Episode 35: Dr. Mo Knows: Chiropractic Care Messaging Tips for Nervous System-Based Practitioners

Molly Cahill
I am so excited to bring my dear friend and who I'm going to call a little bit of a legend in the not just the chiropractic world but now in like the women entrepreneurial space, Dr. Monique Andrews. Most of you probably know her as Dr. Mo knows, and she's a teacher and scholar in embodied neuroscience. She leads lots of seminars and workshops around the world. And she's a longtime student of chiropractic, Western neuroscience and Eastern embodied practices, but she presents from a principled perspective blending modern tools with ancient wisdom. I just absolutely love Dr. Moreau. At the time this is coming out, I will actually get to meet her and Dr. Samira her partner in the next couple of weeks at the women chiropractors convention in Scottsdale, Arizona. Send me a DM if you're going to be there I would absolutely love to say hi. And if you have not checked out her work, they have a some amazing CTE courses on like chiropractic neuroscience, polyvagal theory, nervous system regulation. She's doing a talk on dysautonomia at the women chiropractors Convention, which I'm excited about personally, even though I know I'm not a clinician of any sort, but I have pots myself and so I'm really excited to kind of peep in on her talk on dysautonomia. They also she her and her partner, Dr. Tamara have the prana Foundation, which is a they're like powerful guides and mentors, drawing people evolving their own wisdom and easing the path for others. So easing the path is something that we're going to be talking about a lot today. And then make sure you listen to the very end because Dr. Moreau has a super exciting new offers not really the right word, but like new thing. That's not just chiropractic related, that you definitely need to hear about. So here we go. Welcome to holistic marketing simplified a podcast for health and wellness professionals looking to simplify their marketing. I'm your host, Molly Cahill. And this podcast is brought to you by my marketing roadmap, which is a five episode private audio training that kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs, or whatever is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. If you're ready to get started on your Instagram marketing journey, or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27. So all you have to do is head to Mollie cahill.com/private training. And based on the reviews I've had so far, I know you won't be disappointed. I'm really proud of this training. And I know personally, I've bought 2737 $17 products before and felt like I really didn't get that much out of it. I guarantee you you will learn something from this five episode, private audio feed. So again, it's just Molly cahill.com/private training. And it'll also be linked below in the show notes. I cannot wait to hear what you think

Molly Cahill
Dr. Mo, so excited to have you here. I don't know if I've told you this, but I found you on Instagram like a while back. I probably first got started in this niche. And I was like, Oh my God, she's so cool. That's funny. Sounds like one day I'll get to collaborate with Doc's remote. So yeah, I mean, this is not our first collaboration. But I just want you to know like, I think back to that day when I saw you, I was like, Oh my gosh. So I really appreciate and always such great energy, good vibes as the kids say, whenever I get a chance to chat with you or Dr. Samira, so welcome.

Dr. Monique Andrews
Oh, thanks, Molly. I love talking with you. You know, I have this rule, where I only work with people who aren't schmucks.

Molly Cahill
I just took a sip of my water. What she said that I

Dr. Monique Andrews
will Scott, I mean, that's a win right there. It almost came out the nose. Yeah, no, I think it's a good a good policy. It's always Tamir and I are both the same where it's like, we want to work with good humans. And because, you know, if you play with snakes, then that's what happens.

Molly Cahill
Yeah, for sure. Well, we're going to talk about a lot today. It was hard for us to you don't land on this specific topic just because Dr. Mo is such a wealth of knowledge. But one of the things we've talked about before is, you know, our messaging so I've already done your Like official intro, but let's just like kind of go back before we we dive into that. And how did you get to where you are? It's your you work you were our I would say chiropractor by trade. But how did you evolve into this? Dr. Mona knows brand?

Dr. Monique Andrews
Wow. Yeah, it's so interesting, right the doctor Mona knows I think gosh, that's, you know if I think about my journey to here, it takes me back to like, every time I've had a big transition in my life. It's like there's been an evolution of the brand. When I was a doc in practice, which has been 10 years now since I've been in practice. Exactly 10 years when I was a doc in practice. I was Dr. Monique. And then I was teaching them when I left and I was teaching at a chiropractic college for a little while I became Dr. Mo. And then when I started speaking on stages, somebody said, Oh, you commenting on you know the depth of my knowledge, Dr. Mo knows, and it just stuck. And suddenly, it became a hashtag. And then it evolved into a whole brand. I started my chiropractic neuroscience masterclass, that's Dr. Mone nose. And so it's a whole thing. And most people know me as Dr. Moe, so that that's kind of how I'm like, wow, where are we going? Next? I wonder? Yeah,

Molly Cahill
well, Dr. Ma knows it's just such a I feel like that it's just like such a like getting compasses. When I think of you I think of like, just kind of like this innate wisdom. And so that's why I feel like that little catchphrase really works for you. And it rhymes. I mean, it's real. It's a great hashtag.

Dr. Monique Andrews
I guess it's a baseball reference. There was a baseball player, Bo Bono's. Oh, yeah. Oh, yeah. Oh, I don't I can't forget. Okay. I should know his last name. But I'm not a huge baseball fan. But that's where the original reference came from Bono's was, I think, maybe a tagline in the 80s. Or maybe even 90s from some baseball player. And this somebody at Mile High out in Denver. Back in maybe 2019 or 2018. I don't know what it was said. Oh, Dr. Mo knows that. And it just, it's stuck.

Molly Cahill
I love it. So how long have you been speaking and teaching? Because you teach the ease? You do? You know, speaking engagements, all that jazz.

Dr. Monique Andrews
You have really in the online world. And even not just on the online but probably since 2001? Was my first big stage I think might have been 2017 2018 that I started speaking to big audiences. And that's really blossomed to getting invitations to speak all over the world. Yeah. Which is really a trip and very fun. Yeah, I love that. My, you know, when you are doing something, and it feels absolutely effortless. You know, that's what you were put on the planet to do. And when I am teaching, that's it. Not the work to get to to people think, Oh, it's so easy. Like she makes it look easy. And when I'm in the delivery mode, that's it's effortless. That you know, but for me, for every hour of content I teach, I usually spend, they say three hours per one. For me, it's more like 10. And I think that's how it looks so effortless. Because you got to put the time in like, you know, there's a certain amount there's like, somebody said to me once like is your ability to teach you think is a gift or is it learned? And I'm like, Well, I think it's a gift when you are like put here to teach. But a lot of work goes into it as well.

Molly Cahill
So do you miss being in practice, like having hands on patients at all? You know,

Dr. Monique Andrews
I'm sure so many chiropractors would love to hear me say yes, I miss it. And I'm gonna tell you the truth. I don't I what am I say I was put on this planet to teach I absolutely was. And I'm somebody who likes to be doing lots of different things. And I did I did it practice I did it. Well, we had a very successful practice. And you know, after a dozen years or so I was like, Okay, I want to do something else. And and that really was the gift was finding out Oh, hey, actually, this is why you're here. So not to take away from the practice at all. And, but I am someone that doesn't think you need to die over the table either.

Molly Cahill
And I love that thing. It's a thing of chiropractic. I just had Dr. Christie wick on and she's like, my advice would be if you could, you could learn some type of tonal technique to save your body. So there's so many places I want to take this but the first is you work you now work with more than just chiropractors right but how has the I feel like because you do have that neuroscience component, you know, not just hey, you I'm in DC, the more you have learned about chiropractic, I feel like it has made you an even bigger believer does, like, kind of tell me about that evolution of like, why you feel so passionate about the field of chiropractic? I guess like the more Yeah. Or am I wrong? I might be wrong. You're not

Dr. Monique Andrews
wrong. Okay. But the first thing is I have to I there's a little point of contention around the word believe. Okay, right. Because we have this thing where it's like, when you have science, there's it's not a belief system. It's not a faith in chiropractic. It's a knowledge. Right. And so, my, I was a neuroscientist before I became a chiropractor. Okay, right. And so literally, my understanding of the human body physiology, the nervous system, really bolstered my understanding of chiropractic. And so the reason why I'm so passionate, the reason why I can so like, without a doubt, be a purveyor of chiropractic information. And the message so strongly is because the science is there. Is it complete? No. Do we have lots of steps we still need to fill in? Yes. And there is enough science there for me to say definitively. Chiropractic works. Yes, belief, its effect.

Molly Cahill
And I love that I'm only using the word because I'm not in your world. Right. Yeah,

Dr. Monique Andrews
I know. It's beautiful. But what a great opportunity to to teach people writing, we don't have to have faith in it, because we have science that shows it actually does work.

Molly Cahill
Yeah. And I think the reason I say that is because that's what I hear my friends say, Oh, our family doesn't believe in that. Or it is so funny to me, because it's hard for me, because I'm just, you know, I'm just your biggest fan. I'm the marketer. And so I'm always like, What do you mean, you don't believe in it like, and so the reason I I use that word is because it's, it's a word, and it's a like, go back and rewind this podcast and just write down what Dr. Moe said, because that's what you're gonna hear if you're out and about in the community, your friends are like, whoa, you know, and they might not say that exact word. But something along those

Dr. Monique Andrews
lines in with this a really great point, Molly, because I think that is a very chiropractic thing for me to say. And I think I brought it to the forefront here because I know who your audience is, and many chiropractors, and even natural medicine prac any holistic practitioner, right? They're going to confront objections from their clients, their patients, their practice members, whatever you want to call it. And one of those objections is why don't believe in it. And my response to that was, well, you don't have to believe because we have the science. So

Molly Cahill
yeah, that's it. Yeah. I love that. So this is actually like a perfect segue into the whole messaging thing you you do to be as wise and and like, well educated as you are on neuroscience and chiropractic, you do a really good job of breaking it down in a way that even though your ideal audience isn't the consumer, or the you know, your ideal audience is other clinicians, but I, I even understand it and listening to it. I'm like, oh, you know what, I've never, I've been reading about fight or flight or trauma or whatever, for years. And I've never really understood it. Until I read this one post of yours or whatever. I have this post idea on my my notes app. It's like, if you talk about nervous system healing, I love you, but you suck at it. You don't suck at the healing part, you suck at talking about it. Make it simple. Yeah. And majority of people don't wake up thinking I really need to, you know, tone that vagus nerve today. So when if you were in practice today, and you had a patient who, let's say they came in for pain, now they're no longer in pain. Yeah. And you're trying to explain to them the long term benefits of chiropractic care? What would be your go to?

Dr. Monique Andrews
Yeah, I would say, Well, you know, as you know, we've been working with your nervous system for some time, Molly. And it's great that you're out of pain. You know, that was one of your initial goals. Here's the thing, you live your entire life, so your nervous system. And so we want to make sure that that's free and clear for the rest of your life. Don't you want that Molly?

Molly Cahill
What's my nervous system though?

Dr. Monique Andrews
You've already been educated about your nervous system, because we've been doing this is how we got you out of pain.

Molly Cahill
Is it? Do do does every chiropractor notice or do they just don't

Dr. Monique Andrews
listen? I hope so. Because that's why you're here. Your nervous system is the master control system that controls every cell organ and tissue in your body and you rely on it, and for every facet of your life. And as a chiropractor, we've specifically been adjusting your spine to make sure that there's no interruption and communication throughout your nervous system from your brain to and from your body. Love it. Remember Molly?

Molly Cahill
Yeah. Oh, I do remember now. That was like 12 visits ago. Yes.

Dr. Monique Andrews
So here's the thing, right? If there's any dysregulation in your nervous system that can show up in any facet of your life, emotionally, spiritually, mentally, physically. Yeah, something like that.

Molly Cahill
I, I saw in a Facebook post, the low it was like my local towns Facebook group and someone was like, you might have a good chiropractor recommendation. And somebody had commented, Oh, I love doctor so and so I've been going to them for 10 years. And someone responded, Well, if, if it works so well, while you've been having to go for 10 years? Yeah, I'm just like, What do you not think so I look Did you see your you follow me on Instagram? Did you see the video of me falling off the hoverboard? Oh, I like busted my ass like, hardcore. And the best part about it. I was at my friend's house. It's my daughter's best friend's house. And her mom and I are good friends, too. She has a security camera. And the security camera got the whole thing. So that's awesome. And so and then I was also thinking about, like, I was using the weed whacker the other day, and you know how I was like, kind of like using it and like I couldn't get it just right. But I just think it's so funny that this isn't this doesn't just pertain to chiropractic, but just wellness in general, we've got so much educating to do going back about 57 steps of oh, that works. So well. Why do you have to keep going? Yeah, as if there is some end point of where you are magically?

Dr. Monique Andrews
Yep. And but you know what, that you're absolutely right to say that on that's on the chiropractor to educate, because you know, and the perfect response to that objection is well, you wouldn't go to the gym once and expect to maintain results, which is why you need to stay on message. Don't be talking about your mani pedi that you had on Saturday or the kids soccer game. When you're in your office, seeing your clients, you got to stay on message. And, you know, part of that conversation is talking about nervous system regulation. That's what on all the docs that we mentioned through the prana Foundation, that's what it's like, stay on message, you're talking about nervous system regulation, it doesn't mean that you disregard pain or whatever niggly thing they came in with, but you educate them, why are they here, we want to help your nervous system regulate better.

Molly Cahill
I would love to hear your take on this. I know how I kind of teach it. But I'd love to hear your take on how for the more vitalistic Doc's not even not even just chiropractors, but anybody that does treat kind of more than once a treat. But you know what I mean? Like, yes, dress based nervous system regulation, that type. If you're not leading with something like pain, because people can say My head hurts, like that's a very simple thing. How do you advise your students just in their messaging, marketing, whatever to get that word out of like? Well, why would I go if I don't have any, like, nothing hurts? I don't know. You talked about the nervous system. But we're going to, let's get more granular there.

Dr. Monique Andrews
Yeah, I mean, I would say and this is really interesting, Molly, because I actually don't, this might not fit with the holistic marketing. I'm not a big fan of trying to sell chiropractic online. I think there are many chiropractors out there. I'm not saying that you don't get up and do all of the things like they're learning from you in the holistic marketing hub in your programs. But what I'm saying is, people are interested in you. And old school practice management says, don't have a ego based practice, have a systems based practice? Well, I think you should have both. Because actually, people are interested in who you are on social media, who is showing up? Who's the person that they want to like you first, because there's 10,000 other chiropractors on Instagram showing very similar things, and a lot of them all share my stuff. So who do I pick, I pick the one I like,

Molly Cahill
okay. It's almost as if I prompted you and primed you ahead of time to say this, but I did. It's so funny to me that you go I don't know if this the lines is exactly what I teach inside of the hub inside, like on my Instagram or on the podcast, whatever is you. And I was on Dr. Kevin Christie's podcast, the modern chiropractic master and like, I come across so many pages that all I would do is change out the logo and the name and it could be anyone else's page.

Dr. Monique Andrews
In fact, there are some branding people. That's all they do. It's like I know one company in particular, they just make websites for chiropractors and I know for sure who it is every single time and there

Molly Cahill
Yeah, and I didn't mean to make this a plug for the hub. But one of my very first students in the hub like she was like back like beta forever. She last night was sitting, I don't consider this other service a competitor at all. But she was like, Look at the difference in their content library hashtag and yours. Theirs looked all the same, every single one was the exact same graphic. And then if you go to hashtag holistic marketing hub, it's completely different. That's because one of the first things I teach is like, go get some brand photos done of you actually working on people and like, I don't want to see a stock photo of someone going, oh, like,

Dr. Monique Andrews
that's the worst. And like, decide your brand. Like actually figure it out. Don't just make up a brand. Figure out who you are. What is that brand? And then stay on it.

Molly Cahill
Yep. And that's, that's literally I haven't it's called Classroom zero. And my program classroom zero is who are you? And I love Laura Belgrade. Do you follow her? She's talking shrimp. She's hilarious. You'd like her. Her book is called tough titties, which is just like, even funnier. But she had a post forever ago that was screw making a brand personality make your personality, the brand? And I'm like, yes. 100 You're not selling candles? You know? Like,

Dr. Monique Andrews
if you do that, then it's easy to stay on brand. Because you're not thinking what would I watch? Should I You're just like being yourself. That's why people are drawn to me, I think because I am 100% authentically who I am. I don't try to be somebody else. I don't try and share someone else's message. If you like and follow me. It's because this is what you get. What you see is what you get. Yes. And it works.

Molly Cahill
And you know, what's even better of all this? Not that you should do, like always do it on trend. But people are over the the filtered BS and they are like, the more real stuff is what's performing better anyway. Yeah. So I mean, I posted something last week, that was like the hierarchy of like, you know, posts like photo of you. And then at the very bottom of the hierarchy is like stock photo better than nothing but not great.

Dr. Monique Andrews
Last ditch choice. This is your last choice. Yeah.

Molly Cahill
Because so many profiles I go to not only do I not see your face, like right away, if I don't see your face right away. I mean, you're going to be touching me like why do I not want to know you? Or like, what if I walk in the door? And I'm like, Wait, are you? Are you the front desk person? Are you the doctor? I don't know. I'm confused. Also, people don't ever post like social proof that like, Hey, I say I do this thing. But I have nothing on my website, Instagram, whatever proving that I do the thing I say I do. Yep. Yeah, yeah, I

Dr. Monique Andrews
think you know, a lot of old school, especially as it pertains to chiropractors, because I know that practice management is very heavy in that in that profession. Like, there's still a lot of old school practice management around that's like, they want you to do the old kind of branding. And this is the way you know, you got to do it. The everything is like and it's like, no, it's so stock. It's like, yeah, it's like the stock photo only like in a management system.

Molly Cahill
Yeah. And people to like love, you know, what's some of the posts that perform the best for us? There's the lifestyle stuff. Yep. Like the chiropractic lifestyle. It's beyond what happens in the you know, when, depending on time of practice, you have the five to 30 minutes. You're with me? Yeah. It's the lifestyle. Yeah. And people love it. Yeah, people like a

Dr. Monique Andrews
little bird's eye view into Who are you when you're not the doctor? And what do you do? And well, and mostly who are you?

Molly Cahill
So of all of the students that you've had under your tutelage over the past couple of years, what would you say is some of your favorite like, Aha moments that you've seen shift? And once you kind of teach them your your ways? Put you on the spot? I'm so sorry.

Dr. Monique Andrews
Yeah, no, it's interesting. I think it's one it's most and I love when so for example, you say, I never say do this, I never say do this. I say what do you want to do? Okay, these are all these are the possible ways to get there. And these are the possible pitfalls. And what I love is when they like make a choice that I would maybe not make, but I'm not going to tell them what to do. And then to like fall into the hole and then they come out and then they do it. The other one, they're like, I get it. But something that we say all the time, both Tamara and I in when we mentor Docs is who you are as a person precedes who you are, as a chiropractor. Get clear on you first and so we spend a lot of time helping people understand their values. We do a Value Survey with them and we go through Who are you be that right? What is it Oscar Wilde? I think that said, Be you everyone else has already taken

Molly Cahill
Yes, yes. Yes. Well, you said the key word there mentor is you're not a consultant, right? Like you're not saying here is this business in a box. Follow this proven method and you will come out with this result. And that's why I think you and I Jive so well is because the whole crux of this podcast, holistic marketing simplified. What I mean by holistic is I'll give you best practices. But it has to fit with who you are I there is no like 123. You know, everybody has their own zigs and zags. And so I love the way you said that.

Dr. Monique Andrews
It's I think it's the well for me, you know, I can't imagine anything more painful than not being able to live as yourself.

Molly Cahill
Yeah, absolutely. Yeah. So what are some of the biggest misconceptions that a lot of the people who come into mentorship with you have about the way they have to run their business?

Dr. Monique Andrews
Well, again, you know, I think that, especially in school, and there are different influences in school, whether it's the teacher or the different practice management companies that give the schools money, they get to come in and say, do it this way, you know, you're sort of sold a certain way to do it. And it's kind of outdated like this. And which is not to say that, you know, the high volume practice, systems driven practice doesn't still have value, but it's like becoming a smaller and smaller faction of our profession. And I think more people, women in particular, are really shifting it into what do I want my life to look like? And it's not just because they want to go and have babies. It's like, no, they want to have balance, and they want you know, they're, they're not just a chiropractor. They're a human being. They're a mom, they're a partner, they're a daughter, they're, you know, so many other things, and how can I have my practice and be successful and also love my life, and not work so much that I don't get to have this incredible human experience? Yeah.

Molly Cahill
And then you start to resent the profession, because you're so burnt out,

Dr. Monique Andrews
burnt out, or you're using a system that doesn't work, and therefore you're not successful, whatever success is, that's not a million dollars in the bank, either or 100 people a day, like, success originates here in your own heart, right. And the sooner you can figure out that, and get it in alignment with who you are as a person, then I think that's the path to happiness.

Molly Cahill
Yeah, you know, it's so funny. Dr. Mo is my two highest revenue months I've had in my business one was actually in July, have been the two months that I have been the most stressed. Like, my eye starts twitching,

Dr. Monique Andrews
and then probably posting fun stuff on social right.

Molly Cahill
Yeah, well, and the first time around, it happened. I thought it was just a well, it wasn't a coincidence, it was, we were moving across the country. Right. So that's a very stressful time. In general, I add on to that I had my highest revenue month ever. So it was just a whole lot of stress. And I was it was, you know, a lot of good things, you know, champagne problems, but still high stress. And then this past month, I'm like, I haven't had anything else going like, you know, it was a great month, revenue wise, but I was just so stressed. It's so funny how sometimes, I think we have to get kind of like beat over the head a few times before we go, oh, wait a minute. And I've done enough, I guess like therapy and life coaching and whatever, to start uncoupling. In order to be worthy of x, I have to work myself to death and have a twitchy eye.

Dr. Monique Andrews
This is a common thing, right that people think that they have to earn grace, it's not earned. It everybody gets it, like everybody deserves that. And I also think, sometimes, like moving across country, when sometimes when you're most busy is also when you're most efficient. I think it's a great short term plan. I do not recommend it as a long term plan. That's the twitchiness. But like sometimes when you can, and this is my preferred mode to off to wait to work is intense periods. Like I'm not into a nine to five day, but I'd rather like I'll have three super productive hours. And then okay, I'm gonna go ride my bike and do the things and have the other part of my life. Success is not is not anybody else's standard, but your own. And it's so driven in in chiropractic profession in particular. It used to be like, you know, cars, they call it Cairo Math, where people I see 1000 people a day and I make and it's like, really? How's that even possible?

Molly Cahill
No, I get it. Well, and I've been on the receiving end of I'm not saying all high volume clinics, you don't get great care. I'm saying I've been a patient in a high volume clinic where it was, you walk in, you put in your phone number in the pad, and there were four tables and everybody just kind of kept slotting into the tables and he would just go yep, and that wasn't for me. I can see. I could see the benefit of that. Like if you're in a hurry or you I don't know. I my part personality, I need the relationship. Me too. But I just remember thinking, man, he must be so exhausted.

Dr. Monique Andrews
Their strategies, there's, you know, it's like, oh, well, you know what to talk to people, because actually talking to people takes a lot of energy to oh, well, right. Right. Yeah. You know, there's lots of arguments for and against. And, hey, if you love a high volume practice, have a high volume practice. Right? You do you? Yes, exactly. What if it's not, don't do it?

Molly Cahill
Well, you talk about in the proper foundation, you have this ease the path is what you always say. And I feel like that's just the sums up everything we've been talking about. So if you want to add anything to that topic,

Dr. Monique Andrews
yeah, I mean, like, for me, like, what is your purpose? You know, so for me, if I think what is my purpose on this planet? I think it's to ease the path for others. And some of that comes from my spiritual inclination. But also, I think, if I ever have, like, if I'm ever stuck, right, much of her life is making decisions. Me determining what my purpose on the planet was makes. It also eases my own path. Because I know, right? If I ever have a decision, I just ask a simple question. Does it ease the path? No, not gonna do that? Yes, straight forward ahead. And so this is something we've adopted in the prana Foundation, something we've adopted in our new initiative, which is cope. How can we ease the path for others, like, you know, from a spirit, purely human spiritual perspective? Why are we here? There's a lot of ways to answer that question. For me, I believe that we're here to ease the path for others. So this is something that we build all of our work around, whether it's the prana Foundation, whether it's our new initiative cope, it's all about easing the path.

Molly Cahill
So we'll talk about cope in just a minute. But let's talk about more. We get to meet in person soon. I know soon. Again, I know I'm not a chiropractor, but I cannot wait to hear your talk on dysautonomia. I have sent your posts to a friend of mine who actually was just diagnosed with dysautonomia, and I was like, look like this is what you need to know. And you and I have chatted about how I have pots and like, I just think it's so interesting. So you've got that coming up for the women chiropractors, it's to see ease. Is that right? That's to see. Yeah. And that's in October, October 12. To the 14th. Yep. Yep. And then what else have you got going on?

Dr. Monique Andrews
We have a retreat in November, but it's sold out. So and we have another one planned for November 2024, which you can go on to the Pronto. retreat.com. If people are interested to actually reserve their spot for next year, which is obviously sold out very fast. And then lots of stuff with if we can take a few minutes. I'd love to chat about cope two, which will probably be launching it about the time. Yeah, no,

Molly Cahill
I'd love to talk about it. I just wanted to make sure I had any events that you might be so yeah, so

Dr. Monique Andrews
they're Dr. Mo knows, which is my program. It's ongoing. That's my chiropractic neuroscience program. And now I'm having more than just chiropractors take that program as well. And that is to see every single month, and people can join that anytime. Dr. munoz.com.

Molly Cahill
Wow. I didn't realize it was like a monthly thing. Yep. Yep. Man. Okay, I'm sorry, my ADHD brain won't let this little nut go. I have to go all the way back to the beginning of our conversation because it's nagging at me. I mean, anybody listening to this podcast, it's like Jesus, Molly, stay on script. I don't have a script. Okay. Um, you know, I wrote this long post, because it was on my mind about you talks about the science at the beginning. I would love to hear more about how you. And maybe maybe you're not in the business of trying to convince skeptics, right? Like, you might say, Hey, that's not even my market. I don't even care. I don't even. But I feel like so many people feel like it's such a flex to use the word science. They're like, well, the science doesn't say and I'm like, science is beautiful. I love science, like, but also science is, is ever evolving. And we're always learning more and you talked about the studies, I mean, these are expensive to fund. So how do you kind of walk that line of okay, we can definitively say now we do have the science to show these are the changes that happen in the brain with chiropractic adjustments. With pure guddle anecdotal evidence, my patients are getting better.

Dr. Monique Andrews
Why can't you share both? Right? Yeah, the in science came under a lot of scrutiny in the last few years, right? It's like, oh, trust the science, right? Here's the thing. Science is an investigative tool. It is a tool and a strategy I use to share my message. It's not the only tool of strategy I use. And you know, there's a giant experiment going on in the world with 50,000 wasn't chiropractors who were doing it every single day. So, you know, yes, the gold standard or randomized control trials, and it's one thing, it's not all the things. Yeah,

Molly Cahill
I love that. And so we have one client in particular who, as a client, she's made us just like better writers for our other clients. Because we're always say, you know, moms in our clinic have experienced x under care or, you know, athletes in our practice, have experienced x under care. And that's, that's the truth. Like, you know what I mean, like anagrelide. to, yeah, anecdotal evidence is powerful for a reason.

Dr. Monique Andrews
Yep. And if it's the truth, right, like one of the things that I often recommend, when you're in a report of findings, and they're like, you know, one of the things people want to know, can you help me and it's like, well, we've had a lot of people in this practice, actually, with this very problem. And we're very successful.

Molly Cahill
Love that. Oh, love that. If you didn't hear that rewind, play that again. I'm gonna I'm gonna write that down. We've already got all our clients content done for next month, but I'm gonna write that down. Because I love that. I'm sorry. Like I said, that was just as like a little nut I couldn't let go of because I just see it. so strongly, weaponized and polarizing online, when people will trust the science. And I'm like, Well,

Dr. Monique Andrews
yeah, no, I think it's not an effective tool anymore. Because of everything that's happened in the last few years, where science kind of got oh, well, we can't trust them, because they're all bought and sold by whatever. Yeah. So yeah, I never use those three words together, trust the site. But you know, I might say, actually, there's a lot of research that points to this, or that demonstrates or you know, we Yeah,

Molly Cahill
I love that. I love the way you said that. There's a lot of research that demonstrates or we've seen a lot of this in our clinic, and they've gotten great result. I mean, yeah, exactly. Yeah. There wouldn't be as many chiropractors as, as there are on the planet if it wasn't effective. Yeah. 100%. So I just can't, you know, I'm just one person, but I'm really trying to get more people under care.

Dr. Monique Andrews
And you're doing great, Molly. I think you're a really powerful advocate for the profession, when you're impacting so many people in the way that you are. So yeah, well done.

Molly Cahill
Thank you. Thank you. Yeah, it's also love being able to collaborate with people like you. But so let's talk about your new, exciting venture. If you're watching the video version of this code,

Dr. Monique Andrews
so COVID is an online intentional community whose sole purpose is the ease the path for others and specifically for people who have either a chronic illness or are navigating life changing diagnosis. So we've created an online membership community to support people that are either dealing with chronic illness oftentimes things like dysautonomia, which is like the an invisible illness, autoimmune diseases, but anything. And essentially, what we've created is a whole host of resources, videos, classes, yoga, meditation, stuff that Tamara and I do. And also, we have about 80 guides, creating content with us articles, but also planning resources as you know, tomorrow's an end of life doula as well. So bringing all of this together in an online based membership community, and we're just will be launching around the end of September. So if anybody's interested, go check that out. Go to let's cope.org as a promo you get 21 days free membership, no strings, come check it out. And it you know, for us that ease in the past, we've continued to evolve, right? We've always stayed in that space where it's like, how can we make the human experience better for everybody on the planet in so let's cope.org It's going to be huge.

Molly Cahill
That's amazing. Yep. And I just know I can already as soon as you said what it was the first time hearing about it. I thought of like four people just like that.

Dr. Monique Andrews
Yeah, we all know people we all know people who have a chronic illness. And chronic illness can be you know, anything from something that's terminal. It could be diabetes, it could be dysautonomia, it can be PTSD is chronic. So it just, it's, we're very excited about it. Excited to bring it, you know, to the to the world really, and there'll be a big launch may even be by the time this podcast is there. Please come check it out. Let's cope.org Well,

Molly Cahill
yeah, I'm excited to help you to I'll make sure to include it everywhere and I can't think of two better humans more suited to kind of like lead this charge. Then you and Tamara said this is gonna be awesome. Thank you so much. Alright, so how else can other people find you before then Doctor your doctor Mona white? No, you're just on Instagram. You're on Instagram

Dr. Monique Andrews
at Dr. Monique Andrews. Right. Okay, you know my website Dr. Monique andrews.com, the prana Foundation website prana found.org. Yeah, if you want to learn to communicate more effectively, from not just a science perspective, but also from an authentic perspective, then check out my Dr. Munoz program. Dr. munoz.com, you can join that anytime.

Molly Cahill
Yeah, and at the time this is airing, we might, you might not have to might you could still buy some plane tickets and come to the W DC event. But it'll be a fast turnaround. But yeah, we'd love this to see you there. Yeah, Dr. Mo, thank you so much for your time, and I'm so glad we were able to make this work.

Dr. Monique Andrews
Thank you, Molly. Always a pleasure.

Molly Cahill
Thank you for listening to holistic marketing simplified. This podcast is brought to you by my marketing roadmap, which is a five episode private audio training that's kind of like this podcast, but not exactly because it's not available to the general public when you search on your podcast feed. So the great thing about consuming free content like this for me or on my Instagram or my blogs, or whatever, is that yes, you will learn a lot but you kind of have to go searching for what it is exactly you're looking for. This five episode private podcast is broken down in a logical step by step order. That's why it's called a roadmap. So you're ready to get started on your Instagram marketing journey. Or if you already are started and you're just feel like you're kind of like overwhelmed with all of the different free information. This is a super clear roadmap with lots of tangible step by step action items that will get you from point A to point B for just $27. So all you have to do is head to Molly cahill.com/private training. And based on the reviews I've had so far, I know you won't be disappointed. I'm really proud of this training. And I know personally, I've bought 2737 $17 products before and felt like I really didn't get that much out of it. I guarantee you you will learn something from this five episode, private audio feed. So again, it's just Molokini hill.com/private training. And it'll also be linked below in the show notes. I cannot wait to hear what you think. And hey, you know how every podcaster at the very end of their episode asks you to rate and review their podcast. Well, that's because it's super important. These podcasts take a lot of time and heart and effort to produce to bring you free information. So in order for me to be able to continue doing that we need more people to find out about the show. So if you could please just take like two minutes out of your very busy day to leave me a rating and share this on your Instagram stories and tag at Molly a K Hill. That's c h i ll I would greatly greatly appreciate your support. I truly appreciate you so much. I know your time is valuable and I can't wait to see you in the next episode.

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