Episode 66: Rewiring Subconscious Patterns for Breaking Cycles of Overwhelm with April Adams

Molly: I was toying around with taglines and I thought, you know, I'm kind of one of those people that's like come for the marketing advice and stay for the life coaching. It's not like I have any certifications or credentials to any type of life coach. But the point is that I have personally been, you know, working with a health coach, life coach in therapy, whatever solidly for the last four years.

And I just find that You can't have a business in life or even something, you know, like marketing advice without having really, I used to balk at the word mindset or like a, I just feel like mindset's really overused. So DM me if you can think of something different to call this, but I just think one really good thing about.

The times that we're living in now is that people realize that like work and life are not two separate things. And so it's really important to me that even though, yes, I'm a marketing podcast that I, and you know, I'm, I'm a marketer that I'm also bringing you guests and bringing you like lifestyle.

Stuff because at the end of the day, I can give you all the tips and tricks and hacks in the world in which I do. I do feel like I give you a ton of those. And this can be great for like a temporary little, you know, dopamine hit like woohoo, this tip worked, but we got to work on those pesky root subconscious patterns.

Before a lot of these things can really take hold and bloom. And I'll tell you like a vulnerable personal story. Um, at the time of I'm recording this, I had a really tough day yesterday. I literally was crying in my car, burning the business down. I am just going to keep a select handful of clients and.

I'm just getting rid of everything else. Like I literally was having one of those days and then I was like, no, Molly, for one thing, it's been raining for like four days in a row. And you haven't seen sunshine. So you're not going to make any decisions when you haven't seen sunshine in days and days. And then the next thing I did was one of my subconscious tracks that we talk about in this podcast episode with my personal, as I call her, my not therapist, April Adams.

And April is what she calls herself an emotional health consultant. And she specializes in resolving resentment, worries, longing, emotional triggers, self sabotage. And if none of those you think, well, it doesn't sound like me. Trust me. I didn't think it sounded like me either. What you see is what you get with me.

Everybody's like, Oh, you're so happy. Nut beat all the time. And I am, that's not fake, but I also still have these patterns beneath the surface that Yeah. Yeah. It's, it's anyway. So this conversation is long. I swear one day I'm going to try to be like a shorter podcast person, but it's, I think you're going to take away so much.

Much the tools that we talk about in this podcast episode are the tools that helped me wean off my Zoloft that I'd been on for 15 years. Um, April is actually taking on new clients, which she isn't always. And right now she's offering free consults up through May 15th. So at the time this airs, you might need to kind of hurry up and, and, um, you have to apply to work with her just to make sure it's the right fit.

And yeah, we'll link all that in the show notes. But anyway, I think you're going to get a ton out of this episode. We talk a lot about subconscious work and rewiring old patterns and triggers and habit change, all that jazz. So it's a, it's a goodie. Welcome to holistic marketing, simplified a podcast for health and wellness professionals, looking I'm your host, Molly Cahill, and this podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed.

So the great thing about consuming free content like this for me or on my Instagram or my blogs or whatever, is that. Yes, you will learn a lot, but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order.

It's why it's called a roadmap. If you're ready to get started on your Instagram marketing journey, or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information, this is a super clear roadmap with lots of tangible step by step action items.

That will get you from point a to point B for just 27. So all you have to do is head to mollykayhill. com slash private training. And based on the reviews I've had so far, I know you won't be disappointed.

Caitlyn Ross: Hi, I'm Kaitlin Ross, a virtual counselor based in Rockville, South Carolina. And I love listening to the holistic marketing, simplified.

Molly: April. I am so excited to have you on the show today. Thank you so much for having me. Um, no, like not knocking actual licensed therapists, but I, uh, this is not like a, uh, uh, anything to them.

Cause I know you work hard and you do wonderful work as well, but I always joke and call April, my not therapist.

April: I heard somebody recently, um, there was a meme or something that said, I'm looking for a new therapist because my old therapist wouldn't let me call her my mental hygienist. And I was like, that's me.

I'm a mental hygienist. Yeah.

Molly: I'm obsessed. I love that. And so April and I, yeah, have been working together. Well, I would say it's just so funny sometimes how long the quote sales cycle can be when it comes to Instagram, because I first learned about you from my coach who I worked with for. You know, four years, Chelsea Haynes years ago, Chelsea and I, yeah, Chelsea and I are no longer working one on one cause she wasn't taking one on one anymore.

And she's like, also we just have become like best friends and actually get to meet her in real life by the time this airs. Um, well, yeah, I'm hosting a content creation weekend in Charleston and my first ever retreat. I'm so excited. And we sold out. That's

April: so awesome.

Molly: Yeah, we sold out and I'm just like beside myself and it's going to be 12 women.

And she's going to lead an Orpheus session while we're there,

April: which is really exciting. So for those of you who are

Molly: like, what the heck is Orpheus? Don't worry. We'll, we'll talk about that in a minute. So, yeah. So April and I now have been working together one on one and I, I, yeah, to me, this work is just so incredible.

And it's like, if I could just go up and grab people by the shoulders and just shake them, like I would tell me about it. Yeah. Oh, I'm sure I was about to say, I don't know how you do it, but so tell me a little bit about like, okay. You call yourself. And I, to some people, I'll say, well, she's more like a life coach, but you're not a life.

Anyway, give me the, like, you meet someone on the street and they're like, What the hell do you do?

April: Yeah. Yeah. So I've been calling myself an emotional health consultant, but I'm considering officially changing it to a mental hygienist because I think it just so describes what I do. Uh, So the primary thing that I do is I give women tools to overcome mental and emotional blocks and triggers.

So just tools to address things on the subconscious level, where the majority are in the moment actions and reactions. stemmed from. So if you can change something on the subconscious level, you're more effortlessly able to just move forward and not be bothered by things that used to bother you or not autopilot do behaviors that you don't want to be doing anymore.

So just to be able to shift those on the subconscious level, so you don't have to constantly babysit your brain and just be able to Do what it is that you've always wanted to do or react the way that you know, you should be reacting to things and just haven't been able to make happen. So it's like, I call it the cheat codes to life, but it

Molly: really is.

April: And

Molly: we're going to talk about what it is too, in a minute, too. So like I said, I just felt, I have a really, really bad habit in this podcast of jumping like 15 steps ahead. So I'm going to try to make sure I stay, um, I stay on track with my outline here, but the reason I wanted to have April on, you know, you're like, Molly, this is a marketing podcast is because.

podcast this is the first time you're ever listening to my podcast or to my work. Um, Then this will be new to you. If you've been with me for a long time, then you know, I very much do not see work in life is two separate pieces. I very much see them all together. And so many, like I love giving you.

Marketing hacks and tricks and like little ways to write your reels hook better and all of that. But at the end of the day, none of that means anything. If you are, and I feel like self sabotage, I don't know why I hate that word because it feels, I don't know if it just feels overused or I don't, I don't know.

Do you have a better way of saying self sabotage? The habits that we've. I don't know. How would you say? Yeah, I mean,

April: it's just how we get in our own way, essentially. But I think part of the issue with self sabotage is that it sounds like we're blaming ourselves or it's like there's, you know, we're at fault for it, but it's more of an unconscious process.

So we're not deciding to get in our own way with our success. It's happening on the deeper level where our subconscious is just trying to keep us safe and trying to keep things very familiar. Yeah, we get in our own way and we sabotage ourselves, but that's not us deciding to do that. And it's not because we're lazy or anything else.

It's just that the subconscious goes, Oh, maybe that's not safe. Maybe that's not for us. Maybe we don't deserve that. And so we just got to shift that on the subconscious level so that we're not getting in our own way consciously or unconsciously.

Molly: I love how you described that because you just hit the nail on the head.

I've never been able to articulate why I didn't like that word. And I think it's because for any of us who are like, for anyone who's like new to the whole, any type of self development therapy world, they're like, I'm not like, I don't want to not do it. Like I want to work out every day, or I want to, you know, be more consistent with my marketing.

I want to, it's like, why would I make the decision to not? It's like, well, you're not making the decision to not.

April: Right. Yeah, not consciously, consciously you're, you're going, Oh, I'm going to do this or I'm not going to do this thing anymore. And suddenly you're doing the opposite and going, why, why aren't I following through with my goals and things?

And that's how, you know, your subconscious is on a different track than your conscious mind.

Molly: I, I love that. And then I feel like the other piece, this has been kind of going viral around Instagram a lot. It's like, And, and usually I'm like, roll my eyes at that kind of stuff, but this is to me very true and resonates.

We'll choose the same. What is it? We'll choose the same. Unfamiliar path that is hell rather than you can rather than

April: an unfamiliar positive thing. Yeah, I, I know what you're talking about and actually Chelsea that we were just just mentioning. She's been posting that recently. It's like you're in and I think she put it something like your nervous system will choose a familiar hell over.

What may be a possible positive future. So it's, it's very true because part of us is always trying to keep things familiar and it happens a lot with relationships. In fact, we'll, we'll gravitate toward the bad boy or, you know, the, the more passionate, uh, relationships. And. things that are familiar to us, like people who are emotionally volatile and all of that, instead of looking for who makes us feel more calm and peaceful and will often get bored.

In a healthy relationship because we're wondering where's my emotional rollercoaster that I've had all my life

Molly: Can you think of a good example of how that would show up with someone's like in their business or like? Because here's I'll just tell you what I hear a lot and this is like, yeah Oh, I just I just need to be doing this more like that I would just make you know, actually get my my crap together and post every day I would you know have all of the success and it's like well

April: Right.

Yeah. And I mean, you could viably post every single day, but if you're not hosting to the right people about the right things and all of that, it's still not going to get you anywhere. So there's a lot to unpack with that. And some of it is your own belief as to whether you're worthy of having a big following or not, whether it's safe for you to have a big following or not.

And a big thing for me. With my own path with that was that I felt guilty asking people to work with me long term because the tools that I use were originally designed as self help tools. So when I found them, I immediately set to work on just addressing all of the things that I knew were problems in my life and was seeing really phenomenal results.

So to me. I also felt like everybody else who had been doing any amount of work on themselves should also be able to get these tools. and subscribe and then work on everything that's bothering them. But I, finally, I, I went to this, uh, networking event and they showed us something called a disc assessment, which is basically a personality test kind of thing.

And they said, okay, find yourself on this desk. And I was in the action corner. So I was an action taker, a doer, you know, then always climbing and striving and on top of things. And they said, okay, now look on this wheel and find your ideal clients. Like, Think of your top three favorite clients and where are they on this wheel?

And they were polar opposite. They wanted nurturing and handholding and slow to steady results and, and, and relationships. And I love providing that, but I just expected everyone to be like me, not realizing that my ideal customer was the exact opposite of that just because they had the same problems as me didn't mean that they were going to jump on them.

Well, I mean, look what you're having to

Molly: work with me on like, I have this amazing tool at my disposal and I'll be like, I'm not doing it like I'm supposed to be like, it's an 11 minute thing you listen to. It's not even like it takes that much time. And yeah, it's like, okay, I could just be doing this every day and then everything would be so much better faster.

But yeah, I'm not. And that's a whole other thing we're working on together. But. Let's just, let's take a couple of steps back before again, and I promise you, we're going to tell you what these tools are, but a lot of my audience, it already kind of has a good working understanding of conscious and subconscious thought.

April: I

Molly: think, but I still think it would be beneficial to just kind of go back and discuss how, you know, we would love to think that every decision we make in our life is like this logical based on all these facts, but it's just so not, it's so not.

April: Yes. Yeah. And most of the time it's based on where we've been hurt in the past.

That's going to be the main sticking point. Anytime that we avoid something or have a strong emotional reaction to something, it's normally because it's reminding us of something negative that's happened in the past and we're trying to avoid that thing from happening to us again. So it's really important to look for.

What am I reacting to here? What's really bothering me about this thing in front of me? What am I really afraid of here? And then when have I experienced that kind of treatment or behavior or situation before? And a lot of times for most of us, it's something that's happened again and again and again and again throughout the course of our lives, like having your feelings dismissed or feeling unheard and, and things of that nature.

It won't even be what we would typically call trauma with a capital T, it's just that it's something kind of negative that has happened to you so many times throughout the course of your life that all of it piled on top of each other has added up. to trauma. And so now we're reactive. Whenever someone dismisses our feelings or we're feeling unheard, we will suddenly have this very strong reaction to that.

And there's the subconscious going, Oh, here we are again. There they are dismissing our feelings or there they are not listening to us anymore. And it's like ripping open. Yeah. the original times in the past where that's happened and the wound has never healed. And so it's just like that wound just keeps getting ripped open.

Molly: It's almost like your subconscious, I think you explained it to me this way. It's like the best attorney there. It's like so good at proving me. You write like, see, yep, you're right. You know, you're not worthy of X, Y, Z. See,

April: let

Molly: me show you, let me count the ways how, you know, let me, um, and I think it's important, I would, I just want to emphasize what you said about this doesn't have to be something like.

Like I've had a pretty normal life, like nothing bigger majors happened, you know, right. It's not necessarily about that.

April: Right. Yeah. It's not. I mean, yes, there are big traumas. People are abused and, you know, you get in car accidents and violent thing happens and those are all traumas and those are all things that can also be healed on the subconscious level.

But for the majority of us, it's usually just those silly little life patterns that happen on a random Tuesday that we wouldn't even register as trauma. Yeah. That compile into what they call CPTSD or complex PTSD, where we're traumatized and reactive and fearful just because of something that keeps happening or a need that hasn't been met consistently throughout our lives.

Molly: Can you, I'm putting you on the spot, but can you give an example of how, because you've worked with a lot of entrepreneurial women, like how this might show up in someone's business?

April: Yeah. Uh, all right. So with, so I had actually this woman who, um, she wasn't an entrepreneur, but she couldn't stand her boss.

And so, I mean, really you can look at who is it that you can't stand in your business? You know, is it your latest client? Well, I think a lot of people resonate with that. Yeah. Yeah. Right. Is it your latest client? Is it, you know, a coworker that you're looking at? Who is it in your life that is driving you crazy or in your business that's driving you crazy?

So this woman, her boss was driving her insane and she really couldn't figure out, why is it that I can't stand him? Everybody else, like they don't like him so much, but they just, you know, aren't reacting to him to the same level. And I had to go, okay, so what are his personality traits? What are the things that he does or says that, you know, bother you so much?

And she said, well, he's really condescending and demeaning to women. And I was like, okay, who else in your life has been condescending or demeaning to women? And, uh, So, and I said, well, it was your dad that way. Was your, you know, did you have exes that way? And she said, oh yeah, like my exes were like that.

My dad was like that. And so she was able to actually heal that frustration with her boss by dealing with how her dad was so condescending and demeaning to women and how her boss is and how it's like been a pattern over and over and over again. And so we will react to people in those ways. But also, you know, anything business wise where, well, I think this is a big one that was, that was huge for me, fear of asking for money.

So I had a lot of difficulty kind of asking for the price that I wanted, or, you know, asking my clients to pay me at all in the very beginning. And for most of us, when we're kids and we ask for things, We're told no, we're shamed, we're punished, we're yelled at, we're like, stop asking, you know, and, and especially money, you know, if your parents, especially if you didn't have a lot growing up, your parents would be really reactive to you asking for money, and so we end up with this programming.

That it's not okay to ask for money. And so that's a big one. And then also most of us, when we start our own business, have some level of imposter syndrome, the sense of like, people won't think I'm qualified enough or I'm not qualified enough, or I need another certification before I can do the thing.

And so there's all of this belief kind of deep down in us that we're not good enough yet. Yeah. Or no matter how hard I try or no matter what I accomplish, I'm still not good enough. And if you're running that, that's going to continually block you in your progress in your business until you clear that on that deeper level.

Molly: So two things. One, I just want to point out that. I feel like if you're rolling your eyes, because you feel like this is like the typical therapy meme, but like, well, how did your mom, how did this happen in your life? It's like, it's a typical therapy meme for a reason, because as much as we like to think, so I'll use myself as an example, because you know, I'm an open book.

One of the things we were working on in my last session was, I hate a schedule, hate a schedule. I hate being like, this is on Mondays, I do this and Tuesday, like it just. It, I don't know. I'm like getting mad talking about it. Maybe I definitely need to do more work. Yeah. And you were like, well, think of a time when, you know, your parents like would tell you what to do.

And I'm like, that's funny. Cause that doesn't resonate with me. And it ended up being the opposite. We found out with me is that I was always the one who my parents just assumed knew I would do what I was supposed to do. So they didn't have to tell me go do your homework. I just did it because. You know what I mean?

Like, then there's like more layers there, you know? Right.

April: Yeah. Yeah. And it was, it was more like when people did start telling you what to do and how to do it and when to do it, there was this like, Oh, the audacity. How dare they try to tell me how to do what to do, when to do, when I've always been responsible and done it myself.

And I was always trusted to like, what the hell's wrong with you that you're not trusting me. Yeah.

Molly: Yeah. And like, remember we told the story about my mom in high school, she doesn't listen to this podcast. But maybe we need to work through that because that upsets me, but, um, she would go, Oh, stay home with me today.

You know? And I would have to make the decision as like a 16 year old to be like, no mom, I've got to go to school. And so it's funny, like you said, for me, when you first said it, I was like, well, no, that's not it. And then as we walked through it more, I was like, Oh, now I see the connection. And. Yeah, it's like, yeah, it's, it's just so wild how all of it.

And then the other thing I wanted to point out is that a lot of times, one thing you and I, so I want to make sure that we address this, especially for the high achieving women, one recurrent theme, I feel like for so many women is like, well, my, my parents, my grandparents, my great grandparents, whatever, they had to work a lot harder for the same income.

And it has to be hard, like work hard, work hard, work hard, hustle, hustle, hustle. And that's the only way you can earn money is to work hard, right? I don't want to talk through that because I was putting myself in these patterns of burnout, because if I wasn't hitting an income goal, I'm just going to work harder.

And then I would get, I would get burned out. And then it's like, I'd take a rest and then lather, rinse, repeat.

April: Yeah. Yeah. Which just puts us in that anxiety depression cycle where we're on the hamster wheel. Go, go, go, go, go. And then we crash and our adrenals have no more juice to give. So now we're depressed and we can't do anything, but then we're beating ourselves up because we can't do anything.

And we get back on that anxiety wheel and start, go, go, go. And it just keeps cycling. And all of that. goes back to the belief that you have to earn everything, that you have to be busy in order to be successful, that you have to work hard and earn everything that you get. And so that's all programming that we have received in this patriarchal culture that we've come up in.

And now finally people are recognizing the inverse of that, where we have to also do the work to feel comfortable with receiving. Yeah. And allowing ourselves to sometimes surrender and receive as well and create more balance and have it be more of a dance. Of okay, I do these things to show, you know, and so I, I take inspired action.

I do the things that excite me about my business and moving forward and all of that to show that I mean business, but also setting the intention for things to be brought to me and allowing and receiving and celebrating when the things do come at me, finding that balance, but. In order to get there, we have to convince this part of ourselves that has been indoctrinated since we were small children, that you have to work hard to get anything that you want or to be worth anything.

Molly: And then I know a fear I had, and then you said, Oh my gosh, I hear this all the time is, well, if I'm working around this belief, then am I just going to be lazy and not do anything? I'm just going to sit there. I'm not trying to undo, like that's what's quote made me successful is my, my drive, you know?

Yeah. Yeah. I don't know if you want to talk about that.

April: Yeah. And, and so anytime you work on something on the subconscious level, it's not like it erases your memory about things. So you still get to keep whatever wisdom you've learned from things and whatever, you know, whatever insights you've gained from certain things.

So if you do this about. How much you hate somebody, you're still not going to like them and want to welcome them into your life. You know, if you do this about how you feel like you're lazy or like you have to work hard and, and things like that, you still are going to do the things that have brought you success in the past.

You're not going to suddenly just lay around doing nothing, but you create better balance for yourself. You start setting better boundaries.

Molly: Yeah, for

April: yourself. So it's not a matter of, Oh, I, I cleared my belief that I have to work hard for everything. And now I'm not going to work hard for anything ever again.

It's now you get more selective. About where you're willing to work hard and where maybe you need to hire somebody else to do the parts that you hate, or, you know, start working with the universe a little bit and have some more give and receive instead of constantly pushing and striving and climbing and having to do what all the experts are always telling you to do.

Sometimes if you trust yourself more and you get rid of that programming that you always have to go, go, go. You start. Getting inspired and feeling creative and being able to come up with better ideas that move the dial instead of having to scramble all the time to do what everyone's telling you to do.

Molly: I love how you explained that. And I know this is something, I can't remember if I worked on this more with you or Chelsea or both, but it, and I know everyone is different. Everyone has, you know, so I'm not saying that every single other person feels the way I do, but I'm just venturing. I would, I would bet a lot of money that what I'm about to say would resonate with a lot of people.

And that what I have found with this work is rather than making it to where, so I did it specifically with Chelsea around a clean house. I've, I enjoy having a clean house. You know, some people could care less for me whenever the house gets messy. It's like triggering for me. So I was worried like, well, if I work on that, am I just going to live in this filth because I no longer care that my house is messy and.

What I realized is it's not about that at all. It's about, I went to a talk years ago about self love and I was like, self love blah, blah, blah, blah. I'm a confident woman. I don't need to hear any of this self love, self love shit. Like I, I know I'm capable, you know, you start realizing. Oh, wait, what do I do when the house is messy?

I'm like, Molly, why can't you get your shit together? Come on, just do it. If you just did more laundry one load a day or, you know, just, it wouldn't take you that long. Just go, just pick up as you go. And it's, it's what it helps to do is just clear that mental chatter. So you're not so freaking exhausted all the time.

April: Right, exactly. Yeah. Yeah. I mean, and everybody, you know, I've had that question around weight, like where people are like, if I clear my hatred of my body when I'm overweight, how am I going to be motivated to continue working on myself and losing weight? Or if I cleared my frustration and anger over people treating me like a doormat, aren't I just going to let everyone walk all over me?

And like you were saying about a house, you know, so if I let go of the tendency to need to always be doing something and cleaning something, keeping everything perfect, aren't I just going to let the house fall into disarray? But I find that the opposite actually happens because when you actually love yourself and aren't constantly beating up on yourself, you want to take better care of your body.

You want to take better care of yourself, and when you don't feel a constant pressure to have everything around you being perfect, you're better able to create a household that you enjoy and can relax in. And so, yeah, it might not be quite as clean. As it was before, but you're still going to keep it nice like you want it to be nice around you, but you might make it more comfortable for yourself.

Molly: Yeah, it's been the opposite. Actually, I've been, I've kept it. I feel like we do a better job because I'm not constantly. Then having that for me, you know, the thing was like the rebellion of like, well, I'm just not gonna do it, you know, right? It's just not that that mental argument 24 7 so hopefully with some people but just going back to again like conscious versus Subconscious, what would you say?

Like and again, I'm not I think there's a time and place for So I'm not knocking traditional therapists at all. I've seen traditional therapists. There's I've got a lot in my life who are extremely talented, but like, if we were to just go to talk therapy versus. It is. Like, I don't know if you just kind of want to unpack the differences and more like conscious therapy techniques versus subconscious.

April: Absolutely. Yeah. So, I mean, the primary thing with most traditional therapy is having your feelings validated. And for many people, that's a fantastic first step because if you've been abused, if you have a lot of difficulties in your life and emotional difficulties and nobody else has ever helped you process your emotions or told you that your emotions are valid.

That's a really important step in the process of healing is to feel heard and feel seen and to have someone actually validate you and your feelings and your reactions and how you think about the things that have happened to you. And also traditional therapists are very good at often helping you figure out roots of why you behave certain ways or, you know, why certain patterns are happening for you now, related to your past and looking at those kinds of things.

So, That's where traditional therapy tends to help. And a lot of it is based in mindfulness. So it's really just watching your brain for the reactions and then talking yourself down or flipping it to a positive or trying to shift your perception. of what's going on around you. But what I found was that just gets pretty exhausting after a while because you're still having the reaction or you're still longing for whatever you're longing for.

You just are understanding why. And you're, you know, stopping yourself in that process and then turning it around and trying to put some kind of positive spin on it or shifting your mindset about it. But it takes hundreds and hundreds of times of doing that consciously before something shifts on a deeper level.

And so at some point, it's just like, well, how many layers are there to this thing? Or how many times do I have to work on this issue before it will finally resolve and stop being a trigger? Or a pattern for me in the first place. So that's really where the subconscious comes in because with subconscious work, you are addressing the specific trigger or belief and often looking at where did this come from in the first place and healing that on the subconscious level.

And typically that's convincing the subconscious mind that you're no longer being threatened. A lot of it is just that the subconscious perceives some form of threat, either a threat to your physical safety, your emotional safety, or your life as you want it to be. And so if any of those things are feeling threatened, your subconscious mind is gonna set off all kinds of bells and whistles and you're gonna be freaking out.

And that can show up as anxiety, as fear, as anger, as sadness. You know, , you show up in a lot of different ways. What about

Molly: procrastination? Does it ever show up? Oh yeah.

April: Yeah, yeah. Oh, procrastination is a whole other topic with so many intricacies to why procrastination shows up. Like, we could do a whole episode on just procrastination.

Yeah. Oh my god. Yeah. Um. So, yes, it does. It can show up as procrastination and, you know, not following through with the things that you want to do and, and all of that. And so, in order to get ourselves to actually follow through without having to constantly talk ourselves in or out of something. Is to convince the subconscious that we're safe in the face of whatever that thing is, or that the belief that we're carrying about that thing is utter nonsense, and then being able to just move forward without having to have the reaction in the first place, without having to talk sense to ourselves and give ourselves a pep talk every five minutes.

Molly: So let's jump into like, what is this? To, I feel like we've been like alluding to this tool, these tools. Um, yeah, so it's the name of it's called Orpheus, like O R P H E U S mind technologies used to be called something different. Um, and it's essentially a couple different tracks that you listen to. Um, I always, when I'm explaining it to people, I say, it's like, it's like hypnotherapy and EMDR and all of those like modalities and tapping it.

They all had a baby. They all got together and they burst this one very powerful. Um, the tracks are what, anywhere from like 10 to 13 minutes.

April: Yep.

Molly: Yeah. Um, and how did you get involved with this modality?

April: Oh my gosh, I was doing tons of work on myself and I was tapping in a lot, a lot with meditation and talking to my intuition and all of that.

And I had started asking, like, how do we get permanent results? Because I was tired of the having to talk myself down and work through layer after layer after layer. So I was like, Hey team. How do we actually get permanent healing? And then everything after that point was deal with the subconscious mind and they would not shut up about the subconscious mind at this point.

I'm like, okay, how, show me how. And I started learning hypnosis and EFT and I went for EMDR and, um, I was trying. everything I possibly could to deal with things on the subconscious level. And then somebody at some point saw that I had been talking about all of that and said, Hey, have you tried this method?

And they were talking about the Orpheus tools. And I immediately felt this need to go check it out. And I, you know, subscribed right away. And I worked on one of my biggest issues with it within the first week or two of having these tools. And It was the first time in my life that I had actually gotten permanent clearance on anything.

Like it was instant permanent clearance on this wound that had plagued me my entire life. This like, I have a similar

Molly: story. It worked quickly for me too, but I'll talk about that a little bit. Yeah.

April: Now granted, So for me, it was needing the honeymoon phase to go on and on forever in relationships. And so if I just worked on like the pain of not having the honeymoon phase go on, I could get permanent relief from that using these tools, just like with anything else.

But once I figured out where that originated, and was able to address the origin point of my feeling unwanted or needing that honeymoon phase to go on and on forever, back to me actually being conceived, unwanted, like, as a pregnancy. Um, so being able to trace it back to there and heal it. Kind of with this pattern in my life of feeling unwanted and then how it feels in a honey, when the honeymoon phase ends and you don't feel wanted anymore and healing it there.

The results were instant, like thoughts that had been obsessively running through my head nonstop for years in a row were suddenly just gone. And I was able to just relax in my relationship and open up. And so we were talking about things working in every area of your life, because yeah, that was in my love life.

And that was what I was trying to fix. However, about a month later, I realized I no longer cared about being famous anymore. And I had wanted to be famous my entire life.

Molly: Really?

April: Yeah. And it was about needing everyone, literally everyone to want me. And so by healing that wound of feeling unwanted throughout the course of my life, I was able to not only be happier and more open in my relationship.

But also more satisfied with just where I was in my life and to gear my purpose more toward how many people can I help instead of how can I get famous and get known. And so anything we want, if you follow Danielle Laporte and the, um, the desire map thing, anything we want in our lives is about how we think we're going to feel if we get it.

So if you look at that and go, okay, what is it that I feel like I can't be complete or whole until I get or achieve. And then look at what need is that meeting for you? How would you feel if you get that? And has that need been met for you throughout your life? And if you can heal that on the subconscious level, it opens up all kinds of doors for you.

Because now you can be just more whole, complete, and fulfilled regardless of what's going on around you.

Molly: Yeah. And I will say for me, I find how I dipped my toe was using it for more cute situations, like, you know, the whole COVID COVID vaccine debacle and some arguments it caused with the family. And it really upset me because I felt like I was being questioned as a parent.

And I did the track and was fine the next day. Now, for me, it's not usually immediate. I don't know if that's like just different person to person. For me, it's normally I have to sleep on it. And then it's like the next morning I was like, I'm like, I didn't think, I'm not thinking about that thing anymore.

April: Right. Yeah. I mean, it is a little bit different for everybody. For some people, they actually do feel the feelings just draining away during the course of the track. For me, most of the time Yeah,

Molly: I do. I do.

April: For me, a lot of the time, the feeling will stay the same throughout the course of the track, and then as soon as the track ends Or as soon as I have a big sigh showing me that it's gone and then I stop, then it'll just be completely gone right then and there.

So some people see it fade during the track. Some people have it like instantly, like right when they're done. And some people it's like, yeah, you need to like sleep on it and your brain processes it and finishes it off while you sleep. And some people have to go back to it a few times before it's, you know, completely gone.

It just depends person to person. I mean,

Molly: even with physical symptoms, some things you and I've talked about, like you had a spot on your nose that you thought might be cancerous and you had done the tracks on that. And then like, I had a hiatal hernia that wouldn't go away. And it was just, you know, those are just painful and annoying because you don't feel like you can eat.

And right. I did a track around, like feeling so frustrated that I was here. I am trying to take care of my body, damn it. And this thing will not go away. And the hernia pain was not gone as soon as I was done with the track, but I woke up the next day and it never came back. And that was three years ago.

So, um, yeah, I just think it's, it's such a testament to how powerful these tools are, but talk about the different, um, so there's, Essentially, I don't want to get like way too into the weeds, but I want to end this with telling people like what the tracks are, um, and then how they can work with you, um, see, as you said, you can access these tools without working with a practitioner.

I just, even me. Um, I've been doing these for like three years now and I still have to ask April. Now wait, no. Is this right? Like I, I still need guidance. I feel like it's, it's so much easier to work with a practitioner. So yeah, let's just first talk about the different tracks and kind of how they work and what they're designed for.

April: Yeah. And we

Molly: can go into how to work together.

April: Absolutely. Yeah. Yeah. So I am going to share a link with Molly to share with you guys to bring you to a page on my website that will give you a handout related to different blocks that most entrepreneurs will have, uh, in their businesses, but also it's broken down into things that you can use with their negative emotion destroyer tracks.

Things with their eraser track and things with their creator track that you can address to better your abilities and your follow through as an entrepreneur. So the negative emotion destroyer tracks are essentially for any kind of emotional or physiological response that you have. As a trigger. So that track is specifically designed to convince your subconscious mind that you're safe in the face of any form of threat whatsoever.

So once you convince the subconscious that you're safe, then you're able to just move on and not be. So triggered by that thing anymore, especially if you get it at the root. And that's why it's important to work with a practitioner is the practitioners can usually help you figure out where did that come from?

What's the origin point of this so that I can get it gone for good and not just heal, you know, this particular instance of the situation, but to keep it from being a trigger again in the future. So, um, that's the negative emotion destroyer track.

Molly: Kind of want to interrupt you, but I will say just when Matt and MJ had the stomach bug last week, I did the track twice in the middle of the night, like, cause I was scared.

Like, of course, what happens when you get the stomach bug, then you get it. Um, I never got it. So I don't know if it just like, yeah.

April: Yeah. Yeah. Well, I mean, I've prevented many colds. You know, if I feel like I'm coming down with something, I'll use the negative emotion destroyer track and feel whatever symptoms are starting to arise and freak out about getting sick.

And typically if I do that a couple of times that day, I'll wake up the next morning, completely fine, instead of actually coming down with the thing. So it's, Kind of crazy how, I mean, it works phenomenally well on emotions and things, but sometimes certain physical issues are really responsive to it too.

Cause if you've convinced the subconscious, you're okay. You're okay.

Molly: Yeah. And I told my friend just now we have a big wedding. My best friend's wedding and they're like, Oh, I'm sick. I'm feeling out crap. And so I sent her the track. I was like, You might not feel better, but you're at least going to be less, less frustrated that you're not feeling well going into this wedding, like, you know what I mean?

April: Exactly. Yeah. I mean, even if you don't actually resolve the issue, you can at least resolve your emotional, uh, resistance. To the thing. Yes.

Molly: So like I said, and I know I'm talking more, way more surface level acute issues. I'm using it more of like an ibuprofen, whereas you're using it as like a, a true root cause approach.

Um, but I just, I just, I don't know. I just feel like that also makes it feel so accessible to be like, wow, like what a cool tool to have in your back pocket, literally. Yeah.

April: Yeah. Yeah. And I mean, I think that's the beauty of the thing is that, yeah, you can use it on things that seem really stupid and little and piddly.

And also the biggest, deepest wounds that you have in your life and anything in between. And honestly, the more variety of things you work on, the better clearance you get on some of the bigger stuff, because a lot of things are kind of interwoven in the back of our minds where we're not aware of those connections.

So being able to heal multiple things tends to help everything come down faster.

Molly: Um, and then the next is the, so we talked about the negative emotion destroyer track, and then there's the eraser track for beliefs.

April: The eraser track is for whatever negative or limiting beliefs that you have that aren't serving you.

So it essentially just, it's unsuggestion instead of suggestion where hypnosis, they're, they're giving a lot of suggestion about what you do want with the eraser track. It's unsuggestion. So you're just essentially convincing your subconscious that the belief that you're carrying. Is ridiculous. It's nonsense and it's dumb to keep harping on it and believing it and living by it.

And so just get your subconscious to stop being programmed by

Molly: your own brain. You're doing the opposite. You're during the eraser, right? You're like, you said you're in a, you're in a court of law and you are like, no, I am a blah, blah, blah. Like the guy talking in the background is that he's like,

April: Right.

Yeah. So

Molly: he's opposing counsel. Yeah. Yeah. He's better.

April: Exactly. Yeah. Yeah. Um, and really he's, what, what's happening there is you're tipping this balance of belief because When we believe in something, it's because we have a lot of evidence behind it. Either somebody really important in our lives, or somebody really knowledgeable told us that thing, or enough experiences have happened to us in our lives that have proven that thing to us.

You could believe that all men cheat, even though all men don't cheat. You may have that belief because your dad cheated and your ex cheated and your husband cheated. And, you know, so you may have that and that's your core belief, even though it's not actually the bigger truth. And so you have so much evidence that proves that.

And so what this track is doing is kind of tipping that balance of belief and putting enough evidence on the other side of that scale to shift you out of. That way of thinking both consciously and subconsciously.

Molly: And then the last one is the fun one.

April: Yeah, the creator track,

Molly: but we don't get to just jump straight to the creator, right?

Because right.

April: Yes. I'm a millionaire.

Molly: Like your brain is going to be like, yeah, you're so full of it. That's not true. Um, so you have to do the other work to clear, clear the clutter before you can create.

April: Exactly. Yes. Yeah. The creator track is for programming in what you do want, and it's fabulous for manifesting, but you do have to do the work to clear out whatever you have in you that would negate.

That new positive thing so that your brain can take it in because, you know, if you can't even smell strong and empowered from where you are, but you want to program and I am a strong and empowered woman, your brain is just going to keep negating that and knocking it back out again because it just doesn't resonate.

But if you can clear out whatever fear you have of being strong and empowered or whatever, you know, insecurities you have and, and getting rid of those first, much easier to program that in. And, you know, you can get more ultra specific too. You can start saying it is safe for me to be strong and empowered or every day I'm getting more strong and empowered so that you can kind of move toward the thing.

But it is important to get rid of as much as you can. As possible that could be blocking the thing.

Molly: Yes.

April: You know, from getting in there. I had to do a lot of work on financial stuff. So I cleared a lot of financial fears and beliefs and and things like that about money. And then I was able to use the creator track to program and I trust the universe to provide for me.

And had a miracle happen like that week, 70 people applied to work with me from doing that statement. But I had done months of work on myself on the negative level to clear out what could have been blocking me from being able to receive to get there.

Molly: I want to make sure y'all heard her 70, seven, zero, zero

April: in one week.

It was ridiculous. And I hadn't told anybody that I had done that program. It just. Naturally unfolded. Yeah. So it's kind of crazy. Um, yeah. So let me just run through real quick, like what you're doing during each of these tracks, just so people kind of have an understanding with the negative emotion destroyer track.

Essentially, you are thinking about the thing that's triggering you. So whatever it is, if it's like something that just happened to you last week, Um, If it's something you're worrying about happening in the future, if it's something that happened to you 20 years ago, you're essentially just replaying that thing, thinking your negative thoughts about it.

And. If it has a root in the past, if it's a repetitive kind of thing in your life, you can acknowledge it as a theme throughout your life. But essentially, you are trying as hard as you can to stay upset about that thing. Yes. So you are having a fit about how effing tired you are of having that thing show up in your life, or, you know, you're just really fixating on how much you hate that thing, or how much it hurts, or how much it's bothering you.

And just telling yourself that story and trying as hard as you can to stay upset and bothered about it while he's making it less and less and less available to you. There's also some tones and stuff. There's things you have to tap your hands to, uh, during that. And what that's doing is activating both sides of your brain and it's performing a little bit of distraction hypnosis.

So it's giving your conscious mind a job to do so that the track can get in and have a conversation with your subconscious mind. Okay.

Molly: Go back real quick. We said he, um, I, we didn't talk about this. The person who created Orpheus, wasn't he a computer programmer?

April: Yes. Yeah. So Tim Fisackerly, um, he is now a clinical hypnotherapist and he grew up, like even in high school and everything, he was super interested in the subconscious mind and the brain and all of that.

So he became a computer programmer and recognized a lot of similarities between how the human brain and a computer process language patterns and information. So, Everything about these tracks is designed to get your subconscious to pick up and make change very quickly and easily. And Molly, you were right, like, this is essentially a combination of the most powerful parts of all of the most proven modalities that are already being used.

So yeah, there's elements of hypnosis, EMDR, NLP, um, pattern interrupt, like, Pavlovian retraining of your brain. So there's just a lot of those elements of those things all combined together so that you get more fast lasting results with it. So with the destroyer track, you are tapping both hands to different sounds.

You're thinking about your problem and he's essentially making it so that. It's no longer an issue for you and you can just move on with your life. And like I said, you still get to keep your wisdom and knowledge about that situation in your memory of it. You're just no longer having a fight or flight response to it or the need to keep ruminating about it afterward.

So that's what those do and what you're doing with those. The eraser track, you're basically saying a negative statement Like, um, let's say that you believe it's not okay to ask for money. When you're doing the eraser, you always want to be putting the statement in the past tense because it's not okay to say a negative thing to yourself in the present tense over and over again.

So whatever the statement is, even if it is a present belief, you say it in the past tense. So you would say it wasn't okay to ask for money. And then in the back of your mind, so you're looping, it wasn't okay to ask for money. Wasn't okay to ask for money. You're looping that silently in your head. But you're also kind of being that lawyer and you're giving all the reasons why you believe it.

What's not okay to ask for money, you know, that it might offend people that you got in trouble. Anytime you asked for money as a kid that, you know, that people believe that if you have a spiritual gift, you shouldn't charge money for it, you know? So anything like that, any evidence that you have that it's not okay to ask for money, that's what you're thinking about in the back of your mind for context of why you believe the thing.

Once again, you are trying as hard as you can to keep holding on to and believing that belief throughout the course of the Eraser Track. Um, so that he can do his work of convincing your brain. Yes,

Molly: he's basically telling, saying like, nope, this is. Yeah,

April: it's BS. Yeah. Kick it out. Yeah. Finally, the Creator Track.

You're saying a positive statement to yourself, and, You know, yes, we already talked about the fact that, you know, you can take any mantra or affirmation and program it in, but it needs to be somewhat believable. And so sometimes you have to create like. every day I'm becoming more and more instead of just, you know, I am rich, you know, you can say every day I'm getting richer or every day I take the steps to become rich, you know, so you could start to program in progress toward, um, if you're not close to where you want to be, but you take the positive statement and you're saying it in a loop in your head.

While you're saying this positive statement, every time you say the next word, you're amplifying the next word in the statement. So essentially, if the statement is, I am amazing at what I do, the first time you say it to yourself, it would be like, I am amazing at what I do. And then it would be, I am amazing at what I do.

I am amazing at what I do. So every time you say you go to the next word and you amplify that word in some way to make it really important. So throughout the track, he's talking about a power word and that's what the power word is. It's like whichever word you're amplifying at that moment. And when you're amplifying a certain word, The meaning of that word should be kind of occurring to you automatically.

When I did, I trust the universe to provide for me. When I would land on the word provide, I was seeing money and clients coming in. And so that's what was provided for me that week was money and clients. So, um, yeah, it's, it's a pretty cool little process and that also the link to those tools and all of that are in that link that you'll see from Molly as well.

So all of that information and. So I am, you know, sharing that sheet with some things as an entrepreneur that you can work through. But if you want to work through some emotional things in your life or you really want to get ultra specific about what you're, what's blocking you and digging that up, that's where you may want to apply to work with me.

And that's on that page as well.

Molly: Yeah, I would highly recommend. I like you don't do big package deals. It's kind of, you know, when I first came to you, I was like, I'm probably gonna want to do weekly, but then I realized that I didn't really need weekly because I had so much I could work on right in between.

April: Yeah, that's a big part of it because I mean, yeah, we can do some work. together in our sessions, but then you're only working through like one thing a week or whatever, but you have these tools at home to rescue yourself when you're getting triggered. And I also give suggestions for people to work through whatever it is that's blocking them and their lives so that you can more quickly get to where you want to be.

Because if you're chipping away at something every day, you're Um, it makes a huge difference in your life overall, much more quickly.

Molly: Yeah. It's been helping me get out of freeze with overwhelm with everything we've got going on with like my grandfather and my aunt and the estate and you know, on top of that, having, you know, your normal life things, it's right, gosh, this, it's like, I'm just, I was doing the destroyer track around like, and I got to do this and then I got to do this.

Oh yeah. But you're also supposed to work out every day. Don't forget to get your morning sunlight. Oh, you got to drink a glass of what, you know, I was just like, I was just like going through all this check, check, check, check, check to do list. I call those

April: overwhelm rounds where you're just working on everything overwhelming you and

Molly: then you just freeze because you're like, where do I start?

Right. Um, so that's what I've, I feel like I haven't gotten really to work on a lot of the deeper stuff you've suggested recently because of, you know, this acute situation because life is coming

April: at you really hard right now.

Molly: Yeah. But it's helped so much. I mean, I think it's just such a testament to Chelsea and to you that Here we are going here.

I am going through. I mean, it's not like I said, it's really not that. Honestly, maybe it's because I'm like doing these tools. I'm like, it hasn't been, it's not that bad. It's not that much. Um, and this is when I've weaned off my Zoloft that I've been on for 15 years,

April: phenomenal.

Molly: Like, and I'm fine. Like, I wouldn't say I'm fine.

Like, you know, I have bad days, just like anyone else. The goal is, you know, I don't think you're always going to have great days every day, or maybe you, you do. I don't know.

April: Most of the time. Yeah.

Molly: Um, but I just find it fascinating that I don't feel any different. Like I'm like, From when I was on the medication.

Like, I think you, you could have like just switched it out for a placebo pill and I wouldn't have known the difference.

April: Yeah. And I've actually had people say that these tools seem like Xanax to them without the side effects. Yeah.

Molly: Even my husband will go, go do your taps. I'm like, okay.

Okay. But, um, yeah, so April, um, yeah, we'll link it. You're not super active on Instagram anymore, but do you use check your DMS and stuff?

April: Oh yeah. Yeah. Okay. Yep.

Molly: Yeah. So she's super great to chat with, um, DM April. Um, she's on Instagram. We'll link all of that. And you're just at, uh, April Adams emotion coach.

Is that right?

April: Uh, yes. Yeah. So it's April dot Adams dot emotion dot coach. Hi, check

Molly: her out and we'll, we'll link, um, her resources that we talked about below and man, I just want to side. This was such a great episode.

April: I, I loved it. And we should, we should get together again to talk about procrastination for sure because I think that there's, you know, so much.

That we can cover there.

Molly: If you're listening to this, send me a DM. If you're like, yes, please. Thank you for listening to holistic marketing simplified. This podcast is brought to you by my marketing roadmap, which is a five episode private audio training. That's kind of like this podcast, but not exactly because it's not available to the general public.

When you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs or whatever is that yes, you will learn a lot, but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order.

It's why it's called a roadmap. It's a roadmap. It's a roadmap. So if you're ready to get started on your Instagram marketing journey or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information, this is a super clear roadmap with lots of tangible step by step action items that will get you from point a to point B for just 27.

So all you have to do is head to mollykayhill. com slash private training. And based on the reviews I've had so far, I know you won't be disappointed. I'm really proud of this training. And I know personally, I've bought 27, 37, 17 products before and felt like I really didn't get that much out of it. I guarantee you, you will learn something from this five episode private audio feed.

So again, it's just mollykayhill. com slash private training. And it'll also be linked below in the show notes. I cannot wait to hear what you think. And Hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast. Well, that's because it's super important.

These podcasts take a lot of time and heart and effort to produce, to bring you free information. So in order for me to be able to continue doing that, we need more people to find out about the show. So if you could, please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly A.

Cahill. That's C A H I L L. I would greatly, greatly appreciate your support. I truly appreciate you so much. I know your time is valuable and I can't wait to see you in the next episode.