than just like you helping me out. 'cause you're just so good on, you're so good on Instagram and you're so fun to watch. Do you get a study stream of pr uh, patient referrals from Instagram?

I would imagine so. I do

Bryant: get a few like, so like, it, it's, it's, it's definitely interesting. So it's not a direct, like steady flow. Yeah. I do get more and more people who follow me and it's, uh. It said belonging, like people have been following me for a while. Like I had someone literally just sign up for a consult that I met.

When I first started practicing in Annapolis 11 years ago, and it's like we, I've known him, I've been following him, I just haven't been prioritizing it. So sometimes it's not like really actionable initially. Um, but what ends up happening is that I'm getting the, the. My posts and everything else that I share on social media, uh, it is getting a larger reach, um, due to the fact that other chiropractors like to share the message that I have.

So it's still growing my audience and it's giving me more, uh, it's growing my following and it's making me more reputable. So when people do come to my page, it's not like, oh, like when people say, oh, lemme see your Instagram handle. It's not like I got 26 followers. Like, okay, I am, I'm creeping up to 4,000.

I'm not up to like. You know, those 10,000, and I don't, I don't have that little medi check next to my name at all. I'm not willing to pay for that, and I'm not sure like what the benefit that is unless I like, have people who are trying to like, act like they are me, which no one really is. So it, it's a,

Molly: it happens.

You'd be shocked.

Bryant: Yeah. But I was like, it hasn't happened to me yet. And I watch what happens. I wake up and there's somebody who's acting like me, putting out stuff and asking for money. Mm-hmm. It hasn't been as direct as I would want it to, and I've gotta tweak a little bit of things, so I'm trying some other things as it pertains to social media.

Um, starting to use other platforms. I'm not on TikTok. My primary platforms is Instagram, and I do have comedic reels that I put on Instagram, but I also am starting to do more long form and short form on YouTube and using that as an avenue to try to reach, um, more people, specifically in the Annapolis area.

And then trying to use clips from my YouTube or, um, we're doing some other, um, marketing things, uh, where they're trying to get to know me a little bit more as a person because people are starting to buy people not services. So

Molly: a hundred percent yes. I did not tell 'em to say that. I'm just gonna, I just had this conversation.

Well, I just had posted about this on my own feed like two weeks ago. It was like, why is. Why is Uncurated like, I can't remember what I said. Basically I said like, why is Uncurated like casual, casual, uncurated content performing so well? And I went on to explain that. Like it's just everything comes in cycles, right?

And we're back to where it all started. Do you know my 17-year-old babysitter walks out here yesterday with a fricking digital camera around her wrist? Like we used to. 'cause I'm your age. We used to have in college, had our digital camera around our wrist, and she's like, yeah, all my friends have them.

And I'm like, okay, you've got a phone with a camera on it, but you've got a digital camera. All right. And you know what? Instagram and Face, Facebook. Instagram first launched like, we didn't. We just, we uploaded that whole camera roll baby, and we just like rolled with it and we didn't care if stuff was pretty.

And then it was like the pretty era of Instagram where everybody had these grid patterns and like perfectly filtered and like clutter free. You wouldn't dare. Like I, for those of you who are watching on the video, like he has a few papers in the background with like your internet router or some, you know, people are like, oh, like, you know, you can't show like the real, and now people are sick of that shit and they're like, get, you know?

And now with ai it's even more fake, fake, fake, fake, fake, fake. And I love ai. I'm not hating it. I'm just saying like, everything's fake. And so people are like, give me something real and I will latch. It. So what are your thoughts on that? I think

Bryant: that's part of it. I think it's also like given the fact that Instagram and Facebook and all these social media platforms, whether it's that and TikTok, there's so many people selling, right?

Yes. Okay. There's so many people selling, and I think what differentiates you in this is your personality. And they wanna know, like, can they resonate with you? Are you a person? Can you communicate Yes, like, like all these things. Like who is, who am I gonna see when I walk in? Like I have a friend that I went to college with, she's a urogynecologist now.

She's posting content, you know, on her socials, and I'm asking like, what camera are you using? I'm like, that looks great. And it's like, oh. It's like her going out with her family, what her Saturday morning routines are like, what she does for the family. Or like, sort of like influencer style, like, okay, like did you know these areas and you know, where she's at in Chicago?

How, why does that have anything to do with urogynecology and, you know, incontinence and bladder slings and, you know, and prolapse. But it's like, again, you're getting a, a window in into who she is and how she choose. To spend their life, they wanna see that you're a real person. And not to say that the content about whatever product or service that you're selling is it important.

But like even for me, when I post like some off landish things, I get the most reactions and kind like I just posted something about me running a marathon in Madrid, a half marathon in Madrid. I got more content on my stories and more responses in my dms about me running this half marathon in Madrid in April than I have on some of the regular content that I constantly put out.

You know, the things that like, okay, they like, oh, you're a real person. It's not just you're constantly putting out chiropractic content. You're constantly

Molly: hundred percent these things,

Bryant: right? Yep. Which you think which your audience needs to see, and that's what draws them into it. But it's like, oh, so this person does do things like we do or like they go out to restaurants that are in the neighborhood.

They do see these other people. I just bought tickets to go to a tennis tournament with, uh, some PTs that I know on Friday. Am I gonna be posting about that? Yes.

Molly: Mm-hmm.

Bryant: You

know,

Bryant: can I do a collaborative post with them? Probably.

Molly: Absolutely. You should.

Bryant: But it's also, it's like showing like I'm giving out and enjoying life, and it's like, okay.

And also to show that like I do collaborate with PTs. I'm not bashing any other professionals. I'm all about collaboration and trying to help. Plus it also increases your reach. It also increases, you know, how many people you came in front of and all those other things. So you know that people typically wouldn't, you know, see whatever you're talking about.

Even if it is specifically just, you know, something social,

Molly: you get it. And it's so funny 'cause everybody's like you told, I did not tell him to say any of this. This is everything I teach and this is probably why I was drawn to you and drawn to your page. Just 'cause like you just naturally align with.

What I teach, and especially as a healthcare provider, like you're phys, you're gonna have your hands on me like a stock image on your website of like someone frolicking through a meadow. Like, no, like I, I wanna see like what it is that I don't want a lightning of someone holding their neck with a lightning bolt going through it.

Like, eh, like that just, I don't want a graphic that says, you know, happy St. Patrick's Day. Like, I, I want to know you as, and like you said. This is why I teach. I don't know if you've ever heard me talk about it, but I teach what's called a content ecosystem because I tell people, I'm like, I'm not saying you shouldn't post educational content because you know, common advice is like, find what's doing well on Instagram and just do more of that.

That is not inherently bad advice, but it's not the full picture because you do have to have some of that harder hitting authority building content that's not sexy. It's not gonna get a lot of likes or comments, but that's gonna be the thing that typically makes people book an appointment. So like we had a client recently who said, Hey, can we redo the torticollis carousel again?

'cause we got three calls from new patients from that carousel. I went and looked at the stats in that post and they were crap. But it was like the thing. But then we did like a funny meme about QuickTrip, which is like their, you know, neighborhood popular gas station and like, you know, that got tons of engagement.

So, but that's why I call it an ecosystem is 'cause like you have to have these pieces that are more fun that people wanna interact with in order for them to see the harder hitting educational stuff.

Bryant: And that's exactly it. And like in, that was one of the hardest things for me to understand because like, to your point, like.

One of my actual values is aesthetic and the way things look. So it's very hard for me when things don't, are, aren't aesthetically pleasing to me. Mm-hmm. Mm-hmm. And sometimes you gotta trust the process of the people that you hire or who are teaching you for certain things. And to your point, like, I hate the fact that I have to do stupid reels that make me look ridiculous doing certain things Right.

But at the same time, if that draws eyes to your page and they come to it, then they can start looking through other things that she may have. So if that's just the way to get them through the door so they can get exposure to you, then I'm like, all right, I'll do the stupid reel. I'll do the. Yeah. But then there's also educational things.

There might be some how tos that you have on your page, and there's some things that have some sort of some sort of call to action where you try to do some other things. So it's like, as you said, there is an ecosystem and there's a rhyme or reason to how things are done. All of it can't be like hardhead educational things because people don't like that all the time.

Some people don't always like to have like a call to action. Every single one's like, oh, you're always selling, everything you post is always selling about something, and then some other things. Okay, so, and then it has to all intermix and it also increases engagement. And then that also, if that wheel takes off.

And then that all of a sudden allows your other things when you post something else to get in their newsfeed or their, their timeline or whatever it is now, to get that information in front of them so they can see the other things. You suck it up buttercup and do it all. I'm just like, it's just part of the things that we do.

Molly: Yeah. And um, I was just, uh, speaking at a chiropractic mastermind over the weekend and I was chatting with a guy, a chiropractor in, I think he was in Missouri. He had the best personality. I was like, oh my gosh, like, I would love to, for you to be my doc. Like doctor, like, this is great. He's like, yeah, I just don't know how to translate who I am in real life to on paper.

And I'm like, well, what do you mean like. Just you like, you're just you. I'm like, and, and he's like, I know, but he's like, I just still have a hard time breaking out of that. Like there's my professional hat and there's my, like, I have to be two different people essentially. And I just think in 2025, that's just so far out.

And I'm not saying saying to be sloppy, I'm not saying to be unprofessional. You can show your personality and your quirks and your funny things without having, 'cause I had someone else say, well, I we're just private people. You could still be private and show your personality. Those are two very different things.

Bryant: So it was funny, like I did a real recently that like it differently, well it got like maybe like 4,000 views. I was like, okay. And someone was like this, like a, a former patient who moved away like 90 minutes was like, I miss your sas. And I'm like. She's like, I'm willing. I, I was contemplating just packing up my family of four and driving an hour and a half to come see you.

Right. So to the persons, you know, who says that it's hard to convey their personality, like they have a professional hat and a personal, like, that's one of the things that actually like for me, got thrown out the door. I was like, I don't have a professional hat and a how and a personal hat, like how I am outside of the office is how I am in the office.

And I, I, I kid all the time, I was like, if I was a pediatrician, I don't think I could be this way. But if it is something serious, there's a time and a place to be serious if you need to talk and like, okay, oh,

Molly: of course. Right? Not kidding.

Bryant: And everything else like that. Like, okay, like, okay, we gotta get down to this.

And like, okay. But you don't have to be uber like strict and rigid and all those other things. And once you be able to blend that and understand that, that makes things a little bit easier and better. Yeah. When it comes down to it. But when you're getting in front of a camera and things like that, repetition is what actually matters.

Like, listen, you have to put reps in. Like, it's very, like, when I first started talking to a camera, when no one was there, I'm like, all right, so I'm talking to the ethos. That's what we're doing. And

Molly: Betty, thank you for the light.

Bryant: So, but then it's just like, okay, you, you, you start getting more comfortable and just talk.

That's all you're doing, just talking. And if you realize that you, like, I'm very expressive with my hands, and I'm like, okay, bring 'em down, Bryan. Like, stop blocking your face. But it's like, as you start to realize how certain things are, or sometimes if you feel uncomfortable talking to just a camera, like on a stand, have your staff or have someone else actually videotape you.

So act like you're having a conversation with your, your friend. Mm-hmm. Or if you are better, like, okay, if you have a significant other that you feel like you can be more relaxed about. They can watch you while you're doing it. And then sometimes they can give a little bit of feedback, be like, all right.

Like, we're like, we don't know who that was. That's not you, John. That's not you, Bob. Like, okay, yeah, they greet, but like, I don't know who that person is.

Molly: I, when I go film for local client, we have, I just usually film the adjustment and then I'll say like, I'll ask questions while I'm filming. I'm like, oh, what are you doing?

So it's almost more like casual, you know? It feels more interview style, but it's not like. Buttoned up, like inner, like reporter style. And I find that kind of helps. But that actually leads me to my next question is what is your process? 'cause that's a, that's a lot of feedback I get from people who's like, well, I'm a one man or one woman show.

Or like, even if they aren't, they're like, patient care is, you know, first priority and I'm not thinking about filming stuff. And I'm like, well, of course no one's saying that like filming comes over patient care. But I would love to hear kind of how you would advise those people with. I feel like they're just excuses.

Bryant: I mean, it is just excuses. I'm like, yeah. I do have content days, um, like, so like when I record my reels or if I record my long form or short form, like Tuesdays and Fridays are the days that I typically don't see. I'm not client facing. I'm doing all the behind the scenes stuff. So I do have all that stuff.

Uh, for me, like I, I do have a teleprompter. I do have the lights, I do have the camera. I set it up in the same exact spot. I go over my scripts, I read them, and then I go ahead and record. They usually take like their 90 seconds or two minute recordings, and then I'm like, okay, get those done. Same thing with reels.

I look at all my reel prompts or things that I would wanna do, figure out how I wanna, wanna do them in office, and then sometimes I do them, like with my staff here to make it a little bit easier to get certain angles, or I just do it by myself. I just situate it and just get it done as I had to adopt the, uh, idea of, uh, done is better than perfect.

Because I, you'll never get that perfect angle, you'll never get that. I even realized, even when I do my, like short form or long form, uh, stuff, I sweat easily and those lots lights are hot. So I'm starting to see like sweat dripping down my face and I'm like, don't wipe, don't wipe. I don't wanna rerecord this.

I'm like, it's going to be fine. Everybody knows I sweat. I sweat in the office all the time. You know, I have patients come and pat my brow when I'm adjusting them, so it's cool. But like when it comes to like filming patients and adjustments and stuff like that, if, you know there are certain, uh, shots you want, whether or not, uh, like if you want something of, uh, infant being adjusted or a pregnant person, you just look at your schedule in advance.

You tell your staff, you know, these are the people I want to ask, or reach out to them beforehand and be like, okay, is it gonna be okay? Maybe your next visit. We record the adjustment.

Molly: Okay. I'm gonna pause you there because I've had this, it's really important you said that about, because I've had this go two ways.

I've gone to film for a local client before and she contacted no one ahead of time and every single patient who came in and said no. So I got no, actually, I didn't get no content because what I was able to do, I was like, Hey, how about I film your feet? Like, you know, like a leg length adjust, you know, like leg length check.

Is there something you're comfortable with? I've had another local client who every single patient was like, yeah, sure, whatever. I don't care. So I am with you. Like, I know, like yesterday, I went and got adjusted. My hair was greasy, I had no makeup on. And if they had said, can I film you? I wouldn't have said no.

I just would've been like, just get me face down. You know what I mean? Like, you know what I mean? Nobody can see that it's me. Yeah. Like I,

Bryant: I've had that before where like, I had a family, it was a family of three at the time. I remember this very vividly. They said yes, but they didn't really want their kids' faces being in it.

Yeah.

Molly: Uhhuh, I've had that too. Yeah.

Bryant: So their backs were all to me, and I got like the side view of the mom and, but it was still mostly of me. Yeah. But it's me working or me communicating. Yeah. With these people. I had a, like a, I actually hired a professional videographer to come in and a professional photographer, and we did have a content day for half the day we actually stacked.

Wow. We stacked. We asked them in advance, we got testimonials. We got B roll, or B, real sorry, B roll. And then, yeah, B roll. And then we got, uh, photos and uh, they interviewed me. So that was easy because everybody was on board. They came in knowing what was going on. They got, everybody's got their hair

Molly: fixed and their makeup done.

Every

Bryant: people were, it wasn't like overly top glam, but they were, they were put together. Their kids didn't have stains on their shirts. They weren't looking wild, you know, things like that. They looked a little bit more put together just because of that. And um, that's something that I'm looking to potentially do now, is to actually.

Get somebody to come in. Like a, uh, someone who does like, is an Instagram reel person. Like they come in and they actually just do some things that I give them all the, the things what I want them to capture. And then I'm just like this, it's like, well ask, some folks will do this instead of getting my staff to do it or me focusing on that.

I just know on these designated days, this is what's gonna be happening and it can happen. Uh, and just knock it out. Instead of being, like doing this one this day, one this day, you're worried about like your staff and all these other things. But I also know people are apprehensive about that because they don't wanna spend the money to do that.

Molly: I, we don't even take clients into our agency if they don't have professional photos. We don't even take 'em because I'm like, what do you want me to do? What do you want me to like what do you, do you want me to, I mean, they don't necessarily have to be professional like heck, if you're like a whiz with an iPhone, sure.

But rarely does that work out, you know? Yeah. Especially because a lot of offices have fluorescent lighting and they just tend to look like crap. So I have a whole podcast episode. Um, we'll link it in the show notes where I talk about how to plan a professional photo shoot. Now, full disclosure, I'm pretty sure when I.

Uh, recorded that, 'cause that was like episode like four and I'm on like episode like 120 something. Now, reels weren't as big I wanna say, or were they, I don't know, but I don't feel like I talked about reels. 'cause what I advise people to do, especially if they're one man or one woman show, is if you have a photographer come in.

Also be filming video at the same time. Yeah. And then you've got all of this B roll. I, so my local client, who I go film for, actually that reminds me I need to contact them again, but I, they've been clients for over a year. I have only gone to film for them twice. So two hours total. One hour the first time, one hour the second.

And we're still using video from the, those two hours. And I just told like she had a jacket on, the doctor did. So I was like, all right, take your jacket off, put your jacket back on. And it just looked like a different outfit, you know. This isn't something like if you're hearing this and you're just getting started, you don't have to be at the level.

Bryant, is that like, I don't even have a teleprompter. Okay. And I've been doing, this is what I do for a living. I'm a, I don't do, I'm more of like an off the cuff kind of person. So I'm sure you didn't start that way, you know, having all of the bells. No. Like I didn't

Bryant: have all of that. Like, okay. Like there's certain things like, okay, even with my iPhone, there's teleprompter apps mm-hmm.

On your phone that you can do. And for me sometimes, like for me specifically how it is, is like, okay, I. Like, I hate when I recorded something and I was like, dang it, what I just say? I was like, I liked how I always said it beforehand. And I'm like, okay. So I, I, I still have an inkling of like, uh, perfectionism, which makes things a little bit more difficult.

So I, I typically write things out ahead of time, what I'm gonna say. Okay. And then I'm like, okay, I practice it. And I was like, just so I know I have, uh, a teleprompter. And then it also, it just makes it easier and also eliminates all the ums, ah, rights and all these fuller words that I do. Yeah.

Molly: But that can be edited out too.

Bryant: I, I mean, yes, but I don't, I don't hire an editor to do that, and I don't, and like, oh,

Molly: okay. I figured your agency did that for, okay.

Bryant: So I don't have like an i, I don't have an editor, like, so all those things, like I do that. So I try to do that all my own and I just do it in one. One. Cut. Good for you. That just makes it easier, but like when I did have an agency, like it was, that was an editor, they'll be like, okay, just stop and then restart where you're at and then we'll fix all the fluff in between.

Molly: Yeah. That's what we do for our clients because a lot of times they'll start their videos. Hey everybody, it's Dr. Bryant. I just wanna hop on here today to tell you, and we just chop it all off. We're like, eh, cut. You know, we just, so, but, but our thought process is if that's how you feel more comfortable getting started with your video, just start it and we'll, we'll just edit it out.

Like we don't, you don't have to start how it feels Uncom. But, um, one quick tip. I don't know, have you used the edits app yet? Edits, like

Bryant: I, I have it downloaded. I, I'm not sure quite sure how to Love it. Use it.

Molly: I love it. And it has a built in teleprompter feature. You can upload your script. I like it because whenever I'm editing in, I don't edit big, larger videos obviously in Instagram ever, but even if it's just a shorter B roll.

You know, like it can tend to glitch. Sometimes you can lose it, you can lose your draft or you get a phone call and you answer in the middle and it's not saved, and then everything's lost and you're cussing and you're like, so I like the Edits app because it's, you can name all of your videos too, so you can be like, you know, baby, like August baby, whatever, and then you've got 'em all.

They audit auto saves all your drafts. I had a 25 minute video of me getting adjusted by one of my clients, and I had chopped it down into like 10 intro, like with a bunch of jump cuts. So now I can just duplicate that and go add new text over the top. So yeah, I've been loving it. I did a podcast episode on it a couple weeks ago, and then inside of my program, holistic Marketing Hub, I did a full tutorial on the Edits app.

I'm really, I'm really loving it. I'll have to send that, that tutorial to you. I really like it. And then I would say, what was the other thing I was gonna say about, oh, I also have another podcast episode about how I film face to camera reels. 'cause I find it easier. Maybe it's because I'm just like more savvy with editing.

'cause this is what we've been doing for so many years. Like I don't do as much client editing anymore. My team does, but like I just, I could edit videos in my sleep. I prefer to almost film like one sentence at a time and download each video. So I'll be like, one sentence on my story is download, another sentence on my story is download.

Like,

Bryant: what

Molly: do you

Bryant: mean

Molly: by that?

Bryant: Like,

Molly: so like, okay, let's pretend I'm saying like if your baby's not sleeping through the night and you know you've tried all of the solutions, like I, maybe you haven't tried this. And then I'll like, stop the video, download that one. Um, 'cause I'll sometimes film it in stories 'cause I'm vain and wanna blur my suit.

Because then I don't have to memorize and I can kind of stop and think, okay, what was my next sentence gonna be? And then I'll film it up. And for some people that feels more cumbersome. For me. It feels easier. But I think my point is not saying you should do it Bryant's way with the teleprompter or my way.

It's like, find what works for you.

Bryant: And that's the biggest thing. It's like, okay, what What I do? I'm efficient at do it. Right? Yeah. Yeah. And I'm most comfortable doing that, and that allows me to do what I need to do. So for everybody else, if they have a different way of getting it done, do that way, do your way.

Yes. Especially you just need the content. You need the stuff, and you just need to be able to get it done

Molly: and be consistent. Mm-hmm. And be

Bryant: consistent. Because again, I have it like. Time blocking is your friend. If you have it on your calendar, then you're more inclined to actually do it.

Molly: I just got a, and it was so funny 'cause I was working with my OBM, my, I have an online business manager and I've got this amazing testimonial and she's like, gosh, I wonder if we should leave this off because it's like the best testimonial.

But also she's talking about how 90%, she took my course three years ago and she's still in it actively. She was like. 90% of my practice now comes from Instagram and it took an, took a year. She's like, for the first year, I thought this wasn't worth it. And so we, we were like, do we include this testimonial or not?

Because it's like, I don't wanna join something that's gonna take me a year to get,

Bryant: but, but like, it's like, so here's the thing with anything, right? Marketing is a long game. Yeah. And what's that thing? It's like, okay, seven. Like you have to view something seven times before you actually remember it. Or actually to take notice.

Like 20

Molly: something now. Yeah.

Bryant: Yeah. Like so if you're in this because you need immediate gratification and you needed patience yesterday, then this is not gonna be like the thing that you need to be doing. Like is one of the things you need to be doing. But this is one of your long-term strategies. 'cause it's about like being consistent.

Consistent in a way, not just because you're posting everyday consistency. You still need to interact, you still need to like comment on other people's things or hire someone to comment on other people's things or like whatever it is, it's what we do. Yeah. But you gotta constantly do things and then over time it's just like you get a reputation, like your practice.

It took me a while to go out and get a good reputation in my community. There's other chiropractors here that may have been here longer than I have. I can't say like, oh, I hung my shingle. I opened my door and I expect to be flooded because I say that I specialize in pediatrics and perinatal care. I was like, they still need to find me.

They still need to know people who have used me. They still need to have all, they still need to have people that have gotten results. So it's the same thing. It takes time for all this stuff, and it's always like, you never know if that next thing is going to be the change that you actually need to see the results that you want.

Molly: Well, I will say, I don't know, like, like I said, you and I are the same age, but I, I know that I, I use Instagram to vet everything. I'm like, oh, like let me go see the vibe as the kids say, and that's what it is. So going back to the ROI conversation, people might not write Instagram on the intake form because their friend told them about you.

Their friend, their friend has a colicky baby and they're like, oh my gosh, you should go see my chiropractor, Dr. Bryant. And they're like, ha. Right. Are you joking? Like, why would I take my baby? You know? And then they come to your Instagram and they're like, oh, okay. And then they book an appointment. They don't put Instagram on intake.

They put their friend

Bryant: Yeah,

Molly: but they still used it to check you out.

Bryant: This, this is, uh, something that came up recently. So I'm also a, um, I am a, a coach at Lifetime, the, uh, lifetime Fitness, uh, gym. Yes. I started coaching there about a month ago. So I was in there and someone was like, that coach. Yeah. Someone was in there because that, that's why I know Shannon, I used to be one of her coaches, her crosser gym before she sold me.

Someone came up to me randomly in the gym. They're like, I think I saw you on Instagram. I'm like, wait, what? I was like, you saw me on Instagram? Like I'm pretty sure that's you. I'm like, it, it probably is me, but like I, I, I don't know. I didn't know them from who shot Bob. I'm like, all right, like

Molly: y'all and Mrs.

I about spit out my water.

Bryant: But it's like, I was like, thank you. But it's like, okay, just because people may not comment or like, or anything else like that, people are still seeing your content and they see you out in your community and you're in a space where like, okay, in a fitness class or if I'm coaching something.

People will still come up to you and be like, okay, you're that person, right? Like, you are that chiropractor. I'm like, yeah,

Molly: that's

Bryant: me. So it's like, okay. But that's like the consistency thing.

Molly: Who did say who you think? No one's

Bryant: watching? Someone's watching.

Molly: Did you say who? Sha Bob. What'd you

Bryant: say? Yeah. Who shot Bob?

Yeah.

Molly: Never heard that. You know what's funny is you know how like the saying like, Bob's your, and Bob's your uncle? Like, I really do have an Uncle Bob. So it's just like funny and I'm like, and Bob really is my uncle. Um, that was funny. That made me laugh. So two more things just to wrap up. Let's go back to that.

You said niche. I say niche, potato. Potato. I don't know what the correct is. I did a poll on my Instagram stories a while back. It was pretty funny. Like, how do you say it?

Bryant: Oh, I think I did see that. Yes.

Molly: Yeah, let's go back to that because I think so many people get stuck in this. And I have a different, like I do see the power of niching down, right?

Because obviously like my business has exploded with, 'cause I've become the go-to gal for chiropractor. Like that's just, you know, now I'm breaking into the acupuncturist, which they're a lovely, they're a lovely bunch. They're just so, um, they're very different. It's a very different conversation. It's funny, uh, functional medicine, I've always worked with them too.

That was actually my first clients were functional medicine. But like you said, I've become the go-to, but I didn't start out niched. And I think that's like the opposite advice. I think the whole like, don't throw spaghetti at the wall and see what sticks. Like that's what everybody says. But I kind of think sometimes it's okay to throw spaghetti at the wall until you're like, as you're finding your way.

I don't know. 'cause I think I just get so many people who get stuck in this, what's my niche? What's my niche? You know what I mean?

Bryant: Yeah, I do. I

Molly: could see it either way.

Bryant: And it's also like one of these things, it's like when. Like, as I said earlier, like yes, my focus, my specialty is prenatal and pediatric.

And I was talking with my web developer today. Like pediatric is like broad spectrum. It goes from like infants all the way up to teenagers. That's encompasses what pediatrics is. Right? And like for me at this current time, like I got on lack babies. Babies, I'm golden with. My marketing shifted and how I want my messaging to be is towards things that I want more of in this moment.

Like I've already established myself as a go-to perinatal person. I've already established myself as, you know, working with tongue ties and working with babies that have like, you know, colic or like breastfeeding issues, constipations, things like that we're golden, right? Now I'm like, okay. How I niche down even more is for these other things that I don't think my, the people that I'm in front of are able to see as effectively or see that I do.

But that even to the point that we were talking about earlier in this conversation about like, I've niched down or niched down so much that saying that I work with kids and pregnant people that on the opposite spectrum, they're saying like, I get older people who I don't market to at all. Yeah. I say, so what about my website?

Like nothing even sets, nothing I put out remotely sets anything about elderly or geriatric. And they're saying like, well, we figured, and this is hasn't been not one, not two, it's been multiple elderly people or my more seasoned clients. Seasoned patients.

Molly: I love it. I love it.

Bryant: Um, they were like, well, if you're gentle enough for a baby, I feel like you can be gentle enough for us.

And I'm like, I love that. So even still, like even though if you do niche down or niche down, what ends up happening is you'll still get other people that are coming in. Yeah. And it's just a matter of asking you make a leap. Yeah. Yeah. It's just asking them well. Like, what is it? Like what, what drew you into the office?

Like, what was it? So you can have a better understanding seeing like, oh, okay, that makes sense. 'cause it does make sense what they said. They're like, okay, I can, I can see how that is.

Molly: I mean, I have a lot of photographers who follow because photographers general, generally, I mean, there are destination photographers too, right?

Who will travel, whatever. But generally speaking, photographers draw local audience. A lot of what I teach is how to, how to grow a local audience. So I get a, I don't, I don't teach photographers, but like everything I teach applies to, you know, people can make that leap. Someone asked me about like their shockwave and how like, well, I don't wanna do a post about knees because we, we also do, I'm like, people are not that dumb.

Like if you have a post about shockwave and knee pain, but they have shoulder pain, they're going to automatically make that connection. You don't have to. And then on the other hand, do you know lna Cook?

Bryant: Yes. Yeah, yeah, yeah.

Molly: Okay. So I remember something she said, she's like, oh yeah, we see from like babies to, what's this chiropractic saying?

Like, babies to

Bryant: pain in the grave.

Molly: Yeah. Maybe that's it. On surface it's like, that's not a niche. But if you knew lna and you saw how she practiced, to me she's way more spiritual. She's way more, um, she's into natural law and like. That is her niche. Like it doesn't have to be a demographic, it doesn't have to be pregnancy and pre it.

It can be like, there's gonna be people who don't that repels, right. Who are maybe not super spiritual. Like they're not, they're like, eh, I don't know. What is this that is alone her niche. And then, um, do you know Jake Ocker?

Bryant: Yep.

Molly: Okay. His wife said something and I, I DMed her on Instagram. 'cause I was like, I need to quote you on this, but I can't remember exactly what you said.

She said their niche is just someone who's fed up with conventional medicine and isn't getting answers. And that's it. That is a niche. Like, it's like I've tried everything like, like I said, yeah. It doesn't have to be like woman over 35, a piece of a population.

Bryant: Anything else like that?

Molly: Yeah. Yeah. And it can be, like I said, but I just think that's always an interesting thing to point out.

But, okay, last thing, we didn't touch on this yet, 'cause this is something we were gonna talk about. How to be. If you were teaching a class and you were giving like a masterclass on being more likable on camera, what would you say? Because you're so likable.

Bryant: Um,

Molly: you think it could be taught

Bryant: or do you think?

I think yes. I think it can be taught. I think it's something that it is. You, sometimes it's get outta your comfort zone, so it's no different than this. Right. When you train, like when US chiropractors or us, like healthcare professionals, one of the things we always ask for our cas, our front desk staff to do what, what do we ask them when they pick up the phone To make sure they're smiling.

Mm-hmm. Because they can be able to come through on that thing. Yeah. And just smiling. So for me, for all the things when before I record, I start smiling. That's what I just started doing. Yeah. And then, and then after I started smiling, I am like, all right. I'm like, all right, camera's on. I'm like. And then I start talking, and then it's like, okay, because people wanna see you as, you know, approachable.

Not necessarily likable, but if you have RBF and you start talking, look how different my face looks. It looks like I have a lazy eye versus, yeah. Yeah. And then I start talking and I'm smiling. It makes you a little bit more approachable. So I tell people most of the time it's like if you just start smiling and whatever that capacity looks like you, so that some people look crazy when they smile or they think they don't look good.

When they smile.

Molly: You get the crazy eyes. Y'all can see Bryan's face. Yeah, oh yeah, we need to use this clip for the, for Instagram.

Bryant: But it was like, it was one of these things, like also one of the things that I, I, my dad told me this when I was younger and it wasn't, it, it was never meant to be a negative thing, but whenever someone says like, okay.

I don't like the way that I look on camera. I don't like the way that I smile. I don't like the way I do any of these things. Right? But when you interact with people, you inadvertently start to smile. Like you inadvertently doing all these things, all these facial expressions where sometimes I was like, I don't like the way that I sound when I'm recorded.

And my friends are like, well, brat, that's the way you sound.

Molly: You're like,

Bryant: damn, wait. I was like, yeah. I was like, what? What you mean? I was like, in my head, I don't sound like that. There's like, but that's what you sound like. So for me it is once I started getting rid of all that other talk for myself or what I think this is what people will like, and I started being like, okay, I just had earlier being more me and starting out by smiling, you know, starting out by smiling.

I think that's a great way of being more likable and more approachable on camera, you know, just starting there.

Molly: I always say, yeah, if you wanna pretend like you're FaceTiming me like, Hey Molly, listen to this cool thing. I love car. I love a car video. Not while you're driving. I hate like sit in your driveway.

It's like. So imp unpretentious. I just love a car video.

Bryant: Yeah. Unless you're like trying to floss and show off your, like, expensive car, like, oh, you're just doing a subtle flex in your G wagon. Okay. Got it. Got it. Yeah. I grab a

Molly: 2014 Fort Edge. I'm not trying to, I'm not, you may flex it on them. You like No, I, I love vacations too much.

I, we, my husband always jokes that like, he's, my wife's love language is vacation. Acts of vacation. No, I don't need a new car. But yeah, I would just face like act like I act. I actually used to do Instagram lives with some of my clients who were uncomfortable on camera and I would use that video and I would turn it into reels, but they never really did that well, which was weird.

But

Bryant: yeah, so, because that's what like, but like I think that actually able, like there is, there is something behind that. That allows them to feel more comfortable because they're having a conversation. Mm-hmm. But it's also like one of these things, like as you said, like, I don't know, this gentleman that you were talking about before who was like, he was like, you're great.

You know, like talk like this. Like if it's your friend or a family member. But that's also how I view most of. The people that follow me on Instagram or even my patients, I'm like, alright. I'm like, I'm enjoying spending time with these people. Like I attract people that I enjoy having in the office. So why wouldn't I smile?

Why wouldn't I wanna communicate with them? Why don't, like I know things about their life. They share these things with me. I'm like, all right. It's like them coming in. I'm excited for them to provide me their life updates about what they're doing, and we're celebrating wins and other things. It's fun.

Molly: The last thing I didn't ask you actually is you have an agency, right? Like you just do the video editing yourself.

Bryant: So I do have a marketing agency that does my Well, social media manager. Yes. Yeah, yeah. So it, it's, it, it, they do it for several other, uh, individuals as well, and then they give us prompts for reels to do, or ideas for reels, um, with captions and other things like that.

But it's up to us to try to figure out basically how best to record those reels. Yeah. Mm-hmm. And what that may look like. And that's where we can express our creativity and stuff like that. But they give us a lot of that similar,

Molly: yeah, a lot of that's similar in, in our agency too. Like we give, the idea is sometimes we'll give like link hyperlink the example, but it's, yeah, that's a good deal.

Like put your own spin on it. But my point in all of this is so many people are still trying to, um, they think they can't outsource it and get it off their plate. Which is why I think, um, I don't, I launched a new offer last week

Bryant: actually. Someone purchased before you even have the landing page,

Molly: three people did it sold out.

I didn't even get to launch it. Like I didn't even get to, I mean, I'm stoked and I ended up overselling it by two people, but that's because the whole marketing message was around me. Like, let me train someone in your office to do this for you. Like, yes, we have an agency. I love being an agency owner.

Actually, just this morning was having the conversation with Shannon, my coach, who we both mutually know, and having the conversation with the three main content creators in my agency about, I'm like, guys, is it time to bring on a fourth? 'cause now our wait list is up to 45. And I'm like, wow, there's a demand for what we do.

But I've just been like. I love my local client that I can just go film video, you know what I mean? And we have so many clients who are fantastic about, we give them the video, the ideas, they film it, and it's like well-oiled machine. But then we have a lot of clients who never send us any video or send us anything.

And so then we're like, okay, I guess we'll reuse this video from two years ago for the 57th time. And so there's just so much power to having somebody locally, physically there with you. And that's why I created this new program was like. Let me just train them for you. Like I'll train them as if they were one of my team members.

Bryant: Yeah,

Molly: and now you've got them in your clinic.

Bryant: I mean, and that will work out for a lot of people as long as they implement and then they do. Yeah. Yeah. Like that's the biggest thing. It's like, okay, having the information and knowledge is one thing, but implementation is a completely different thing.

Molly: Yeah.

Well everyone who's joined so far has had like a pretty well established, like they've been doing our socials or whatever for a while. You know what I mean? They've kind of got that, like they've proven themselves like, okay, you're worth investing this amount of money on in this program. 'cause I know you'll actually follow through.

Yeah, so like I said, I'm not saying you can't outsource it to an agency if you're the type like Bryant who's actually going to film,

Bryant: but it's also, it's like, it's one of these things when you outsource, whether it's like, you know, to a virtual assistant or to a social media manager or, or anything else like that.

How much does your time work? Ultimately, I was just complaining to somebody earlier. I'm like, listen, I'm in the office on my day off when like, okay, doing tasks that someone else technically could be doing. I could pay them for, but I'm, I'm doing it and I'm like, okay. And, but there's still a laundry list of other things that I, I have to do and I can't imagine trying to do content creation on top of all the other things that I need to do as a clinic owner.

Yeah. And then also as a clinician, what my patients need for tomorrow on top of all the affirmations, things that I need to do. You know, like, like who has of having a life. Say that again. I ain't got time for a life. Listen, no. I like to vacation too much too.

Molly: You know what I have left? Healthcare provider, holistic health providers I have left before because they were super stressed and did not take care of themselves.

I don't wanna be your patient. No. How if you, how are you gonna help somebody if you can't help themselves? Do you want, oh, I could tell you how many people I've left. I'm like, mm, you're not the right fit for me. I want someone who has boundaries and is okay, like that gets adjusted to themselves or gets acupunctured themselves or.

I don't know. I want someone who takes care of themself. Like, is that too much to ask? Because that's what I'm like, I'm trying to feel better and you know, I look to you is to be my health leader.

Bryant: Pressure. You're not even doing things that you're recommending that. Yeah, like, yeah. Yeah. So it's just it, it's some of those things, and again, I know it's daunting and if people have control issues, like I, like I have control issues as well, but it's like, okay, you know.

There's opportunities and ways of doing this and for you to be successful at it. And I'm just saying like, if you're on the fence about doing any of this stuff, just take the leap. Take the leap. It's gonna be worth the investment. It's gonna be worth the time. It's gonna like, you'll see it. Just do it.

Molly: You said laundry list of things to do.

There's actually somebody at my house doing my laundry right now. Listen, how much is your time worth, Molly? How much is your time worth? I hate laundry. And Shannon, like I said, my coach,

Bryant: I about to say Shannon is notorious for this. She was, she has a

Molly: chef. I contacted a chef this morning. Do you wanna know how affordable it is?

$325 for them to make 16 meals?

Bryant: That is, that is really affordable.

Molly: I'm like, dude, listen. My husband's like, let's try it. I, I like to cook, but it's like I don't love it enough to have someone else do it. Yeah.

Bryant: To come up with a menu and go grocery shopping and everything else like that.

Molly: Like, I'm like, that's of course my life, man.

Bryan, thank you so much for being on. Do you, you can give out where, I mean, people can find you anyway, but you know. I, I used to say, I used to be real weird about like, chiropractors don't let me commenting on other chiropractors. And I've changed my tune because now my friend, um, a different Shannon, Shannon McKintry, if you know her, she brought up a good point that I'd never thought about before.

She was like, well, I think it gives you some street cred that like. Other colleagues in your industry are, you know, supporting what you're doing. And like you mentioned in the very beginning, other chiropractors share your posts to their patients because maybe they didn't have the time to get the message out, but you did.

And so they're like, well, they're not gonna fly to DC to see Bryant. Like maybe, maybe that kind. So how, how can people find you?

Bryant: Uh, so, uh, my Instagram handle is Dr. Bryant c Harris. Uh, not to be confused with Dr. Bryant Charis. Uh, that's also when I know when people try to cold call me, they're like, yes, Dr.

Charis. I'm like, that's not my name. C is Christopher. That's not my name. That's my middle name. Christopher. Dr. Bryant c Harris. All right. Um, and then you can also find me on YouTube. You can subscribe to my channel there. Help support me out. At True Center, so it's at T-R-U-C-E-N-T-E-R-E-D. All right, so it's gonna be youtube.com/or front slash at True Center.

Molly: Oh, I'll have have to go subscribe right now. But thank you so much for your time. Like I said, I know your time is valuable and I appreciate you being here with me.

Bryant: Yeah, well, thank you.

Molly: Thank you for listening to Holistic Marketing Simplified, and hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast.

Well that's because it's super important. These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a Cahill.

That's. C-A-H-I-L-L-I would greatly, greatly appreciate your support. I know your time is valuable and I can't wait to see you in the next episode.